Mobile Marketing : Air2Web, MindMatics merge

octobre 5, 2007

The field of mobile marketing startups continued to winnow as Atlanta’s Air2Web and Germany’s MindMatics agreed to merge.

Terms of the deal were not disclosed.

Air2Web launched years ago as a wireless messaging and technology firm, but has morphed into a firm that executes mobile marketing campaigns and builds wireless Web sites for brands including The Weather Channel, Procter & Gamble and others. The company’s backers include The Carlyle Group, Jupiter Ventures and Vantage Point Venture Partners.

MindMatics has gained traction in Europe delivering promotional and marketing applications with partners such as Unilever, T-Mobile, Sony Ericsson, Budweiser and McDonald’s. Investors in the Munich-based firm include T-Mobile Venture Fund, Tempo Capital and Holtzbrinck Ventures.

The deal follows a flurry of recent M&A activity in the mobile marketing space. AOL L.L.C. was one of the first into the fray with the May acquisition of Third Screen Media; since then, Nokia Corp. has agreed to acquire Enpocket, Yahoo Inc. pocketed Munich’s Actionality, Microsoft Corp. snapped up France’s ScreenTonic and content provider Buongiorno S.p.A. has made several smaller acquisitions.

Air2Web and MindMatics claim the merger will result in “the world’s largest, independent, pure-play mobile marketing agency.” Ingo Lippert, MindMatics’ CEO, will serve as managing director of European business for the combined company, which apparently will do business under Air2Web’s brand.

“Mobile marketing is evolving and, in turn, creating remarkable value and opportunity for vendors, marketers and consumers alike,” Lippert said. “Together we are very focused on meeting changing market needs and consumer demand, and are well-positioned to leverage those resources for the benefit of our customers worldwide.”

www.air2web.com & www.mindmatics.com

Air2Web, MindMatics merge – RCR Wireless News

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Mobile Marketing – PressRelease : Nokia to acquire Enpocket to create a global mobile advertising leader

octobre 4, 2007

Enpocket to provide Nokia with a platform to accelerate scaling of its mobile advertising business

Espoo, Finland – Nokia and Enpocket announced that they have entered into a definitive agreement for Nokia to acquire Enpocket (www.enpocket.com). Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world. By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.

"Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market," said Tero Ojanperä, Chief Technology Officer, Nokia. "This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."

Enpocket is a privately-owned company, established in 2001 and headquartered in Boston, Massachusetts, USA. The innovative technology that drives the Enpocket platform is a mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video. Enpocket is powering mobile advertising for leading mobile operators and publishers across the globe and has an ad sales force that is working with large brands.

"Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world," said Enpocket President and Chief Executive Officer, Mike Baker. "Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices."

The agreement is subject to customary closing conditions and is expected to close in the fourth quarter of 2007.

Nokia – ShowPressRelease

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Marketing Mobile : Nokia mise sur la géolocalisation avec le rachat de Navteq

octobre 4, 2007

En s’emparant de l’éditeur américain de logiciels de navigation Navteq pour 5,7 milliards d’euros, le premier fabricant mondial de téléphones mobiles signe la plus grosse acquisition de son histoire.

Nokia a beau régner sur le marché du mobile en écoulant plus d’un million de téléphones par jour à travers le monde, cela ne lui suffit plus. Le finlandais l’a prouvé hier en signant la plus grosse acquisition de son histoire : le rachat de l’éditeur américain de logiciels de navigation Navteq pour 8,1 milliards de dollars (5,7 milliards d’euros). Car, non content de tirer ses revenus de la vente du téléphone, Nokia veut être au coeur des services Internet mobiles.

« Les services basés sur la localisation sont une des pierres angulaires de cette stratégie », a affirmé le PDG, Olli-Pekka Kallasvuo. Avec Navteq, Nokia met la main sur l’un des deux leaders mondiaux de la cartographie numérique. Fondé en 1985 dans la Silicon Valley et comptant environ 3.000 salariés, Navteq est le principal concurrent du néerlandais Tele Atlas, qui vient pour sa part d’être racheté par le premier fabricant de navigateurs GPS TomTom pour 1,8 milliard d’euros. Aujourd’hui, Navteq fournit des données cartographiques couvrant 69 pays, qui sont notamment utilisées dans les systèmes de navigation embarqués à bord des véhicules. Egalement propriétaire du site américain d’information routière Traffic.com, Navteq a généré, l’an dernier, un bénéfice net de 110 millions de dollars pour un chiffre d’affaires de 582 millions.

Au prix fort

Autant dire que Nokia a accepté de payer le prix fort pour se renforcer sur le marché encore balbutiant de la géolocalisation. Navteq a d’ailleurs reconnu avoir étudié d’autres offres avant d’accepter celle du finlandais, ce qui limite fortement le risque de contre-OPA. Si les analystes ont salué la pertinence stratégique de l’opération, beaucoup l’ont jugée bien trop coûteuse. L’action Nokia s’est d’ailleurs repliée de 1,84 % hier à Helsinki.

Cette acquisition s’intègre en tout cas dans la volonté du finlandais de se développer dans les services, quitte à venir concurrencer ses propres clients opérateurs mobiles. « Nokia se définit désormais par rapport au monde de l’Internet et non plus des télécoms », estime Vincent Poulbère, analyste chez Ovum. Convaincu que les 900 millions de mobiles Nokia en service dans le monde constituent la porte d’entrée idéale pour accéder à l’Internet, le finlandais s’est déjà lancé dans la musique (via le Nokia Music Store) ou les jeux (N-Gage). Il vient de les regrouper sous la marque Ovi (« porte » en finlandais) à partir de laquelle l’utilisateur trouve également le service de localisation Nokia Maps. Fonctionnant déjà sur le terminal multimédia N95 lancé l’an dernier, ce service est gratuit. Les cartes sont actuellement fournies par Tele Atlas. Avec Navteq, Nokia accentue la pression sur TomTom alors que les ventes de systèmes de navigation personnels devraient tripler d’ici à 2010, pour représenter un marché de 12,8 milliards de dollars, selon iSuppli.

En France, 2,5 millions de GPS devraient être vendus cette année, selon GfK, le double de 2006. Le mobile doté d’un navigateur GPS ouvre la porte à une multitude de services localisés et personnalisés.

C’est pourquoi Nokia vient aussi de racheter la société américaine de marketing mobile Enpocket, spécialisée dans les SMS ou MMS publicitaires. Actuellement dominé par Google et Yahoo!, ce marché pourrait peser 11,4 milliards de dollars en 2011, contre 2 milliards aujourd’hui, pronostique Informa Telecoms & Media Group.

Nokia mise sur la géolocalisation avec le rachat de Navteq

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Mobile Marketing : Apple – iPhone – A Guided Tour

juillet 5, 2007

It’s available…

iPhone review is coming… stay connected… ;)

Aplle Apple – iPhone – A Guided Tour

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Mobile Marketing – Press Release : Yahoo! Go for Mobile 2.0 Hits Primetime

juin 21, 2007

New Version Packed with Additional Features Generally Available in US and Localized Beta Versions to Launch in 13 Countries Around the World on Friday

SUNNYVALE, Calif. and SINGAPORE, June 20, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — CommunicAsia — The Internet on the mobile phone will take another big step forward with the launch of Yahoo! Go for Mobile 2.0 in general availability in the US and the availability of localized beta versions in 13 countries on Friday. Yahoo! (Nasdaq: YHOO) initially unveiled the popular new service in beta in the US January 2007.

"Today’s launch signals to the world that Yahoo! Go is ready for primetime. With the tremendous consumer response to date we believe that Yahoo! Go will be a catalyst for broader adoption of the mobile Internet," said Marco Boerries, executive vice president, Connected Life Division, Yahoo!. "People want easy access to the Internet on their mobile phones, and Yahoo! Go 2.0 offers content, access and answers wherever you are."

Significant enhancements as Yahoo! Go 2.0 goes into General Availability in the US

The new version of Yahoo! Go 2.0 launches on Friday and will be available for more than 200 different mobile phones in the US by the end of July, expanding to more than 400 by end of year. It will also be pre-loaded on new devices from Nokia, Motorola, Samsung, LG and HTC that begin rolling out later this year.

The new version of Yahoo! Go 2.0 makes it even faster and easier for consumers to enjoy the Internet on their mobile phone. Enhancements include:

– Faster than ever before — Greatly increased speed, including
substantially reduced loading time, makes it even more fun to use

– Even better e-mail — Ability to read more types of attachments,
including PDF files and Microsoft Word, PowerPoint and Excel documents,
and access to Yahoo! Mail folders

– More powerful maps — View both satellite and hybrid maps, current
traffic conditions and optional GPS integration on select devices,
including the BlackBerry(R) 8800

– Easier to stay connected — Search Yahoo! Address Book contacts to
call or get driving directions with one-click and view Yahoo! Calendar,
even search for specific entries

– Better mobile search results — Faster access to better results with
just oneSearch

Localized versions to launch in 13 countries across Asia, Europe and the Americas

Less than six months after initially launching Yahoo! Go 2.0, the service will launch to millions of additional consumers in 13 countries on Friday. Consumers in Canada, France, Germany, India, Indonesia, Italy, Malaysia, Philippines, Singapore, Spain, United Kingdom, Thailand and Vietnam will be able to download and enjoy localized beta versions of the service. At launch the new beta versions for these countries will have much of the functionality as the US version and are supported by more than 200 different mobile phones by the end of July and that will expand to more than 400 by end of year.

For more information on Yahoo! Go 2.0 including the mobile phones that are currently supported, go to: http://go.yahoo.com.

Yahoo! – Press Release

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Mobile Marketing : Apple – iPhone – Breakthrough Internet Device

juin 20, 2007

iPhone features a rich HTML email client and Safari — the most advanced web browser ever on a portable device — which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

Safari web browser
With its advanced Safari browser, iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger.

Mail
iPhone uses a rich HTML email client that fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text.

Google Maps
With Google Maps and iPhone’s amazing Maps application, you can view maps and satellite images, or get directions and traffic information, all from iPhone’s remarkable, easy-to-use touch interface.

Widgets
iPhone even has widgets: small applications that give you helpful information like stock reports, weather reports, and more in real time.

Apple – iPhone – Breakthrough Internet Device

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Nokia – Press Release : Nokia N77 multimedia computer starts shipping – Live TV in your pocket / Mobile Marketing

juin 19, 2007

Espoo, Finland – Finland is the first to experience optimized mobile TV with the Nokia N77 multimedia computer. Later this month also Vietnam and India will start shipments of the Nokia N77. Consumers will now be able to keep up to date with news and sports and enjoy their favorite TV shows live on the move. The affordable Nokia N77 comes in a stylish and pocketable form factor with complete Nokia Nseries functionalities.

"The Nokia N77 takes TV out of the living room," said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. "The wide 2.4" flat screen and high quality stereo sound makes it the ideal personal mobile device for enjoying TV programs on the go."

The dedicated TV key on the Nokia N77 gives users direct access to a world of TV programs. It even remembers the last channel viewed when switched off the TV. Viewers can also set reminders to alert when a program is starting and access it at the push of a button.

The Nokia N77 also offers the advantage of 30 second replay and live TV watching continues after the replay clip. Through the Program Guide in the mobile TV application viewers can see program information up to seven days, browse TV channels, purchase new channels if desired and select the TV program they are interested in.

With practically all the features people would expect from a true Nokia Nseries multimedia computer, including MP3 player, 2 megapixel camera (1600 x 1200 pixels), web browsing, email access, calendar and to-do lists, the Nokia N77 is much more than just live TV and entertainment – it’s the key to an entire world of multimedia computing.

The Nokia N77 is based on S60 3rd Edition software on Symbian OS and is offered in markets where commercial mobile TV services based on DVB-H technology are available.

A full list of Nokia N77 features is available at www.nseries.com/n77
Product photos are available at www.nokia.com/press/photos
For more information on mobile TV, visit www.nokia.com/mobiletv

Nokia – ShowPressRelease

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Verizon exclusivity ends, YouTube Mobile opens the gates – Mobile Marketing

juin 18, 2007

Alright, everyone go quit your jobs and pick up second (and third) batteries for your handsets: YouTube Mobile has gone live.

As previously reported, YouTube was apparently merely biding its time while Verizon’s exclusivity deal ran its course before flipping the switch, so now we can all enjoy several hundred editor’s picks — the supposed cream of the YouTube crop — in mobile-friendly 3GP format (though word has it they’re eventually planning a full mobile implementation).

Initial testing on our Nokia N76 review unit suggests that 3G data is highly recommended, but we somehow suspect we’ll still manage to sink our productivity to record lows even on crappy EDGE. Hit up m.youtube.com to check it out; we’ll be on the couch with our eyes glued to our phones if you need us.

http://m.youtube.com

Verizon exclusivity ends, YouTube Mobile opens the gates – Engadget Mobile

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Nokia – Press Release : WidSets Introduces Jaiku Widget / Mobile Marketing

juin 11, 2007

Espoo, Finland – WidSets today announced the launch of a Jaiku widget that extends the experience of Jaiku (www.jaiku.com), the leading conversational microblogging community, to the mobile phones.

Enabling users to post thoughts, Jaikus, on what they’re doing, how they’re feeling, or where they’re going right now, Jaiku community members can also converse in real-time by reacting to individual posts, share lifestream information like photos, personal blog entries at one location and establish a central presence for social networking. Combined together, these messages, presence sharing, and feeds create a holistic lifestream of activities.

"Our Jaiku widget brings the microblogging experience straight to the mobile phone, enabling community members to stay connected 24/7," said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

"Jaiku was made for mobile users and we’re delighted that WidSets is enabling a living, growing conversation among people around the world through the use of the Jaiku widget," added Jyri Engeström, Jaiku co-founder.

WidSets, which has more than 1 million registered users, is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at www.widsets.com or on mobile at get.widsets.com. WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing : Apple’s iPhone Rocks the Cell Phone Industry

juin 7, 2007

Paul Carton (ChangeWave Alliance) submits: It’s not often that we say “it rocks” when analyzing a consumer device trend. But the findings of our latest ChangeWave cell phone survey invite extremes to describe the startling impact the Apple (AAPL) iPhone is having on the cellular industry.

Our survey of 3,489 Alliance members – conducted April 4-10 – reveals exceptionally high levels of excitement surround the iPhone’s upcoming release. Nearly one-in-10 respondents (9%) say they are likely to buy the new iPhone once it becomes available in June.

Another 7% say they are likely to buy the iPhone as a gift for someone else.

These are big numbers, especially when you consider the worldwide market for cell phones is around 1 billion and Apple’s goal is to get to 1% of that market in year one – which would mean selling about 10 million phones.

Clearly the current results, while similar to our January survey findings, provide strong evidence that Apple should exceed its iPhone sales goals for 2008 – providing the device lives up to consumer expectations.

The iPhone’s overall integration of iPod, Phone, Camera and Email/Internet capability (28%) remains the top selling point among likely buyers. Importantly, the survey has also uncovered an additional surge in demand if the iPhone’s proposed price point is lowered.

To find out how far the price has to drop to attract additional customers, we asked the rest of our respondents who aren’t yet considering the iPhone the following question:

For those not considering buying an Apple iPhone, at what price point would you consider buying an iPhone?

A total of 10% say they’d consider buying a 4GB iPhone if the price falls to the $200-$299 range, while a total of 20% said they’d consider the 8GB model in this price range.

The Explosive Impact on Cell Phone Manufacturers

To gain a full sense of the iPhone’s looming impact on manufacturers, we compared their current market share in our survey with planned consumer purchases for the next six months.

Currently, Motorola (MOT) (33%) remains the leading manufacturer among Alliance cell phone owners, with LG (LPL) (15%) second and Nokia (NOK) (14%) third. But when you look at planned future buying the iPhone’s impact becomes clear.

For the second-consecutive survey, Motorola’s future share among consumers has seen a dramatic decline – falling from 33% last October to just 17% currently. Nokia has also fallen from 11% to 9% during this period.

“As more and more consumers switch to the iPhone, we are going to see a huge migration from cell phone manufacturers like Motorola to the hipper, cooler iPhone,” says Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.

The Effect on Cellular Service Providers

We see the same pattern among service providers. Currently, Verizon (VZ) (30%) holds the market share lead among our respondents while AT&T’s (T) Cingular (27%) – which is Apple’s exclusive service provider for the United States – is in second. We note that third place Sprint/Nextel (S) (12%) has fallen 1-point to a new low.

But going forward we find a dramatic turn of events. Cingular (28%; up 6 points) has surged ahead of Verizon in terms of future planned buying among consumers, and is now the top choice among those likely to switch service providers.

Verizon (22%; down 3 points) has continued to trend downward among this critically important group – falling to second place for the first time since we began asking this question in a ChangeWave survey.

Thanks to our early adopters of the ChangeWave Alliance we are able to see with stark clarity how the Apple iPhone is set to rock the cell phone industry.

Ultimately the real issue for Apple isn’t meeting its first year iPhone sales goals. The survey shows that’s very doable. The real issue is whether they can keep up with consumer demand – including having enough parts to fulfill orders – while maintaining product integrity.

Its competitors had better hope the iPhone can’t get a dial tone – because if it does, the rest of the industry’s in for a big shakeup.

Jim Woods co-wrote this article.
—————————————————————————————————————-
This article summarizes the results of a recent ChangeWave Alliance survey. The Alliance is a research network of 10,000 business, technology and medical professionals who spend their everyday lives working on the front line of technological change. For more info on the ChangeWave Alliance, or if you are interested in joining, please click here.

Apple’s iPhone Rocks the Cell Phone Industry – Seeking Alpha

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Greenlight Wireless – New Mobile Advertising Channel Off to Strong Start – Mobile Marketing

juin 6, 2007

Greenlight Wireless’ new “sponsored listings” advertising feed is providing relevant, high-yielding ads in the mobile environment.

Greenlight Wireless Corporation’s award-winning Advertizer service, which provides advertisements for desktop and mobile platforms, has experienced early success with its recently-released “sponsored listings” feed.

The sponsored listings program, released at the beginning of the month, is a “two-click” model where publishers create marketing copy that links to a dynamically-created landing page displaying the actual advertisements. The ads presented on this landing page are based on keywords that the publisher has assigned to the marketing copy being used.

The click-through rate (CTR) has fluctuated between 1.0% and 3.1% daily, while the average CTR on the Advertizer landing page has produced a remarkably high CTR of 44.1%. This statistic is likely due to a confluence of factors; however it confirms that Advertizer’s local, international, and vertically-categorized ads are relevant and highly “clickable”. As publishers learn to fine-tune the placement, layout, and content of their marketing messages, Greenlight Wireless anticipates the CTR to the landing pages will increase. Initial trials for the new feed were based on one to seven million searches daily with an average cost-per-click (CPC) of $0.37.

Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers. Advertizer was voted Best Mobile Marketing Product in the 2006 Mobile Star Awards.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Advertizer site: www.advertizer.net
Greenlight Wireless site: www.greenlightwireless.net

Greenlight Wireless Blog » New Mobile Advertising Channel Off to Strong Start

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Marketing Mobile : Mozilla Joey, la clé du web mobile ?

juin 6, 2007

Vous pourrez peut-être bientôt consulter l’essentiel d’une page web depuis votre téléphone portable grâce à une extension de Firefox, baptisée Mozilla Joey.

Celle-ci permettra à l’utilisateur de sauvegarder les parties qui l’intéressent, telles un tableau, certaines images ou du texte, sur un serveur Mozilla personnalisé. Celui-ci redimensionnera automatiquement ces éléments et les optimisera pour pouvoir être consultés sur l’écran réduit de votre téléphone mobile.

Mais l’aspect ergonomique n’est pas tout, car le dispositif se chargera aussi d’optimiser le contenu en fonction de la bande passante plus étroite liée à ce type d’appareil.

Ainsi Doug Turner, actuellement en charge du projet Joey pour le compte de Mozilla, cite l’exemple d’un internaute désirant consulter les résultats d’une compétition sportive à l’aide de son téléphone mobile, et d’en suivre l’évolution. Actuellement, il est contraint de charger à plusieurs reprises la page entière s’il veut réactualiser le tableau des scores, alors qu’avec Mozilla Joey, il pourra sélectionner la partie utile et la sauvegarder dynamiquement sur une page dédiée, où elle se mettra à jour automatiquement et d’où la consultation sera beaucoup plus aisée et rapide.

L’application n’est pas encore finalisée, mais est déjà accessible sous une version bêta sur le site de Mozilla (après enregistrement). Celle-ci permet déjà de sélectionner les contenus que l’on souhaite extraire d’une page web pour les consulter ultérieurement sur son téléphone portable.

Parmi les projets ultérieurs de Mozilla, figurent la prévisualisation sous forme de vignettes, et même la consultation des flux RSS. Tout cela avant l’apparition d’une version tout spécialement dédiée au mobile de l’abonné, destinée à remplacer définitivement son navigateur web.

Actualité > Mozilla Joey, la clé du web mobile ?

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Mobile Marketing : Apple / AT&T to Launch iPhone on June 29th

juin 5, 2007

In television advertisements that started airing yesterday, Apple has made it known to the world that the iPhone will start shipping on Friday, June 29th. Apple and AT&T/Cingular have said from the start that the iPhone would ship in June, and the 29th is the last possible release date that allows both firms to launch the device without Wall Street and rest of the industry crying "delay."


AT&T and Apple will both be offering the iPhone in their retail locations at a cost of US$499 for the 4GB model and $599 for the 8GB model. Both prices assume a new 2 year AT&T contract or a 2 year renewal on an existing contract.

Apple/AT&T to Launch iPhone on June 29th (MobileBurn)

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Mobile Marketing – Nokia – ShowPressRelease : WidSets reaches 1 million registered users

juin 4, 2007

More and more mobile phone users across the world discover easy way to access the Internet

"Having 1 million registered users in the mobile space is almost unheard of and WidSets has clearly set the benchmark for tools and distribution channels designed for content and media owners," said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

WidSets is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets has evolved its social networking service further and developed also new sharing features for Email and Private Chat. The comprehensive WidSets library currently has more than 1500 widgets. The widgets deliver an alert when someone has posted a comment to a blog, informs the user about a traffic jam, and makes it possible to play games and interact with individual web communities from the mobile phone.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at www.widsets.com or on mobile at get.widsets.com. WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing – Marché Japonais : Interview Takeya Takafuji – 650 millions d’euros investis en publicité au Japon en 2006

juin 4, 2007

Avec plus de 66 millions de d’abonnés, le Japon est le premier marché de l’Internet mobile au monde. Le président de la Mobile Marketing Solution Association of Japan, rencontré par le JDN à l’occasion de la Mobile Marketing Conference 2007 organisée à Paris par l’agence Jap’Presse / InnovAsia Research, revient sur les facteurs de croissance de ce marché, où 22 % des internautes se connectent exlusivement via leur mobile.

JDN. Quelle est la taille du marché japonais de l’Internet mobile en 2007 ?
Takeya Takafuji. Sur 128 millions de Japonais, un peu plus de 100 millions possèdent un téléphone mobile, soit un taux de pénétration de 78 %. Sur ces 100 millions de téléphones, environ 82 millions permettent d’accéder à l’Internet mobile. Fin 2006, 66 millions de Japonais sont des abonnés 3G, soit près de 70 % du parc de clients mobiles. Deux chiffres illustrent parfaitement l’engouement des Japonais pour l’Internet mobile : en 2005, la population des mobinautes est devenue plus importante que celle des internautes sur PC, et 22% des internautes japonais se connectent exclusivement via leur mobile.

Comment expliquez-vous ce fort taux d’adoption de l’Internet mobile au Japon ?
Les débuts de l’Internet mobile au Japon datent de dix ans déjà : en 1997, l’introduction de terminaux de poche permettant de s’envoyer des messages a rencontré un succès fulgurant et a donné goût aux Japonais à l’échange de données. Par exemple, le Lovegetty, un système de rencontres amoureuses via un terminal d’échange de messages, s’est vendu à plus de 1,3 million d’exemplaires. La même année, les premiers PHS [Personal Handy-phone System], téléphones mobiles permettant de s’échanger des messages et des e-mails, ont été lancés et se sont vendus à plus de 7 millions d’exemplaires. Un autre pallier a été franchi avec l’introduction de l’i-mode par NTT DoCoMo, d’abord pour les entreprises, mais très vite récupéré et adopté par le grand public.

Les Japonais se sont donc habitués très tôt au téléphone mobile et y sont aujourd’hui très attachés. Le mobile fait partie intégrante de leur vie quotidienne, pour communiquer bien sûr, mais aussi pour se divertir, jouer, écouter de la musique, acheter, payer, etc. Un élément important a été la possibilité de personnaliser son mobile, tant en termes de design, que de sonneries ou d’images : cela a favorisé l’adoption du mobile et l’attachement qu’un Japonais porte à son mobile.

Les tarifs d’accès à l’Internet mobile ont-ils joué un rôle moteur ? Quel est le coût moyen d’un forfait 3G au Japon ?
Le prix est bien sûr un élément clé. Il est amusant de noter qu’à son lancement, l’i-mode était gratuit. Mais devant le succès de l’offre, le modèle est devenu payant. Toutefois, très rapidement, le modèle de surf illimité s’est imposé, ce qui a permis de doper les usages. Aujourd’hui, pour un forfait d’environ 2.000 yens par mois [13 euros par mois], le mobinaute japonais peut surfer en illimité.

Quel est le chiffre d’affaires moyen par abonné mobile au Japon ?
L’Arpu mobile moyen est de 52 euros dont 65 % de revenus non voix."
L’Arpu mobile s’élève à 8.000 yens [52 euros] par mois, dont 65 % environ de revenus data. Cette moyenne varie selon les catégories d’âge. Par exemple, les moins de 19 ans ont un Arpu moyen de 15.800 yens [102 euros] par mois, dont 13.767 yens [89 euros] de revenus data.

Quand les mobinautes sont-ils devenus une cible pour les annonceurs ? Comment le marché de la publicité sur mobile s’est-il développé ?
Les trois opérateurs mobiles japonais ont très tôt créé des systèmes de portails fermés indexant des centaines de sites mobiles, des éditeurs de contenus payants créant ainsi un premier marché de revenus non voix. Grâce à ces revenus supplémentaires, les opérateurs ont baissé les prix de vente des terminaux, ce qui a dopé l’adoption et les usages de l’Internet mobile, donc multiplié l’audience des sites mobiles. L’intérêt des annonceurs pour ce potentiel d’audience est apparu il y a trois ans environ. Ce sont d’abord les annonceurs spécialisés sur le mobile, les constructeurs de terminaux et les éditeurs de contenu qui ont investi les premiers sur le média. Progressivement, tous les grands annonceurs plurimédia sont également venus sur le média : le cinéma, les cosmétiques, l’automobile, les marques de sport, etc.

Combien pèse aujourd’hui le marché de la publicité sur mobile au Japon ?
70 % de l’audience de l’Internet mobile se fait sur des sites off-portal.
En 2005, les annonceurs ont investi 30 milliards de yens [190 millions d'euros] sur le mobile. En 2006, le marché devrait atteindre 40 milliards de yens [260 millions d'euros]. Et ce chiffre ne représente que les revenus investis sur les sites dits officiels, c’est-à-dire les sites des portails des opérateurs. Or au Japon, les sites officiels ne représentent que 30 % de l’audience de l’Internet mobile. 70 % des accès se font sur des sites off-portal, dits Katte en japonais, dont il est impossible de connaître les revenus car ils sont indépendants et trop nombreux. Toutefois, nous estimons que la totalité du marché représente environ 100 milliards de yens [650 millions d'euros].

Comment se fait l’accès à ces sites off-portal ?
En tapant directement l’URL du site, via un moteur de recherche ou par des campagnes publicitaires.

Comment est structuré le marché du search sur mobile au Japon ? Le poids des moteurs de recherche est-il aussi important en termes de revenus que sur le Web ?
Le marché du search sur mobile est un marché à part qui ne peut être comparé à celui du Web, au Japon en tout cas. Il existe une quinzaine de moteurs de recherche sur mobile au Japon, dont Yahoo et Google, mais il est très difficile pour eux de s’accaparer le marché. En effet, la recherche sur le Web repose sur l’indexation des pages URL. Or sur le mobile, les sites off-portal, qui représentent 70 % de l’audience, adoptent des adresses IP fermées pour sécuriser les transactions et les ventes de contenus. Les moteurs ne peuvent par conséquent pas y avoir accès. Ils doivent donc passer des accords avec les portails, comme Google avec KDDI et Yahoo bien sûr avec Softbank. Nous ne possédons pas les données des revenus des moteurs de recherche sur mobile, mais ceux-ci restent encore largement inférieurs à ceux des bannières. Toutefois, le mobile suivant de près l’exemple de son grand frère Internet, ce marché va progresser fortement.

Quelles sont les perspectives d’évolution du marché japonais de la publicité sur mobile ?
Aujourd’hui, la vitesse de surf moyenne sur l’Internet mobile est de 3,6 Mbits/s en download et de 1,8 Mbits/s en upload. A l’instar de l’augmentation des vitesses de connexion sur le Web, ces débits devraient très rapidement croître. En 2011, il sera possible de surfer sur son mobile avec des débits pouvant aller jusqu’à 100 Mbits/s. Ce sera l’ère des usages massifs de l’Internet mobile. Les annonceurs vont suivre et le marché de la publicité sur mobile au Japon devrait atteindre 350 milliards de yens en 2011 [2,27 milliards d'euros].

Ici Interview vidéo réalisée à l’occasion de la Mobile Marketing Conference 2007 à Paris :

"650 millions d’euros investis en publicité sur mobile au Japon en 2006"

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Google has acquired FeedBurner

juin 3, 2007

It’s True-gle!

Unlike the rumor that FeedBurneris nearly code-complete on a multiplayer Wii edition, the blog posts, phone calls and conjecture about our future as part of the Google family tree are now officially true.

FeedBurner has been acquired by Google. The local weather forecast calls for general euphoria with intermittent periods of off-the-rails delight.

This is one of those posts in which there’s so much to say that it’s difficult to know where to begin. We want to start off by highlighting the whys, wherefores, and whatnots for our publishers. FeedBurner has always been a publisher-centric company. We built the company around a central theme and hypothesis that distributed media present publishers with immense opportunities as well as spiraling complexity.
The vision is straightforward: publishers who successfully promote distribution and measure consumption will be in a position to derive more value (aka make more money, gain more influence, etc.) from media distribution. Feeds present a simple and ubiquitous opportunity for publishers to embrace distributed media, but content distribution standards without metrics, publicity tools, and monetization engines are ultimately of little value to individuals and organizations whose businesses depend on an ability to maximize and measure reach.

There is so much alignment between how we think about publisher services and how Google has executed around publisher services, that we’ll try to pick just a few specific areas that we believe are the most compelling reasons for working together:

Google’s competencies and focus around publisher analytics, distribution, and monetization map perfectly to our suite of services.
Publishers want a single dashboard and single source for the metrics that give them feedback about the value of their content and its impact on their business. By combining our market leading feed metrics with Google’s market leading site and marketing analytics, publishers now get a comprehensive, 360-degree view of their audience. This ‘total perspective’ has long been a goal of ours, and we think our combined analytics offering is going to provide publishers with previously undiscovered insights and opportunities.

The measurement of awareness advertising is evolving from unique impressions to audience engagement. By providing our hundreds of thousands of publishers with Google’s world-class advertising marketplace and metrics, we can provide far more value to publishers and begin to deliver this next step in ROI measurement to advertisers.

Speed of innovation. We have always prided ourselves in our ability to deliver extensive functionality to the market rapidly. As we have grown to hundreds of thousands of publishers with global demands, we are delighted to be combining forces with an organization that has a deep understanding of the most efficient ways in which to deploy significant functionality to the widest possible audience. It is one thing to roll out a capability to 3 percent of your customers and it’s something else entirely to roll out a broad set of new services simultaneously to customers around the globe.

Back when we released the now oh-so-popular FeedCount chicklet in 2005, FeedBurner co-founder Matt Shobe said in a blog post here that "This is how it all starts. First, a little counter with digits whizzing past…next thing you know it’s all bubble cars and floating cities as far as the eye can see." We still smile at that line, mostly because it’s funny, but also because it’s so easy to get ahead of ourselves and extrapolate from the abstract "these synergies make sense" to "enormous benefits will accrue to all interested parties." The fact is that there is an immense amount of work to do in order to a) continue to provide our customers with the best feed analytics, b) begin to provide a more comprehensive 360-degree view of audience and reach, and c) enable publishers to most efficiently determine the best ways to distribute and monetize their content.

We like our chances. We are confident that we are going to be a part of the company that can best deliver the most comprehensive suite of services to publishers. We are confident that we’re going to continue to have fun and innovate for customers as rapidly as possible. We are confident and hopeful that you’ll look at your feed dashboard soon and say to yourself "Well, *that* was a good idea!"

We suspect several of you may have questions, we can see your hands waving out there, and fortunately, some of these questions are answered in this FAQ. Also, you can and should contact us with any additional questions. All of your favorite FeedBurning services will remain tally accessible during the integration.

Burning Questions • It’s True-gle!

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Mobile Marketing – Press Release: Steape Launches Mobile Phone Translators For Travellers

juin 1, 2007

Let your mobile phone speak a foreign language for you

Mobile-content producer, Steape launched in May their talking phrase books for mobile phones in the UK and the USA today. At the push of a button, travellers can easily communicate in a foreign language using an application on their mobile phone. The translators are already popular in the Netherlands, and are now also available in the UK and USA via the website: www.steape.com.

Steape translators are available in 17 languages and 272 language combinations, including versions communicating from one non-English language to another, e.g. Spanish to Russian. In addition to western languages such as English, Dutch, French, German, Italian, Spanish and Brazilian Portuguese, travellers can also make themselves heard in Mandarin, Russian, Korean, Arabic, Turkish, Polish, Czech and Japanese. The phrases come with both text and sound, meaning that travellers do not need to struggle with difficult pronunciation. The voices are recorded by native speakers and are played back via the phone’s speaker.

Three products are available: Mini-Speaking Dictionary, Steape Travel and Steape Knowledge. The Mini-Speaking Dictionary consists of 500 traveller-related words. Steape Travel contains nearly 100 phrases covering travel-related topics: Chat basics; Travel & Go; Small Talk; Overnight Accommodation; Money; Shopping; Flirting & Dating; Going Out & Sightseeing; Eating & Drinking; Help & Health and Service & Communication. Steape Knowledge is composed of useful basic vocabulary, such as numbers, days of the week etc., and is free when another product is purchased. The translators currently work on 138 mobile phones types, and the list grows continuously.

Marc van Bommel, CEO of Steape: "Have you ever been in a situation where no-one understands a word you’re saying? Frustrating, isn’t it? The most important aspect of our translation products is that they offer you exactly the words you need, at precisely the moment you need them. Also, the fun-factor of letting your mobile talk for you means that you can quickly break the ice and enjoy a conversation."

About Steape
Steape sells mobile phone applications related to translation. Travellers are supported with text and voice translation products in 17 languages. Steape provides distributors and brand owners with unique marketing opportunities and additional revenue streams by creating tailor-made applications. For more information, please visit the company website at www.steape.com.

Press Release: Steape Launches Mobile Phone Translators For Travellers (MobileBurn)

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Marketing Mobile : Télévision mobile sans limite – Bruxelles donne son feu vert à l’Etat français

mai 23, 2007

Initié par Alcatel, le projet de diffusion de télévision sur les mobiles par voie hybride terrestre-satellite va être bel et bien déployé à grande échelle.

Le projet Télévision Mobile Sans Limite (TVMSL) bénéficiera bien des subventions de l’Etat français. Le 10 mai 2007, la Commission européenne a autorisé l’octroie d’une aide de 36,7 millions d’euros par l’Agence française de l’innovation industrielle (AII) au projet TVMSL. Celui-ci est piloté par Alcatel-Lucent (plus précisément Alcatel avant sa fusion avec Lucent) et soutenu par dix partenaires (7 industriels et 3 organismes publics de recherche). La TVMSL est l’un des cinq projets de R&D prioritaires présentés en avril 2006 par l’AII.

Télévision Mobile Sans Limite est un projet de diffusion hybride de télévision sur mobile à la fois terrestre (via les antennes relais) et satellite en vue d’une standardisation européenne. Il s’appuie sur la bande S (2,2 GHz) de la norme DVB-H qui doit être généralisée en 2008.

La bande S est une bande de fréquences télécoms réservée à un usage satellitaire. Disponible sur tous les continents, et particulièrement en Europe, elle permet le déploiement de nouveaux services et usages sur les infrastructures réseau existantes, ce qui limite les investissements nécessaires à son déploiement. Elle vient ainsi compléter les réseaux de téléphonie mobile GSM/GPRS (Edge) et UMTS/HSDPA (3G/3G+) tout en assurant la compatibilité descendante. Le DVB-SH a été approuvé le 14 février 2007 par le forum Digital Video Broadcasting.

Les premiers terminaux d’Archos attendus fin 2007

En exploitant la diffusion satellite, le DVD-SH se distingue par sa capacité à couvrir les zones blanches (non servies par les relais terrestres) tout en offrant un nombre illimité de chaînes de télévision. La norme assure également une meilleure qualité de réception, particulièrement à l’intérieur des immeubles (à condition de disposer d’un terminal double antenne pour la réception satellite) et décuple les services interactifs. Enfin, la solution intègre un service de gestion de crise qui permettra aux autorités nationales d’alerter rapidement la population si besoin.

La TVMSL est naturellement destinée aux téléphones mobiles mais aussi à tout type de terminal vidéo. A travers un accord de développement et marketing signé en novembre 2006 avec Alcatel-Lucent, le constructeur français de terminaux nomades de divertissement Archos prévoit de commercialiser les premiers lecteurs vidéo compatible DVB-SH au cours du quatrième trimestre 2007. A cette même période devrait également apparaître des combinés téléphoniques Sagem, par ailleurs contributeur au projet. Ce qui semble bien prématuré. Démarré le 1er mai 2006, les travaux sur la TVMSL s’étendent sur trois ans en vue d’une ouverture généralisée du service en 2009.

Un projet franco-français, regrette la Commission européenne

L’aide de l’AII, distribuée sur 4 ans, se décompose en 17 millions de subvention et 21 millions d’avance remboursable. Le projet de développement global est estimé à 98,4 millions d’euros au total. "Ce programme de recherche et développement bénéficiera aux consommateurs européens en élargissant l’offre de télévision mobile en Europe", a soulignée Neelie Kroes. La commissaire chargée de la concurrence de la Commission européenne salue également le partenariat de développement public-privé du projet mais "regrette seulement qu’à la différence de ses prémices financées par la Commission, cette collaboration ne dépasse pas les frontières de la France ".

Les diffuseurs de toutes nationalités ne devraient pas manquer de se précipiter si l’on en croit les perspective. Le marché européen pour la télévision sur mobile est estimé à 10 milliards d’euros pour 2010. Les utilisateurs seraient prêts à débourser entre 5 et 10 euros supplémentaires par mois pour recevoir des programmes télévisés sur leur mobile. A voir…

Actualité — vnunet.fr — Télévision mobile sans limite : Bruxelles donne son feu vert à l’Etat français

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Mobile Marketing – Blogs : une rumeur fait trébucher l’action d’Apple

mai 18, 2007

En quelques minutes, un article sur un blog a fait chuter l’action Apple à la Bourse de New-York.

Petite frayeur pour les actionnaires d’Apple cette semaine. Mercredi, à 11h49 (heure américaine), le blog américain Engadget (consacré aux gadgets, aux lecteurs mp3 et aux téléphones mobiles), met en ligne une info exclusive : selon un mémo interne que leur a transmis un employé d’Apple, les deux prochaines produits de la firme de Cupertino seraient retardés. Leopard, la prochaine version du système d’exploitation Mac OS X, n’arriverait qu’en 2008 (au lieu du mois d’octobre), et l’iPhone, le mélange de téléphone portable et d’Ipod, prévu pour fin juin aux Etats-Unis, auraient été repoussé au mois d’octobre.

En quelques minutes, l’action d’Apple chute, son cours perdant près de quatre dollars. A 12h15, Engadget modifie son article : selon un deuxième mémo interne à Apple, le premier était un faux. Leopard et l’iPhone ne sont pas en retard. Durant le reste de la journée, l’action Apple remontera doucement à la Bourse de New York, mais ne reviendra pas au niveau de son ouverture. Jeudi, l’action a toutefois terminé largement en hausse. Mais pour les boursicoteurs qui ont vendu leurs actions avant qu’Engadget ne corrige son article, la perte est estimée à près de 4 milliards de dollars.

Ryan Block, l’auteur de l’article sur Engadget, s’est fendu hier d’un long billet d’excuse, où il détaille toute l’affaire. Il raconte la réception du premier mémo, comment il a tenté, sans succès, de joindre le service presse d’Apple et pourquoi Engadget a alors décidé de publier l’article. Avant de le corriger quelques minutes plus tard, après réception du second mémo. Selon Block, le mémo qu’il a reçu (republié ici) provient bien d’Apple. Il s’agit donc soit d’un message créé par un employé taquin, soit d’une affaire de piratage. Dans tous les cas, Block est conscient que l’affaire a entamé la crédibilité d’Engadget. Cela montre aussi l’influence qu’ont désormais pris les blogs. Engadget est, selon Technorati, le blog le plus populaire au monde, dépassant même le site économique de CNN.

Ecrans – Blogs : une rumeur fait trébucher l’action d’Apple

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Mobile Marketing : AOL Acquires Third Screen Media

mai 17, 2007

AOL announced this week that it has acquired Third Screen Media, a mobile advertising network based in Boston. While financial details were not disclosed, Third Screen Media is one of the leading players in the growing mobile advertising industry, and could be a good source of future revenue for AOL’s Advertising.com division.

Third Screen Media’s client list currently includes the likes of Fox News, AccuWeather, and WWE, delivering advertising via WAP, downloadable applications, SMS, MMS, and mobile video. In the US, mobile advertising spending is expected to grow from US$421 million in 2006 to US$4.7 billion by 2011, while globally the market is expected to increase to US$11.3 billion by the same year, according to eMarketer.

"AOL is one of only four at-scale advertising businesses on the Internet, and the acquisition of Third Screen Media gives us a very strong position in the fast-growing mobile space," said Randy Falco, Chairman and CEO of AOL. "It also lets us offer advertisers a more complete set of solutions, from display advertising to search and now a superior set of mobile solutions."

Third Screen Media is to be run as a wholly owned subsidiary of AOL’s Advertising.com.

AOL Acquires Third Screen Media (MobileBurn)

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