Myspace Bulletin : Unilever-owned Lynx first UK advertiser to launch a ‘branded community’ on MySpace

Unilever-owned Lynx has become the first UK advertiser to launch a ‘branded community’ on MySpace, promoting its male grooming products to the site’s 4m UK users.
towelboy on myspace
Lynx is pushing its Boost shower gel range through the News Corp-owned social network, leading users to lynxboost.com, a promotional site reliant on user-generated content.

On MySpace users are encouraged to interact with Towel Boy, the TV star of Lynx’s latest ad campaign, who introduces himself as a ‘semi-naked superstar’. ‘This MySpace page is a master-class in the way of the Towel,’ his profile reads.

Users are then encouraged to visit the Lynx Boost website where they can submit videos of themselves partying in towels, for the chance to win a ‘Manwash’ from Lynx’s Boost Babes.

Sports company Adidas was one of the first to create branded communities on MySpace in the US but Unilever’s deal is the first MySpace has struck outside the US.

Jay Stevens, VP of sales operations at MySpace, admitted that Lynx has created a « fairly basic community », but said that there are several profiles under development that will offer brands and users more opportunities to interact through polls, contests, forums and user-generated content.

« Branded communities offer advertisers a place on MySpace which is distinctly theirs, » he said. « It also gives MySpace users the chance to interact with brands to an extent that’s just not possible in a normal web environment. »

Stevens said MySpace plans to extend localised branded communities to other countries although he said the current priority for the company is to provide each country with content in their native language.

He maintained, however, that MySpace won’t host branded communities from companies who don’t fit with the MySpace image.

« Privacy and user-experience are the most important things for MySpace, » he said.

« We’re not forcing users to affiliate with brands, it’s more of a permission branding model, » he added.

Agency Republic and Mindshare Interaction were behind Lynx’s MySpace campaign.

myspace.com/towelboy

lynxboost.com

technorati tags: , , , , , , , , , , , , , , , , , , , , ,

Publicités

7 Réponses to “Myspace Bulletin : Unilever-owned Lynx first UK advertiser to launch a ‘branded community’ on MySpace”

  1. Myspace Bulletin : 222 Ads Profiles on “Ads My Friends” « …… MOBILE ALLEY …… Says:

    […] Myspace Bulletin : Unilever-owned Lynx first UK advertiser to launch a ‘branded community’ on MySpace […]

  2. Lane Says:

    Anyone else having bother with myspace or is it just my pc?
    Last couple of days it seems it wont let me download any song from anywhere.
    Anyone having same bother – or anyone how to sort it?

  3. nemoforone Says:

    What about the possibility of pulling out of Iraq, letting Iran invade and lose resources fighting their own kind,
    and then come in and mop up the dregs?

  4. chinedu Says:

    You can buy premium quality male grooming products from http://www.poshgeezer.com, the premier online retailer.

  5. myspace layout stealer Says:

    myspace layout stealer

    then again, the opposite could be true

  6. salvatorrfgjjz Says:

    nice board and hello
    photos site
    hello people
    non stop site
    thats all
    maybe that health care
    that is diet
    thats all

    http://www.gayblinddatesex.com/?revid=3189

  7. fliegeger Says:

    Houston, TX – The Houston Texans signed Andre Johnson to a two-year develop gauge on Thursday, a buy that, according to the Houston List, makes him the highest paid encyclopedic receiver in the NFL.

    Johnson, 29, led the NFL in receiving yards the last two seasons and had five years and $35 million remaining on his existing contract.

    The Relate reported the increase to be worth $38.5 million, including $13 million guaranteed. On average, Johnson purpose nowadays turn $10.5 million per year all through the next seven seasons, not including effectuation incentives.

    « I on all occasions said I wanted to act after one band, and to be able to depict for the Houston Texans in favour of my whole career is a tremendous honor, » Johnson said. « I everlastingly said I wanted to be mainly of something memorable, and I knew that coming to a unique constitution, things were prospering to be a bantam jagged in the origin, and second I feel like things are engaging that wheel after us. »

    The University of Miami-Florida yield has burnt- his total seven-year race in Houston after the Texans selected him with the third overall pick in the 2003 NFL Draft.

    Johnson has recorded back-to-back 1,500-yard receiving seasons, including a 101-catch, 1,569-yard campaign last year. He also scored nine touchdowns in 2009 to up his career mount up to to 42 TDs in 102 games.

    « As a service to the matrix two years, no person has played to the honest that this girlish chains has as protracted that I’ve been round, other than at one other cat, » said mr big instructor Gary Kubiak. « What he’s been doing has been distinctive, and there’s a plight more to come. So, that’s going to be exciting. »

    He has caught 587 passes for the benefit of 7,948 yards over the progress of his rush, just two of the numerous club records he owns.

Laisser un commentaire

Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter:

Logo WordPress.com

Vous commentez à l'aide de votre compte WordPress.com. Déconnexion / Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion / Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion / Changer )

Photo Google+

Vous commentez à l'aide de votre compte Google+. Déconnexion / Changer )

Connexion à %s


%d blogueurs aiment cette page :