Boston – Enpocket, the Intelligent Mobile MarketingTM company, has been selected as a winner in the Best Mobile Marketing Campaign category at the 2006 MITX Awards for its work with the A&E Network. Enpocket created a unique mobile marketing program that engaged viewers of the popular A&E show “Dog the Bounty Hunter” with entertaining interactions that enabled viewers to exchange quips with show’s main character via text messaging and also reminded fans to watch the show.
The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 25 categories, including five “Best of” awards, at a ceremony attended by more than 800 industry professionals held on November 8th at the Boston Copley Place Marriott.
“We’re excited that MITX has recognized one of many exciting campaigns that Enpocket is creating on behalf of our clients. The Dog the Bounty Hunter mobile program was a big success, producing an incredibly high participant engagement with the A&E brand, as well as exceptional recall of campaign messages,” said Mike Baker, Enpocket’s President and CEO. “The qualitative research conducted during the mobile campaign proved that mobile marketing is an effective ‘tune in’ vehicle for television programs and improves brand perception of both the show and the network.”
Entries were judged by more than 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals.
For the full list of winners, please visit www.mitxawards.org.
Enpocket Wins Best Mobile Marketing Campaign at the 2006 MITX Awards
technorati tags: mobile, mobile alley, mobile news, mobilemarketing, mobile marketing, marketing mobile, interactive marketing, marketing interactif, marketing, MITX Awards, Enpocket, Mike Baker, A&E Network, Dog the Bounty Hunter