Archive for mars 2007

Mobile Marketing – Press Release: Yahoo! Reinvents Search for the Mobile Web

mars 29, 2007

Yahoo! oneSearch(TM) Accessible Today Through More Than One Hundred Million Mobile Phones

SUNNYVALE, Calif., Mar 20, 2007 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO) has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States. Yahoo! oneSearch reinvents search to give consumers exactly what they want on their mobile device – instant answers. The innovative search service that initially launched in Yahoo! Go for Mobile 2.0 is now accessible on more than 85 percent(1) of mobile phones through the mobile Web and is also available through the gamma version of Yahoo! Go for Mobile 2.0.

The service leverages Yahoo!’s deep experience, investment and expertise in search on the desktop as well as relationships with leading content providers to deliver an un-matched search experience to consumers.

« Yahoo! oneSearch has already started to change the mobile search game by fundamentally improving the way consumers’ access and use the Internet on their mobile phones, » said Marco Boerries, senior vice president of connected life, Yahoo!. « Consumers that have tried oneSearch love it, telling us it’s easier and more helpful than any other mobile search services they’ve used. We are delivering the results consumers want with just one search, not a list of Web links. »

Yahoo! oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites. For example, if a consumer wants to go to a movie this weekend, they just need to type the name of the movie into the search box. The search results would first list the movie, including a user rating, local theaters the movie is playing at, news headlines related to the movie and more. To dig more deeply into the results, a consumer would simply need to click on any item or category. For example, to see all the movies playing at a specific listed theater, just click on the theater name.

Yahoo! oneSearch on Yahoo!’s Mobile Web site has sponsored search results and display advertisements built into the experience, further extending the reach of Yahoo!’s advertising services to the mobile environment and enabling advertisers to reach consumers on their mobile devices across major mobile operators. Consumers can click on an ad to go to the advertisers’ mobile web site or a landing page to get more information about the advertisers’ offerings, including the ability to call the advertiser.

Yahoo! oneSearch will roll out in additional country and language versions over the coming months. For additional information on Yahoo! oneSearch please visit http://mobile.yahoo.com/mobileweb/onesearch. To try Yahoo! oneSearch on your mobile phone open your browser and type in m.yahoo.com.

Press Release: Yahoo! Reinvents Search for the Mobile Web (MobileBurn)

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Marketing Mobile : SFR met de l’ADSL dans ses forfaits mobiles

mars 28, 2007

L’opérateur lancera fin avril une offre de haut-débit en option aux forfaits de téléphonie mobile de deux heures et plus. Et insiste sur le service clients, avec une société dédiée à l’assistance.

Une « box », un débit maximal de 20 Mbit/s, de la télévision sur ADSL, de la téléphonie fixe illimitée, une fonction de magnétoscope numérique avec un disque dur de 80 Go… L’abonnement haut débit présenté par l’opérateur mobile SFR, ce mardi 27 mars, a tout des standards du marché. Y compris son prix : 29,90 euros en zone dégroupée et 37,90 euros en zone non dégroupée.

Commercialisée à partir du 25 avril, cette offre, qui s’appuie sur le réseau de Neuf Cegetel, s’adresse uniquement aux abonnés de SFR, actuels ou à venir. Il s’agit, en effet, d’une option à un forfait mobile de deux heures ou plus : le prix de l’ADSL s’ajoute donc à celui de la téléphonie. L’option ADSL inclut le mode « Happy Zone », officialisé ce mardi après une phase expérimentale en octobre 2006. Cette fonction donne droit à des communications illimitées vers tous les fixes en France, passées au domicile et à proximité (1). Il est à noter que l’option « Happy Zone » est également proposée hors ADSL aux clients de SFR, pour 14,90 euros par mois, toujours en sus d’un forfait d’au moins deux heures. Les clients SFR depuis plus de un an se verront proposer un tarif de 9,90 euros.

L’arrivée de SFR sur le segment de l’ADSL découle du rachat des activités d’accès à Internet de Tele2 en octobre dernier, même si l’opération n’est pas encore validée par Bruxelles. Pour le moment, Tele2 continue donc d’opérer comme un FAI à part entière.

Si l’opérateur n’innove pas vraiment pour ce qui est des services Internet, il s’essaie néanmoins à la convergence entre les deux mondes. Les messages arrivés sur le répondeur du téléphone fixe peuvent ainsi être écoutés sur le mobile, l’abonné est alerté en temps réel. Les e-mails peuvent être transférés sur le mobile et le répertoire de contacts est commun à la boîte aux lettres électronique et au mobile. L’abonné recevra évidemment une facture unique de SFR.

Netgem annonce que ses décodeurs IPTV seront utilisés par la société SFR, pour la fourniture d’une solution de télévision haute définition dans le cadre du lancement de son offre quadruple play

LEXPRESS.fr – – L’Express

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Mobile Marketing – Press Release : Top Brands choose Blyk for Mobile Advertising

mars 27, 2007

CANNES, France, March 26, 2007 – Major brands, including Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and Yell.com mobile have confirmed that they will be among the first advertisers to use the Blyk network when it launches in the UK this summer.

Blyk is the first pan-European ad-funded mobile network. The medium offers 16-24 year-olds free mobile phone calls and texts in return for receiving advertising to their mobile handsets.

Blyk will work closely with this diverse group of advertisers to pioneer usage of its creative ad formats and sophisticated profiling system. The member profiling enables brands to build a dialogue with a highly relevant group of young consumers who welcome the interaction and information. The impact of the campaigns can then be tracked in real time, allowing advertisers to view, assess and adjust their activity accordingly.

Lee Jury, Executive Director of Buena Vista International, said; “We are
delighted to be working with Blyk, to ensure we can communicate relevant releases to selected demographics through this highly targeted, unique, measurable and personal channel.”

I-play Mobile Gaming CEO, David Gosen, said; “Blyk provides visibility on who and when people are playing mobile games, information which the industry has been sorely in need of. CRM is a basic business principle to driving revenues and building loyalty and we haven’t been able to put this in place until we have access to real data on what our customers are doing. Now, thanks to Blyk’s offering, we can start to have some transparency on this issue.”

”We are extremely pleased to be working with some of the most forward-thinking brands who value the direct access and accountability that Blyk provides. The diversity of brands reflects the broad range of advertising opportunities through the Blyk network.” said Jonathan MacDonald, UK Sales Director.

About Blyk
Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback. Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in mid-2007, with other markets to follow.

For more information, visit about.blyk.com.

» PressBlog – Blyk

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Mobile Marketing : NBC to offer on-demand mobile television service

mars 20, 2007

NEW YORK (Reuters) – NBC Universal said on it would let viewers buy full-length, prime-time television shows such as « The Office » and « Heroes » on-demand to play on mobile phones, a first for the United States.

The decision is the latest effort by media and wireless companies to entice consumers to watch video on their phones. The strategy aims to expand viewership outside the home and boost revenue for service providers beyond charging for phone calls.

NBC’s new service will be delivered through privately-held MobiTV, allowing viewers to stream full episodes of top-rated shows starting at $1.99 for a 24-hour period after the show airs. But prices will also depend on how much wireless service providers want to charge.

The service is expected to be available in the second quarter of 2007 and follows Verizon Wireless launch of live TV services in several U.S. markets from a network built by Qualcomm Inc.’s (Nasdaq:QCOM – news) MediaFlo USA unit.

MobiTV started streaming video to phones in 2003 and now has more than 2 million subscribers to its service in the United Kingdom, as well as North and South America.

« Everybody’s going to do this eventually, » said Outlook4Mobility analyst Andy Seybold, referring to other media and wireless companies.

Apple Inc.’s (Nasdaq:AAPL – news) portable iPod video player already shows full-length TV programs, but customers have to first download the program from their computer. Its iPhone, which arrives in stores in June combines a media-playing iPod with a wireless connection.

MobiTV customers will be able to decide to buy a show and watch it on the go. They will not be able to store the show on their cell phone, at least initially, and only some phones will enable viewers to pause a show and resume viewing later on, said Jeff Bartee, vice president of programming at MobiTV.

Analysts said the ability to pause a show would be crucial to enticing mobile phone customers to on-demand purchases.

« I don’t believe anybody’s going to watch an hour-long show all at once, » said Seybold.

The service will not have the same picture quality as regular TV, but MobiTV said the difference would be imperceptible on small phone screens.

MobiTV and NBC did not say which operators would offer their service. For $9.99 a month, MobiTV streams TV shows to the phones of Cingular, now being rebranded as AT&T Inc. (NYSE:T – news), Sprint Nextel Corp. (NYSE:S – news), and Alltel Corp. (NYSE:AT – news).

Representatives for the wireless carriers were not immediately available for comment.

Verizon Wireless spokesman Jeffrey Nelson said the company does not have plans to sign up MobiTV, but would not comment on whether any on-demand services were in the works.

Verizon Wireless is owned by Verizon Communications (NYSE:VZ – news) and Vodafone Group Plc (VOD.L). NBC is majority-owned by General Electric Co. (NYSE:GE – news) , while Vivendi (VIV.PA) also retains a stake.

NBC to offer on-demand mobile television service – Yahoo! News

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Mobile Marketing : E-Series Blog Archive – Five Reasons Why I Like Widsets

mars 19, 2007

Here is a good article from E-series Blog on Widsets and their evolution :

With the risk of sounding like a broken record (I have written about Widsets several times before) here is my list of why I really like Widsets – the company behind, stunningly beautiful mobile Widgets.

Continuous improvement
I was very impressed with the first release of Widsets, which I wrote about back in June 2006 (If you are new to Widsets I recommend you start with that post, it will give you a good overview of what Widsets are).

Since then, Widsets have gone through a number of enhancements each one gradually improving the service. The last enhancement I wrote about was in September 2006. Since September the Widsets team have been busy working on the library of Widsets, the application itself and enhancement to the website. Which leads us to next reason..great website.

Great Website
I really, really like their website. It is simple, beautiful AND very functional. A pretty amazing combination to pull off. So many websites are either beautiful or functional. Some websites are simple but not beautiful.

Their newly redesign website makes registration for new users and managing your widsets even easier. Great work guys! (the web team at Nokia could learn a lot from Widsets’ web designers)

There is also a new Widset simulator online so that you can take Widsets for a spin online without actually downloading the application.


Future Potential
From the very first time I used Widset I always felt that the application and service have so much future potential. I am fully convinced that we’ve only seen the very beginning of what Widsets can become. I can’t wait for future versions of the service. I wonder what Widsets will look like one, two, three years from now.

Attitude!
This is a company driven by passion! I’ve never met anyone from Widset but it is easy to tell from their blog, their website and their excellent user forum that the people of Widset truly believe in their product. I like the fact that they are approachable and open. Ping the people at Widset and you *will* hear from them! That is a sign of a company that cares.
It also seems as if they have a lot of fun while working. It must be a good place to work!

ver Growing Library Of Great Widgets
If you haven’t tried Widsets I strongly suggest you do – you’ll like it. If you tried it before but for some reason haven’t used it for a while you have an equally great reason to try it out – you’ll be mighty impressed.

Most of the earlier widgets were more or less RSS feeds. While that isn’t bad in itself it might not impress the hard core users.

However, new widgets such as the excellent Wikipedia widget which lets you search Wikipedia. For all those Sudoku fanatics I can recommend the Sudoko widget.

There are also great widgets for eBay, BBC, 43Things, Digg, Technocrati, Flickr and a widget for this very blog – the E-series widget

E-Series » Blog Archive » Five Reasons Why I Like Widsets

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Mobile Marketing : Serrures électroniques activées par un téléphone mobile

mars 19, 2007

Le promoteur immobilier japonais Anabuki va installer dans trente immeubles représentant 5000 logements des serrures électroniques activées par un téléphone contenant une puce sans contact, selon un système développé par la société Index (www.indexweb.co.jp), a annoncé cette dernière.

Nokia 3220 RFID

Anabuki, qui gère environ un millier d’immeubles au Japon, illustre ainsi l’adoption à grande échelle de ce type d’application, jugée par beaucoup plus pratique et plus sûre que les clés et les serrures classiques. Index, une entreprise de services Internet sur mobile, est l’une des sociétés à avoir développé un dispositif de serrure activée par la lecture d’une puce sans contact, composant déjà intégré dans un quart des 100 millions de téléphones portables en circulation au Japon.

Pour fermer leur porte à clef, les résidents d’immeubles équipés n’ont qu’à effleurer le lecteur de la serrure avec leur téléphone portable. L’avantage de cette «clef virtuelle» est qu’elle peut être répliquée sur les mobiles de chaque membre de la famille, expliquent ses concepteurs. En cas de perte du téléphone, elle peut être désactivée très rapidement, par une simple commande informatique.

On peut aussi vérifier à distance, depuis son mobile, qu’on a bien fermé la porte. Et si tel n’est pas le cas, on peut le faire à distance, sans retourner chez soi en courant. De même peut-on créer une clef temporaire, valable une journée ou moins, pour un ami, le concierge ou un livreur.

Pour les habitants des immeubles équipés, le mobile sert aussi de clef de boîte à lettres et consignes collectives, ainsi que de mode de paiement des distributeurs et autres services équipant éventuellement la résidence. Cette fonction «multisésame» s’ajoute aux porte-monnaie électroniques, cartes de crédit, titres de transport et badges d’entreprises que peut aussi supporter simultanément la puce sans contact des téléphones.

Serrures électroniques activées par un téléphone mobile / PDAfrance.com

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Mobile Marketing : CeBIT 2007 – Hands-on with the LG Prada

mars 16, 2007

Those lucky devils at Engadget got to fondle an LG Prada at CeBIT today, and have a gallery up of the phone-that-iPhone-copied (as LG sees it.)

The LG KE-850 Prada is actually somewhat smaller than the iPhone, and, in my view, sleeker and more conservative in design. Sean Cooper reports that while it looks good, the plastic has an inexpensive feel to it, and that (Haha!) typing on a touchscreen keyboard an address in a browser is nasty.

—–

L’équipe d’Engadget a eu la chance de prendre en main le nouveau téléphone LG KE-850 PRADA. Pas si facile à utiliser le clavier tactile du LG présenté comme un concurrent de l’iPhone 😉

Plus de photos sur Engadget – More photos on Engadget
Hands-on with the LG Prada – Engadget

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Mobile Marketing : Nokia announces platforms to connect advertisers and media publishers with mobile

mars 16, 2007

Nokia Ad Service and Nokia Advertising Gateway enable delivery of the right ad to the right mobile consumer.

Espoo, Finland; New York, USA — Nokia announced two mobile advertising services. Nokia Ad Service, is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications.

Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns.

Nokia also introduced Nokia Advertising Gateway, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising. Nokia Advertising Gateway operates as an intelligent switch, selecting between text, visual, audio and video ads – depending on the user’s context – and feeding the ad to the device.

Nokia Ad Service
“As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands,” said Tom Henriksson, Director of Nokia Ad Service at Nokia Emerging Business Unit. “We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties.”

Nokia Ad Service fulfills different types of advertising needs such as advertisers deploying global mobile campaigns, agencies offering mobile advertising to complement traditional media initiatives, and publishers seeking new business models and a larger consumer audience. Nokia Ad Service serves mobile operators as a solution provider bringing the mobile advertising model to operator services, driving new and sustainable revenue streams. Nokia Ad Service simplifies the mobile advertising process by supporting & managing the full campaign lifecycle for advertisers including planning, deploying, optimizing, and reporting. Typical mediums of experience for mobile advertisements are in the form of interactive content like banner ads in browsing services, ads in applications, and videos.

Nokia Ad Service will begin its operations in Europe with a kick-off at ad:tech, an interactive marketing event in Paris, France on March 6th-7th, 2007 and globally in the second half of 2007.

Nokia Advertising Gateway
“With Nokia Advertising Gateway we are partnering with newspaper publishers, other traditional media companies, aggregators, platform companies, operators and internet companies to help them serve their current advertisers by offering easy access to a mobile audience” says Matthew Snyder, Head of Business Development, Nokia Multimedia, Advertising Business Program. “We have an aggregator interface for plugging partners’ platforms into the gateway – Nokia being in the role of platform service provider. Think of the gateway as a one-stop delivery point with intelligence”.

Nokia Advertising Gateway enables delivery of targeted ads to mobile devices. Ads will be closely tied and optimised to specific multimedia applications, such as reading digital newspaper content, watching TV, listening to music or looking at directions on maps. Nokia offers access to the platform for third parties and enables their ad sales teams to sell for the mobile channel. Nokia Advertising Gateway supports so called CPA (cost per action) model and it provides usage data from mobile devices for enabling targeted ad selection and delivery to users’ devices. A key part of the platform will be the easy-to-use reporting and analytics tools for Publishers to manage their advertisers ROI (Return on investment).

Nokia Advertising Gateway will run several pilots during the coming months and will become commercially available in the second half of 2007, starting with support for converged mobile devices based on the S60 software platform.

For further information on Nokia Ad Service, please visit www.adservice.nokia.com

Nokia Ad Service

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Mobile Marketing : La publicité mobile explose au Japon

mars 16, 2007

Avec plus de 100 millions de téléphones portables en circulation dont 82% avec accès à internet, le Japon est non seulement le paradis du mobile mais également un formidable laboratoire des nouveaux usages.

A l’occasion de la Mobile Marketing Conference 2007 organisée à Paris jeudi dernier par l’agence Jap’Presse et InnovAsia Research, Takeya Takafuji, président de la Mobile Marketing Solution Association japonais, a indiqué au JDnet quelques chiffres sur la publicité mobile dans son pays.

Selon ses estimations, le marché de la publicité sur mobile a atteint 650 millions d’euros en 2006, essentiellement tiré par l’engouement des mobinautes japonais pour les sites indépendants, absents des portails des opérateurs et par définition exclus de leur système de reversement.

La combinaison du haut débit (70% des connexions) et des forfaits illimités devrait encore accélérer la consommation média des mobinautes japonais. Selon la Mobile Marketing Solution Association japonais, le marché pourrait dépasser les 2 milliards d’euros dès 2011, de quoi aiguiser les appétits de grands noms du Web comme Yahoo ou Google, qui multiplient déjà les accords dans l’archipel.

La publicité mobile explose au Japon par Neteco.com

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Social Networking : La Playstation 3 clone Second Life

mars 16, 2007

Alors que sa Playstation 3 ne suscite plus l’enthousiasme, Sony annonce un univers virtuel gratuit sur sa nouvelle console.

Sony sait encore épater la galerie. Le constructeur japonais a profité de la Gamedevelopers Conference (GDC) de San Francisco pour annoncer le Playstation Home, un service online qui évoque pêle-mêle Second Life, le Xbox Live de Microsoft et les Mii de Nintendo.

Le service, accessible à tous les joueurs sur Playstation 3 connectés à Internet, proposera un mini univers virtuel mondial. Chaque joueur aura son avatar, qu’il pourra personnaliser à volonté, sur le modèle de ce qui se fait sur Wii avec les Mii. En sus, chacun disposera également de son espace personnel qu’il pourra aménager et décorer à sa guise. On y trouvera aussi un Hall of Fame contenant tous les bonus récoltés par le joueur (cette fois-ci en s’inspirant des « achievements » du Xbox Live).

Mais ces petites personnalisations ne présenteraient que peu d’intérêt s’il fallait les garder uniquement pour soi. Le Playstation Home, et c’est là qu’il rappelle Second Life, propose donc également des espaces publics, communs à tous les joueurs connectés. On peut y discuter avec les autres, faire visiter son espace personnel, visionner des bandes-annonces ou des films en HD dans un cinéma et jouer à des petits jeux (arcade, bowling, billard…).

Sony compte également proposer des espaces publics à chaque créateur de jeux vidéo, qui pourra ainsi y faire sa réclame. On reste toutefois loin de l’optique d’un Second Life qui laisse les joueurs créer leurs propres objets et leurs propres lieux. Et comme Linden Labs avec Second Life, Sony proposera dans le Playstation Home des objets virtuels à acheter pour de l’argent réel. Si les objets standards seront gratuits, ce ne sera en revanche pas le cas des objets les plus classieux. Sony commencera à tester en interne le Playstation Home le mois prochain. Le service devrait être accessible à tous avant Noël.

En voie de ringardisation face à Microsoft et surtout Nintendo, qui ont repris la main dans la guerre des consoles (lire notre article : Nintendo en haut du podium « next-gen »), Sony fait avec le Playstation Home un gros pari sur son avenir et celui de la Playstation 3. Deux semaines avant la sortie de la console en Europe, et alors que les mauvaises nouvelles s’accumulaient pour Sony (prix élevé, rétrocompatibilité limitée, ventes moins bonnes que prévues dans le reste du monde), la firme japonaise avait besoin d’un buzz positif. Avec, en point de mire, l’espoir de récupérer d’ici la fin de l’année l’image « hype » qui lui fait aujourd’hui cruellement défaut.

Ecrans – La Playstation 3 clone Second Life

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Mobile Marketing : Questions for Enpocket CEO Mike Baker

mars 15, 2007

The mobile industry’s CTIA Wireless, a show covering wireless, broadband convergence and mobile computing, is just a few weeks away; and many companies will use the event to launch new ad products and partnerships.

Among those present will be Enpocket, one of the oldest surviving mobile firms. Enpocket enjoys a special relationship with Sprint, the carrier with arguably most vocal plans to sell and traffic mobile advertising. In the run up to the conference, ClickZ spoke with CEO Mike Baker about the trajectory of his company, that of the industry as a whole, and the state of budget allotments for advertising on handheld devices.

Q. Briefly, what’s the origin of Enpocket?

A. We started in 2001, and were active in Europe and Asia before being active in the U.S. Now the majority of our revenue and the majority of our company is based [in the U.S.], a reflection of market growth.

We focused on the brands that have the most to gain from mobile marketing, which are the mobile carriers themselves. Vodafone, Sprint, Virgin use our platforms to message their customers about buying services, ringtones, text messaging, and plans. First party promotional marketing that really shows up to a subscriber as receiving a text message or multimedia message.

Q. How has that carried over to the brand side?

A. We’ve done over a thousand campaigns for brands over the years. We started with a mechanism most people use, SMS; now we’re seeing greater adoption and doing brand campaigns that appear as display advertising within the browser.

What we’ve really learned is that the buyers, the brands and the agencies are confused by the fragmented niche players. Company one sells mobile media, company two delivers text messaging campaigns, company three builds mobile Web sites. [Marketers] want to work with a company that has experience executing the entire solution. Enpocket brings a total mobile solution, so marketers can deal with one company, soup to nuts. Plan, create, and optimize campaigns from a mobile device.

Q: Is that the advantage of offering a portfolio of services instead of a single service?

A. It’s a personal device. It can’t just be about banner ads. Marketers need more than just banner ads. We want to use the banner to draw people into highly engaging experiences, like a quasi-application that’s branded. For example, use the banner to let people know we’ve got a store finder on the mobile Web or that they can download a branded wallpaper or that they can sign up for text notifications of sales. We’re able to put all these things together to solve sales problems.

Mobile is complex enough without having to deal with a cadre of niche vendors. While focusing on a niche may be a nice differentiator, the market is too complex to expect advertisers to work with several companies to pull together a comprehensive mobile program. Our niche, if you will, is the complete solution.

Q. Do you see some sort of industry consolidation down the road?

A. I don’t worry about that. My view is that meshing together companies probably doesn’t create very integrated solutions. It needs to happen down on a platform level. We have a platform; the technology itself does all the things we need it to do. You can’t recreate it by cobbling Frankenstein’s monster of limbs.

My worry for the industry is that it’s not able to organize itself and show brands an effective place to spend money… I think the industry does need to come together to make it easier for brands and agencies to transact in the medium, making it simpler to buy or run campaigns, and syndicate the ad buying opportunities.

Q. What can be learned or carried over from Internet content and marketing?

A. It is a different medium… You can’t port Internet experiences to the small screen. Internet companies like Yahoo had to fundamentally rework the product offering on the channel. To succeed in mobile is not a given for Internet companies like Yahoo, Google, and MSN because it does require them to produce different assets, different experiences. They’re still in a very good position to leverage an adjacent opportunity in the mobile space.

In general I would say the display advertising market for mobile is very early. That said, I see a definite appetite among brands to engage in that sort of mobile advertising. This is a building year, a learning year, a testing year. The difference between this year and last year is that there are a lot more people testing. We’re really looking at later 2007 and 2008 for a pretty significant pick up for brands and advertisers moving from test mode to a recurring spend in mobile advertising.

Q. What is allowed by 3G and high-speed access?

A. We see a more actively engaged audience… Look at what broadband has done. It really led the interactive industry into the golden age. Without it, you’re back in the text messaging mode; with it, you’ve got the full palette.

The U.S. is very interested in rich media. The U.S. is different than Europe and Asia. Where I predict we’ll be ahead is in the use of the browser, and I think that will correlate directly with the roll-out of the 3G networks. The bandwidth allows an experience to click as often as you would on your desktop.

Q. Where does the industry stand on reporting and measurement?

A. We’ve spent a lot of time trying to create reporting like you would find on the Internet, like Internet advertising can do. Measuring on mobile is harder, because this medium doesn’t have cookies right now. The unique identifier, the numbers, are not always available unless somebody has consented to give it to the brand.

Q. What advice do you have for brands experimenting in the mobile channel?

A. Part of the value of spending money is learning, and if the reporting is not good then you’re not really learning. Learning what doesn’t work and why is as important as learning what does work and why.

Questions for Enpocket CEO Mike Baker

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Social Network Marketing : L’Oreal Paris – Miss Second Life

mars 15, 2007

L’Oréal Paris vous donne rendez-vous …
Des professionnels de la mode RL vont élire une Miss Second life.

L’election se déroulera en conclusion d’un défilé qui se déroulera sur le podium L’Oréal Paris fin mars 2007.

Le thème de ce défilé du mois de mars sera « le Glamour Naturel », le look phare des nouvelles collections maquillages, soins et colorations de L’Oréal Paris.
Sublimez votre beauté virtuelle avec naturel, féminité et sensualité, à la manière d’une Doutzen Kroes, Pénelope Cruz ou Eva Longoria !

Un jury d’experts sera présent pour déterminer la grande gagnante, qui recevra le titre de Miss Second Life Printemps 2007. Son avatar sera publié sur le site officiel de la marque L’Oréal Paris, elle recevra des produits exclusifs et une place de top modèle dans l’agence de Second life Aspire Model.

Une animatrice beauté L’Oréal Paris sera également présente et pourra répondre à vos questions, et vous conseiller dans le choix de vos produits.

Pour participer :

Pas de permanence dans Second Life pour l’instant.

*Envoyez simplement une photo de votre avatar Second life à

darlingbianca@gmail.com
laurent.heckmann@gmail.com
ainsi qu’un court texte pour vous présenter.

La clôture des inscriptions se fera le 25 mars 2007.

20 modèles seront choisies.

ce concours est organisé par:
Laurent Heckmann
Andrea media
Bianca Darling
CEO of ASpiRE! Modeling Agency and Magazine

Bonne chance à toutes les participantes, en route pour les snapshots !

SecondLife Observer – SLObserver.com L’Oreal Paris – Miss Second Life «

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Mobile Marketing – Press Release : Accenture Acquires Digiplug SAS

mars 15, 2007

Accenture Acquires Digiplug SAS, to Serve the Media, Entertainment and Communications Industries.

Digiplug, SAS was recently acquired by Accenture the global management consulting, technology services and outsourcing company. Accenture is a leading provider of digital media solutions to both content creators and distributors.

The acquisition of Digiplug is the first step in a larger effort to further strengthen and build Accenture Digital Media Services to provide a market-leading, comprehensive suite of digital content services that are scalable globally. By adding Digiplug’s expertise to its already robust set of digital media services, Accenture gains the capabilities to help companies that produce and distribute rich media content to optimise how they store, manufacture, distribute, track and exploit digital content while providing a consistent and personalized consumer experience.

These new services will help our clients stay ahead of the explosive demand for digital content and services. Industry analysts have predicted that mobile content the mobile content and services industry will grow by almost 70 percent over the next five years to more than $150 billion.

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Le cabinet de conseil en management rachète la société française Digiplug (filiale du groupe japonais Faith), spécialisée dans la distribution de contenus (sonneries, logos et vidéos) sur téléphone mobile. Créée en 1998, elle affiche Warner, Universal, Sony BMG France et Proximus (opérateur mobile du groupe belge Belgacom) parmi ses clients.

Ce rachat coïncide avec la création de « Accenture Digital Media Services », une division qui sera chargée de fournir un service de distribution de contenus dématérialisés.

For more information go to www.accenture.com/digiplug

Digiplug News Releases Center

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