Mobile Marketing – Press Release: Steape Launches Mobile Phone Translators For Travellers

Let your mobile phone speak a foreign language for you

Mobile-content producer, Steape launched in May their talking phrase books for mobile phones in the UK and the USA today. At the push of a button, travellers can easily communicate in a foreign language using an application on their mobile phone. The translators are already popular in the Netherlands, and are now also available in the UK and USA via the website: www.steape.com.

Steape translators are available in 17 languages and 272 language combinations, including versions communicating from one non-English language to another, e.g. Spanish to Russian. In addition to western languages such as English, Dutch, French, German, Italian, Spanish and Brazilian Portuguese, travellers can also make themselves heard in Mandarin, Russian, Korean, Arabic, Turkish, Polish, Czech and Japanese. The phrases come with both text and sound, meaning that travellers do not need to struggle with difficult pronunciation. The voices are recorded by native speakers and are played back via the phone’s speaker.

Three products are available: Mini-Speaking Dictionary, Steape Travel and Steape Knowledge. The Mini-Speaking Dictionary consists of 500 traveller-related words. Steape Travel contains nearly 100 phrases covering travel-related topics: Chat basics; Travel & Go; Small Talk; Overnight Accommodation; Money; Shopping; Flirting & Dating; Going Out & Sightseeing; Eating & Drinking; Help & Health and Service & Communication. Steape Knowledge is composed of useful basic vocabulary, such as numbers, days of the week etc., and is free when another product is purchased. The translators currently work on 138 mobile phones types, and the list grows continuously.

Marc van Bommel, CEO of Steape: « Have you ever been in a situation where no-one understands a word you’re saying? Frustrating, isn’t it? The most important aspect of our translation products is that they offer you exactly the words you need, at precisely the moment you need them. Also, the fun-factor of letting your mobile talk for you means that you can quickly break the ice and enjoy a conversation. »

About Steape
Steape sells mobile phone applications related to translation. Travellers are supported with text and voice translation products in 17 languages. Steape provides distributors and brand owners with unique marketing opportunities and additional revenue streams by creating tailor-made applications. For more information, please visit the company website at www.steape.com.

Press Release: Steape Launches Mobile Phone Translators For Travellers (MobileBurn)

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