Mobile Marketing – PressRelease : Nokia to acquire Enpocket to create a global mobile advertising leader

Enpocket to provide Nokia with a platform to accelerate scaling of its mobile advertising business

Espoo, Finland – Nokia and Enpocket announced that they have entered into a definitive agreement for Nokia to acquire Enpocket ( Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world. By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.

« Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market, » said Tero Ojanperä, Chief Technology Officer, Nokia. « This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop. »

Enpocket is a privately-owned company, established in 2001 and headquartered in Boston, Massachusetts, USA. The innovative technology that drives the Enpocket platform is a mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video. Enpocket is powering mobile advertising for leading mobile operators and publishers across the globe and has an ad sales force that is working with large brands.

« Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world, » said Enpocket President and Chief Executive Officer, Mike Baker. « Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices. »

The agreement is subject to customary closing conditions and is expected to close in the fourth quarter of 2007.

Nokia – ShowPressRelease

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4 Réponses to “Mobile Marketing – PressRelease : Nokia to acquire Enpocket to create a global mobile advertising leader”

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  3. elisa wilkins Says:

    I am not sure whether this is the correct avenue to submit a listing on your event listings, but I hope it is.

    Any chance of getting our association’s Mobile Asia Congress listed for November? Here is the Key info:

    GSMA Mobile Asia Congress

    Location: The Venetian Macau, SAR China
    Start Date: Tuesday, November 18, 2008
    End Date: Thursday, November 20, 2008
    Description: GSMA Mobile Asia Congress: November 18-20, 2008 – The Venetian® Macau, SAR People’s Republic of China. Call +44(0) 208879 2419 for more information, Event Link:

    “The GSMA Mobile Asia Congress ( formally the 3GSM World Congress) provides the ideal experience and environment for networking with an influential circle of mobile professionals to positive impact your business”

    Thanks in advance,


  4. berlin Says:


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