Archive for the ‘bluetooth marketing’ Category

Mobile Marketing – Press Release : Nokia N95 Wins Prestigious TIPA Award 2007

mai 2, 2007

Espoo, Finland – Nokia revealed the Nokia N95 multimedia computer has been voted the ‘Best Mobile Imaging Device in Europe 2007’ by TIPA (Technical Image Press Association), the largest photo and imaging press association in Europe.

« A small mobile wonder and a camera as well, » the Nokia N95 multimedia computer was commended for its outstanding imaging functionality, comparing its features directly with those of stand-alone cameras. The judging panel noted features such as the autofocus lens for sharp, large prints, a real mechanical shutter to avoid distortion, the Carl Zeiss optics with Tessar lens that can focus at close range and the up to 20x digital zoom for distant subjects. The panel also commented on the device’s outstanding audio, video and web capabilities and its GPS functionality.

« This award reinforces Nokia’s leadership and commitment to driving forward convergence in the mobile industry, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « We’re delighted the Nokia N95 has been recognized as an outstanding imaging device and we firmly believe that by offering our customers true multimedia computers, like our Nokia Nseries range, we can confidently say we have now arrived at a time when people no longer need to carry multiple devices. »

The features of the Nokia N95 include:
– 5 megapixel camera with Carl Zeiss optics
– Possibility to capture print quality photos and DVD-like quality video clips
– Unique 2-way slide concept with dedicated media keys
– Support for compatible microSD memory cards of up to 2GB
– Wireless LAN connectivity and HSDPA offering high download speeds
– Integrated GPS, and access to maps for more than 100 countries
– The option to purchase additional features such as city guides and voice-guided navigation

TIPA was founded in 1991 as an independent, non-profit association of European photo and imaging magazines. At present, TIPA includes 31 member magazines from twelve countries.

A full list of Nokia N95 features is available at www.nseries.com/n95
Related photos in print quality can be found at www.nokia.com/press

Nokia – ShowPressRelease

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Mobile Marketing : Qwikker Helps 3 Deliver Music to Non-3 Customers

novembre 28, 2006

Exclusive P Diddy Track Available For Download From the Qwikker Pub Network
– London, 27 November 2006 – Qwikker, the leading provider of user-driven, on-location mobile content distribution has announced that it is supporting 3’s promotion of the newly launched 3MusicStore. Qwikker is enabling mobile users to freely download an exclusive music track remix from P Diddy’s ‘Press Play’ album. The track ‘The Future’ is available to everyone via Bluetooth, regardless of mobile operator, through Qwikker’s network of 450 pub locations.

This Qwikker promotion, running in the month of November, is one of a number of marketing initiatives being run by 3 to promote its new 3MusicStore, but crucially enables the operator to extend its outreach and communicate with non-3 customers. Qwikker’s network utilises Bluetooth, therefore there are no data charges incurred by mobile users for content delivered to their handset. Qwikker allows brands to deliver ‘freemium’ content at no cost to end users, as well as premium content payable by mobile bill, credit card or cash.

Visitors to any Qwikker enabled pub location are alerted to the ‘FreeTrackFrom3’ with an invite to receive content sent via Bluetooth. If the customer chooses to accept, the track is sent to the customer’s handset and is available to play immediately plus stored for later play. Uniquely, Qwikker’s service automatically detects the device make and model, which then sends content specifically formatted for each device thus ensuring a rich end user experience.

Qwikker provides ongoing reporting and analysis in order to give brands the capability to measure the response rates and acceptance of content-driven marketing in exact detail.

“3 identified our mobile content distribution network as a means to connect with existing and potential customers through a highly targeted and measurable channel. Our service enables operators to get relevant content into the hands of consumers who are not necessarily on their network, which is quite a compelling proposition.” said Saul Kato, CEO Qwikker.

In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, and clickable links for users to respond directly to brands at a more convenient time.

Content can consist of video clips, games, Java apps, MP3s (used at the Virgin Mobile V-Festival and the recent Robbie Williams tour), ringtones, images, mobile coupons, and links to outside internet sites.

Qwikker Latest News

Qwikker Blog » Blog Archive » Qwikker Helps 3 Deliver Music to Non-3 Customers

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Mobile Marketing – Press Release : MAXIM’s ‘Monkey’ Mag Promoted By Bluetooth

novembre 15, 2006

London, UK- November 13, 2006, Qwikker (www.qwikker.com), the leading provider of user-driven, on-location mobile content distribution today revealed that Dennis Publishing, home of Maxim men’s magazine, are using the Qwikker Pub Network to deliver a mobile video clip that consumers can download for free via Bluetooth during the launch month of the world’s first web-based weekly men’s lifestyle magazine ‘Monkey’.

In 450 pub venues across the UK, enabled with the Qwikker system, brands can deliver content-based marketing campaigns directly to consumers’ mobile phones at no cost to the end user. In the case of Monkey magazine, customers can opt-in to download the humorous 20 second ‘Keepy Uppy’ viral video clip that is a central element of Monkey‘s four week launch marketing campaign.

“This new media channel enables brands to connect to a targeted audience and to directly measure the impact of their marketing campaigns. Furthermore the message is no longer fleeting- the content resides on the end-users’ phone for later viewing and sharing with friends, until deleted at will.” said James Martin, European Director, Qwikker.

Qwikker goes beyond traditional, impression-based, out-of-home advertising methods by giving brands the capability to measure the response rates and acceptance of content-driven marketing in exact detail.

In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, and clickable links for users to respond directly to brands at any later time via their phone.

Content can consist of video clips (such as in the case of Monkey), games, Java apps, MP3s (used at the Virgin Mobile V-Festival and the recent Robbie Williams tour), ringtones, images, mobile coupons, and links to outside internet sites.

Qwikker Press Release

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