Archive for the ‘bluetooth’ Category

Mobile Marketing – Press Release : Nokia N95 Wins Prestigious TIPA Award 2007

mai 2, 2007

Espoo, Finland – Nokia revealed the Nokia N95 multimedia computer has been voted the ‘Best Mobile Imaging Device in Europe 2007’ by TIPA (Technical Image Press Association), the largest photo and imaging press association in Europe.

« A small mobile wonder and a camera as well, » the Nokia N95 multimedia computer was commended for its outstanding imaging functionality, comparing its features directly with those of stand-alone cameras. The judging panel noted features such as the autofocus lens for sharp, large prints, a real mechanical shutter to avoid distortion, the Carl Zeiss optics with Tessar lens that can focus at close range and the up to 20x digital zoom for distant subjects. The panel also commented on the device’s outstanding audio, video and web capabilities and its GPS functionality.

« This award reinforces Nokia’s leadership and commitment to driving forward convergence in the mobile industry, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « We’re delighted the Nokia N95 has been recognized as an outstanding imaging device and we firmly believe that by offering our customers true multimedia computers, like our Nokia Nseries range, we can confidently say we have now arrived at a time when people no longer need to carry multiple devices. »

The features of the Nokia N95 include:
– 5 megapixel camera with Carl Zeiss optics
– Possibility to capture print quality photos and DVD-like quality video clips
– Unique 2-way slide concept with dedicated media keys
– Support for compatible microSD memory cards of up to 2GB
– Wireless LAN connectivity and HSDPA offering high download speeds
– Integrated GPS, and access to maps for more than 100 countries
– The option to purchase additional features such as city guides and voice-guided navigation

TIPA was founded in 1991 as an independent, non-profit association of European photo and imaging magazines. At present, TIPA includes 31 member magazines from twelve countries.

A full list of Nokia N95 features is available at
Related photos in print quality can be found at

Nokia – ShowPressRelease

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Mobile Marketing : CES News Special Report – The Apple iPhone runs OS X

janvier 9, 2007

Capping literally years of speculation on perhaps the most intensely followed unconfirmed product in Apple’s history — and that’s saying a lot — the iPhone has been announced today.

Yeah, we said it: « iPhone, » the name the entire free world had all but unanimously christened it from the time it’d been nothing more than a twinkle in Stevie J’s eye (comments, Cisco?). Sweet, glorious specs of the 11.6 millimeter device (that’s frickin’ thin, by the way) include a 3.5-inch wide touchscreen display with multi-touch support and a proximity sensor to turn off the sensor when it’s close to your face, 2 megapixel cam, 8 GB of storage, Bluetooth with EDR, WiFi that automatically engages when in range, and quadband GSM radio with EDGE — and amazingly, it somehow runs OS X with support for Widgets, Google Maps, and Safari, and iTunes (of course) with CoverFlow out of the gate. A partnership with Yahoo will allow all iPhone customers to hook up with free push IMAP email.

More Pictures on engadget CES Live Report :
The Apple iPhone – Engadget

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Mobile Marketing : Qwikker Helps 3 Deliver Music to Non-3 Customers

novembre 28, 2006

Exclusive P Diddy Track Available For Download From the Qwikker Pub Network
– London, 27 November 2006 – Qwikker, the leading provider of user-driven, on-location mobile content distribution has announced that it is supporting 3’s promotion of the newly launched 3MusicStore. Qwikker is enabling mobile users to freely download an exclusive music track remix from P Diddy’s ‘Press Play’ album. The track ‘The Future’ is available to everyone via Bluetooth, regardless of mobile operator, through Qwikker’s network of 450 pub locations.

This Qwikker promotion, running in the month of November, is one of a number of marketing initiatives being run by 3 to promote its new 3MusicStore, but crucially enables the operator to extend its outreach and communicate with non-3 customers. Qwikker’s network utilises Bluetooth, therefore there are no data charges incurred by mobile users for content delivered to their handset. Qwikker allows brands to deliver ‘freemium’ content at no cost to end users, as well as premium content payable by mobile bill, credit card or cash.

Visitors to any Qwikker enabled pub location are alerted to the ‘FreeTrackFrom3’ with an invite to receive content sent via Bluetooth. If the customer chooses to accept, the track is sent to the customer’s handset and is available to play immediately plus stored for later play. Uniquely, Qwikker’s service automatically detects the device make and model, which then sends content specifically formatted for each device thus ensuring a rich end user experience.

Qwikker provides ongoing reporting and analysis in order to give brands the capability to measure the response rates and acceptance of content-driven marketing in exact detail.

“3 identified our mobile content distribution network as a means to connect with existing and potential customers through a highly targeted and measurable channel. Our service enables operators to get relevant content into the hands of consumers who are not necessarily on their network, which is quite a compelling proposition.” said Saul Kato, CEO Qwikker.

In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, and clickable links for users to respond directly to brands at a more convenient time.

Content can consist of video clips, games, Java apps, MP3s (used at the Virgin Mobile V-Festival and the recent Robbie Williams tour), ringtones, images, mobile coupons, and links to outside internet sites.

Qwikker Latest News

Qwikker Blog » Blog Archive » Qwikker Helps 3 Deliver Music to Non-3 Customers

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Mobile Marketing – Press Release : MAXIM’s ‘Monkey’ Mag Promoted By Bluetooth

novembre 15, 2006

London, UK- November 13, 2006, Qwikker (, the leading provider of user-driven, on-location mobile content distribution today revealed that Dennis Publishing, home of Maxim men’s magazine, are using the Qwikker Pub Network to deliver a mobile video clip that consumers can download for free via Bluetooth during the launch month of the world’s first web-based weekly men’s lifestyle magazine ‘Monkey’.

In 450 pub venues across the UK, enabled with the Qwikker system, brands can deliver content-based marketing campaigns directly to consumers’ mobile phones at no cost to the end user. In the case of Monkey magazine, customers can opt-in to download the humorous 20 second ‘Keepy Uppy’ viral video clip that is a central element of Monkey‘s four week launch marketing campaign.

“This new media channel enables brands to connect to a targeted audience and to directly measure the impact of their marketing campaigns. Furthermore the message is no longer fleeting- the content resides on the end-users’ phone for later viewing and sharing with friends, until deleted at will.” said James Martin, European Director, Qwikker.

Qwikker goes beyond traditional, impression-based, out-of-home advertising methods by giving brands the capability to measure the response rates and acceptance of content-driven marketing in exact detail.

In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, and clickable links for users to respond directly to brands at any later time via their phone.

Content can consist of video clips (such as in the case of Monkey), games, Java apps, MP3s (used at the Virgin Mobile V-Festival and the recent Robbie Williams tour), ringtones, images, mobile coupons, and links to outside internet sites.

Qwikker Press Release

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Mobile Marketing – Press release : Proximity-based targeted mobile content gets fingers clicking at Virgin Mobile V-Festival

novembre 14, 2006

London, UK November, 6th 2006, Qwikker (, the leading provider of user-driven, on-location mobile content distribution, revealed today the results of its service installed at this years’ Virgin Mobile V-Festival. The results confirm that Bluetooth and the proximity-based model of distributing mobile content is a big hit with mobile consumers.

Qwikker’s service enables consumers to ‘connect and select’ mobile content at the point of interest through a non-intrusive, branded channel based system. Qwikker’s service takes advantage of Bluetooth to deliver rich content without network data charges.

The Virgin Mobile V-Festival is one of the most popular events of the music festival season with top-line acts performing across two festival sites in the UK. Innovation and consumer value are synonymous with the Virgin brand, and with this in mind Virgin Mobile turned to Qwikker to help festival goers connect with exclusive mobile content – through a dedicated Bluetooth downloadable Virgin Bites mobile channel.

Consumers who downloaded Qwikker’s Virgin Bites mobile channel were given a menu of content enabling them to browse, and then download music-related content of interest to them. Critically the Virgin content channel remains on the consumers’ handset, which is updateable over-the-air (OTA) – further extending the brand relationship.

Based at the Chelmsford Virgin Mobile V-Festival venue, Qwikker integrated its Bluetooth mobile content system to provide coverage across the entire festival site. Visual displays encouraged concertgoers to turn on their Bluetooth connection, who were then asked, on their phone screen, if they wanted to download the Virgin Bites mobile channel. The content, which was free of charge, included ring tones and videos from Morrisey, Kasabian and The Young Knives, as well as an exclusive video film trailer of Little Miss Sunshine.

Steve Rogan, Head of Sponsorship at Virgin Mobile, said “At Virgin Mobile we are always looking at ways to enhance our customers’ experience. By enabling the exclusive download of a choice of mobile content at the Virgin Mobile V-Festival, we ensured that customers could get really close to the bands interactively. The music and the fans are the most important thing after all. Qwikker’s service was well received and added real value to the overall festival experience”.

James Martin, European director of Qwikker, commented on the V-Festival’s success: “As the figures demonstrate, consumers are very receptive to mobile content delivered via Bluetooth when it’s relevant and they are given choice. Virgin and other leading brands recognise the opportunity to connect and interact with consumers in a targeted, contextual environment.”

Who downloaded what mobile content at the Virgin Mobile V-Festival:
In total, 12,410 festival goers downloaded Qwikker’s Virgin Bites mobile content channel enabling them to browse and download additional exclusive content items, setting a new bar for user-driven mobile content consumption..

– 34 % – The Kasabian ‘Empire’ video was the most downloaded mobile content
– 18 % – Morrisey’s ‘in the future when alls well’ video was the second most popular download
– 13 % – downloaded the Young Knives video and ringtone
– 12 % – downloaded the Morrisey ‘in the future when alls well’ ringtone
– 7 % – downloaded a RedBull video and – 5 % the Little Miss Sunshine video

About Qwikker
Specialists in proximity marketing services and content distribution, Qwikker provides a direct-to-mobile network of interactive service points across Europe and the US. Combining Qwikker’s Bluetooth technology with traditional physical advertising, brands can extend their relationship with consumers by offering a selection of desirable content (either free or premium), which can be downloaded onto mobile phones. Content can be anything from video clips, games, MP3s and ringtones, to artwork, mobile coupons, and links to WAP sites or phone numbers.

Qwikker Channels is a customized java application, which enables consumers to browse menus of content without having to use a data connection, and then download content and information via Bluetooth, WAP and SMS connectivity. The Qwikker, application and the content channels within it can be distributed from location-to-phone and then forwarded by consumers, phone-to-phone, giving brands the opportunity to leverage the power of peer-to-peer content sharing.

Qwikker maintains the largest direct-to-mobile location content network in the world, with over 650 Bluetooth enabled service points across the UK in pubs, clubs, concerts, festivals, cinemas, public spaces and the London Underground. Fast and easy to install, Qwikker’s portable service points can also be deployed for one-time or seasonal events. Brands which have leveraged the Qwikker network include Yahoo!, Channel 4, EA Games, Universal Music, 20th Century Fox, Robbie Williams/ ie: music, Nokia and Universal Pictures.

Backed by Sequoia Capital and Enterprise Partners Venture Capital, Qwikker has offices in San Francisco and London.

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Marketing Mobile : Quand le téléphone mobile remplace la carte orange et évite d’attendre aux guichets

octobre 19, 2006

La RATP et la SNCF lancent avec Bouygues Telecom l’expérimentation des cartes orange sur téléphone.

A PARTIR du mois prochain, une poignée d’usagers du métro parisien débuteront une expérimentation originale : ils pourront passer les portillons avec leur téléphone portable, en l’utilisant comme un passe Navigo. Et recharger leur abonnement directement de chez eux via leur mobile. Depuis plusieurs mois, la RATP et la SNCF travaillent sur ce projet avec Bouygues Telecom et commenceront en novembre les tests en grandeur réelle. « Une centaine de voyageurs sont en cours de sélection, pour composer un panel représentatif des passagers de l’Île-de-France », explique Patrick Vautier, directeur marketing de la RATP. Ces voyageurs utiliseront un nouveau type de téléphone, muni d’une puce sans contact, fabriqué par le français Sagem et le japonais Nec. Ce test devrait durer jusqu’au début de l’année prochaine.

De telles expérimentations réservent parfois des surprises. « Au Japon, lors des tests, on s’est rendu compte que les consommateurs tapaient violemment leur téléphone sur la borne au lieu de la passer dessus ! », raconte Laurent Herbillon, directeur du développement des nouveaux services chez Bouygues Telecom.

Ce service sera disponible pour le grand public au plus tôt fin 2007, début 2008. Tout dépend de la vitesse à laquelle les fabricants pourront produire ces nouveaux portables à un prix raisonnable. Car des adaptations par rapport à un mobile classique sont nécessaires. Il faut par exemple que le système fonctionne même quand la batterie du téléphone est vide, ne serait-ce que pour ne pas rester coincé dans une station de métro ! Au sein de l’association française des opérateurs mobiles (Afom), Orange, SFR et Bouygues Telecom ont d’ailleurs publié la semaine dernière un livre blanc à l’adresse des fabricants de portables sur le schéma technique qu’ils préconisent pour les mobiles sans contact, grand marché de demain.

Pour le consommateur, il faudra changer de téléphone mobile et acheter un modèle muni d’une puce sans contact. Celui-ci ne sera ni plus gros, ni plus lourd, et rapidement au même prix que les terminaux d’aujourd’hui car les opérateurs visent un marché de masse. Autre sujet : pour bénéficier de ce service dans les transports en commun, faudra-t-il en plus payer un abonnement mensuel, ou reverser quelques centimes sur chaque transaction ? Il est encore trop tôt pour le dire.

La tendance du « sans-contact »

Bouygues Telecom et les transporteurs franciliens vont également tester de nouveaux services, visant à faciliter le transport, au-delà de la simple dématérialisation de la carte orange. « Le téléphone peut reconnaître à quelle station de métro vous êtes et vous demander si vous connaissez le quartier ou si vous souhaitez obtenir un plan », explique Laurent Herbillon.

L’expérimentation lancée par la RATP avec Bouygues Telecom est le signe précurseur d’une tendance de fond. Tous les opérateurs mobiles réfléchissent aux technologies sans contacts, qui permettront bientôt au téléphone mobile de remplacer non seulement la carte de transport, mais toutes les cartes qui encombrent nos portefeuilles : carte bancaire, cartes de fidélité, badge de sécurité, ticket de parking ou de spectacle.

C’est déjà le cas au Japon. Grâce au téléphone Felica de Sony, les Japonais peuvent emprunter les transports à Tokyo. Mais aussi régler leurs achats, payer le taxi à Yokohama, prendre l’avion sur les lignes intérieures et passer les portillons de leur entreprise.

Quand le téléphone mobile remplace la carte orange et évite d’attendre aux guichets

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Mercedes Introduces Telephone Module With Bluetooth (SAP-Profile)

juin 27, 2006

Mercedes has released details of their newest accessory, a telephone module featuring Bluetooth (SAP-Profile). Perfect for anyone who has a tendency of forgetting their cell phone in the typical cradle, the new module with Bluetooth (SAP-Profile) allows users to operate their Bluetooth (SAP-Profile) compatible phones via their vehicle’s multifunction steering wheel, audio system, and central display in the instrument cluster, all without ever taking their phone out of the pocket (or briefcase, purse, etc.).

The system works by first pairing with a compatible cell phone, a process done with the simple touch of a button. The system then automatically recognizes the phone when it comes within the range of the vehicle, and at the same time accesses its SIM card and the phone’s internal memory. This allows the driver to access stored numbers, via the integrated methods of control, without ever touching the cell phone. Even more impressive, the system offers superlative reception and audio quality, due to the fact the BLUETEC (SAP-Profile) connects to the phone’s GSM network via the exterior antenna of the vehicle, as opposed to the phone’s antenna.

If you’re interested, the Mercedes-Benz Telephone Module with Bluetooth (SAP-Profile) is currently available in two variants from Mercedes-Benz sales partners: a closed-box system in autonomous design for 373 euros (German price, including VAT), or as a handset with handrest and passive cable-connected receiver for 406 euros (German price, including VAT). Both models are fitted with a Bluetooth® (SAP- Profile) and a SIM card reader, and their shape and size have been adapted to fit the Mercedes-Benz mobile telephone pre-installation with universal interface (optional equipment code 386, 388). Currently, the phones that feature Bluetooth (SAP-Profile) technology include the Nokia 6230, 6230 and 8800, as well as the Siemens S65, SK65, S75 and SL75.

eMercedesBenz – The Unofficial Mercedes-Benz Weblog

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