Archive for the ‘iPhone’ Category

Mobile Marketing : Apple – iPhone – A Guided Tour

juillet 5, 2007

It’s available…

iPhone review is coming… stay connected… 😉

Aplle Apple – iPhone – A Guided Tour

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Mobile Marketing : Apple – iPhone – Breakthrough Internet Device

juin 20, 2007

iPhone features a rich HTML email client and Safari — the most advanced web browser ever on a portable device — which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

Safari web browser
With its advanced Safari browser, iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger.

iPhone uses a rich HTML email client that fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text.

Google Maps
With Google Maps and iPhone’s amazing Maps application, you can view maps and satellite images, or get directions and traffic information, all from iPhone’s remarkable, easy-to-use touch interface.

iPhone even has widgets: small applications that give you helpful information like stock reports, weather reports, and more in real time.

Apple – iPhone – Breakthrough Internet Device

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Mobile Marketing : Apple’s iPhone Rocks the Cell Phone Industry

juin 7, 2007

Paul Carton (ChangeWave Alliance) submits: It’s not often that we say “it rocks” when analyzing a consumer device trend. But the findings of our latest ChangeWave cell phone survey invite extremes to describe the startling impact the Apple (AAPL) iPhone is having on the cellular industry.

Our survey of 3,489 Alliance members – conducted April 4-10 – reveals exceptionally high levels of excitement surround the iPhone’s upcoming release. Nearly one-in-10 respondents (9%) say they are likely to buy the new iPhone once it becomes available in June.

Another 7% say they are likely to buy the iPhone as a gift for someone else.

These are big numbers, especially when you consider the worldwide market for cell phones is around 1 billion and Apple’s goal is to get to 1% of that market in year one – which would mean selling about 10 million phones.

Clearly the current results, while similar to our January survey findings, provide strong evidence that Apple should exceed its iPhone sales goals for 2008 – providing the device lives up to consumer expectations.

The iPhone’s overall integration of iPod, Phone, Camera and Email/Internet capability (28%) remains the top selling point among likely buyers. Importantly, the survey has also uncovered an additional surge in demand if the iPhone’s proposed price point is lowered.

To find out how far the price has to drop to attract additional customers, we asked the rest of our respondents who aren’t yet considering the iPhone the following question:

For those not considering buying an Apple iPhone, at what price point would you consider buying an iPhone?

A total of 10% say they’d consider buying a 4GB iPhone if the price falls to the $200-$299 range, while a total of 20% said they’d consider the 8GB model in this price range.

The Explosive Impact on Cell Phone Manufacturers

To gain a full sense of the iPhone’s looming impact on manufacturers, we compared their current market share in our survey with planned consumer purchases for the next six months.

Currently, Motorola (MOT) (33%) remains the leading manufacturer among Alliance cell phone owners, with LG (LPL) (15%) second and Nokia (NOK) (14%) third. But when you look at planned future buying the iPhone’s impact becomes clear.

For the second-consecutive survey, Motorola’s future share among consumers has seen a dramatic decline – falling from 33% last October to just 17% currently. Nokia has also fallen from 11% to 9% during this period.

“As more and more consumers switch to the iPhone, we are going to see a huge migration from cell phone manufacturers like Motorola to the hipper, cooler iPhone,” says Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.

The Effect on Cellular Service Providers

We see the same pattern among service providers. Currently, Verizon (VZ) (30%) holds the market share lead among our respondents while AT&T’s (T) Cingular (27%) – which is Apple’s exclusive service provider for the United States – is in second. We note that third place Sprint/Nextel (S) (12%) has fallen 1-point to a new low.

But going forward we find a dramatic turn of events. Cingular (28%; up 6 points) has surged ahead of Verizon in terms of future planned buying among consumers, and is now the top choice among those likely to switch service providers.

Verizon (22%; down 3 points) has continued to trend downward among this critically important group – falling to second place for the first time since we began asking this question in a ChangeWave survey.

Thanks to our early adopters of the ChangeWave Alliance we are able to see with stark clarity how the Apple iPhone is set to rock the cell phone industry.

Ultimately the real issue for Apple isn’t meeting its first year iPhone sales goals. The survey shows that’s very doable. The real issue is whether they can keep up with consumer demand – including having enough parts to fulfill orders – while maintaining product integrity.

Its competitors had better hope the iPhone can’t get a dial tone – because if it does, the rest of the industry’s in for a big shakeup.

Jim Woods co-wrote this article.
This article summarizes the results of a recent ChangeWave Alliance survey. The Alliance is a research network of 10,000 business, technology and medical professionals who spend their everyday lives working on the front line of technological change. For more info on the ChangeWave Alliance, or if you are interested in joining, please click here.

Apple’s iPhone Rocks the Cell Phone Industry – Seeking Alpha

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Mobile Marketing : Apple / AT&T to Launch iPhone on June 29th

juin 5, 2007

In television advertisements that started airing yesterday, Apple has made it known to the world that the iPhone will start shipping on Friday, June 29th. Apple and AT&T/Cingular have said from the start that the iPhone would ship in June, and the 29th is the last possible release date that allows both firms to launch the device without Wall Street and rest of the industry crying « delay. »

AT&T and Apple will both be offering the iPhone in their retail locations at a cost of US$499 for the 4GB model and $599 for the 8GB model. Both prices assume a new 2 year AT&T contract or a 2 year renewal on an existing contract.

Apple/AT&T to Launch iPhone on June 29th (MobileBurn)

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Mobile Marketing – Blogs : une rumeur fait trébucher l’action d’Apple

mai 18, 2007

En quelques minutes, un article sur un blog a fait chuter l’action Apple à la Bourse de New-York.

Petite frayeur pour les actionnaires d’Apple cette semaine. Mercredi, à 11h49 (heure américaine), le blog américain Engadget (consacré aux gadgets, aux lecteurs mp3 et aux téléphones mobiles), met en ligne une info exclusive : selon un mémo interne que leur a transmis un employé d’Apple, les deux prochaines produits de la firme de Cupertino seraient retardés. Leopard, la prochaine version du système d’exploitation Mac OS X, n’arriverait qu’en 2008 (au lieu du mois d’octobre), et l’iPhone, le mélange de téléphone portable et d’Ipod, prévu pour fin juin aux Etats-Unis, auraient été repoussé au mois d’octobre.

En quelques minutes, l’action d’Apple chute, son cours perdant près de quatre dollars. A 12h15, Engadget modifie son article : selon un deuxième mémo interne à Apple, le premier était un faux. Leopard et l’iPhone ne sont pas en retard. Durant le reste de la journée, l’action Apple remontera doucement à la Bourse de New York, mais ne reviendra pas au niveau de son ouverture. Jeudi, l’action a toutefois terminé largement en hausse. Mais pour les boursicoteurs qui ont vendu leurs actions avant qu’Engadget ne corrige son article, la perte est estimée à près de 4 milliards de dollars.

Ryan Block, l’auteur de l’article sur Engadget, s’est fendu hier d’un long billet d’excuse, où il détaille toute l’affaire. Il raconte la réception du premier mémo, comment il a tenté, sans succès, de joindre le service presse d’Apple et pourquoi Engadget a alors décidé de publier l’article. Avant de le corriger quelques minutes plus tard, après réception du second mémo. Selon Block, le mémo qu’il a reçu (republié ici) provient bien d’Apple. Il s’agit donc soit d’un message créé par un employé taquin, soit d’une affaire de piratage. Dans tous les cas, Block est conscient que l’affaire a entamé la crédibilité d’Engadget. Cela montre aussi l’influence qu’ont désormais pris les blogs. Engadget est, selon Technorati, le blog le plus populaire au monde, dépassant même le site économique de CNN.

Ecrans – Blogs : une rumeur fait trébucher l’action d’Apple

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Mobile Marketing : CES News Special Report – The Apple iPhone runs OS X

janvier 9, 2007

Capping literally years of speculation on perhaps the most intensely followed unconfirmed product in Apple’s history — and that’s saying a lot — the iPhone has been announced today.

Yeah, we said it: « iPhone, » the name the entire free world had all but unanimously christened it from the time it’d been nothing more than a twinkle in Stevie J’s eye (comments, Cisco?). Sweet, glorious specs of the 11.6 millimeter device (that’s frickin’ thin, by the way) include a 3.5-inch wide touchscreen display with multi-touch support and a proximity sensor to turn off the sensor when it’s close to your face, 2 megapixel cam, 8 GB of storage, Bluetooth with EDR, WiFi that automatically engages when in range, and quadband GSM radio with EDGE — and amazingly, it somehow runs OS X with support for Widgets, Google Maps, and Safari, and iTunes (of course) with CoverFlow out of the gate. A partnership with Yahoo will allow all iPhone customers to hook up with free push IMAP email.

More Pictures on engadget CES Live Report :
The Apple iPhone – Engadget

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Mobile Marketing : Digging Up Dirt on Apple’s iPhone

décembre 7, 2006

Claiming to have inside knowledge, founder Kevin Rose said the Apple iPhone will have a slide-out keyboard, a touch screen, and two batteries — one for the cell phone and one for the music player. Rose also claimed the iPhone will come in two versions, one with a 4-GB drive for $249 and one with an 8-GB

Ah, the iPhone. We presume it plays music. We presume it makes calls. But we know, beyond a shadow of a doubt, that it spawns more rumors and so-called « insider analysis » than any other tech product in recent memory.
The latest chapter in the saga? founder Kevin Rose, between gulps from a large unlabeled bottle and more than a few expletives, released several details on the iPhone’s design on a recent episode of his Diggnation vodcast — that is, video podcast.

« What I can tell you is they are truly doing some very unique things, » said Rose. « It’s just gonna be a little different than you think. »

How Different?

Claiming to have inside knowledge, Rose said the iPhone will have a slide-out keyboard, a touch screen, and two batteries — one for the cell phone and one for the music player, so Britney Spears fans won’t miss a call if they listen too long to « Oops, I Did It Again. »

Rose also claimed the phone will come in two versions, one with a 4-GB drive for $249 and one with an 8-GB drive for $449. His Diggnation performance is now preserved forever — or until Apple demands its removal — on pop culture archive YouTube.

Market Mover or Dud?

Will an iPhone take the market by storm? « The hype is definitely running ahead of itself, » said Avi Greengart, handset expert with Current Analysis. « Unreasonable expectations were a major factor in the Motorola ROKR E1 — the first iTunes phone — not living up to expectations. »

Greengart said he believes that market factors could limit the iPhone’s success, no matter how impressive its design or how large its hard drive. Among these is the fact that many consumers have signed long-term contracts with networks that allow them to switch only by paying a large cancellation fee, often as high as $200.

A second factor is price. « The market dynamics have shifted rapidly over the last 18 months, » said Greengart. « Phones that should sell for $400 unlocked are being subsidized down to $49 with a contract. » Cingular, for one, sells a Samsung phone with a built-in MP3 player, camera, mobile broadband , and more for under $50.

Still, the market has room for an iPhone, said Greengart, in part because most of today’s music phones are hard to use, challenging even the nimblest of fingers. Poor designs, tiny buttons, problems getting music on and off the phone, and an interface that tends to confuse, not clarify, are just some of the competition’s failures that might give Apple an edge.

The bottom line? With its track record of sleek designs that wow even the worst skeptics, Apple could find new customers — and advocates — merely by making things simpler.

NewsFactor Network | Digging Up Dirt on Apple’s iPhone

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Mobile Marketing : Apple iPhone on CNBC

novembre 23, 2006

It’s coming.. 😉

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Mobile Marketing | Prudential: Apple to release two iPhone models, one with WiFi

octobre 17, 2006

Apple Computer plans to introduce two iPod-based cell phone models in the first quarter of 2007 that it will initially manufacture in limited quantities, says one analyst.

In a research note released to clients on Monday, Prudential Equity Group analyst Jesse Tortora said his checks indicate that one model will be a smart phone, including integrated keyboard, video and music capability, while the other model will be a slimmer phone with just music functionality.

The analyst, who remained mum on his sources, said at least one of the models will include WiFi wireless capabilities.

« Although these phones represent significant upside earnings potential for the company, there are some concerns regarding market acceptance and battery life, given the number of functions included in the phones, » he wrote. « Our checks indicate that Apple will produce these phones in limited quantities initially as a market test vehicle. »

For Apple’s fourth fiscal quarter ended September, Tortora expects the Cupertino, Calif.-based company to post some upside to street estimates, driven primarily by Mac sales strength and favorable component cost declines. He’s modeling revenue of $4.8 billion and earnings-per-share of $0.55, ahead of consensus estimates of $4.7 billion and $0.51.

« While we expect Mac momentum to continue in the [December quarter] (forecasting 1.9 million units), we are more cautious on the outlook for iPod sales and on Apple’s overall margin prospects, » the analyst wrote.

While Tortora said checks indicate Apple is preparing its ODM partners for production orders of as many as 21 million iPod units during the December holiday quarter, he said other checks suggest that iPod unit shipments will come in closer to 16 million units for the quarter.

« Moreover, while our checks indicate that production of Apple’s new wide screen video iPod will begin in the [December quarter], we do not expect the product to be released until early next year, » he continued. « All told, we would not be surprised to see Apple scale down ODM production plans as the quarter moves on, and think that iPod sales could fall short of investor expectations. »

Tortora, who maintains a Neutral rating and $74 price target on shares of Apple, recommended that investors remain on the sidelines until he gets « better visibility into the competitive dynamics of the media player space » and its new product ramps.

AppleInsider | Prudential: Apple to release two iPhone models, one with WiFi

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