Archive for the ‘Nokia’ Category

Mobile Marketing – PressRelease : Nokia to acquire Enpocket to create a global mobile advertising leader

octobre 4, 2007

Enpocket to provide Nokia with a platform to accelerate scaling of its mobile advertising business

Espoo, Finland – Nokia and Enpocket announced that they have entered into a definitive agreement for Nokia to acquire Enpocket (www.enpocket.com). Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world. By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.

« Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market, » said Tero Ojanperä, Chief Technology Officer, Nokia. « This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop. »

Enpocket is a privately-owned company, established in 2001 and headquartered in Boston, Massachusetts, USA. The innovative technology that drives the Enpocket platform is a mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video. Enpocket is powering mobile advertising for leading mobile operators and publishers across the globe and has an ad sales force that is working with large brands.

« Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world, » said Enpocket President and Chief Executive Officer, Mike Baker. « Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices. »

The agreement is subject to customary closing conditions and is expected to close in the fourth quarter of 2007.

Nokia – ShowPressRelease

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Marketing Mobile : Nokia mise sur la géolocalisation avec le rachat de Navteq

octobre 4, 2007

En s’emparant de l’éditeur américain de logiciels de navigation Navteq pour 5,7 milliards d’euros, le premier fabricant mondial de téléphones mobiles signe la plus grosse acquisition de son histoire.

Nokia a beau régner sur le marché du mobile en écoulant plus d’un million de téléphones par jour à travers le monde, cela ne lui suffit plus. Le finlandais l’a prouvé hier en signant la plus grosse acquisition de son histoire : le rachat de l’éditeur américain de logiciels de navigation Navteq pour 8,1 milliards de dollars (5,7 milliards d’euros). Car, non content de tirer ses revenus de la vente du téléphone, Nokia veut être au coeur des services Internet mobiles.

« Les services basés sur la localisation sont une des pierres angulaires de cette stratégie », a affirmé le PDG, Olli-Pekka Kallasvuo. Avec Navteq, Nokia met la main sur l’un des deux leaders mondiaux de la cartographie numérique. Fondé en 1985 dans la Silicon Valley et comptant environ 3.000 salariés, Navteq est le principal concurrent du néerlandais Tele Atlas, qui vient pour sa part d’être racheté par le premier fabricant de navigateurs GPS TomTom pour 1,8 milliard d’euros. Aujourd’hui, Navteq fournit des données cartographiques couvrant 69 pays, qui sont notamment utilisées dans les systèmes de navigation embarqués à bord des véhicules. Egalement propriétaire du site américain d’information routière Traffic.com, Navteq a généré, l’an dernier, un bénéfice net de 110 millions de dollars pour un chiffre d’affaires de 582 millions.

Au prix fort

Autant dire que Nokia a accepté de payer le prix fort pour se renforcer sur le marché encore balbutiant de la géolocalisation. Navteq a d’ailleurs reconnu avoir étudié d’autres offres avant d’accepter celle du finlandais, ce qui limite fortement le risque de contre-OPA. Si les analystes ont salué la pertinence stratégique de l’opération, beaucoup l’ont jugée bien trop coûteuse. L’action Nokia s’est d’ailleurs repliée de 1,84 % hier à Helsinki.

Cette acquisition s’intègre en tout cas dans la volonté du finlandais de se développer dans les services, quitte à venir concurrencer ses propres clients opérateurs mobiles. « Nokia se définit désormais par rapport au monde de l’Internet et non plus des télécoms », estime Vincent Poulbère, analyste chez Ovum. Convaincu que les 900 millions de mobiles Nokia en service dans le monde constituent la porte d’entrée idéale pour accéder à l’Internet, le finlandais s’est déjà lancé dans la musique (via le Nokia Music Store) ou les jeux (N-Gage). Il vient de les regrouper sous la marque Ovi (« porte » en finlandais) à partir de laquelle l’utilisateur trouve également le service de localisation Nokia Maps. Fonctionnant déjà sur le terminal multimédia N95 lancé l’an dernier, ce service est gratuit. Les cartes sont actuellement fournies par Tele Atlas. Avec Navteq, Nokia accentue la pression sur TomTom alors que les ventes de systèmes de navigation personnels devraient tripler d’ici à 2010, pour représenter un marché de 12,8 milliards de dollars, selon iSuppli.

En France, 2,5 millions de GPS devraient être vendus cette année, selon GfK, le double de 2006. Le mobile doté d’un navigateur GPS ouvre la porte à une multitude de services localisés et personnalisés.

C’est pourquoi Nokia vient aussi de racheter la société américaine de marketing mobile Enpocket, spécialisée dans les SMS ou MMS publicitaires. Actuellement dominé par Google et Yahoo!, ce marché pourrait peser 11,4 milliards de dollars en 2011, contre 2 milliards aujourd’hui, pronostique Informa Telecoms & Media Group.

Nokia mise sur la géolocalisation avec le rachat de Navteq

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Nokia – Press Release : Nokia N77 multimedia computer starts shipping – Live TV in your pocket / Mobile Marketing

juin 19, 2007

Espoo, Finland – Finland is the first to experience optimized mobile TV with the Nokia N77 multimedia computer. Later this month also Vietnam and India will start shipments of the Nokia N77. Consumers will now be able to keep up to date with news and sports and enjoy their favorite TV shows live on the move. The affordable Nokia N77 comes in a stylish and pocketable form factor with complete Nokia Nseries functionalities.

« The Nokia N77 takes TV out of the living room, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « The wide 2.4″ flat screen and high quality stereo sound makes it the ideal personal mobile device for enjoying TV programs on the go. »

The dedicated TV key on the Nokia N77 gives users direct access to a world of TV programs. It even remembers the last channel viewed when switched off the TV. Viewers can also set reminders to alert when a program is starting and access it at the push of a button.

The Nokia N77 also offers the advantage of 30 second replay and live TV watching continues after the replay clip. Through the Program Guide in the mobile TV application viewers can see program information up to seven days, browse TV channels, purchase new channels if desired and select the TV program they are interested in.

With practically all the features people would expect from a true Nokia Nseries multimedia computer, including MP3 player, 2 megapixel camera (1600 x 1200 pixels), web browsing, email access, calendar and to-do lists, the Nokia N77 is much more than just live TV and entertainment – it’s the key to an entire world of multimedia computing.

The Nokia N77 is based on S60 3rd Edition software on Symbian OS and is offered in markets where commercial mobile TV services based on DVB-H technology are available.

A full list of Nokia N77 features is available at www.nseries.com/n77
Product photos are available at www.nokia.com/press/photos
For more information on mobile TV, visit www.nokia.com/mobiletv

Nokia – ShowPressRelease

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Nokia – Press Release : WidSets Introduces Jaiku Widget / Mobile Marketing

juin 11, 2007

Espoo, Finland – WidSets today announced the launch of a Jaiku widget that extends the experience of Jaiku (www.jaiku.com), the leading conversational microblogging community, to the mobile phones.

Enabling users to post thoughts, Jaikus, on what they’re doing, how they’re feeling, or where they’re going right now, Jaiku community members can also converse in real-time by reacting to individual posts, share lifestream information like photos, personal blog entries at one location and establish a central presence for social networking. Combined together, these messages, presence sharing, and feeds create a holistic lifestream of activities.

« Our Jaiku widget brings the microblogging experience straight to the mobile phone, enabling community members to stay connected 24/7, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

« Jaiku was made for mobile users and we’re delighted that WidSets is enabling a living, growing conversation among people around the world through the use of the Jaiku widget, » added Jyri Engeström, Jaiku co-founder.

WidSets, which has more than 1 million registered users, is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at www.widsets.com or on mobile at get.widsets.com. WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing – Nokia – ShowPressRelease : WidSets reaches 1 million registered users

juin 4, 2007

More and more mobile phone users across the world discover easy way to access the Internet

« Having 1 million registered users in the mobile space is almost unheard of and WidSets has clearly set the benchmark for tools and distribution channels designed for content and media owners, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

WidSets is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets has evolved its social networking service further and developed also new sharing features for Email and Private Chat. The comprehensive WidSets library currently has more than 1500 widgets. The widgets deliver an alert when someone has posted a comment to a blog, informs the user about a traffic jam, and makes it possible to play games and interact with individual web communities from the mobile phone.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at www.widsets.com or on mobile at get.widsets.com. WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing – Nokia – ShowPressRelease : Business mobility – the new competitive mandate, according to global survey

mai 14, 2007

Mobility solutions lead to revenue gains rather than simply reducing operating costs; improved workforce agility, collaboration, and ability to attract and retain the best talent cited among key benefits

NEW YORK, NY – Competition is pushing businesses towards greater mobility, and companies plan to adopt mobile applications for core business activities – these were two key findings in a recent global survey on business mobility conducted by Nokia and the Economist Intelligence Unit (EIU) and in cooperation with the CIO Forum. As business mobility continues making headway into organizations and more advanced applications and processes are mobilized, the reasons behind companies’ mobility adoption can vary from hard core ROI benefits to softer values such as employee retention. Companies are increasingly implementing mobility to offer greater collaboration, responsiveness to customers, and better work-life balance to staff, fundamentally changing the ways people are working.

Nokia and EIU polled more than 500 global executives across a range of industries to find out how their organizations were using business mobility. In the survey, three quarters of the respondents pointed to human factors such as attracting the best talent – including new entrants to the workforce–improving customer support, and building brand reputations as reasons for deploying business mobility.

The survey shows that business mobility has gone mainstream. Well over one-third of executives reported that at least 20% of their employees can be considered ‘mobile workers’, defined as those who spend at least one day a week away from the office. Far from being a requirement for just a few specialized technology firms, business mobility is now seen as broadly applicable to companies in many industrial sectors.

Survey respondents cited competitive benefits of business mobility solutions, including:
– Important competitive advantages such as quicker response time to customers (36%);
– Improved collaboration within the enterprise (27%);
– And the ability to work with multiple partners/suppliers (12%).

The survey also showed that activities occurring in the field are increasingly core to the success of a business and companies can no longer rely on information merely being captured in the field. Respondents also planned to increase their use of mobility solutions over the next two years, with companies more likely to make greater use of:
– Remote network access (41%);
– Customer relationship management (34%);
– Collaborative applications such as mobile groupware (21%);
– And sales force automation (17%).

« This research clearly demonstrates that business mobility has arrived, and is viewed as a fundamental part of being competitive regardless of the industry, » said Olivier Cognet, VP, strategy and business development, Enterprise Solutions, Nokia. « We have resolved a great deal of earlier mobility industry ‘teething problems’ related to infrastructure, and the need for business-optimized devices and complete solutions. Now is the time to fully reap the far-reaching benefits that business mobility has to offer.  »

Along with advantages, respondents also said business mobility brings challenges such as managing a mobile workforce (19%) and maintaining a cohesive culture across a dispersed workforce (18%). The ability to measure the impact of business mobility on a company’s competitiveness was also cited (12%).

« By enabling decision-making ‘on-the-move’, business mobility solutions let organizations respond more quickly to customer needs, develop ideas for innovative products and services, and attract new talent, » said Nigel Holloway, Research Director in the Americas at the Economist Intelligence Unit. « Although it presents new managerial challenges, the long term trend toward greater business mobility is clear. »

As a means of enabling business mobility, Nokia’s integrated business mobility solutions portfolio makes it easier for companies to take a more strategic approach to business mobility, overcome the challenges, and help quantify the total return on investment (ROI). The portfolio includes Nokia Intellisync Mobility platform; Nokia Eseries business devices; secure connectivity technologies designed to safeguard data on the device and over the network; technical support; and professional services. Offerings are built on four key cornerstones: being simple to deploy, manage and use; being connected to eliminate the boundaries of both distance and technology; being intelligent enough to make communication affordable and respond to changing company and employee needs; and being trusted to protect sensitive corporate data and systems.

The global study was conducted in the first quarter of 2007 as part of the Nokia for Business Executive Forum, an initiative focused on competitiveness through business mobility. For more information and to download a complimentary copy of the report entitled, « The Quest for competitiveness: Business mobility and the agile organisation, » please visit http://www.nokiaforbusiness.com/compete

Nokia – ShowPressRelease

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Mobile Marketing – Nokia Press Release : Over 100 million S60 devices shipped

mai 3, 2007

S60 Summit 2007, Madrid, Spain – Nokia announced that over 100 million S60 devices have cumulatively been shipped by S60 licensees to date. S60 software built on Symbian OS is the world’s leading smartphone software, developed by Nokia and licensed by some of the industry’s top mobile device manufacturers.


With this announcement, S60 further demonstrates its strong lead in the volume market. Handset vendors, operators, developers as well as internet service providers are increasingly recognizing the potential offered by multi-vendor platforms, such as S60.

« This announcement represents a significant landmark for S60. We believe it inspires further innovation on S60. The open platform gives mobile users more choice and provides a platform upon which new applications and services can be built », said Matti Vänskä, Vice President, Mobile Software Sales and Marketing, Nokia.

Speaking at the event press conference, Matti Vänskä said: « We see three key trends affecting the requirements for software platforms. The mobile device is becoming the hub for personal experiences, whether focused on imaging, business, music, navigation or video. People are accessing Web 2.0 services and content with their mobile device. Thirdly, simplicity and intuitiveness of user experience are increasingly important. »

S60 has made application development considerably easier with the S60 3rd Edition Feature Pack 2. The introduction of Open C brings the standard C function libraries to S60 software, supporting increased productivity and improved time-to-market of applications. With Open C, developers can reuse existing code and focus on the mobility aspects of their applications.

As announced last week, S60 will the first mobile software platform with integrated widget support, bringing the power of Web technologies to the mobile. Widgets enrich the mobile experience as they create a personal Web experience for a personal device. S60 makes it easy to create and bring Web services to S60 devices using standards-based Web technologies, such as Ajax, JavaScript, CSS and HTML.

S60 supports a wide selection of device segments. S60 licensees have launched devices that provide uncompromised imaging, music and video functionalities and support for the needs of business users as well as other targeted segments.

In the event, Samsung showcased their latest S60 devices, the new SGH-i400, a compact slim slider with EDGE for mainstream market, and the SGH-i520 that was launched recently. To date, 57 devices based on S60 and Symbian OS have been launched, 28 of which are based on the latest S60 3rd Edition.

The S60 Summit was held in April in Madrid and hosted a comprehensive expo that showcased over 60 demonstrations of the latest and most innovative features and solutions for S60.

S60.com

Nokia – ShowPressRelease

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Mobile Marketing – Press Release : Nokia N95 Wins Prestigious TIPA Award 2007

mai 2, 2007

Espoo, Finland – Nokia revealed the Nokia N95 multimedia computer has been voted the ‘Best Mobile Imaging Device in Europe 2007’ by TIPA (Technical Image Press Association), the largest photo and imaging press association in Europe.

« A small mobile wonder and a camera as well, » the Nokia N95 multimedia computer was commended for its outstanding imaging functionality, comparing its features directly with those of stand-alone cameras. The judging panel noted features such as the autofocus lens for sharp, large prints, a real mechanical shutter to avoid distortion, the Carl Zeiss optics with Tessar lens that can focus at close range and the up to 20x digital zoom for distant subjects. The panel also commented on the device’s outstanding audio, video and web capabilities and its GPS functionality.

« This award reinforces Nokia’s leadership and commitment to driving forward convergence in the mobile industry, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « We’re delighted the Nokia N95 has been recognized as an outstanding imaging device and we firmly believe that by offering our customers true multimedia computers, like our Nokia Nseries range, we can confidently say we have now arrived at a time when people no longer need to carry multiple devices. »

The features of the Nokia N95 include:
– 5 megapixel camera with Carl Zeiss optics
– Possibility to capture print quality photos and DVD-like quality video clips
– Unique 2-way slide concept with dedicated media keys
– Support for compatible microSD memory cards of up to 2GB
– Wireless LAN connectivity and HSDPA offering high download speeds
– Integrated GPS, and access to maps for more than 100 countries
– The option to purchase additional features such as city guides and voice-guided navigation

TIPA was founded in 1991 as an independent, non-profit association of European photo and imaging magazines. At present, TIPA includes 31 member magazines from twelve countries.

A full list of Nokia N95 features is available at www.nseries.com/n95
Related photos in print quality can be found at www.nokia.com/press

Nokia – ShowPressRelease

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Mobile Marketing – PressRelease : Netvibes Mobilizes Its Feeds with Nokia WidSets

avril 27, 2007

Entire Netvibes Ecosystem’s 85,000+ Feeds Available on Mobile Phones via WidSets

San Francisco, CA, USA and Espoo, Finland – WidSets, a popular consumer Internet service powered by Nokia, and Netvibes, the pioneer of the personalized startpage, today announced that they will publish the Netvibes Ecosystem’s 85,000+ feeds on the WidSets service, making them easily accessible on most mobile devices.

WidSets is a phone manufacturer-independent Internet service that multicasts preferred feeds and user-generated content to mobile devices. Starting today, users will be able to find their favorite feeds in Netvibes’ vast library and add them onto their mobile device via WidSets. This happens with just a few clicks, making it easy to view and enjoy rich media feeds while on the go.

The Netvibes Ecosystem’s entire collection of 85,000+ feeds includes recently announced content from major media outlets including CBS, CNN Money, Entertainment Weekly, Forbes.com, InStyle, LATimes.com, Newsweek, People, Real Simple, Sports Illustrated, Time, USA Today, and washingtonpost.com. Netvibes Ecosystem also hosts official content for many celebrity partners including 50 Cent, Ben Harper, G-Unit, Ice Cube, Mandy Moore, Moby, and Snoop Dogg. As a leading provider of user-generated feeds, the Netvibes Ecosystem comprises a large collection of entertainment, lifestyle, news, sports, and television feeds.

« What people really want is content that is personalized and delivered to them in real-time, without having to go out and search for it, » said Netvibes Founder and CEO, Tariq Krim. « This is exceptionally true for mobile phones, which are extremely personal devices that people keep on themselves at all times. That’s why we chose the WidSets service, because its a very convenient way for people to access their favorite, personalized Netvibes feeds on whatever mobile device they like to use. »

WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilizing the Internet. The WidSets service currently has several hundred thousand registered users and a comprehensive library of over 1200 widgets. WidSets works on a wide variety of mobile phone brands and is compatible on over 200 mobile devices.

« WidSets was designed to showcase the power of Web 2.0 on mobile phones with an easy-to-use widget interface, which is fully optimized for mobile usage. What better way to do that than to work with companies such as Netvibes, one of the web’s leading providers of both media and user-generated content, » said Dieter May, Vice President and Head of Nokia Emerging Business Unit.

Going forward, as part of this strategic collaboration, Netvibes and WidSets are planning an even deeper integration of their services with WidSets as an important cornerstone to further extend the recently announced Netvibes Universe. Soon, the Netvibes Universal Widget API (UWA), which allows interoperability between Netvibes and many platforms, including Google Homepage and Apple’s Dashboard, will make most of the Netvibes Ecosystem’s modules available on WidSets as well.

WidSets is globally available at: http://www.widsets.com. The Netvibes Ecosystem, which includes this week’s newly announced major media and celebrity Universes, is available at: http://eco.netvibes.com.

Nokia – ShowPressRelease

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Mobile Marketing : Nokia Introduces Web Widgets for S60

avril 16, 2007

Today Nokia announced the addition of Widgets and Web Run-Time to its S60 3rd Edition Feature Pack 2 smartphone platform. Widgets are lightweight applications built on common web standards like CSS, Javascript, and AJAX. Web Run-Time is the platform that these applications will run on in the S60 environment. It is based on the same core technologies as Nokia’s wildly popular S60 web browser.

Widgets will allow S60 users to keep up to date in real time with their favorite Internet sites and data sources. For example, the WeatherBug widget, shown above, tracks weather in the user’s area, while a Reuters widget might keep a list of current headlines at the user’s fingertips. In the future, widgets will also be able to interact with the core S60 applications, such as the contacts and calendar.

The Web Run-Time and Widget tools and documentation will be available to developers starting in Q3 of this year. We should start seeing S60 3rd Edition FP2 handset coming onto market in Q1 of next year.

Nokia Introduces Web Widgets for S60 (MobileBurn)

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Mobile Marketing : E-Series Blog Archive – Five Reasons Why I Like Widsets

mars 19, 2007

Here is a good article from E-series Blog on Widsets and their evolution :

With the risk of sounding like a broken record (I have written about Widsets several times before) here is my list of why I really like Widsets – the company behind, stunningly beautiful mobile Widgets.

Continuous improvement
I was very impressed with the first release of Widsets, which I wrote about back in June 2006 (If you are new to Widsets I recommend you start with that post, it will give you a good overview of what Widsets are).

Since then, Widsets have gone through a number of enhancements each one gradually improving the service. The last enhancement I wrote about was in September 2006. Since September the Widsets team have been busy working on the library of Widsets, the application itself and enhancement to the website. Which leads us to next reason..great website.

Great Website
I really, really like their website. It is simple, beautiful AND very functional. A pretty amazing combination to pull off. So many websites are either beautiful or functional. Some websites are simple but not beautiful.

Their newly redesign website makes registration for new users and managing your widsets even easier. Great work guys! (the web team at Nokia could learn a lot from Widsets’ web designers)

There is also a new Widset simulator online so that you can take Widsets for a spin online without actually downloading the application.


Future Potential
From the very first time I used Widset I always felt that the application and service have so much future potential. I am fully convinced that we’ve only seen the very beginning of what Widsets can become. I can’t wait for future versions of the service. I wonder what Widsets will look like one, two, three years from now.

Attitude!
This is a company driven by passion! I’ve never met anyone from Widset but it is easy to tell from their blog, their website and their excellent user forum that the people of Widset truly believe in their product. I like the fact that they are approachable and open. Ping the people at Widset and you *will* hear from them! That is a sign of a company that cares.
It also seems as if they have a lot of fun while working. It must be a good place to work!

ver Growing Library Of Great Widgets
If you haven’t tried Widsets I strongly suggest you do – you’ll like it. If you tried it before but for some reason haven’t used it for a while you have an equally great reason to try it out – you’ll be mighty impressed.

Most of the earlier widgets were more or less RSS feeds. While that isn’t bad in itself it might not impress the hard core users.

However, new widgets such as the excellent Wikipedia widget which lets you search Wikipedia. For all those Sudoku fanatics I can recommend the Sudoko widget.

There are also great widgets for eBay, BBC, 43Things, Digg, Technocrati, Flickr and a widget for this very blog – the E-series widget

E-Series » Blog Archive » Five Reasons Why I Like Widsets

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Mobile Marketing : Nokia announces platforms to connect advertisers and media publishers with mobile

mars 16, 2007

Nokia Ad Service and Nokia Advertising Gateway enable delivery of the right ad to the right mobile consumer.

Espoo, Finland; New York, USA — Nokia announced two mobile advertising services. Nokia Ad Service, is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications.

Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns.

Nokia also introduced Nokia Advertising Gateway, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising. Nokia Advertising Gateway operates as an intelligent switch, selecting between text, visual, audio and video ads – depending on the user’s context – and feeding the ad to the device.

Nokia Ad Service
“As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands,” said Tom Henriksson, Director of Nokia Ad Service at Nokia Emerging Business Unit. “We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties.”

Nokia Ad Service fulfills different types of advertising needs such as advertisers deploying global mobile campaigns, agencies offering mobile advertising to complement traditional media initiatives, and publishers seeking new business models and a larger consumer audience. Nokia Ad Service serves mobile operators as a solution provider bringing the mobile advertising model to operator services, driving new and sustainable revenue streams. Nokia Ad Service simplifies the mobile advertising process by supporting & managing the full campaign lifecycle for advertisers including planning, deploying, optimizing, and reporting. Typical mediums of experience for mobile advertisements are in the form of interactive content like banner ads in browsing services, ads in applications, and videos.

Nokia Ad Service will begin its operations in Europe with a kick-off at ad:tech, an interactive marketing event in Paris, France on March 6th-7th, 2007 and globally in the second half of 2007.

Nokia Advertising Gateway
“With Nokia Advertising Gateway we are partnering with newspaper publishers, other traditional media companies, aggregators, platform companies, operators and internet companies to help them serve their current advertisers by offering easy access to a mobile audience” says Matthew Snyder, Head of Business Development, Nokia Multimedia, Advertising Business Program. “We have an aggregator interface for plugging partners’ platforms into the gateway – Nokia being in the role of platform service provider. Think of the gateway as a one-stop delivery point with intelligence”.

Nokia Advertising Gateway enables delivery of targeted ads to mobile devices. Ads will be closely tied and optimised to specific multimedia applications, such as reading digital newspaper content, watching TV, listening to music or looking at directions on maps. Nokia offers access to the platform for third parties and enables their ad sales teams to sell for the mobile channel. Nokia Advertising Gateway supports so called CPA (cost per action) model and it provides usage data from mobile devices for enabling targeted ad selection and delivery to users’ devices. A key part of the platform will be the easy-to-use reporting and analytics tools for Publishers to manage their advertisers ROI (Return on investment).

Nokia Advertising Gateway will run several pilots during the coming months and will become commercially available in the second half of 2007, starting with support for converged mobile devices based on the S60 software platform.

For further information on Nokia Ad Service, please visit www.adservice.nokia.com

Nokia Ad Service

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Mobile Marketing – Press Release : Nokia supports France Telecom in launching the Orange branded « Mon PC à distance » service

décembre 7, 2006

Espoo, Finland – Nokia and France Telecom have signed a contract that will see Nokia integrate a customized remote content service and related platforms into the operator’s network. Nokia will also host the commercial service, thus enabling France Telecom to roll out the solution more quickly and efficiently.

The service, developed with France Telecom according to its broad market and customer understanding, will enable France Telecom’s Orange mobile customers to remotely access their personal photos, videos and music stored on their PC at home, as well as to watch, view and listen to them from anywhere on their Orange mobile device. The service marks the first convergent application implemented by Nokia to France Telecom.

« Mon PC à distance » users simply need to download client software from Orange’s web site to their PCs at home. No specific client is needed on their mobile devices. Indeed, any mobile device having standard browsing and multimedia capabilities is compatible with « my remote PC » service, although the advanced browsing, image and sound capabilities of the Nokia Nseries will leverage this new exciting « place & time shift » experience even further.

« People nowadays have a lot of personal content stored in their home PC’s, such as videos, photos, music and office documents. Our new HomeZone service enables people to access this content anytime and anywhere, » says Laurence Thouveny, Vice President HomeZone, France Telecom NExT Marketing. « Nokia is a trusted provider of systems integration and hosting services, able to support us for the launch of new and innovative services. »

« Mon PC à distance » was first launched on the 16th of November 2006 in France, from where the solution can be rolled out into other France Telecom affiliates internationally. Nokia will provide France Telecom with consulting and integration, as well as hosting and maintenance services.

« Cost and complexity are challenges that operators face when launching and managing new services. There is a growing demand for us to help them avoid costly and risky investments and bring the services faster to market. Nokia Mobility Hosting aims at eliminating the risks and giving operators the confidence to explore and discover new revenue streams, » says Ronan Trébaol, Partnership Project Director, Networks, Nokia. « We are pleased to support France Telecom in offering a new generation of mobile services to change people’s everyday lives. »

With its in-depth understanding of operators’ business and networks expertise, Nokia Consulting & Integration (C&I) helps operators to differentiate and introduce new services to market more quickly, ensure quality of experience and help drive customer loyalty by providing consulting and professional services in the areas of network design, service management and performance, and service delivery solutions. Nokia C&I has completed more than 350 systems integration projects globally.

Hosting is one of the many tools that Nokia can offer operators to help grow their business and manage their costs in the face of ever-toughening competition and growing technological complexity. With its proven track record in managing networks on behalf of operators around the world, Nokia is able to support operators to enhance their service offerings and reduce costs. Nokia is a major player in the Managed Services business with close to 60 managed services contracts globally.

Nokia – ShowPressRelease

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Mobile Marketing – Press Release : Nokia Service Suite prepares the way for tomorrow’s mobility today

octobre 31, 2006

Technology Innovators already offering Consumer Services

The convergence of cellular and Internet technologies has reached a stage where the future of mobility will be determined by players ready to take the next step. For consumers, using a PC and broadband connection to reach friends and family around the globe has become a familiar procedure. Now with dual mode phones and the increasing availability of home and hotspot wireless LANs (WLANs), consumers can get to the next level.

Nokia today announced Nokia Service Suite, a software solution which automates both the connectivity over the available access methods like cellular and WLAN, and also provides the preferred location and presence specific services to the user. Nokia Service Suite heralds a whole new generation of consumer services for voice, data and rich media. Telio, a leading European broadband telephony provider and technology innovator, is the first to adopt and deploy the technology for consumers.

Nokia Service Suite is capable of simplifying and economizing any communication application – the download and upload of rich media, including pictures, music, video podcasts, email and voice. Nokia Service Suite does this by automating connectivity and achieving the most convenient combination of cellular and WLAN access.

Alan Duric, Chief Technology Officer and co-Founder of Telio said about the Nokia Service Suite: « The combination of Nokia’s powerful solution and Telio’s flexible technology platform has enabled a whole new world of possibilities that go well beyond VoIP. As a core technology, I see Nokia Service Suite creating a wave of innovation in the mobile industry and revolutionizing the way people will communicate in future. »

« Nokia Service Suite opens up great new business potential for new and existing services that can be seamlessly deployed by providers and easily consumed by end-users. Telio has proven to be a valuable front runner in the adoption of our technology for consumers. We are delighted with the close cooperation, » said Markku Rauhamaa, Vice President of Local Interactions at Nokia Emerging Business Unit. « All the elements are now in place for the public to enjoy a richer, more economical and accessible mobile experience. »

The possibilities enabled by Nokia Service Suite are already being commercially deployed by service providers like Telio as well as Information and Communications Technology (ICT) companies, including Fujitsu Services Oy.

Nokia Service Suite is available today for all Nokia WLAN enabled dual mode devices, both Nokia Nseries and Nokia Eseries devices. Equally important, the Nokia Service Suite is an open platform that can be used for other WLAN enabled devices. For example, the Nokia N80 Internet Edition is a multimedia computer optimized for Internet Calls. The VoIP framework, based on SIP-protocol is integrated into its user interface, so making an Internet Call on the Nokia N80 Internet Edition is as easy as making a regular voice call, only the call is carried over WLAN.

Nokia Service Suite makes its official debut and will be demonstrated at VON Europe Autumn 2006 Conference in Berlin Germany on November 6 – 8.

Nokia – ShowPressRelease

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Mobile Marketing – Press Release: Nokia launches WidSets

octobre 20, 2006

Nokia launches WidSets, boosting Web 2.0 services on mobile phones

October 03, 2006
Espoo, Finland – Nokia today announced WidSets, a phone manufacturer-independent Web 2.0 service, that automatically multicasts preferred RSS feeds and user-generated content. With WidSets, Nokia highlights the power behind the evolution of Web 2.0 – the people, the content they produce and the social networks dynamics, facilitating how mobility enhances Web 2.0’s use and enjoyment.

« Immediate access to information is expected by people today, thus we wanted to make it easy for everybody, from an individual blogger to a web service provider, to automatically have mobile access to website content, » said Dieter May, Vice President and Head of Nokia Emerging Business Unit. « We also believe WidSets will be attractive to new users who are not so familiar with Web 2.0. The easiest way to get started is to visit the WidSets website at www.widsets.com, create an account, browse the Library, and start exploring the service. »

WidSets allows users to build a Content Library, freely choosing from RSS feeds to blog posts to photo uploading sites that are multicasted to any new generation Java(TM) enabled mobile devices. WidSets keeps such content updated and forms a symbiotic relationship with the web, enabling both mediums to work as one.

WidSets is mobile phone browser-independent and comes to market with a vast array of features that truly put the user in the driving seat. Widsets Templates allow users to include their own websites or blogs, for their own private use or that of others they choose. Collaborative filtering allows the community to enrich the Widsets Library by providing suggestions for new content that a user did not know about. The WidSets User Interface uses a process of « choose and set » that makes Widsets operative within seconds. Best of all, signing up to WidSets is free of charge and using WidSets is optimised for minimal data consumption.

« We wanted WidSets to be fun to use, so we based the user interface on great-looking and dynamic mini-applications called widgets that automatically receive updates from websites that people normally visit several times a day, » continues Dieter May. « Whenever the information on a community, blog, or news service is updated, the widget notifies the user about it, so that the information can be viewed right away, regardless of where the user is located. And if users can’t find their favorite internet service on WidSets, they can easily create and publish widgets themselves, and share the content with others. »

WidSets is about broadening media reach to mobile phones, including content and its community affinity. WidSets simply connects people to what they enjoy the most.

Press Release: Nokia launches WidSets

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Marketing Mobile : Google Maps Mobile pour Palm Treo et Blackberry

octobre 16, 2006

Take the power of Google Maps with you on your Treo.

Vous êtes à la recherche d’un café à proximité ? Vous vous rendez en voiture à ce nouveau restaurant, mais impossible de vous rappeler dans quelle rue tourner à droite ? Vous pouvez désormais trouver des adresses d’entreprises, des cartes et des itinéraires lors de vos déplacements. C’est gratuit !

Itinéraires détaillés — Que vous soyez à pied ou en voiture, le tracé de votre itinéraire s’affiche sur la carte, accompagné d’une feuille de route décrivant votre parcours étape par étape.

Résultats de recherche intégrés — Les adresses et coordonnées des entreprises à proximité sont intégrées à la carte, en un seul endroit.

Cartes faciles à déplacer — Les cartes sont interactives. Vous pouvez effectuer un zoom avant ou un zoom arrière et les déplacer dans tous les sens pour vous aider à vous orienter visuellement.

Images satellite — Découvrez la destination désirée à vol d’oiseau, comme si vous y étiez.
Nouveautés de Google Maps :
Google Maps disponible dans cinq nouveaux pays
Google Maps est maintenant disponible en France, en Allemagne, en Espagne, en Italie et au Canada.

Améliorations apportées…

Depuis le lancement de Google Maps, nous travaillons en permanence à son perfectionnement. Voici quelques-unes des nouvelles fonctionnalités que nous avons ajoutées :

Itinéraires et lieux favoris
Gagnez du temps (et évitez les crampes dans les doigts) en enregistrant vos adresses personnelles et professionnelles, ainsi que vos itinéraires dans une liste.

Insta-KB-o-meter
Surveillez votre consommation de données en temps réel. Elle s’affiche dans l’angle supérieur droit de l’écran de votre téléphone lorsque vous utilisez Google Maps.

Informations complémentaires sur les entreprises
Après avoir sélectionné une entreprise, cliquez sur l’onglet « Détails » pour connaître les horaires d’ouverture, les attraits d’un hôtel, la réputation d’un restaurant, et bien plus encore.

Prise en charge des appareils BlackBerry et Treo

Google Maps

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Mobile Marketing – Nokia Announces N80 Internet Edition

septembre 5, 2006

Nokia fires a shot across bows of Internet smartphones with its N80 Internet Edition, featuring VoIP, Wi-Fi, Yahoo services, three megapixel camera, and more.

Finland’s Nokia today announced its N80 Internet Edition mobile phone, a successor to its N80 multimedia phone, The N80 Internet edition can be used both as a stanard mobile phone and as a VoIP handset; Nokia promises users will be able to download and install clients for virtually any VoIP service. In addition to the standard smartphone capabilities—calendar, email, text messaging, organizer, etc.—the N80 enables users to find and map locations, browse the Internet, share photos, and more.

« Mobilizing the internet is a major strategic focus for Nokia and I’m excited to see how people can participate on the internet using the Nokia N80 Internet Edition, » said Ralph Eric Kunz, Nokia’s vice president for multimedia, in a statement. « The internet has evolved from static web pages to communities and people sharing experiences. I believe it will be multimedia computers, such as the Nokia N80 Internet Edition, that will be primary devices for people to participate in this phenomenon, in addition to PCs. »

Part of the N80 Internet Edition’s promise: Nokia’s new Download! client, which enables users to see new applications available for their phones, as well as download updates for their current applications. The N80 also sports a MiniMap function in its Web browser which plots search listings on onscreen maps, and compatibility with Amazon.com’s MobiPocket reader, plus Yahoo Go for Mobile and an integrated Yahoo search clients. Add to this a three megapixel video-capable camera, a 352 by 316 pixel color display, up to 40 MB of onboard storage (with expansion via miniSD cards), an integrated music player (MP3, AAC, m5a, eAAC_, and WMA), an FM receiver, Bluetooth and 802.11g wireless networking, and USB 2.0, Nokia may have reason to think they have a winner on their hands.

Nokia says the N80 Internet Edition will be available in two colors—pearl black and patina bronze—by mid-September. No pricing information is available: that’ll all depend on carriers and network operators.

Nokia Announces N80 Internet Edition – Mobile News – Digital Trends

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India becomes the third country in world to get visual radio

juillet 24, 2006

India continues to march towards becoming an IT and economic super power. The Indian capital of New-Delhi will become the the third city in the world to have a commercial Visual Radio service after Singapore and Helsinki (Finland).

Other cities such as the commercial capital , Mumbai have also been identified as key markets. Radio Mirchi (a private FM radio station) is bringing the technology to the country. It will be available to Hutch and Airtel subscribers who have compatible handsets. Examples of such handsets include the Nokia N70, Nokia N71, Nokia N80, Nokia N91, Nokia 3230, Nokia 3250, Nokia 6280, Nokia 7370.

Radio stations are turning to new revenue streams as they are facing competition from emerging technologies. Specific threats from MP3 devices, which had an estimated 55 million devices in the market in 2005, and internet webcasting are eating into the earnings of traditional radio. Visual radio offers the perfect way out by allowing users to download the song if they like it and also get additional information about the album / movie on the screen.

India becomes the third country in world to get visual radio – Phoneyworld.com

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Nokia propose ses services mobiles en Wi-Fi dans Central Park

juillet 13, 2006

Des réseaux Internet sans fil en accès libre ont été déployés dans dix parcs de la ville de New York.

Nokia a été sélectionné pour fournir des services mobiles en accès Wi-Fi gratuit dans les parcs de New York. Les réseaux Internet sans fil sont installés dans dix parcs principaux de la ville, notamment Washington Square, Union Square, Corona Flushing Meadows, Battery Park et huit points d’accès dans Central Park.

La propriété et la maintenance de l’infrastructure réseau dépend de WiFi Salon, une start-up installée à New York, qui a obtenu les droits exclusifs de concession du département des parcs et zones de jeux de New York.

Nokia présentera ses services mobile multimédia accessibles dans les parcs mobiles dans le courant de l’été, en association avec des partenaires médias locaux.

« Le réseau Wi-Fi élargi donnera aux visiteurs des parcs bien plus d’options. », assure Adrian Benepe, le responsable municipal en charge de l’exploitation des parcs. « Les amoureux des parcs peuvent désormais jouer au cricket, marquer des buts, prendre une vague ou surfer sur le Net dans les plus grands parcs de notre ville. »

Floris van de Klashorst, directeur en charge des services mobiles multimédia chez Nokia, a indiqué que cette opération est une grande occasion pour montrer ce qu’il est possible de faire avec des terminaux mobiles de nouvelle génération.

« Le Wi-Fi en parcs est une excellente manière de tester de nouveaux services avec nos partenaires médias, pendant que les New-Yorkais continuent à apprécier leurs passe-temps favori tels que lire le journal en écoutant de la musique ou en accédant à Internet. », commente le directeur multimédia. Les utilisateurs auront besoin d’un téléphone Wi-Fi estampillé Nokia, tels que les séries Nokia N80 et N91 ou le smartphone Tablet Internet Nokia 770.

VNUnet.fr – Nokia propose ses services mobiles en Wi-Fi dans Central Park

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Nokia unveils its first i-mode phone in Singapore

juillet 4, 2006

Finnish phone maker Nokia and mobile operator StarHub have jointly announced the launch of an i-mode version of the popular N70 handset in Singapore. According to the joint press release issued today, this is the first time Nokia is launching an i-mode phone in Singapore. More importantly, Singapore is also the first market to release the N70 i-mode handset.

« Users who are more accustomed to the Nokia user interface can now experience StarHub’s easy-to-use suite of i-mode services with Nokia N70, » said Goh Li-Li, assistant vice president of i-mode Services at StarHub. Other than the i-mode application platform and a new silver-black exterior casing, the new N70 comes with the same features as the original N70. The price of the new N70 handset is expected to range from S$288 (US$181.96) to S$488 (US$308.31), depending on the mobile subscription plan, and will be available from June 24.

Unfortunately, StarHub has confirmed that users of the non-i-mode N70 will not be able to upgrade the firmware to activate i-mode in their handsets. The mobile operator has told CNET Asia that customers can expect more i-mode-enabled terminals from other manufacturers such as Sony Ericsson and Motorola in the second half of 2006. We are guessing the handsets to be the new Sony Ericsson K610im as well as the i-mode versions of the Motorola L6 and L7.

Nokia unveils its first i-mode phone in Singapore – CNET Asia

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