India continues to march towards becoming an IT and economic super power. The Indian capital of New-Delhi will become the the third city in the world to have a commercial Visual Radio service after Singapore and Helsinki (Finland).
Other cities such as the commercial capital , Mumbai have also been identified as key markets. Radio Mirchi (a private FM radio station) is bringing the technology to the country. It will be available to Hutch and Airtel subscribers who have compatible handsets. Examples of such handsets include the Nokia N70, Nokia N71, Nokia N80, Nokia N91, Nokia 3230, Nokia 3250, Nokia 6280, Nokia 7370.
Radio stations are turning to new revenue streams as they are facing competition from emerging technologies. Specific threats from MP3 devices, which had an estimated 55 million devices in the market in 2005, and internet webcasting are eating into the earnings of traditional radio. Visual radio offers the perfect way out by allowing users to download the song if they like it and also get additional information about the album / movie on the screen.