Archive for the ‘English content’ Category

Mobile Marketing : Air2Web, MindMatics merge

octobre 5, 2007

The field of mobile marketing startups continued to winnow as Atlanta’s Air2Web and Germany’s MindMatics agreed to merge.

Terms of the deal were not disclosed.

Air2Web launched years ago as a wireless messaging and technology firm, but has morphed into a firm that executes mobile marketing campaigns and builds wireless Web sites for brands including The Weather Channel, Procter & Gamble and others. The company’s backers include The Carlyle Group, Jupiter Ventures and Vantage Point Venture Partners.

MindMatics has gained traction in Europe delivering promotional and marketing applications with partners such as Unilever, T-Mobile, Sony Ericsson, Budweiser and McDonald’s. Investors in the Munich-based firm include T-Mobile Venture Fund, Tempo Capital and Holtzbrinck Ventures.

The deal follows a flurry of recent M&A activity in the mobile marketing space. AOL L.L.C. was one of the first into the fray with the May acquisition of Third Screen Media; since then, Nokia Corp. has agreed to acquire Enpocket, Yahoo Inc. pocketed Munich’s Actionality, Microsoft Corp. snapped up France’s ScreenTonic and content provider Buongiorno S.p.A. has made several smaller acquisitions.

Air2Web and MindMatics claim the merger will result in “the world’s largest, independent, pure-play mobile marketing agency.” Ingo Lippert, MindMatics’ CEO, will serve as managing director of European business for the combined company, which apparently will do business under Air2Web’s brand.

“Mobile marketing is evolving and, in turn, creating remarkable value and opportunity for vendors, marketers and consumers alike,” Lippert said. “Together we are very focused on meeting changing market needs and consumer demand, and are well-positioned to leverage those resources for the benefit of our customers worldwide.”

www.air2web.com & www.mindmatics.com

Air2Web, MindMatics merge – RCR Wireless News

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Publicités

Mobile Marketing – PressRelease : Nokia to acquire Enpocket to create a global mobile advertising leader

octobre 4, 2007

Enpocket to provide Nokia with a platform to accelerate scaling of its mobile advertising business

Espoo, Finland – Nokia and Enpocket announced that they have entered into a definitive agreement for Nokia to acquire Enpocket (www.enpocket.com). Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world. By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.

« Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market, » said Tero Ojanperä, Chief Technology Officer, Nokia. « This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop. »

Enpocket is a privately-owned company, established in 2001 and headquartered in Boston, Massachusetts, USA. The innovative technology that drives the Enpocket platform is a mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video. Enpocket is powering mobile advertising for leading mobile operators and publishers across the globe and has an ad sales force that is working with large brands.

« Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world, » said Enpocket President and Chief Executive Officer, Mike Baker. « Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices. »

The agreement is subject to customary closing conditions and is expected to close in the fourth quarter of 2007.

Nokia – ShowPressRelease

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Mobile Marketing : Apple – iPhone – A Guided Tour

juillet 5, 2007

It’s available…

iPhone review is coming… stay connected… 😉

Aplle Apple – iPhone – A Guided Tour

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Mobile Marketing – Press Release : Yahoo! Go for Mobile 2.0 Hits Primetime

juin 21, 2007

New Version Packed with Additional Features Generally Available in US and Localized Beta Versions to Launch in 13 Countries Around the World on Friday

SUNNYVALE, Calif. and SINGAPORE, June 20, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — CommunicAsia — The Internet on the mobile phone will take another big step forward with the launch of Yahoo! Go for Mobile 2.0 in general availability in the US and the availability of localized beta versions in 13 countries on Friday. Yahoo! (Nasdaq: YHOO) initially unveiled the popular new service in beta in the US January 2007.

« Today’s launch signals to the world that Yahoo! Go is ready for primetime. With the tremendous consumer response to date we believe that Yahoo! Go will be a catalyst for broader adoption of the mobile Internet, » said Marco Boerries, executive vice president, Connected Life Division, Yahoo!. « People want easy access to the Internet on their mobile phones, and Yahoo! Go 2.0 offers content, access and answers wherever you are. »

Significant enhancements as Yahoo! Go 2.0 goes into General Availability in the US

The new version of Yahoo! Go 2.0 launches on Friday and will be available for more than 200 different mobile phones in the US by the end of July, expanding to more than 400 by end of year. It will also be pre-loaded on new devices from Nokia, Motorola, Samsung, LG and HTC that begin rolling out later this year.

The new version of Yahoo! Go 2.0 makes it even faster and easier for consumers to enjoy the Internet on their mobile phone. Enhancements include:

— Faster than ever before — Greatly increased speed, including
substantially reduced loading time, makes it even more fun to use

— Even better e-mail — Ability to read more types of attachments,
including PDF files and Microsoft Word, PowerPoint and Excel documents,
and access to Yahoo! Mail folders

— More powerful maps — View both satellite and hybrid maps, current
traffic conditions and optional GPS integration on select devices,
including the BlackBerry(R) 8800

— Easier to stay connected — Search Yahoo! Address Book contacts to
call or get driving directions with one-click and view Yahoo! Calendar,
even search for specific entries

— Better mobile search results — Faster access to better results with
just oneSearch

Localized versions to launch in 13 countries across Asia, Europe and the Americas

Less than six months after initially launching Yahoo! Go 2.0, the service will launch to millions of additional consumers in 13 countries on Friday. Consumers in Canada, France, Germany, India, Indonesia, Italy, Malaysia, Philippines, Singapore, Spain, United Kingdom, Thailand and Vietnam will be able to download and enjoy localized beta versions of the service. At launch the new beta versions for these countries will have much of the functionality as the US version and are supported by more than 200 different mobile phones by the end of July and that will expand to more than 400 by end of year.

For more information on Yahoo! Go 2.0 including the mobile phones that are currently supported, go to: http://go.yahoo.com.

Yahoo! – Press Release

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Mobile Marketing : Apple – iPhone – Breakthrough Internet Device

juin 20, 2007

iPhone features a rich HTML email client and Safari — the most advanced web browser ever on a portable device — which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

Safari web browser
With its advanced Safari browser, iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger.

Mail
iPhone uses a rich HTML email client that fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text.

Google Maps
With Google Maps and iPhone’s amazing Maps application, you can view maps and satellite images, or get directions and traffic information, all from iPhone’s remarkable, easy-to-use touch interface.

Widgets
iPhone even has widgets: small applications that give you helpful information like stock reports, weather reports, and more in real time.

Apple – iPhone – Breakthrough Internet Device

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Nokia – Press Release : Nokia N77 multimedia computer starts shipping – Live TV in your pocket / Mobile Marketing

juin 19, 2007

Espoo, Finland – Finland is the first to experience optimized mobile TV with the Nokia N77 multimedia computer. Later this month also Vietnam and India will start shipments of the Nokia N77. Consumers will now be able to keep up to date with news and sports and enjoy their favorite TV shows live on the move. The affordable Nokia N77 comes in a stylish and pocketable form factor with complete Nokia Nseries functionalities.

« The Nokia N77 takes TV out of the living room, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « The wide 2.4″ flat screen and high quality stereo sound makes it the ideal personal mobile device for enjoying TV programs on the go. »

The dedicated TV key on the Nokia N77 gives users direct access to a world of TV programs. It even remembers the last channel viewed when switched off the TV. Viewers can also set reminders to alert when a program is starting and access it at the push of a button.

The Nokia N77 also offers the advantage of 30 second replay and live TV watching continues after the replay clip. Through the Program Guide in the mobile TV application viewers can see program information up to seven days, browse TV channels, purchase new channels if desired and select the TV program they are interested in.

With practically all the features people would expect from a true Nokia Nseries multimedia computer, including MP3 player, 2 megapixel camera (1600 x 1200 pixels), web browsing, email access, calendar and to-do lists, the Nokia N77 is much more than just live TV and entertainment – it’s the key to an entire world of multimedia computing.

The Nokia N77 is based on S60 3rd Edition software on Symbian OS and is offered in markets where commercial mobile TV services based on DVB-H technology are available.

A full list of Nokia N77 features is available at www.nseries.com/n77
Product photos are available at www.nokia.com/press/photos
For more information on mobile TV, visit www.nokia.com/mobiletv

Nokia – ShowPressRelease

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Verizon exclusivity ends, YouTube Mobile opens the gates – Mobile Marketing

juin 18, 2007

Alright, everyone go quit your jobs and pick up second (and third) batteries for your handsets: YouTube Mobile has gone live.

As previously reported, YouTube was apparently merely biding its time while Verizon’s exclusivity deal ran its course before flipping the switch, so now we can all enjoy several hundred editor’s picks — the supposed cream of the YouTube crop — in mobile-friendly 3GP format (though word has it they’re eventually planning a full mobile implementation).

Initial testing on our Nokia N76 review unit suggests that 3G data is highly recommended, but we somehow suspect we’ll still manage to sink our productivity to record lows even on crappy EDGE. Hit up m.youtube.com to check it out; we’ll be on the couch with our eyes glued to our phones if you need us.

http://m.youtube.com

Verizon exclusivity ends, YouTube Mobile opens the gates – Engadget Mobile

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Nokia – Press Release : WidSets Introduces Jaiku Widget / Mobile Marketing

juin 11, 2007

Espoo, Finland – WidSets today announced the launch of a Jaiku widget that extends the experience of Jaiku (www.jaiku.com), the leading conversational microblogging community, to the mobile phones.

Enabling users to post thoughts, Jaikus, on what they’re doing, how they’re feeling, or where they’re going right now, Jaiku community members can also converse in real-time by reacting to individual posts, share lifestream information like photos, personal blog entries at one location and establish a central presence for social networking. Combined together, these messages, presence sharing, and feeds create a holistic lifestream of activities.

« Our Jaiku widget brings the microblogging experience straight to the mobile phone, enabling community members to stay connected 24/7, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

« Jaiku was made for mobile users and we’re delighted that WidSets is enabling a living, growing conversation among people around the world through the use of the Jaiku widget, » added Jyri Engeström, Jaiku co-founder.

WidSets, which has more than 1 million registered users, is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at www.widsets.com or on mobile at get.widsets.com. WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing : Apple’s iPhone Rocks the Cell Phone Industry

juin 7, 2007

Paul Carton (ChangeWave Alliance) submits: It’s not often that we say “it rocks” when analyzing a consumer device trend. But the findings of our latest ChangeWave cell phone survey invite extremes to describe the startling impact the Apple (AAPL) iPhone is having on the cellular industry.

Our survey of 3,489 Alliance members – conducted April 4-10 – reveals exceptionally high levels of excitement surround the iPhone’s upcoming release. Nearly one-in-10 respondents (9%) say they are likely to buy the new iPhone once it becomes available in June.

Another 7% say they are likely to buy the iPhone as a gift for someone else.

These are big numbers, especially when you consider the worldwide market for cell phones is around 1 billion and Apple’s goal is to get to 1% of that market in year one – which would mean selling about 10 million phones.

Clearly the current results, while similar to our January survey findings, provide strong evidence that Apple should exceed its iPhone sales goals for 2008 – providing the device lives up to consumer expectations.

The iPhone’s overall integration of iPod, Phone, Camera and Email/Internet capability (28%) remains the top selling point among likely buyers. Importantly, the survey has also uncovered an additional surge in demand if the iPhone’s proposed price point is lowered.

To find out how far the price has to drop to attract additional customers, we asked the rest of our respondents who aren’t yet considering the iPhone the following question:

For those not considering buying an Apple iPhone, at what price point would you consider buying an iPhone?

A total of 10% say they’d consider buying a 4GB iPhone if the price falls to the $200-$299 range, while a total of 20% said they’d consider the 8GB model in this price range.

The Explosive Impact on Cell Phone Manufacturers

To gain a full sense of the iPhone’s looming impact on manufacturers, we compared their current market share in our survey with planned consumer purchases for the next six months.

Currently, Motorola (MOT) (33%) remains the leading manufacturer among Alliance cell phone owners, with LG (LPL) (15%) second and Nokia (NOK) (14%) third. But when you look at planned future buying the iPhone’s impact becomes clear.

For the second-consecutive survey, Motorola’s future share among consumers has seen a dramatic decline – falling from 33% last October to just 17% currently. Nokia has also fallen from 11% to 9% during this period.

“As more and more consumers switch to the iPhone, we are going to see a huge migration from cell phone manufacturers like Motorola to the hipper, cooler iPhone,” says Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.

The Effect on Cellular Service Providers

We see the same pattern among service providers. Currently, Verizon (VZ) (30%) holds the market share lead among our respondents while AT&T’s (T) Cingular (27%) – which is Apple’s exclusive service provider for the United States – is in second. We note that third place Sprint/Nextel (S) (12%) has fallen 1-point to a new low.

But going forward we find a dramatic turn of events. Cingular (28%; up 6 points) has surged ahead of Verizon in terms of future planned buying among consumers, and is now the top choice among those likely to switch service providers.

Verizon (22%; down 3 points) has continued to trend downward among this critically important group – falling to second place for the first time since we began asking this question in a ChangeWave survey.

Thanks to our early adopters of the ChangeWave Alliance we are able to see with stark clarity how the Apple iPhone is set to rock the cell phone industry.

Ultimately the real issue for Apple isn’t meeting its first year iPhone sales goals. The survey shows that’s very doable. The real issue is whether they can keep up with consumer demand – including having enough parts to fulfill orders – while maintaining product integrity.

Its competitors had better hope the iPhone can’t get a dial tone – because if it does, the rest of the industry’s in for a big shakeup.

Jim Woods co-wrote this article.
—————————————————————————————————————-
This article summarizes the results of a recent ChangeWave Alliance survey. The Alliance is a research network of 10,000 business, technology and medical professionals who spend their everyday lives working on the front line of technological change. For more info on the ChangeWave Alliance, or if you are interested in joining, please click here.

Apple’s iPhone Rocks the Cell Phone Industry – Seeking Alpha

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Greenlight Wireless – New Mobile Advertising Channel Off to Strong Start – Mobile Marketing

juin 6, 2007

Greenlight Wireless’ new “sponsored listings” advertising feed is providing relevant, high-yielding ads in the mobile environment.

Greenlight Wireless Corporation’s award-winning Advertizer service, which provides advertisements for desktop and mobile platforms, has experienced early success with its recently-released “sponsored listings” feed.

The sponsored listings program, released at the beginning of the month, is a “two-click” model where publishers create marketing copy that links to a dynamically-created landing page displaying the actual advertisements. The ads presented on this landing page are based on keywords that the publisher has assigned to the marketing copy being used.

The click-through rate (CTR) has fluctuated between 1.0% and 3.1% daily, while the average CTR on the Advertizer landing page has produced a remarkably high CTR of 44.1%. This statistic is likely due to a confluence of factors; however it confirms that Advertizer’s local, international, and vertically-categorized ads are relevant and highly “clickable”. As publishers learn to fine-tune the placement, layout, and content of their marketing messages, Greenlight Wireless anticipates the CTR to the landing pages will increase. Initial trials for the new feed were based on one to seven million searches daily with an average cost-per-click (CPC) of $0.37.

Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers. Advertizer was voted Best Mobile Marketing Product in the 2006 Mobile Star Awards.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Advertizer site: www.advertizer.net
Greenlight Wireless site: www.greenlightwireless.net

Greenlight Wireless Blog » New Mobile Advertising Channel Off to Strong Start

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Mobile Marketing : Apple / AT&T to Launch iPhone on June 29th

juin 5, 2007

In television advertisements that started airing yesterday, Apple has made it known to the world that the iPhone will start shipping on Friday, June 29th. Apple and AT&T/Cingular have said from the start that the iPhone would ship in June, and the 29th is the last possible release date that allows both firms to launch the device without Wall Street and rest of the industry crying « delay. »


AT&T and Apple will both be offering the iPhone in their retail locations at a cost of US$499 for the 4GB model and $599 for the 8GB model. Both prices assume a new 2 year AT&T contract or a 2 year renewal on an existing contract.

Apple/AT&T to Launch iPhone on June 29th (MobileBurn)

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Mobile Marketing – Nokia – ShowPressRelease : WidSets reaches 1 million registered users

juin 4, 2007

More and more mobile phone users across the world discover easy way to access the Internet

« Having 1 million registered users in the mobile space is almost unheard of and WidSets has clearly set the benchmark for tools and distribution channels designed for content and media owners, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

WidSets is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets has evolved its social networking service further and developed also new sharing features for Email and Private Chat. The comprehensive WidSets library currently has more than 1500 widgets. The widgets deliver an alert when someone has posted a comment to a blog, informs the user about a traffic jam, and makes it possible to play games and interact with individual web communities from the mobile phone.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at www.widsets.com or on mobile at get.widsets.com. WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Google has acquired FeedBurner

juin 3, 2007

It’s True-gle!

Unlike the rumor that FeedBurneris nearly code-complete on a multiplayer Wii edition, the blog posts, phone calls and conjecture about our future as part of the Google family tree are now officially true.

FeedBurner has been acquired by Google. The local weather forecast calls for general euphoria with intermittent periods of off-the-rails delight.

This is one of those posts in which there’s so much to say that it’s difficult to know where to begin. We want to start off by highlighting the whys, wherefores, and whatnots for our publishers. FeedBurner has always been a publisher-centric company. We built the company around a central theme and hypothesis that distributed media present publishers with immense opportunities as well as spiraling complexity.
The vision is straightforward: publishers who successfully promote distribution and measure consumption will be in a position to derive more value (aka make more money, gain more influence, etc.) from media distribution. Feeds present a simple and ubiquitous opportunity for publishers to embrace distributed media, but content distribution standards without metrics, publicity tools, and monetization engines are ultimately of little value to individuals and organizations whose businesses depend on an ability to maximize and measure reach.

There is so much alignment between how we think about publisher services and how Google has executed around publisher services, that we’ll try to pick just a few specific areas that we believe are the most compelling reasons for working together:

Google’s competencies and focus around publisher analytics, distribution, and monetization map perfectly to our suite of services.
Publishers want a single dashboard and single source for the metrics that give them feedback about the value of their content and its impact on their business. By combining our market leading feed metrics with Google’s market leading site and marketing analytics, publishers now get a comprehensive, 360-degree view of their audience. This ‘total perspective’ has long been a goal of ours, and we think our combined analytics offering is going to provide publishers with previously undiscovered insights and opportunities.

The measurement of awareness advertising is evolving from unique impressions to audience engagement. By providing our hundreds of thousands of publishers with Google’s world-class advertising marketplace and metrics, we can provide far more value to publishers and begin to deliver this next step in ROI measurement to advertisers.

Speed of innovation. We have always prided ourselves in our ability to deliver extensive functionality to the market rapidly. As we have grown to hundreds of thousands of publishers with global demands, we are delighted to be combining forces with an organization that has a deep understanding of the most efficient ways in which to deploy significant functionality to the widest possible audience. It is one thing to roll out a capability to 3 percent of your customers and it’s something else entirely to roll out a broad set of new services simultaneously to customers around the globe.

Back when we released the now oh-so-popular FeedCount chicklet in 2005, FeedBurner co-founder Matt Shobe said in a blog post here that « This is how it all starts. First, a little counter with digits whizzing past…next thing you know it’s all bubble cars and floating cities as far as the eye can see. » We still smile at that line, mostly because it’s funny, but also because it’s so easy to get ahead of ourselves and extrapolate from the abstract « these synergies make sense » to « enormous benefits will accrue to all interested parties. » The fact is that there is an immense amount of work to do in order to a) continue to provide our customers with the best feed analytics, b) begin to provide a more comprehensive 360-degree view of audience and reach, and c) enable publishers to most efficiently determine the best ways to distribute and monetize their content.

We like our chances. We are confident that we are going to be a part of the company that can best deliver the most comprehensive suite of services to publishers. We are confident that we’re going to continue to have fun and innovate for customers as rapidly as possible. We are confident and hopeful that you’ll look at your feed dashboard soon and say to yourself « Well, *that* was a good idea! »

We suspect several of you may have questions, we can see your hands waving out there, and fortunately, some of these questions are answered in this FAQ. Also, you can and should contact us with any additional questions. All of your favorite FeedBurning services will remain tally accessible during the integration.

Burning Questions • It’s True-gle!

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Mobile Marketing – Press Release: Steape Launches Mobile Phone Translators For Travellers

juin 1, 2007

Let your mobile phone speak a foreign language for you

Mobile-content producer, Steape launched in May their talking phrase books for mobile phones in the UK and the USA today. At the push of a button, travellers can easily communicate in a foreign language using an application on their mobile phone. The translators are already popular in the Netherlands, and are now also available in the UK and USA via the website: www.steape.com.

Steape translators are available in 17 languages and 272 language combinations, including versions communicating from one non-English language to another, e.g. Spanish to Russian. In addition to western languages such as English, Dutch, French, German, Italian, Spanish and Brazilian Portuguese, travellers can also make themselves heard in Mandarin, Russian, Korean, Arabic, Turkish, Polish, Czech and Japanese. The phrases come with both text and sound, meaning that travellers do not need to struggle with difficult pronunciation. The voices are recorded by native speakers and are played back via the phone’s speaker.

Three products are available: Mini-Speaking Dictionary, Steape Travel and Steape Knowledge. The Mini-Speaking Dictionary consists of 500 traveller-related words. Steape Travel contains nearly 100 phrases covering travel-related topics: Chat basics; Travel & Go; Small Talk; Overnight Accommodation; Money; Shopping; Flirting & Dating; Going Out & Sightseeing; Eating & Drinking; Help & Health and Service & Communication. Steape Knowledge is composed of useful basic vocabulary, such as numbers, days of the week etc., and is free when another product is purchased. The translators currently work on 138 mobile phones types, and the list grows continuously.

Marc van Bommel, CEO of Steape: « Have you ever been in a situation where no-one understands a word you’re saying? Frustrating, isn’t it? The most important aspect of our translation products is that they offer you exactly the words you need, at precisely the moment you need them. Also, the fun-factor of letting your mobile talk for you means that you can quickly break the ice and enjoy a conversation. »

About Steape
Steape sells mobile phone applications related to translation. Travellers are supported with text and voice translation products in 17 languages. Steape provides distributors and brand owners with unique marketing opportunities and additional revenue streams by creating tailor-made applications. For more information, please visit the company website at www.steape.com.

Press Release: Steape Launches Mobile Phone Translators For Travellers (MobileBurn)

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Mobile Marketing : AOL Acquires Third Screen Media

mai 17, 2007

AOL announced this week that it has acquired Third Screen Media, a mobile advertising network based in Boston. While financial details were not disclosed, Third Screen Media is one of the leading players in the growing mobile advertising industry, and could be a good source of future revenue for AOL’s Advertising.com division.

Third Screen Media’s client list currently includes the likes of Fox News, AccuWeather, and WWE, delivering advertising via WAP, downloadable applications, SMS, MMS, and mobile video. In the US, mobile advertising spending is expected to grow from US$421 million in 2006 to US$4.7 billion by 2011, while globally the market is expected to increase to US$11.3 billion by the same year, according to eMarketer.

« AOL is one of only four at-scale advertising businesses on the Internet, and the acquisition of Third Screen Media gives us a very strong position in the fast-growing mobile space, » said Randy Falco, Chairman and CEO of AOL. « It also lets us offer advertisers a more complete set of solutions, from display advertising to search and now a superior set of mobile solutions. »

Third Screen Media is to be run as a wholly owned subsidiary of AOL’s Advertising.com.

AOL Acquires Third Screen Media (MobileBurn)

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Mobile Marketing – Nokia – ShowPressRelease : Business mobility – the new competitive mandate, according to global survey

mai 14, 2007

Mobility solutions lead to revenue gains rather than simply reducing operating costs; improved workforce agility, collaboration, and ability to attract and retain the best talent cited among key benefits

NEW YORK, NY – Competition is pushing businesses towards greater mobility, and companies plan to adopt mobile applications for core business activities – these were two key findings in a recent global survey on business mobility conducted by Nokia and the Economist Intelligence Unit (EIU) and in cooperation with the CIO Forum. As business mobility continues making headway into organizations and more advanced applications and processes are mobilized, the reasons behind companies’ mobility adoption can vary from hard core ROI benefits to softer values such as employee retention. Companies are increasingly implementing mobility to offer greater collaboration, responsiveness to customers, and better work-life balance to staff, fundamentally changing the ways people are working.

Nokia and EIU polled more than 500 global executives across a range of industries to find out how their organizations were using business mobility. In the survey, three quarters of the respondents pointed to human factors such as attracting the best talent – including new entrants to the workforce–improving customer support, and building brand reputations as reasons for deploying business mobility.

The survey shows that business mobility has gone mainstream. Well over one-third of executives reported that at least 20% of their employees can be considered ‘mobile workers’, defined as those who spend at least one day a week away from the office. Far from being a requirement for just a few specialized technology firms, business mobility is now seen as broadly applicable to companies in many industrial sectors.

Survey respondents cited competitive benefits of business mobility solutions, including:
– Important competitive advantages such as quicker response time to customers (36%);
– Improved collaboration within the enterprise (27%);
– And the ability to work with multiple partners/suppliers (12%).

The survey also showed that activities occurring in the field are increasingly core to the success of a business and companies can no longer rely on information merely being captured in the field. Respondents also planned to increase their use of mobility solutions over the next two years, with companies more likely to make greater use of:
– Remote network access (41%);
– Customer relationship management (34%);
– Collaborative applications such as mobile groupware (21%);
– And sales force automation (17%).

« This research clearly demonstrates that business mobility has arrived, and is viewed as a fundamental part of being competitive regardless of the industry, » said Olivier Cognet, VP, strategy and business development, Enterprise Solutions, Nokia. « We have resolved a great deal of earlier mobility industry ‘teething problems’ related to infrastructure, and the need for business-optimized devices and complete solutions. Now is the time to fully reap the far-reaching benefits that business mobility has to offer.  »

Along with advantages, respondents also said business mobility brings challenges such as managing a mobile workforce (19%) and maintaining a cohesive culture across a dispersed workforce (18%). The ability to measure the impact of business mobility on a company’s competitiveness was also cited (12%).

« By enabling decision-making ‘on-the-move’, business mobility solutions let organizations respond more quickly to customer needs, develop ideas for innovative products and services, and attract new talent, » said Nigel Holloway, Research Director in the Americas at the Economist Intelligence Unit. « Although it presents new managerial challenges, the long term trend toward greater business mobility is clear. »

As a means of enabling business mobility, Nokia’s integrated business mobility solutions portfolio makes it easier for companies to take a more strategic approach to business mobility, overcome the challenges, and help quantify the total return on investment (ROI). The portfolio includes Nokia Intellisync Mobility platform; Nokia Eseries business devices; secure connectivity technologies designed to safeguard data on the device and over the network; technical support; and professional services. Offerings are built on four key cornerstones: being simple to deploy, manage and use; being connected to eliminate the boundaries of both distance and technology; being intelligent enough to make communication affordable and respond to changing company and employee needs; and being trusted to protect sensitive corporate data and systems.

The global study was conducted in the first quarter of 2007 as part of the Nokia for Business Executive Forum, an initiative focused on competitiveness through business mobility. For more information and to download a complimentary copy of the report entitled, « The Quest for competitiveness: Business mobility and the agile organisation, » please visit http://www.nokiaforbusiness.com/compete

Nokia – ShowPressRelease

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Mobile Marketing – Nokia Press Release : Over 100 million S60 devices shipped

mai 3, 2007

S60 Summit 2007, Madrid, Spain – Nokia announced that over 100 million S60 devices have cumulatively been shipped by S60 licensees to date. S60 software built on Symbian OS is the world’s leading smartphone software, developed by Nokia and licensed by some of the industry’s top mobile device manufacturers.


With this announcement, S60 further demonstrates its strong lead in the volume market. Handset vendors, operators, developers as well as internet service providers are increasingly recognizing the potential offered by multi-vendor platforms, such as S60.

« This announcement represents a significant landmark for S60. We believe it inspires further innovation on S60. The open platform gives mobile users more choice and provides a platform upon which new applications and services can be built », said Matti Vänskä, Vice President, Mobile Software Sales and Marketing, Nokia.

Speaking at the event press conference, Matti Vänskä said: « We see three key trends affecting the requirements for software platforms. The mobile device is becoming the hub for personal experiences, whether focused on imaging, business, music, navigation or video. People are accessing Web 2.0 services and content with their mobile device. Thirdly, simplicity and intuitiveness of user experience are increasingly important. »

S60 has made application development considerably easier with the S60 3rd Edition Feature Pack 2. The introduction of Open C brings the standard C function libraries to S60 software, supporting increased productivity and improved time-to-market of applications. With Open C, developers can reuse existing code and focus on the mobility aspects of their applications.

As announced last week, S60 will the first mobile software platform with integrated widget support, bringing the power of Web technologies to the mobile. Widgets enrich the mobile experience as they create a personal Web experience for a personal device. S60 makes it easy to create and bring Web services to S60 devices using standards-based Web technologies, such as Ajax, JavaScript, CSS and HTML.

S60 supports a wide selection of device segments. S60 licensees have launched devices that provide uncompromised imaging, music and video functionalities and support for the needs of business users as well as other targeted segments.

In the event, Samsung showcased their latest S60 devices, the new SGH-i400, a compact slim slider with EDGE for mainstream market, and the SGH-i520 that was launched recently. To date, 57 devices based on S60 and Symbian OS have been launched, 28 of which are based on the latest S60 3rd Edition.

The S60 Summit was held in April in Madrid and hosted a comprehensive expo that showcased over 60 demonstrations of the latest and most innovative features and solutions for S60.

S60.com

Nokia – ShowPressRelease

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Mobile Marketing – Press Release : Nokia N95 Wins Prestigious TIPA Award 2007

mai 2, 2007

Espoo, Finland – Nokia revealed the Nokia N95 multimedia computer has been voted the ‘Best Mobile Imaging Device in Europe 2007’ by TIPA (Technical Image Press Association), the largest photo and imaging press association in Europe.

« A small mobile wonder and a camera as well, » the Nokia N95 multimedia computer was commended for its outstanding imaging functionality, comparing its features directly with those of stand-alone cameras. The judging panel noted features such as the autofocus lens for sharp, large prints, a real mechanical shutter to avoid distortion, the Carl Zeiss optics with Tessar lens that can focus at close range and the up to 20x digital zoom for distant subjects. The panel also commented on the device’s outstanding audio, video and web capabilities and its GPS functionality.

« This award reinforces Nokia’s leadership and commitment to driving forward convergence in the mobile industry, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « We’re delighted the Nokia N95 has been recognized as an outstanding imaging device and we firmly believe that by offering our customers true multimedia computers, like our Nokia Nseries range, we can confidently say we have now arrived at a time when people no longer need to carry multiple devices. »

The features of the Nokia N95 include:
– 5 megapixel camera with Carl Zeiss optics
– Possibility to capture print quality photos and DVD-like quality video clips
– Unique 2-way slide concept with dedicated media keys
– Support for compatible microSD memory cards of up to 2GB
– Wireless LAN connectivity and HSDPA offering high download speeds
– Integrated GPS, and access to maps for more than 100 countries
– The option to purchase additional features such as city guides and voice-guided navigation

TIPA was founded in 1991 as an independent, non-profit association of European photo and imaging magazines. At present, TIPA includes 31 member magazines from twelve countries.

A full list of Nokia N95 features is available at www.nseries.com/n95
Related photos in print quality can be found at www.nokia.com/press

Nokia – ShowPressRelease

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Mobile Marketing – PressRelease : Netvibes Mobilizes Its Feeds with Nokia WidSets

avril 27, 2007

Entire Netvibes Ecosystem’s 85,000+ Feeds Available on Mobile Phones via WidSets

San Francisco, CA, USA and Espoo, Finland – WidSets, a popular consumer Internet service powered by Nokia, and Netvibes, the pioneer of the personalized startpage, today announced that they will publish the Netvibes Ecosystem’s 85,000+ feeds on the WidSets service, making them easily accessible on most mobile devices.

WidSets is a phone manufacturer-independent Internet service that multicasts preferred feeds and user-generated content to mobile devices. Starting today, users will be able to find their favorite feeds in Netvibes’ vast library and add them onto their mobile device via WidSets. This happens with just a few clicks, making it easy to view and enjoy rich media feeds while on the go.

The Netvibes Ecosystem’s entire collection of 85,000+ feeds includes recently announced content from major media outlets including CBS, CNN Money, Entertainment Weekly, Forbes.com, InStyle, LATimes.com, Newsweek, People, Real Simple, Sports Illustrated, Time, USA Today, and washingtonpost.com. Netvibes Ecosystem also hosts official content for many celebrity partners including 50 Cent, Ben Harper, G-Unit, Ice Cube, Mandy Moore, Moby, and Snoop Dogg. As a leading provider of user-generated feeds, the Netvibes Ecosystem comprises a large collection of entertainment, lifestyle, news, sports, and television feeds.

« What people really want is content that is personalized and delivered to them in real-time, without having to go out and search for it, » said Netvibes Founder and CEO, Tariq Krim. « This is exceptionally true for mobile phones, which are extremely personal devices that people keep on themselves at all times. That’s why we chose the WidSets service, because its a very convenient way for people to access their favorite, personalized Netvibes feeds on whatever mobile device they like to use. »

WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilizing the Internet. The WidSets service currently has several hundred thousand registered users and a comprehensive library of over 1200 widgets. WidSets works on a wide variety of mobile phone brands and is compatible on over 200 mobile devices.

« WidSets was designed to showcase the power of Web 2.0 on mobile phones with an easy-to-use widget interface, which is fully optimized for mobile usage. What better way to do that than to work with companies such as Netvibes, one of the web’s leading providers of both media and user-generated content, » said Dieter May, Vice President and Head of Nokia Emerging Business Unit.

Going forward, as part of this strategic collaboration, Netvibes and WidSets are planning an even deeper integration of their services with WidSets as an important cornerstone to further extend the recently announced Netvibes Universe. Soon, the Netvibes Universal Widget API (UWA), which allows interoperability between Netvibes and many platforms, including Google Homepage and Apple’s Dashboard, will make most of the Netvibes Ecosystem’s modules available on WidSets as well.

WidSets is globally available at: http://www.widsets.com. The Netvibes Ecosystem, which includes this week’s newly announced major media and celebrity Universes, is available at: http://eco.netvibes.com.

Nokia – ShowPressRelease

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Mobile Marketing : Google Phone launching end of 2007?

avril 18, 2007

The on-again, off-again Google Phone rumors just got a healthy stir by Digitimes. The Taiwanese tech rag says that HTC is building the phone with initial shipments set to hit by the « end of 2007 » — globally in 2008.

They cite « handset component makers » as their source. The phones will feature Texas Instruments’ 3G platform with EDGE and of course built-in G-Mail and Google Maps. Unfortunately, they will not be GPS enabled. The handsets are also said to sport both Google and carrier branding with « sources » claiming that European’s Orange might be the first carrier to see the hotness. Digitimes doesn’t have the best track record with rumors so please everybody… exhale and let’s wait for secondary confirmation.

Google Phone launching end of 2007? – Engadget

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