Archive for the ‘Google’ Category

Mobile Marketing : Apple – iPhone – Breakthrough Internet Device

juin 20, 2007

iPhone features a rich HTML email client and Safari — the most advanced web browser ever on a portable device — which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

Safari web browser
With its advanced Safari browser, iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger.

Mail
iPhone uses a rich HTML email client that fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text.

Google Maps
With Google Maps and iPhone’s amazing Maps application, you can view maps and satellite images, or get directions and traffic information, all from iPhone’s remarkable, easy-to-use touch interface.

Widgets
iPhone even has widgets: small applications that give you helpful information like stock reports, weather reports, and more in real time.

Apple – iPhone – Breakthrough Internet Device

technorati tags: , , , , , , , , , , , , , , , , , , , ,

Google has acquired FeedBurner

juin 3, 2007

It’s True-gle!

Unlike the rumor that FeedBurneris nearly code-complete on a multiplayer Wii edition, the blog posts, phone calls and conjecture about our future as part of the Google family tree are now officially true.

FeedBurner has been acquired by Google. The local weather forecast calls for general euphoria with intermittent periods of off-the-rails delight.

This is one of those posts in which there’s so much to say that it’s difficult to know where to begin. We want to start off by highlighting the whys, wherefores, and whatnots for our publishers. FeedBurner has always been a publisher-centric company. We built the company around a central theme and hypothesis that distributed media present publishers with immense opportunities as well as spiraling complexity.
The vision is straightforward: publishers who successfully promote distribution and measure consumption will be in a position to derive more value (aka make more money, gain more influence, etc.) from media distribution. Feeds present a simple and ubiquitous opportunity for publishers to embrace distributed media, but content distribution standards without metrics, publicity tools, and monetization engines are ultimately of little value to individuals and organizations whose businesses depend on an ability to maximize and measure reach.

There is so much alignment between how we think about publisher services and how Google has executed around publisher services, that we’ll try to pick just a few specific areas that we believe are the most compelling reasons for working together:

Google’s competencies and focus around publisher analytics, distribution, and monetization map perfectly to our suite of services.
Publishers want a single dashboard and single source for the metrics that give them feedback about the value of their content and its impact on their business. By combining our market leading feed metrics with Google’s market leading site and marketing analytics, publishers now get a comprehensive, 360-degree view of their audience. This ‘total perspective’ has long been a goal of ours, and we think our combined analytics offering is going to provide publishers with previously undiscovered insights and opportunities.

The measurement of awareness advertising is evolving from unique impressions to audience engagement. By providing our hundreds of thousands of publishers with Google’s world-class advertising marketplace and metrics, we can provide far more value to publishers and begin to deliver this next step in ROI measurement to advertisers.

Speed of innovation. We have always prided ourselves in our ability to deliver extensive functionality to the market rapidly. As we have grown to hundreds of thousands of publishers with global demands, we are delighted to be combining forces with an organization that has a deep understanding of the most efficient ways in which to deploy significant functionality to the widest possible audience. It is one thing to roll out a capability to 3 percent of your customers and it’s something else entirely to roll out a broad set of new services simultaneously to customers around the globe.

Back when we released the now oh-so-popular FeedCount chicklet in 2005, FeedBurner co-founder Matt Shobe said in a blog post here that « This is how it all starts. First, a little counter with digits whizzing past…next thing you know it’s all bubble cars and floating cities as far as the eye can see. » We still smile at that line, mostly because it’s funny, but also because it’s so easy to get ahead of ourselves and extrapolate from the abstract « these synergies make sense » to « enormous benefits will accrue to all interested parties. » The fact is that there is an immense amount of work to do in order to a) continue to provide our customers with the best feed analytics, b) begin to provide a more comprehensive 360-degree view of audience and reach, and c) enable publishers to most efficiently determine the best ways to distribute and monetize their content.

We like our chances. We are confident that we are going to be a part of the company that can best deliver the most comprehensive suite of services to publishers. We are confident that we’re going to continue to have fun and innovate for customers as rapidly as possible. We are confident and hopeful that you’ll look at your feed dashboard soon and say to yourself « Well, *that* was a good idea! »

We suspect several of you may have questions, we can see your hands waving out there, and fortunately, some of these questions are answered in this FAQ. Also, you can and should contact us with any additional questions. All of your favorite FeedBurning services will remain tally accessible during the integration.

Burning Questions • It’s True-gle!

technorati tags: , , , , , , , , , , , , , ,

Mobile Marketing : Google Phone launching end of 2007?

avril 18, 2007

The on-again, off-again Google Phone rumors just got a healthy stir by Digitimes. The Taiwanese tech rag says that HTC is building the phone with initial shipments set to hit by the « end of 2007 » — globally in 2008.

They cite « handset component makers » as their source. The phones will feature Texas Instruments’ 3G platform with EDGE and of course built-in G-Mail and Google Maps. Unfortunately, they will not be GPS enabled. The handsets are also said to sport both Google and carrier branding with « sources » claiming that European’s Orange might be the first carrier to see the hotness. Digitimes doesn’t have the best track record with rumors so please everybody… exhale and let’s wait for secondary confirmation.

Google Phone launching end of 2007? – Engadget

technorati tags: , , , , , , , , , , , , , ,

Marketing Mobile : Orange et Google main dans la main… après le iPhone, le Google Phone

décembre 18, 2006

Dans la rubrique des partenariats improbables du Web, en voici un qui devrait donner naissance à ce qui est déjà annoncé comme un nouveau type de téléphone mobile. Google et Orange veulent en effet créer ce type de téléphone mieux adapté au Web, à coup de partenariat de plusieurs milliards de dollars.

Complices, mais à quel point ?

Google va-t-il se lancer dans la fabrication et la vente de téléphones mobiles, en partenariat avec Orange ? La question est d’actualité, d’autant que les deux groupes seraient sur le point de signer un juteux partenariat dont les termes n’ont pas encore été dévoilés. On sait cependant que des représentants d’Orange sont allés rendre visite au siège de Google, à Mountain View, pour discuter d’un éventuel accord. Cet accord devrait porter sur la sortie prochaine d’un nouveau téléphone portable “mieux adapté au Web” et permettant d’accélérer la vitesse de connexion à Internet.

« Les experts de Google font un travail extraordinaire de compression de données pour que l’utilisateur de téléphone mobile ait une connexion plus aisée » affirme une source proche du dossier à nos confrères britanniques de The Observer. Google n’en est pas à ses premiers pas dans le monde de la téléphonie mobile et ce partenariat serait l’aboutissement de ce qu’a commencé la firme dans ce domaine.

Orange et Google main dans la main

technorati tags: , , , , , , , , , , , , ,

YouTube serving 100 million videos a day

octobre 16, 2006

Video sharing site YouTube, which was acquired by Google earlier this week, is now serving a staggering 100 million videos a day.

Statistics released by web monitoring firm comScore show that YouTube served an average of 100 million video streams a day during July.

The site was visited by 63 million people aged 15 and over during the month, with an average of 6.2 million users a day. YouTube was the 17th most visited site worldwide for the month.

YouTube served nearly three billion video streams worldwide in July, representing slightly less than a quarter of the total activity streamed to US locations.

On an average daily basis for the month, 96 million streams were served worldwide and 21 million in the US.

« Several media outlets have reported that YouTube streamed 100 million videos daily in July, and the results of our recent study corroborate this report, » said Gian Fulgoni, chairman of comScore Networks.

« In fact, our daily streaming data shows that YouTube first surpassed the 100 million threshold on 17 July, which coincides with YouTube’s own announcement that it had reached this impressive mark.

« Our streaming data covering more recent months will be published shortly, and will show that YouTube’s streaming total now far surpasses 100 million per day. »

Google agreed to acquire YouTube for $1.65bn in stock earlier this week. YouTube will continue to operate independently, and will keep its own headquarters and employees.

YouTube serving 100 million videos a day – vnunet.com

technorati tags: , , , , , , , , , , ,

Marketing Mobile : Google Maps Mobile pour Palm Treo et Blackberry

octobre 16, 2006

Take the power of Google Maps with you on your Treo.

Vous êtes à la recherche d’un café à proximité ? Vous vous rendez en voiture à ce nouveau restaurant, mais impossible de vous rappeler dans quelle rue tourner à droite ? Vous pouvez désormais trouver des adresses d’entreprises, des cartes et des itinéraires lors de vos déplacements. C’est gratuit !

Itinéraires détaillés — Que vous soyez à pied ou en voiture, le tracé de votre itinéraire s’affiche sur la carte, accompagné d’une feuille de route décrivant votre parcours étape par étape.

Résultats de recherche intégrés — Les adresses et coordonnées des entreprises à proximité sont intégrées à la carte, en un seul endroit.

Cartes faciles à déplacer — Les cartes sont interactives. Vous pouvez effectuer un zoom avant ou un zoom arrière et les déplacer dans tous les sens pour vous aider à vous orienter visuellement.

Images satellite — Découvrez la destination désirée à vol d’oiseau, comme si vous y étiez.
Nouveautés de Google Maps :
Google Maps disponible dans cinq nouveaux pays
Google Maps est maintenant disponible en France, en Allemagne, en Espagne, en Italie et au Canada.

Améliorations apportées…

Depuis le lancement de Google Maps, nous travaillons en permanence à son perfectionnement. Voici quelques-unes des nouvelles fonctionnalités que nous avons ajoutées :

Itinéraires et lieux favoris
Gagnez du temps (et évitez les crampes dans les doigts) en enregistrant vos adresses personnelles et professionnelles, ainsi que vos itinéraires dans une liste.

Insta-KB-o-meter
Surveillez votre consommation de données en temps réel. Elle s’affiche dans l’angle supérieur droit de l’écran de votre téléphone lorsque vous utilisez Google Maps.

Informations complémentaires sur les entreprises
Après avoir sélectionné une entreprise, cliquez sur l’onglet « Détails » pour connaître les horaires d’ouverture, les attraits d’un hôtel, la réputation d’un restaurant, et bien plus encore.

Prise en charge des appareils BlackBerry et Treo

Google Maps

technorati tags: , , , , , , , , , ,

Google agreed to pay $1.65 billion in stock for YouTube – Video Message from Chad and Steve

octobre 11, 2006

A profitless Web site started by three 20-somethings after a late-night dinner party is sold for more than a billion dollars, instantly turning dozens of its employees into paper millionaires. It sounds like a tale from the late 1990’s dot-com bubble, but it happened yesterday.

First a Message from Chad and Steve 😉

Google, the online search behemoth, agreed yesterday to pay $1.65 billion in stock for the Web site that came out of that party — YouTube, the video-sharing phenomenon that is the darling of an Internet resurgence known as Web 2.0.

YouTube had been coveted by virtually every big media and technology company, as they seek to tap into a generation of consumers who are viewing 100 million short videos on the site every day. Google is expected to try to make money from YouTube by integrating the site with its search technology and search-based advertising program.

But the purchase price has also invited comparisons to the mind-boggling valuations that were once given to dozens of Silicon Valley companies a decade ago. Like YouTube, those companies were once the Next Big Thing, but some soon folded.

Google, with a market value of $132 billion, can clearly afford to take a gamble with YouTube, but the question remains: How to put a price tag on an unproven business?

“If you believe it’s the future of television, it’s clearly worth $1.6 billion,” Steven A. Ballmer, Microsoft’s chief executive, said of YouTube. “If you believe something else, you could write down maybe it’s not worth much at all.”

In a conference call to announce the transaction yesterday, there were eerie echoes of the late 1990’s boom time. There was no mention of what measures Google used to arrive at the price it agreed to pay. At one point, Google’s vice president, David Drummond, gave a cryptic explanation: “We modeled this on a more or less synergistic kind of model. You can imagine this would be hard to do on a stand-alone basis.”

The price tag Google paid may simply have been the cost of beating its rivals — Yahoo, Viacom and the News Corporation — to take control of the most sought-after Web site of the moment. It was also perhaps the only price that two YouTube founders, Chad Hurley, 29, and Steven Chen, 28, and their big venture capital backer, Sequoia Capital Partners, were willing to accept, given that they most likely could have continued as an independent company. A third YouTube founder, Jawed Karim, left the company to pursue an advanced degree at Stanford.

The deal came together in a matter of days. After rebuffing a series of other overtures, YouTube’s founders decided to have lunch on Wednesday with Google’s co-founder, Larry Page, and its chief executive, Eric E. Schmidt. The idea of a deal had been broached a few days earlier. The setting was classic Silicon Valley start-up: a booth at Denny’s near YouTube’s headquarters in San Bruno, Calif. The Google executives threw out an offer of $1.6 billion and autonomy to continue running the business.

That set off a marathon of meetings and conference calls over the next two days, which kicked into even higher gear on Friday, when news of the talks began to circulate, putting pressure on Google to sign a deal before a rival bid emerged. In fact, the News Corporation sent a letter to YouTube seeking to start talks but never received a response.

Dot-Com Boom Echoed in Deal to Buy YouTube – New York Times

technorati tags: , , , , , , , , , , ,

Mobile Marketing : Google Takes AdWords Mobile In U.S., U.K.

septembre 12, 2006

Google Inc. has quietly begun testing AdWords for mobile devices allowing customers to place clickable links in listings retrieved through the search engine’s mobile service in the United States and the United Kingdom.

AdWords customers can create their own mobile advertisements and marketing campaigns. They also can set daily budgets, establish scheduled marketing messages, and only pay when consumers call the business or click the ad.

The text ads appear when a user searches on a mobile device using Google’s search engine. They can contain up to two lines of text, between 12 and 18 characters per line.

Businesses purchase the ads through the AdWords interface, and must have either a mobile Web site for pay-per-click ads, or a toll-free phone number for pay-per-call ads.

Mobile advertising could draw in local consumers looking for certain types of businesses. « It works if you’re strolling through the Web on your phone looking for a local pizza place, » said Emily Riley, advertising analyst at JupiterResearch. « Within the U.S. market, there’s not a lot of room yet for effective online ads that take you outside the local market. Most people have small screens on their phone and get annoyed dealing with anything other than geo-targeted ads. »

Mobile marketing firm Third Screen Media has seen explosive growth in the past eight months. Today, the company has more than 100 million available « ad impressions, for purchase where companies can buy space, generally one ad per page, up from 35 million in December 2005, according to COO Jeff Janer.

Google’s move of AdWords to the mobile phone adds credibility to the space, Janer said. « There are about 200 million mobile subscribers in the U.S., » he said. « The figures we see that about 10 to 20 percent are using their data plan to browse the mobile Internet on any given month. »

It’s those people the advertising and the marketing agencies look to reach. They’re doing it with banner ads, Janer said. Third Screen Media, which supports well-known brands like USA Today, CBS SportsLine, and TV Guide, as well as Lenovo, Burger King and American Express in the past, plans to make some announcements next week at the Cellular Telecommunications Industry Association (CTIA) in Los Angeles.

Mobile advertising might have gained acceptance with Google’s waltz into the space, but challenges remain. Janer said companies are still vetting « a fundamental business model. » Since carriers like Cingular, Verizon, Sprint and T-Mobile make it easier for subscribers to reach content they will expect a cut in the ad revenue.

Google Takes AdWords Mobile In U.S., U.K. – Yahoo! News

technorati tags: , , , , , , , , , , , , ,

Google, diffuseur mondial de spots publicitaires en ligne

juillet 20, 2006

Le format de publicité vidéo « click-to-play » est désormais disponible sur tout le réseau Google, y compris pour les annonceurs français.

Google étend son offre de format de publicité vidéo « click-to-play » à son réseau mondial, y compris pour les annonceurs français. Jusqu’ici, cette offre n’était réservée qu’aux annonceurs de l’Amérique du Nord.

Le moteur de recherche souhaite dépasser le simple cadre des annonces textuelles pour proposer des formats plus novateurs et attractifs. Les publicités vidéo click-to-play peuvent être ciblées sur des sites spécifiques ou de façon contextuelle. Elles peuvent bénéficier de l’option de ciblage géographique, permettant de cibler une ville en particulier.

Comment Google facture-t-il ce nouveau format publicitaire à travers ses deux programmes de publicité (AdWords et AdSense). Le prix d’une publicité click-to-play est calculé soit sur la base des pages affichées (CPM ou coût pour mille), soit sur les clics générés (cost per clic ou CPC).

Concernant les enchères publicitaires, les publicités vidéo ne changent rien au modèle tradtionnel de Google : elles sont en concurrence avec les autres formes de publicité (texte, image ou flash) pour la visibilité sur les sites.

Absence de frais connexes pour héberger une pub vidéo

La régie publicitaire de Google a cherché à simplifié les démarches des annonceurs qui souhaitent s’exposer en vidéo. Il suffit au client de télécharger le fichier vidéo (d’une durée de deux minutes maximum) vers un serveur vidéo dédié. Aucun frais d’hébergement ou de distribution nest exigé.

Côté utilisateur, ils peuvent visionner les publicités en cliquant sur la fonctionnalité « play » sur la barre de contrôle au bas de la fenêtre pour lancer la vidéo. Des données d’analyse sont transmis aux annonceurs concernant l’efficacité de leurs annonces : taux de visionnage des vidéos, taux de clics pour accéder à leurs sites cibles et durée d’attention des utilisateurs.

VNUnet.fr – Google, diffuseur mondial de spots publicitaires en ligne

technorati tags: , , , , , , , , , , , ,

Google active son système de paiement en ligne Checkout

juin 30, 2006

Disponible uniquement aux États-Unis, ce nouveau service doit simplifier le paiement des achats en ligne des internautes sur les sites commerçants partenaires de Google.

Disponible uniquement aux États-Unis, ce nouveau service doit simplifier le paiement des achats en ligne des internautes sur les sites commerçants partenaires de Google.

Google a finalement levé le voile sur son système de paiement en ligne Google Checkout, attendu de longue date. Contrairement à ce qui était pressenti par la plupart des analystes, il ne s’agit pas d’un concurrent au service Paypal, propriété d’Ebay. Mais d’un système qui permet à ses utilisateurs d’effectuer leurs achats en quelques clics sur les sites partenaires de Google.

Pour en bénéficier, l’internaute s’enregistre auprès de Google, en fournissant toutes les informations nécessaires au paiement et à la livraison d’une commande (nom, adresse, numéro de carte bancaire…). Ensuite lorsqu’il surfe sur le site d’un e-commerçant qui propose cette solution de paiement, il lui suffit de rappeler son identifiant et son mot de passe. La transaction est alors réalisée et payée sans qu’il n’ait à remplir d’autre formulaire.

«Actuellement, un acheteur qui visite les sites de cinq commerçants différent doit remplir cinq formulaires différents», explique à CNET News.com Salar Kamangar, vice-président de Google. «Ce processus peut prendre trois, quatre, cinq minutes à chaque fois. Google doit servir à changer cela.»

Dans le système Checkout, l’internaute conserve une trace de toutes ses commandes. Google garantit que le numéro de carte bancaire reste crypté, et que le consommateur sera remboursé s’il est indûment facturé pour des produits qu’il n’a pas achetés. De même, il pourra bloquer la réception d’e-mails non sollicités envoyés par des commerçants.

Google Checkout est étroitement lié au système publicitaire Adwords, qui permet aux annonceurs de faire apparaître des liens sponsorisés dans les pages de résultats du moteur de recherche. Les commerçants en ligne pourront afficher une petite icône Checkout sur leur site, pour marquer leur compatibilité, mais aussi directement à côté de leurs liens sponsorisés, pour informer l’éventuel acheteur.

Ils seront facturés 20 centimes de dollar par transaction effectuée via Google Checkout, plus 2,2% du montant de la transaction. Sauf les e-commerçants qui utilisent le programme Adwords: aucun frais ne sera prélevé pour un montant total de transaction allant jusqu’à dix fois leurs dépenses en liens sponsorisés. Au-delà, la règle classique (20 cents puis 2,2%) s’applique.

Pour l’instant ce système n’est disponible qu’aux États-Unis. Google n’a pas donné de date de lancement à l’international.

Le moteur de recherche promet qu’il ne conservera pas les données sur les mots-clés qui mènent le plus souvent à un achat, et n’utilisera pas le système Checkout pour modifier la façon dont fonctionnent les enchères sur Adwords. En tout cas, pas pour le moment: «Nous n’écartons pas définitivement cette possibilité», précise Salar Kamangar, «il pourrait y avoir des opportunités à l’avenir».

Google active son système de paiement en ligne Checkout – Actualités – ZDNet.fr

technorati tags: , , , , , , , , , , , , , ,

UK, France, Germany and Spain mobile phone users can now access Google news and email

juin 29, 2006

From tuesday, British mobile phone users will be able to access Google’s news and email services using their handsets and personalise their own mobile version of the search engine’s homepage, as the American company pushes ever further into the mobile internet.

Google has become increasingly excited about the internet on mobile phones as it sees growth in mobile handset sales far outstripping the growth in sales of computers. Deep Nishar, Google’s head of mobile products, said: « There are roughly twice the number of mobile devices in the world as there are PCs and the number of mobile devices is growing faster than PCs. In many emerging markets the only way that people are able to access the world’s information is through mobile phones. »

Until recently the mobile phone companies tried to steer users towards specific mobile web sites, trying to earn extra revenues from downloadable content such as music and ringtones. But a lack of consumer take-up has forced them to reassess their role in the mobile internet, accepting that consumers do not want to navigate complex operator-run portals, but go straight to the web sites they already know, albeit repurposed for a mobile’s small screen. Google’s search screen is already, for instance, the homepage for users of T-Mobile’s Web’n’Walk service.

Mr Nishar denied that offering Gmail, Google News and a personalised Google homepage regardless of which mobile network a customer uses, is an attempt to further sideline the mobile phone companies. Google has partnerships in the mobile space with several operators including T-Mobile and Vodafone and handset makers such as Motorola and SonyEricsson. « We think this actually enhances our relationship with operators and device manufacturers, » he said. « Because it gives consumers yet another reason to consume mobile data services. » While the services are being offered by Google free, users will be charged for data calls made to access them by their mobile network.

Google News looks set to become the de facto news site for most mobile internet users. Already available in the US, it has been launched tuesday across the UK, France, Germany and Spain. As well as providing users with the option to browse through quick links to specific news categories such as business, science and technology and sport, the news stories that appear will only be from sources whose content has been designed for viewing on a mobile phone. Google reckons that most phones bought within the last few years will be able to access Google News, Gmail and the personalised Google homepage.

Guardian Unlimited | Special reports | UK mobile phone users can now access Google news and email

technorati tags: , , , , , , , , , , ,