Archive for the ‘Mobile Ads’ Category

Mobile Marketing : Apple’s iPhone Rocks the Cell Phone Industry

juin 7, 2007

Paul Carton (ChangeWave Alliance) submits: It’s not often that we say “it rocks” when analyzing a consumer device trend. But the findings of our latest ChangeWave cell phone survey invite extremes to describe the startling impact the Apple (AAPL) iPhone is having on the cellular industry.

Our survey of 3,489 Alliance members – conducted April 4-10 – reveals exceptionally high levels of excitement surround the iPhone’s upcoming release. Nearly one-in-10 respondents (9%) say they are likely to buy the new iPhone once it becomes available in June.

Another 7% say they are likely to buy the iPhone as a gift for someone else.

These are big numbers, especially when you consider the worldwide market for cell phones is around 1 billion and Apple’s goal is to get to 1% of that market in year one – which would mean selling about 10 million phones.

Clearly the current results, while similar to our January survey findings, provide strong evidence that Apple should exceed its iPhone sales goals for 2008 – providing the device lives up to consumer expectations.

The iPhone’s overall integration of iPod, Phone, Camera and Email/Internet capability (28%) remains the top selling point among likely buyers. Importantly, the survey has also uncovered an additional surge in demand if the iPhone’s proposed price point is lowered.

To find out how far the price has to drop to attract additional customers, we asked the rest of our respondents who aren’t yet considering the iPhone the following question:

For those not considering buying an Apple iPhone, at what price point would you consider buying an iPhone?

A total of 10% say they’d consider buying a 4GB iPhone if the price falls to the $200-$299 range, while a total of 20% said they’d consider the 8GB model in this price range.

The Explosive Impact on Cell Phone Manufacturers

To gain a full sense of the iPhone’s looming impact on manufacturers, we compared their current market share in our survey with planned consumer purchases for the next six months.

Currently, Motorola (MOT) (33%) remains the leading manufacturer among Alliance cell phone owners, with LG (LPL) (15%) second and Nokia (NOK) (14%) third. But when you look at planned future buying the iPhone’s impact becomes clear.

For the second-consecutive survey, Motorola’s future share among consumers has seen a dramatic decline – falling from 33% last October to just 17% currently. Nokia has also fallen from 11% to 9% during this period.

“As more and more consumers switch to the iPhone, we are going to see a huge migration from cell phone manufacturers like Motorola to the hipper, cooler iPhone,” says Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.

The Effect on Cellular Service Providers

We see the same pattern among service providers. Currently, Verizon (VZ) (30%) holds the market share lead among our respondents while AT&T’s (T) Cingular (27%) – which is Apple’s exclusive service provider for the United States – is in second. We note that third place Sprint/Nextel (S) (12%) has fallen 1-point to a new low.

But going forward we find a dramatic turn of events. Cingular (28%; up 6 points) has surged ahead of Verizon in terms of future planned buying among consumers, and is now the top choice among those likely to switch service providers.

Verizon (22%; down 3 points) has continued to trend downward among this critically important group – falling to second place for the first time since we began asking this question in a ChangeWave survey.

Thanks to our early adopters of the ChangeWave Alliance we are able to see with stark clarity how the Apple iPhone is set to rock the cell phone industry.

Ultimately the real issue for Apple isn’t meeting its first year iPhone sales goals. The survey shows that’s very doable. The real issue is whether they can keep up with consumer demand – including having enough parts to fulfill orders – while maintaining product integrity.

Its competitors had better hope the iPhone can’t get a dial tone – because if it does, the rest of the industry’s in for a big shakeup.

Jim Woods co-wrote this article.
This article summarizes the results of a recent ChangeWave Alliance survey. The Alliance is a research network of 10,000 business, technology and medical professionals who spend their everyday lives working on the front line of technological change. For more info on the ChangeWave Alliance, or if you are interested in joining, please click here.

Apple’s iPhone Rocks the Cell Phone Industry – Seeking Alpha

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Greenlight Wireless – New Mobile Advertising Channel Off to Strong Start – Mobile Marketing

juin 6, 2007

Greenlight Wireless’ new “sponsored listings” advertising feed is providing relevant, high-yielding ads in the mobile environment.

Greenlight Wireless Corporation’s award-winning Advertizer service, which provides advertisements for desktop and mobile platforms, has experienced early success with its recently-released “sponsored listings” feed.

The sponsored listings program, released at the beginning of the month, is a “two-click” model where publishers create marketing copy that links to a dynamically-created landing page displaying the actual advertisements. The ads presented on this landing page are based on keywords that the publisher has assigned to the marketing copy being used.

The click-through rate (CTR) has fluctuated between 1.0% and 3.1% daily, while the average CTR on the Advertizer landing page has produced a remarkably high CTR of 44.1%. This statistic is likely due to a confluence of factors; however it confirms that Advertizer’s local, international, and vertically-categorized ads are relevant and highly “clickable”. As publishers learn to fine-tune the placement, layout, and content of their marketing messages, Greenlight Wireless anticipates the CTR to the landing pages will increase. Initial trials for the new feed were based on one to seven million searches daily with an average cost-per-click (CPC) of $0.37.

Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers. Advertizer was voted Best Mobile Marketing Product in the 2006 Mobile Star Awards.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Advertizer site:
Greenlight Wireless site:

Greenlight Wireless Blog » New Mobile Advertising Channel Off to Strong Start

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Marketing Mobile : Mozilla Joey, la clé du web mobile ?

juin 6, 2007

Vous pourrez peut-être bientôt consulter l’essentiel d’une page web depuis votre téléphone portable grâce à une extension de Firefox, baptisée Mozilla Joey.

Celle-ci permettra à l’utilisateur de sauvegarder les parties qui l’intéressent, telles un tableau, certaines images ou du texte, sur un serveur Mozilla personnalisé. Celui-ci redimensionnera automatiquement ces éléments et les optimisera pour pouvoir être consultés sur l’écran réduit de votre téléphone mobile.

Mais l’aspect ergonomique n’est pas tout, car le dispositif se chargera aussi d’optimiser le contenu en fonction de la bande passante plus étroite liée à ce type d’appareil.

Ainsi Doug Turner, actuellement en charge du projet Joey pour le compte de Mozilla, cite l’exemple d’un internaute désirant consulter les résultats d’une compétition sportive à l’aide de son téléphone mobile, et d’en suivre l’évolution. Actuellement, il est contraint de charger à plusieurs reprises la page entière s’il veut réactualiser le tableau des scores, alors qu’avec Mozilla Joey, il pourra sélectionner la partie utile et la sauvegarder dynamiquement sur une page dédiée, où elle se mettra à jour automatiquement et d’où la consultation sera beaucoup plus aisée et rapide.

L’application n’est pas encore finalisée, mais est déjà accessible sous une version bêta sur le site de Mozilla (après enregistrement). Celle-ci permet déjà de sélectionner les contenus que l’on souhaite extraire d’une page web pour les consulter ultérieurement sur son téléphone portable.

Parmi les projets ultérieurs de Mozilla, figurent la prévisualisation sous forme de vignettes, et même la consultation des flux RSS. Tout cela avant l’apparition d’une version tout spécialement dédiée au mobile de l’abonné, destinée à remplacer définitivement son navigateur web.

Actualité > Mozilla Joey, la clé du web mobile ?

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Mobile Marketing : Apple / AT&T to Launch iPhone on June 29th

juin 5, 2007

In television advertisements that started airing yesterday, Apple has made it known to the world that the iPhone will start shipping on Friday, June 29th. Apple and AT&T/Cingular have said from the start that the iPhone would ship in June, and the 29th is the last possible release date that allows both firms to launch the device without Wall Street and rest of the industry crying « delay. »

AT&T and Apple will both be offering the iPhone in their retail locations at a cost of US$499 for the 4GB model and $599 for the 8GB model. Both prices assume a new 2 year AT&T contract or a 2 year renewal on an existing contract.

Apple/AT&T to Launch iPhone on June 29th (MobileBurn)

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Mobile Marketing – Nokia – ShowPressRelease : WidSets reaches 1 million registered users

juin 4, 2007

More and more mobile phone users across the world discover easy way to access the Internet

« Having 1 million registered users in the mobile space is almost unheard of and WidSets has clearly set the benchmark for tools and distribution channels designed for content and media owners, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

WidSets is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets has evolved its social networking service further and developed also new sharing features for Email and Private Chat. The comprehensive WidSets library currently has more than 1500 widgets. The widgets deliver an alert when someone has posted a comment to a blog, informs the user about a traffic jam, and makes it possible to play games and interact with individual web communities from the mobile phone.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at or on mobile at WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing – Marché Japonais : Interview Takeya Takafuji – 650 millions d’euros investis en publicité au Japon en 2006

juin 4, 2007

Avec plus de 66 millions de d’abonnés, le Japon est le premier marché de l’Internet mobile au monde. Le président de la Mobile Marketing Solution Association of Japan, rencontré par le JDN à l’occasion de la Mobile Marketing Conference 2007 organisée à Paris par l’agence Jap’Presse / InnovAsia Research, revient sur les facteurs de croissance de ce marché, où 22 % des internautes se connectent exlusivement via leur mobile.

JDN. Quelle est la taille du marché japonais de l’Internet mobile en 2007 ?
Takeya Takafuji. Sur 128 millions de Japonais, un peu plus de 100 millions possèdent un téléphone mobile, soit un taux de pénétration de 78 %. Sur ces 100 millions de téléphones, environ 82 millions permettent d’accéder à l’Internet mobile. Fin 2006, 66 millions de Japonais sont des abonnés 3G, soit près de 70 % du parc de clients mobiles. Deux chiffres illustrent parfaitement l’engouement des Japonais pour l’Internet mobile : en 2005, la population des mobinautes est devenue plus importante que celle des internautes sur PC, et 22% des internautes japonais se connectent exclusivement via leur mobile.

Comment expliquez-vous ce fort taux d’adoption de l’Internet mobile au Japon ?
Les débuts de l’Internet mobile au Japon datent de dix ans déjà : en 1997, l’introduction de terminaux de poche permettant de s’envoyer des messages a rencontré un succès fulgurant et a donné goût aux Japonais à l’échange de données. Par exemple, le Lovegetty, un système de rencontres amoureuses via un terminal d’échange de messages, s’est vendu à plus de 1,3 million d’exemplaires. La même année, les premiers PHS [Personal Handy-phone System], téléphones mobiles permettant de s’échanger des messages et des e-mails, ont été lancés et se sont vendus à plus de 7 millions d’exemplaires. Un autre pallier a été franchi avec l’introduction de l’i-mode par NTT DoCoMo, d’abord pour les entreprises, mais très vite récupéré et adopté par le grand public.

Les Japonais se sont donc habitués très tôt au téléphone mobile et y sont aujourd’hui très attachés. Le mobile fait partie intégrante de leur vie quotidienne, pour communiquer bien sûr, mais aussi pour se divertir, jouer, écouter de la musique, acheter, payer, etc. Un élément important a été la possibilité de personnaliser son mobile, tant en termes de design, que de sonneries ou d’images : cela a favorisé l’adoption du mobile et l’attachement qu’un Japonais porte à son mobile.

Les tarifs d’accès à l’Internet mobile ont-ils joué un rôle moteur ? Quel est le coût moyen d’un forfait 3G au Japon ?
Le prix est bien sûr un élément clé. Il est amusant de noter qu’à son lancement, l’i-mode était gratuit. Mais devant le succès de l’offre, le modèle est devenu payant. Toutefois, très rapidement, le modèle de surf illimité s’est imposé, ce qui a permis de doper les usages. Aujourd’hui, pour un forfait d’environ 2.000 yens par mois [13 euros par mois], le mobinaute japonais peut surfer en illimité.

Quel est le chiffre d’affaires moyen par abonné mobile au Japon ?
L’Arpu mobile moyen est de 52 euros dont 65 % de revenus non voix. »
L’Arpu mobile s’élève à 8.000 yens [52 euros] par mois, dont 65 % environ de revenus data. Cette moyenne varie selon les catégories d’âge. Par exemple, les moins de 19 ans ont un Arpu moyen de 15.800 yens [102 euros] par mois, dont 13.767 yens [89 euros] de revenus data.

Quand les mobinautes sont-ils devenus une cible pour les annonceurs ? Comment le marché de la publicité sur mobile s’est-il développé ?
Les trois opérateurs mobiles japonais ont très tôt créé des systèmes de portails fermés indexant des centaines de sites mobiles, des éditeurs de contenus payants créant ainsi un premier marché de revenus non voix. Grâce à ces revenus supplémentaires, les opérateurs ont baissé les prix de vente des terminaux, ce qui a dopé l’adoption et les usages de l’Internet mobile, donc multiplié l’audience des sites mobiles. L’intérêt des annonceurs pour ce potentiel d’audience est apparu il y a trois ans environ. Ce sont d’abord les annonceurs spécialisés sur le mobile, les constructeurs de terminaux et les éditeurs de contenu qui ont investi les premiers sur le média. Progressivement, tous les grands annonceurs plurimédia sont également venus sur le média : le cinéma, les cosmétiques, l’automobile, les marques de sport, etc.

Combien pèse aujourd’hui le marché de la publicité sur mobile au Japon ?
70 % de l’audience de l’Internet mobile se fait sur des sites off-portal.
En 2005, les annonceurs ont investi 30 milliards de yens [190 millions d’euros] sur le mobile. En 2006, le marché devrait atteindre 40 milliards de yens [260 millions d’euros]. Et ce chiffre ne représente que les revenus investis sur les sites dits officiels, c’est-à-dire les sites des portails des opérateurs. Or au Japon, les sites officiels ne représentent que 30 % de l’audience de l’Internet mobile. 70 % des accès se font sur des sites off-portal, dits Katte en japonais, dont il est impossible de connaître les revenus car ils sont indépendants et trop nombreux. Toutefois, nous estimons que la totalité du marché représente environ 100 milliards de yens [650 millions d’euros].

Comment se fait l’accès à ces sites off-portal ?
En tapant directement l’URL du site, via un moteur de recherche ou par des campagnes publicitaires.

Comment est structuré le marché du search sur mobile au Japon ? Le poids des moteurs de recherche est-il aussi important en termes de revenus que sur le Web ?
Le marché du search sur mobile est un marché à part qui ne peut être comparé à celui du Web, au Japon en tout cas. Il existe une quinzaine de moteurs de recherche sur mobile au Japon, dont Yahoo et Google, mais il est très difficile pour eux de s’accaparer le marché. En effet, la recherche sur le Web repose sur l’indexation des pages URL. Or sur le mobile, les sites off-portal, qui représentent 70 % de l’audience, adoptent des adresses IP fermées pour sécuriser les transactions et les ventes de contenus. Les moteurs ne peuvent par conséquent pas y avoir accès. Ils doivent donc passer des accords avec les portails, comme Google avec KDDI et Yahoo bien sûr avec Softbank. Nous ne possédons pas les données des revenus des moteurs de recherche sur mobile, mais ceux-ci restent encore largement inférieurs à ceux des bannières. Toutefois, le mobile suivant de près l’exemple de son grand frère Internet, ce marché va progresser fortement.

Quelles sont les perspectives d’évolution du marché japonais de la publicité sur mobile ?
Aujourd’hui, la vitesse de surf moyenne sur l’Internet mobile est de 3,6 Mbits/s en download et de 1,8 Mbits/s en upload. A l’instar de l’augmentation des vitesses de connexion sur le Web, ces débits devraient très rapidement croître. En 2011, il sera possible de surfer sur son mobile avec des débits pouvant aller jusqu’à 100 Mbits/s. Ce sera l’ère des usages massifs de l’Internet mobile. Les annonceurs vont suivre et le marché de la publicité sur mobile au Japon devrait atteindre 350 milliards de yens en 2011 [2,27 milliards d’euros].

Ici Interview vidéo réalisée à l’occasion de la Mobile Marketing Conference 2007 à Paris :

« 650 millions d’euros investis en publicité sur mobile au Japon en 2006 »

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Mobile Marketing – Blogs : une rumeur fait trébucher l’action d’Apple

mai 18, 2007

En quelques minutes, un article sur un blog a fait chuter l’action Apple à la Bourse de New-York.

Petite frayeur pour les actionnaires d’Apple cette semaine. Mercredi, à 11h49 (heure américaine), le blog américain Engadget (consacré aux gadgets, aux lecteurs mp3 et aux téléphones mobiles), met en ligne une info exclusive : selon un mémo interne que leur a transmis un employé d’Apple, les deux prochaines produits de la firme de Cupertino seraient retardés. Leopard, la prochaine version du système d’exploitation Mac OS X, n’arriverait qu’en 2008 (au lieu du mois d’octobre), et l’iPhone, le mélange de téléphone portable et d’Ipod, prévu pour fin juin aux Etats-Unis, auraient été repoussé au mois d’octobre.

En quelques minutes, l’action d’Apple chute, son cours perdant près de quatre dollars. A 12h15, Engadget modifie son article : selon un deuxième mémo interne à Apple, le premier était un faux. Leopard et l’iPhone ne sont pas en retard. Durant le reste de la journée, l’action Apple remontera doucement à la Bourse de New York, mais ne reviendra pas au niveau de son ouverture. Jeudi, l’action a toutefois terminé largement en hausse. Mais pour les boursicoteurs qui ont vendu leurs actions avant qu’Engadget ne corrige son article, la perte est estimée à près de 4 milliards de dollars.

Ryan Block, l’auteur de l’article sur Engadget, s’est fendu hier d’un long billet d’excuse, où il détaille toute l’affaire. Il raconte la réception du premier mémo, comment il a tenté, sans succès, de joindre le service presse d’Apple et pourquoi Engadget a alors décidé de publier l’article. Avant de le corriger quelques minutes plus tard, après réception du second mémo. Selon Block, le mémo qu’il a reçu (republié ici) provient bien d’Apple. Il s’agit donc soit d’un message créé par un employé taquin, soit d’une affaire de piratage. Dans tous les cas, Block est conscient que l’affaire a entamé la crédibilité d’Engadget. Cela montre aussi l’influence qu’ont désormais pris les blogs. Engadget est, selon Technorati, le blog le plus populaire au monde, dépassant même le site économique de CNN.

Ecrans – Blogs : une rumeur fait trébucher l’action d’Apple

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Mobile Marketing : AOL Acquires Third Screen Media

mai 17, 2007

AOL announced this week that it has acquired Third Screen Media, a mobile advertising network based in Boston. While financial details were not disclosed, Third Screen Media is one of the leading players in the growing mobile advertising industry, and could be a good source of future revenue for AOL’s division.

Third Screen Media’s client list currently includes the likes of Fox News, AccuWeather, and WWE, delivering advertising via WAP, downloadable applications, SMS, MMS, and mobile video. In the US, mobile advertising spending is expected to grow from US$421 million in 2006 to US$4.7 billion by 2011, while globally the market is expected to increase to US$11.3 billion by the same year, according to eMarketer.

« AOL is one of only four at-scale advertising businesses on the Internet, and the acquisition of Third Screen Media gives us a very strong position in the fast-growing mobile space, » said Randy Falco, Chairman and CEO of AOL. « It also lets us offer advertisers a more complete set of solutions, from display advertising to search and now a superior set of mobile solutions. »

Third Screen Media is to be run as a wholly owned subsidiary of AOL’s

AOL Acquires Third Screen Media (MobileBurn)

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Marketing Mobile – Publicité mobile : la MMA fait ses recommandations

mai 14, 2007

Bannières, liens textes, SMS, MMS, interstitiels, vidéos… La Mobile Marketing Association (MMA) donne ses conseils aux acteurs de la publicité sur mobile, un marché encore limité.

Encore confidentielle, la publicité sur mobile a réalisé un chiffre d’affaires en France de 7 millions d’euros en 2006, soit 0,03 % de l’ensemble des revenus publicitaires. Pour accompagner ce développement attendu, mais aussi l’encourager, l’antenne française de la Mobile Marketing Association (MMA) a publié un document dans lequel elle donne ses recommandations sur l’utilisation de formats publicitaires adaptés aux téléphones portables.

La MMA France veut ainsi encourager l’adoption de standards précis. Il s’agit d’une première en France, mais d’autres organisations pourraient également publier leurs propres recommandations. L’Interactive Advertising Bureau (IAB) a ainsi mis en place en octobre dernier une commission mobile, dont l’un des rôles est de faire des recommandations.

La MMA mondiale avait elle-même publié en novembre 2006 un document pour encadrer la publicité mobile, avec notamment des standards pour certains formats. L’antenne française va plus loin, en apportant des indications précises sur dix formats publicitaires (lien texte, bannière, interstitiel, vidéo simple ou autour d’un contenu vidéo, SMS, MMS simple et vidéo, WAP Push et publicité dans les applications embarquées).

Pour ne pas repousser l’utilisateur, dont beaucoup trouvent trop intrusive la publicité sur téléphone portable, l’association fait quelques recommandations. Elle conseille ainsi, pour les formats « pull » (liens, bannières, interstitiels, vidéo) de bien identifier qu’il s’agit de publicité. Les formats « push », comme les SMS et MMS doivent contenir l’identité de l’expéditeur, et n’être envoyés qu’à des utilisateurs ayant donné leur accord (opt in).

Par ailleurs, la MMA France invite les publicitaires à rendre cliquable – quand c’est possible – la quasi totalité des formats proposés. Elle en précise également les tailles et les poids, et va jusqu’à conseiller l’envoi de SMS ou MMS dans des créneaux horaires particuliers. Cette première version des standards publicitaires mobile sera cependant complétée par des recommandations sur un autre format, l’e-mail, sur lequel la commission Espaces Publicitaires n’a pas fini de plancher.

Publicité mobile : la MMA fait ses recommandations

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Marketing Mobile : Microsoft se renforce dans la publicité sur mobile en rachetant ScreenTonic

mai 5, 2007

Microsoft rachète le Français ScreenTonic, la régie publicitaire dédiée au mobile. Après s’est fait coiffé sur le poteau par Google concernant le rachat de DoubleClick, l’éditeur revient à la charge. Il enrichit ainsi sa propre régie publicitaire Microsoft Digital Advertising Solutions (MDAS). Le géant de Redmond n’a pas souhaité communiquer sur le montant de la transaction.

Microsoft a pour objectif de fournir des solutions publicitaires pour les éditeurs et les opérateurs. «La publicité mobile devrait connaître une croissance exponentielle au cours des cinq prochaines années», prédit Didier Kuhn, PDG de ScreenTonic.
De son côté, ScreenTonic se targue d’avoir les principaux opérateurs français, britanniques et belges comme partenaires.

Il y a quelques jours, Yahoo! a proposé 680 M$ pour racheter Right Media, entreprise spécialisée dans la vente d’espaces publicitaires en ligne, dont l’activité est identique à celle de DoubleClick.
La guerre fait rage entre Microsoft, Google et Yahoo! Avec ces rachats, chacun convoite la plus grosse part d’un marché qui réalise une croissance à deux chiffres par an.

Microsoft se renforce dans la publicité sur mobile – Actualités Business – Le Monde Informatique

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Mobile Marketing – Press Release : Nokia N95 Wins Prestigious TIPA Award 2007

mai 2, 2007

Espoo, Finland – Nokia revealed the Nokia N95 multimedia computer has been voted the ‘Best Mobile Imaging Device in Europe 2007’ by TIPA (Technical Image Press Association), the largest photo and imaging press association in Europe.

« A small mobile wonder and a camera as well, » the Nokia N95 multimedia computer was commended for its outstanding imaging functionality, comparing its features directly with those of stand-alone cameras. The judging panel noted features such as the autofocus lens for sharp, large prints, a real mechanical shutter to avoid distortion, the Carl Zeiss optics with Tessar lens that can focus at close range and the up to 20x digital zoom for distant subjects. The panel also commented on the device’s outstanding audio, video and web capabilities and its GPS functionality.

« This award reinforces Nokia’s leadership and commitment to driving forward convergence in the mobile industry, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « We’re delighted the Nokia N95 has been recognized as an outstanding imaging device and we firmly believe that by offering our customers true multimedia computers, like our Nokia Nseries range, we can confidently say we have now arrived at a time when people no longer need to carry multiple devices. »

The features of the Nokia N95 include:
– 5 megapixel camera with Carl Zeiss optics
– Possibility to capture print quality photos and DVD-like quality video clips
– Unique 2-way slide concept with dedicated media keys
– Support for compatible microSD memory cards of up to 2GB
– Wireless LAN connectivity and HSDPA offering high download speeds
– Integrated GPS, and access to maps for more than 100 countries
– The option to purchase additional features such as city guides and voice-guided navigation

TIPA was founded in 1991 as an independent, non-profit association of European photo and imaging magazines. At present, TIPA includes 31 member magazines from twelve countries.

A full list of Nokia N95 features is available at
Related photos in print quality can be found at

Nokia – ShowPressRelease

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Mobile Marketing – PressRelease : Netvibes Mobilizes Its Feeds with Nokia WidSets

avril 27, 2007

Entire Netvibes Ecosystem’s 85,000+ Feeds Available on Mobile Phones via WidSets

San Francisco, CA, USA and Espoo, Finland – WidSets, a popular consumer Internet service powered by Nokia, and Netvibes, the pioneer of the personalized startpage, today announced that they will publish the Netvibes Ecosystem’s 85,000+ feeds on the WidSets service, making them easily accessible on most mobile devices.

WidSets is a phone manufacturer-independent Internet service that multicasts preferred feeds and user-generated content to mobile devices. Starting today, users will be able to find their favorite feeds in Netvibes’ vast library and add them onto their mobile device via WidSets. This happens with just a few clicks, making it easy to view and enjoy rich media feeds while on the go.

The Netvibes Ecosystem’s entire collection of 85,000+ feeds includes recently announced content from major media outlets including CBS, CNN Money, Entertainment Weekly,, InStyle,, Newsweek, People, Real Simple, Sports Illustrated, Time, USA Today, and Netvibes Ecosystem also hosts official content for many celebrity partners including 50 Cent, Ben Harper, G-Unit, Ice Cube, Mandy Moore, Moby, and Snoop Dogg. As a leading provider of user-generated feeds, the Netvibes Ecosystem comprises a large collection of entertainment, lifestyle, news, sports, and television feeds.

« What people really want is content that is personalized and delivered to them in real-time, without having to go out and search for it, » said Netvibes Founder and CEO, Tariq Krim. « This is exceptionally true for mobile phones, which are extremely personal devices that people keep on themselves at all times. That’s why we chose the WidSets service, because its a very convenient way for people to access their favorite, personalized Netvibes feeds on whatever mobile device they like to use. »

WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilizing the Internet. The WidSets service currently has several hundred thousand registered users and a comprehensive library of over 1200 widgets. WidSets works on a wide variety of mobile phone brands and is compatible on over 200 mobile devices.

« WidSets was designed to showcase the power of Web 2.0 on mobile phones with an easy-to-use widget interface, which is fully optimized for mobile usage. What better way to do that than to work with companies such as Netvibes, one of the web’s leading providers of both media and user-generated content, » said Dieter May, Vice President and Head of Nokia Emerging Business Unit.

Going forward, as part of this strategic collaboration, Netvibes and WidSets are planning an even deeper integration of their services with WidSets as an important cornerstone to further extend the recently announced Netvibes Universe. Soon, the Netvibes Universal Widget API (UWA), which allows interoperability between Netvibes and many platforms, including Google Homepage and Apple’s Dashboard, will make most of the Netvibes Ecosystem’s modules available on WidSets as well.

WidSets is globally available at: The Netvibes Ecosystem, which includes this week’s newly announced major media and celebrity Universes, is available at:

Nokia – ShowPressRelease

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Mobile Marketing – Press Release: Yahoo! Reinvents Search for the Mobile Web

mars 29, 2007

Yahoo! oneSearch(TM) Accessible Today Through More Than One Hundred Million Mobile Phones

SUNNYVALE, Calif., Mar 20, 2007 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO) has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States. Yahoo! oneSearch reinvents search to give consumers exactly what they want on their mobile device – instant answers. The innovative search service that initially launched in Yahoo! Go for Mobile 2.0 is now accessible on more than 85 percent(1) of mobile phones through the mobile Web and is also available through the gamma version of Yahoo! Go for Mobile 2.0.

The service leverages Yahoo!’s deep experience, investment and expertise in search on the desktop as well as relationships with leading content providers to deliver an un-matched search experience to consumers.

« Yahoo! oneSearch has already started to change the mobile search game by fundamentally improving the way consumers’ access and use the Internet on their mobile phones, » said Marco Boerries, senior vice president of connected life, Yahoo!. « Consumers that have tried oneSearch love it, telling us it’s easier and more helpful than any other mobile search services they’ve used. We are delivering the results consumers want with just one search, not a list of Web links. »

Yahoo! oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites. For example, if a consumer wants to go to a movie this weekend, they just need to type the name of the movie into the search box. The search results would first list the movie, including a user rating, local theaters the movie is playing at, news headlines related to the movie and more. To dig more deeply into the results, a consumer would simply need to click on any item or category. For example, to see all the movies playing at a specific listed theater, just click on the theater name.

Yahoo! oneSearch on Yahoo!’s Mobile Web site has sponsored search results and display advertisements built into the experience, further extending the reach of Yahoo!’s advertising services to the mobile environment and enabling advertisers to reach consumers on their mobile devices across major mobile operators. Consumers can click on an ad to go to the advertisers’ mobile web site or a landing page to get more information about the advertisers’ offerings, including the ability to call the advertiser.

Yahoo! oneSearch will roll out in additional country and language versions over the coming months. For additional information on Yahoo! oneSearch please visit To try Yahoo! oneSearch on your mobile phone open your browser and type in

Press Release: Yahoo! Reinvents Search for the Mobile Web (MobileBurn)

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Mobile Marketing – Press Release : Top Brands choose Blyk for Mobile Advertising

mars 27, 2007

CANNES, France, March 26, 2007 – Major brands, including Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and mobile have confirmed that they will be among the first advertisers to use the Blyk network when it launches in the UK this summer.

Blyk is the first pan-European ad-funded mobile network. The medium offers 16-24 year-olds free mobile phone calls and texts in return for receiving advertising to their mobile handsets.

Blyk will work closely with this diverse group of advertisers to pioneer usage of its creative ad formats and sophisticated profiling system. The member profiling enables brands to build a dialogue with a highly relevant group of young consumers who welcome the interaction and information. The impact of the campaigns can then be tracked in real time, allowing advertisers to view, assess and adjust their activity accordingly.

Lee Jury, Executive Director of Buena Vista International, said; “We are
delighted to be working with Blyk, to ensure we can communicate relevant releases to selected demographics through this highly targeted, unique, measurable and personal channel.”

I-play Mobile Gaming CEO, David Gosen, said; “Blyk provides visibility on who and when people are playing mobile games, information which the industry has been sorely in need of. CRM is a basic business principle to driving revenues and building loyalty and we haven’t been able to put this in place until we have access to real data on what our customers are doing. Now, thanks to Blyk’s offering, we can start to have some transparency on this issue.”

”We are extremely pleased to be working with some of the most forward-thinking brands who value the direct access and accountability that Blyk provides. The diversity of brands reflects the broad range of advertising opportunities through the Blyk network.” said Jonathan MacDonald, UK Sales Director.

About Blyk
Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback. Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in mid-2007, with other markets to follow.

For more information, visit

» PressBlog – Blyk

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Mobile Marketing : Nokia announces platforms to connect advertisers and media publishers with mobile

mars 16, 2007

Nokia Ad Service and Nokia Advertising Gateway enable delivery of the right ad to the right mobile consumer.

Espoo, Finland; New York, USA — Nokia announced two mobile advertising services. Nokia Ad Service, is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications.

Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns.

Nokia also introduced Nokia Advertising Gateway, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising. Nokia Advertising Gateway operates as an intelligent switch, selecting between text, visual, audio and video ads – depending on the user’s context – and feeding the ad to the device.

Nokia Ad Service
“As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands,” said Tom Henriksson, Director of Nokia Ad Service at Nokia Emerging Business Unit. “We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties.”

Nokia Ad Service fulfills different types of advertising needs such as advertisers deploying global mobile campaigns, agencies offering mobile advertising to complement traditional media initiatives, and publishers seeking new business models and a larger consumer audience. Nokia Ad Service serves mobile operators as a solution provider bringing the mobile advertising model to operator services, driving new and sustainable revenue streams. Nokia Ad Service simplifies the mobile advertising process by supporting & managing the full campaign lifecycle for advertisers including planning, deploying, optimizing, and reporting. Typical mediums of experience for mobile advertisements are in the form of interactive content like banner ads in browsing services, ads in applications, and videos.

Nokia Ad Service will begin its operations in Europe with a kick-off at ad:tech, an interactive marketing event in Paris, France on March 6th-7th, 2007 and globally in the second half of 2007.

Nokia Advertising Gateway
“With Nokia Advertising Gateway we are partnering with newspaper publishers, other traditional media companies, aggregators, platform companies, operators and internet companies to help them serve their current advertisers by offering easy access to a mobile audience” says Matthew Snyder, Head of Business Development, Nokia Multimedia, Advertising Business Program. “We have an aggregator interface for plugging partners’ platforms into the gateway – Nokia being in the role of platform service provider. Think of the gateway as a one-stop delivery point with intelligence”.

Nokia Advertising Gateway enables delivery of targeted ads to mobile devices. Ads will be closely tied and optimised to specific multimedia applications, such as reading digital newspaper content, watching TV, listening to music or looking at directions on maps. Nokia offers access to the platform for third parties and enables their ad sales teams to sell for the mobile channel. Nokia Advertising Gateway supports so called CPA (cost per action) model and it provides usage data from mobile devices for enabling targeted ad selection and delivery to users’ devices. A key part of the platform will be the easy-to-use reporting and analytics tools for Publishers to manage their advertisers ROI (Return on investment).

Nokia Advertising Gateway will run several pilots during the coming months and will become commercially available in the second half of 2007, starting with support for converged mobile devices based on the S60 software platform.

For further information on Nokia Ad Service, please visit

Nokia Ad Service

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Mobile Marketing : La publicité mobile explose au Japon

mars 16, 2007

Avec plus de 100 millions de téléphones portables en circulation dont 82% avec accès à internet, le Japon est non seulement le paradis du mobile mais également un formidable laboratoire des nouveaux usages.

A l’occasion de la Mobile Marketing Conference 2007 organisée à Paris jeudi dernier par l’agence Jap’Presse et InnovAsia Research, Takeya Takafuji, président de la Mobile Marketing Solution Association japonais, a indiqué au JDnet quelques chiffres sur la publicité mobile dans son pays.

Selon ses estimations, le marché de la publicité sur mobile a atteint 650 millions d’euros en 2006, essentiellement tiré par l’engouement des mobinautes japonais pour les sites indépendants, absents des portails des opérateurs et par définition exclus de leur système de reversement.

La combinaison du haut débit (70% des connexions) et des forfaits illimités devrait encore accélérer la consommation média des mobinautes japonais. Selon la Mobile Marketing Solution Association japonais, le marché pourrait dépasser les 2 milliards d’euros dès 2011, de quoi aiguiser les appétits de grands noms du Web comme Yahoo ou Google, qui multiplient déjà les accords dans l’archipel.

La publicité mobile explose au Japon par

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