Archive for the ‘Mobile Chat’ Category

Mobile Marketing : Apple – iPhone – A Guided Tour

juillet 5, 2007

It’s available…

iPhone review is coming… stay connected… 😉

Aplle Apple – iPhone – A Guided Tour

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Mobile Marketing : Apple – iPhone – Breakthrough Internet Device

juin 20, 2007

iPhone features a rich HTML email client and Safari — the most advanced web browser ever on a portable device — which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

Safari web browser
With its advanced Safari browser, iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger.

iPhone uses a rich HTML email client that fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text.

Google Maps
With Google Maps and iPhone’s amazing Maps application, you can view maps and satellite images, or get directions and traffic information, all from iPhone’s remarkable, easy-to-use touch interface.

iPhone even has widgets: small applications that give you helpful information like stock reports, weather reports, and more in real time.

Apple – iPhone – Breakthrough Internet Device

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Nokia – Press Release : WidSets Introduces Jaiku Widget / Mobile Marketing

juin 11, 2007

Espoo, Finland – WidSets today announced the launch of a Jaiku widget that extends the experience of Jaiku (, the leading conversational microblogging community, to the mobile phones.

Enabling users to post thoughts, Jaikus, on what they’re doing, how they’re feeling, or where they’re going right now, Jaiku community members can also converse in real-time by reacting to individual posts, share lifestream information like photos, personal blog entries at one location and establish a central presence for social networking. Combined together, these messages, presence sharing, and feeds create a holistic lifestream of activities.

« Our Jaiku widget brings the microblogging experience straight to the mobile phone, enabling community members to stay connected 24/7, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

« Jaiku was made for mobile users and we’re delighted that WidSets is enabling a living, growing conversation among people around the world through the use of the Jaiku widget, » added Jyri Engeström, Jaiku co-founder.

WidSets, which has more than 1 million registered users, is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at or on mobile at WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing : Apple’s iPhone Rocks the Cell Phone Industry

juin 7, 2007

Paul Carton (ChangeWave Alliance) submits: It’s not often that we say “it rocks” when analyzing a consumer device trend. But the findings of our latest ChangeWave cell phone survey invite extremes to describe the startling impact the Apple (AAPL) iPhone is having on the cellular industry.

Our survey of 3,489 Alliance members – conducted April 4-10 – reveals exceptionally high levels of excitement surround the iPhone’s upcoming release. Nearly one-in-10 respondents (9%) say they are likely to buy the new iPhone once it becomes available in June.

Another 7% say they are likely to buy the iPhone as a gift for someone else.

These are big numbers, especially when you consider the worldwide market for cell phones is around 1 billion and Apple’s goal is to get to 1% of that market in year one – which would mean selling about 10 million phones.

Clearly the current results, while similar to our January survey findings, provide strong evidence that Apple should exceed its iPhone sales goals for 2008 – providing the device lives up to consumer expectations.

The iPhone’s overall integration of iPod, Phone, Camera and Email/Internet capability (28%) remains the top selling point among likely buyers. Importantly, the survey has also uncovered an additional surge in demand if the iPhone’s proposed price point is lowered.

To find out how far the price has to drop to attract additional customers, we asked the rest of our respondents who aren’t yet considering the iPhone the following question:

For those not considering buying an Apple iPhone, at what price point would you consider buying an iPhone?

A total of 10% say they’d consider buying a 4GB iPhone if the price falls to the $200-$299 range, while a total of 20% said they’d consider the 8GB model in this price range.

The Explosive Impact on Cell Phone Manufacturers

To gain a full sense of the iPhone’s looming impact on manufacturers, we compared their current market share in our survey with planned consumer purchases for the next six months.

Currently, Motorola (MOT) (33%) remains the leading manufacturer among Alliance cell phone owners, with LG (LPL) (15%) second and Nokia (NOK) (14%) third. But when you look at planned future buying the iPhone’s impact becomes clear.

For the second-consecutive survey, Motorola’s future share among consumers has seen a dramatic decline – falling from 33% last October to just 17% currently. Nokia has also fallen from 11% to 9% during this period.

“As more and more consumers switch to the iPhone, we are going to see a huge migration from cell phone manufacturers like Motorola to the hipper, cooler iPhone,” says Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.

The Effect on Cellular Service Providers

We see the same pattern among service providers. Currently, Verizon (VZ) (30%) holds the market share lead among our respondents while AT&T’s (T) Cingular (27%) – which is Apple’s exclusive service provider for the United States – is in second. We note that third place Sprint/Nextel (S) (12%) has fallen 1-point to a new low.

But going forward we find a dramatic turn of events. Cingular (28%; up 6 points) has surged ahead of Verizon in terms of future planned buying among consumers, and is now the top choice among those likely to switch service providers.

Verizon (22%; down 3 points) has continued to trend downward among this critically important group – falling to second place for the first time since we began asking this question in a ChangeWave survey.

Thanks to our early adopters of the ChangeWave Alliance we are able to see with stark clarity how the Apple iPhone is set to rock the cell phone industry.

Ultimately the real issue for Apple isn’t meeting its first year iPhone sales goals. The survey shows that’s very doable. The real issue is whether they can keep up with consumer demand – including having enough parts to fulfill orders – while maintaining product integrity.

Its competitors had better hope the iPhone can’t get a dial tone – because if it does, the rest of the industry’s in for a big shakeup.

Jim Woods co-wrote this article.
This article summarizes the results of a recent ChangeWave Alliance survey. The Alliance is a research network of 10,000 business, technology and medical professionals who spend their everyday lives working on the front line of technological change. For more info on the ChangeWave Alliance, or if you are interested in joining, please click here.

Apple’s iPhone Rocks the Cell Phone Industry – Seeking Alpha

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Greenlight Wireless – New Mobile Advertising Channel Off to Strong Start – Mobile Marketing

juin 6, 2007

Greenlight Wireless’ new “sponsored listings” advertising feed is providing relevant, high-yielding ads in the mobile environment.

Greenlight Wireless Corporation’s award-winning Advertizer service, which provides advertisements for desktop and mobile platforms, has experienced early success with its recently-released “sponsored listings” feed.

The sponsored listings program, released at the beginning of the month, is a “two-click” model where publishers create marketing copy that links to a dynamically-created landing page displaying the actual advertisements. The ads presented on this landing page are based on keywords that the publisher has assigned to the marketing copy being used.

The click-through rate (CTR) has fluctuated between 1.0% and 3.1% daily, while the average CTR on the Advertizer landing page has produced a remarkably high CTR of 44.1%. This statistic is likely due to a confluence of factors; however it confirms that Advertizer’s local, international, and vertically-categorized ads are relevant and highly “clickable”. As publishers learn to fine-tune the placement, layout, and content of their marketing messages, Greenlight Wireless anticipates the CTR to the landing pages will increase. Initial trials for the new feed were based on one to seven million searches daily with an average cost-per-click (CPC) of $0.37.

Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers. Advertizer was voted Best Mobile Marketing Product in the 2006 Mobile Star Awards.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Advertizer site:
Greenlight Wireless site:

Greenlight Wireless Blog » New Mobile Advertising Channel Off to Strong Start

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Mobile Marketing : Apple / AT&T to Launch iPhone on June 29th

juin 5, 2007

In television advertisements that started airing yesterday, Apple has made it known to the world that the iPhone will start shipping on Friday, June 29th. Apple and AT&T/Cingular have said from the start that the iPhone would ship in June, and the 29th is the last possible release date that allows both firms to launch the device without Wall Street and rest of the industry crying « delay. »

AT&T and Apple will both be offering the iPhone in their retail locations at a cost of US$499 for the 4GB model and $599 for the 8GB model. Both prices assume a new 2 year AT&T contract or a 2 year renewal on an existing contract.

Apple/AT&T to Launch iPhone on June 29th (MobileBurn)

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Mobile Marketing – Nokia – ShowPressRelease : WidSets reaches 1 million registered users

juin 4, 2007

More and more mobile phone users across the world discover easy way to access the Internet

« Having 1 million registered users in the mobile space is almost unheard of and WidSets has clearly set the benchmark for tools and distribution channels designed for content and media owners, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

WidSets is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets has evolved its social networking service further and developed also new sharing features for Email and Private Chat. The comprehensive WidSets library currently has more than 1500 widgets. The widgets deliver an alert when someone has posted a comment to a blog, informs the user about a traffic jam, and makes it possible to play games and interact with individual web communities from the mobile phone.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at or on mobile at WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing – Marché Japonais : Interview Takeya Takafuji – 650 millions d’euros investis en publicité au Japon en 2006

juin 4, 2007

Avec plus de 66 millions de d’abonnés, le Japon est le premier marché de l’Internet mobile au monde. Le président de la Mobile Marketing Solution Association of Japan, rencontré par le JDN à l’occasion de la Mobile Marketing Conference 2007 organisée à Paris par l’agence Jap’Presse / InnovAsia Research, revient sur les facteurs de croissance de ce marché, où 22 % des internautes se connectent exlusivement via leur mobile.

JDN. Quelle est la taille du marché japonais de l’Internet mobile en 2007 ?
Takeya Takafuji. Sur 128 millions de Japonais, un peu plus de 100 millions possèdent un téléphone mobile, soit un taux de pénétration de 78 %. Sur ces 100 millions de téléphones, environ 82 millions permettent d’accéder à l’Internet mobile. Fin 2006, 66 millions de Japonais sont des abonnés 3G, soit près de 70 % du parc de clients mobiles. Deux chiffres illustrent parfaitement l’engouement des Japonais pour l’Internet mobile : en 2005, la population des mobinautes est devenue plus importante que celle des internautes sur PC, et 22% des internautes japonais se connectent exclusivement via leur mobile.

Comment expliquez-vous ce fort taux d’adoption de l’Internet mobile au Japon ?
Les débuts de l’Internet mobile au Japon datent de dix ans déjà : en 1997, l’introduction de terminaux de poche permettant de s’envoyer des messages a rencontré un succès fulgurant et a donné goût aux Japonais à l’échange de données. Par exemple, le Lovegetty, un système de rencontres amoureuses via un terminal d’échange de messages, s’est vendu à plus de 1,3 million d’exemplaires. La même année, les premiers PHS [Personal Handy-phone System], téléphones mobiles permettant de s’échanger des messages et des e-mails, ont été lancés et se sont vendus à plus de 7 millions d’exemplaires. Un autre pallier a été franchi avec l’introduction de l’i-mode par NTT DoCoMo, d’abord pour les entreprises, mais très vite récupéré et adopté par le grand public.

Les Japonais se sont donc habitués très tôt au téléphone mobile et y sont aujourd’hui très attachés. Le mobile fait partie intégrante de leur vie quotidienne, pour communiquer bien sûr, mais aussi pour se divertir, jouer, écouter de la musique, acheter, payer, etc. Un élément important a été la possibilité de personnaliser son mobile, tant en termes de design, que de sonneries ou d’images : cela a favorisé l’adoption du mobile et l’attachement qu’un Japonais porte à son mobile.

Les tarifs d’accès à l’Internet mobile ont-ils joué un rôle moteur ? Quel est le coût moyen d’un forfait 3G au Japon ?
Le prix est bien sûr un élément clé. Il est amusant de noter qu’à son lancement, l’i-mode était gratuit. Mais devant le succès de l’offre, le modèle est devenu payant. Toutefois, très rapidement, le modèle de surf illimité s’est imposé, ce qui a permis de doper les usages. Aujourd’hui, pour un forfait d’environ 2.000 yens par mois [13 euros par mois], le mobinaute japonais peut surfer en illimité.

Quel est le chiffre d’affaires moyen par abonné mobile au Japon ?
L’Arpu mobile moyen est de 52 euros dont 65 % de revenus non voix. »
L’Arpu mobile s’élève à 8.000 yens [52 euros] par mois, dont 65 % environ de revenus data. Cette moyenne varie selon les catégories d’âge. Par exemple, les moins de 19 ans ont un Arpu moyen de 15.800 yens [102 euros] par mois, dont 13.767 yens [89 euros] de revenus data.

Quand les mobinautes sont-ils devenus une cible pour les annonceurs ? Comment le marché de la publicité sur mobile s’est-il développé ?
Les trois opérateurs mobiles japonais ont très tôt créé des systèmes de portails fermés indexant des centaines de sites mobiles, des éditeurs de contenus payants créant ainsi un premier marché de revenus non voix. Grâce à ces revenus supplémentaires, les opérateurs ont baissé les prix de vente des terminaux, ce qui a dopé l’adoption et les usages de l’Internet mobile, donc multiplié l’audience des sites mobiles. L’intérêt des annonceurs pour ce potentiel d’audience est apparu il y a trois ans environ. Ce sont d’abord les annonceurs spécialisés sur le mobile, les constructeurs de terminaux et les éditeurs de contenu qui ont investi les premiers sur le média. Progressivement, tous les grands annonceurs plurimédia sont également venus sur le média : le cinéma, les cosmétiques, l’automobile, les marques de sport, etc.

Combien pèse aujourd’hui le marché de la publicité sur mobile au Japon ?
70 % de l’audience de l’Internet mobile se fait sur des sites off-portal.
En 2005, les annonceurs ont investi 30 milliards de yens [190 millions d’euros] sur le mobile. En 2006, le marché devrait atteindre 40 milliards de yens [260 millions d’euros]. Et ce chiffre ne représente que les revenus investis sur les sites dits officiels, c’est-à-dire les sites des portails des opérateurs. Or au Japon, les sites officiels ne représentent que 30 % de l’audience de l’Internet mobile. 70 % des accès se font sur des sites off-portal, dits Katte en japonais, dont il est impossible de connaître les revenus car ils sont indépendants et trop nombreux. Toutefois, nous estimons que la totalité du marché représente environ 100 milliards de yens [650 millions d’euros].

Comment se fait l’accès à ces sites off-portal ?
En tapant directement l’URL du site, via un moteur de recherche ou par des campagnes publicitaires.

Comment est structuré le marché du search sur mobile au Japon ? Le poids des moteurs de recherche est-il aussi important en termes de revenus que sur le Web ?
Le marché du search sur mobile est un marché à part qui ne peut être comparé à celui du Web, au Japon en tout cas. Il existe une quinzaine de moteurs de recherche sur mobile au Japon, dont Yahoo et Google, mais il est très difficile pour eux de s’accaparer le marché. En effet, la recherche sur le Web repose sur l’indexation des pages URL. Or sur le mobile, les sites off-portal, qui représentent 70 % de l’audience, adoptent des adresses IP fermées pour sécuriser les transactions et les ventes de contenus. Les moteurs ne peuvent par conséquent pas y avoir accès. Ils doivent donc passer des accords avec les portails, comme Google avec KDDI et Yahoo bien sûr avec Softbank. Nous ne possédons pas les données des revenus des moteurs de recherche sur mobile, mais ceux-ci restent encore largement inférieurs à ceux des bannières. Toutefois, le mobile suivant de près l’exemple de son grand frère Internet, ce marché va progresser fortement.

Quelles sont les perspectives d’évolution du marché japonais de la publicité sur mobile ?
Aujourd’hui, la vitesse de surf moyenne sur l’Internet mobile est de 3,6 Mbits/s en download et de 1,8 Mbits/s en upload. A l’instar de l’augmentation des vitesses de connexion sur le Web, ces débits devraient très rapidement croître. En 2011, il sera possible de surfer sur son mobile avec des débits pouvant aller jusqu’à 100 Mbits/s. Ce sera l’ère des usages massifs de l’Internet mobile. Les annonceurs vont suivre et le marché de la publicité sur mobile au Japon devrait atteindre 350 milliards de yens en 2011 [2,27 milliards d’euros].

Ici Interview vidéo réalisée à l’occasion de la Mobile Marketing Conference 2007 à Paris :

« 650 millions d’euros investis en publicité sur mobile au Japon en 2006 »

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Google has acquired FeedBurner

juin 3, 2007

It’s True-gle!

Unlike the rumor that FeedBurneris nearly code-complete on a multiplayer Wii edition, the blog posts, phone calls and conjecture about our future as part of the Google family tree are now officially true.

FeedBurner has been acquired by Google. The local weather forecast calls for general euphoria with intermittent periods of off-the-rails delight.

This is one of those posts in which there’s so much to say that it’s difficult to know where to begin. We want to start off by highlighting the whys, wherefores, and whatnots for our publishers. FeedBurner has always been a publisher-centric company. We built the company around a central theme and hypothesis that distributed media present publishers with immense opportunities as well as spiraling complexity.
The vision is straightforward: publishers who successfully promote distribution and measure consumption will be in a position to derive more value (aka make more money, gain more influence, etc.) from media distribution. Feeds present a simple and ubiquitous opportunity for publishers to embrace distributed media, but content distribution standards without metrics, publicity tools, and monetization engines are ultimately of little value to individuals and organizations whose businesses depend on an ability to maximize and measure reach.

There is so much alignment between how we think about publisher services and how Google has executed around publisher services, that we’ll try to pick just a few specific areas that we believe are the most compelling reasons for working together:

Google’s competencies and focus around publisher analytics, distribution, and monetization map perfectly to our suite of services.
Publishers want a single dashboard and single source for the metrics that give them feedback about the value of their content and its impact on their business. By combining our market leading feed metrics with Google’s market leading site and marketing analytics, publishers now get a comprehensive, 360-degree view of their audience. This ‘total perspective’ has long been a goal of ours, and we think our combined analytics offering is going to provide publishers with previously undiscovered insights and opportunities.

The measurement of awareness advertising is evolving from unique impressions to audience engagement. By providing our hundreds of thousands of publishers with Google’s world-class advertising marketplace and metrics, we can provide far more value to publishers and begin to deliver this next step in ROI measurement to advertisers.

Speed of innovation. We have always prided ourselves in our ability to deliver extensive functionality to the market rapidly. As we have grown to hundreds of thousands of publishers with global demands, we are delighted to be combining forces with an organization that has a deep understanding of the most efficient ways in which to deploy significant functionality to the widest possible audience. It is one thing to roll out a capability to 3 percent of your customers and it’s something else entirely to roll out a broad set of new services simultaneously to customers around the globe.

Back when we released the now oh-so-popular FeedCount chicklet in 2005, FeedBurner co-founder Matt Shobe said in a blog post here that « This is how it all starts. First, a little counter with digits whizzing past…next thing you know it’s all bubble cars and floating cities as far as the eye can see. » We still smile at that line, mostly because it’s funny, but also because it’s so easy to get ahead of ourselves and extrapolate from the abstract « these synergies make sense » to « enormous benefits will accrue to all interested parties. » The fact is that there is an immense amount of work to do in order to a) continue to provide our customers with the best feed analytics, b) begin to provide a more comprehensive 360-degree view of audience and reach, and c) enable publishers to most efficiently determine the best ways to distribute and monetize their content.

We like our chances. We are confident that we are going to be a part of the company that can best deliver the most comprehensive suite of services to publishers. We are confident that we’re going to continue to have fun and innovate for customers as rapidly as possible. We are confident and hopeful that you’ll look at your feed dashboard soon and say to yourself « Well, *that* was a good idea! »

We suspect several of you may have questions, we can see your hands waving out there, and fortunately, some of these questions are answered in this FAQ. Also, you can and should contact us with any additional questions. All of your favorite FeedBurning services will remain tally accessible during the integration.

Burning Questions • It’s True-gle!

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Marketing Mobile : Microsoft se renforce dans la publicité sur mobile en rachetant ScreenTonic

mai 5, 2007

Microsoft rachète le Français ScreenTonic, la régie publicitaire dédiée au mobile. Après s’est fait coiffé sur le poteau par Google concernant le rachat de DoubleClick, l’éditeur revient à la charge. Il enrichit ainsi sa propre régie publicitaire Microsoft Digital Advertising Solutions (MDAS). Le géant de Redmond n’a pas souhaité communiquer sur le montant de la transaction.

Microsoft a pour objectif de fournir des solutions publicitaires pour les éditeurs et les opérateurs. «La publicité mobile devrait connaître une croissance exponentielle au cours des cinq prochaines années», prédit Didier Kuhn, PDG de ScreenTonic.
De son côté, ScreenTonic se targue d’avoir les principaux opérateurs français, britanniques et belges comme partenaires.

Il y a quelques jours, Yahoo! a proposé 680 M$ pour racheter Right Media, entreprise spécialisée dans la vente d’espaces publicitaires en ligne, dont l’activité est identique à celle de DoubleClick.
La guerre fait rage entre Microsoft, Google et Yahoo! Avec ces rachats, chacun convoite la plus grosse part d’un marché qui réalise une croissance à deux chiffres par an.

Microsoft se renforce dans la publicité sur mobile – Actualités Business – Le Monde Informatique

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Mobile Marketing – Press Release : Nokia N95 Wins Prestigious TIPA Award 2007

mai 2, 2007

Espoo, Finland – Nokia revealed the Nokia N95 multimedia computer has been voted the ‘Best Mobile Imaging Device in Europe 2007’ by TIPA (Technical Image Press Association), the largest photo and imaging press association in Europe.

« A small mobile wonder and a camera as well, » the Nokia N95 multimedia computer was commended for its outstanding imaging functionality, comparing its features directly with those of stand-alone cameras. The judging panel noted features such as the autofocus lens for sharp, large prints, a real mechanical shutter to avoid distortion, the Carl Zeiss optics with Tessar lens that can focus at close range and the up to 20x digital zoom for distant subjects. The panel also commented on the device’s outstanding audio, video and web capabilities and its GPS functionality.

« This award reinforces Nokia’s leadership and commitment to driving forward convergence in the mobile industry, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « We’re delighted the Nokia N95 has been recognized as an outstanding imaging device and we firmly believe that by offering our customers true multimedia computers, like our Nokia Nseries range, we can confidently say we have now arrived at a time when people no longer need to carry multiple devices. »

The features of the Nokia N95 include:
– 5 megapixel camera with Carl Zeiss optics
– Possibility to capture print quality photos and DVD-like quality video clips
– Unique 2-way slide concept with dedicated media keys
– Support for compatible microSD memory cards of up to 2GB
– Wireless LAN connectivity and HSDPA offering high download speeds
– Integrated GPS, and access to maps for more than 100 countries
– The option to purchase additional features such as city guides and voice-guided navigation

TIPA was founded in 1991 as an independent, non-profit association of European photo and imaging magazines. At present, TIPA includes 31 member magazines from twelve countries.

A full list of Nokia N95 features is available at
Related photos in print quality can be found at

Nokia – ShowPressRelease

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Mobile Marketing – PressRelease : Netvibes Mobilizes Its Feeds with Nokia WidSets

avril 27, 2007

Entire Netvibes Ecosystem’s 85,000+ Feeds Available on Mobile Phones via WidSets

San Francisco, CA, USA and Espoo, Finland – WidSets, a popular consumer Internet service powered by Nokia, and Netvibes, the pioneer of the personalized startpage, today announced that they will publish the Netvibes Ecosystem’s 85,000+ feeds on the WidSets service, making them easily accessible on most mobile devices.

WidSets is a phone manufacturer-independent Internet service that multicasts preferred feeds and user-generated content to mobile devices. Starting today, users will be able to find their favorite feeds in Netvibes’ vast library and add them onto their mobile device via WidSets. This happens with just a few clicks, making it easy to view and enjoy rich media feeds while on the go.

The Netvibes Ecosystem’s entire collection of 85,000+ feeds includes recently announced content from major media outlets including CBS, CNN Money, Entertainment Weekly,, InStyle,, Newsweek, People, Real Simple, Sports Illustrated, Time, USA Today, and Netvibes Ecosystem also hosts official content for many celebrity partners including 50 Cent, Ben Harper, G-Unit, Ice Cube, Mandy Moore, Moby, and Snoop Dogg. As a leading provider of user-generated feeds, the Netvibes Ecosystem comprises a large collection of entertainment, lifestyle, news, sports, and television feeds.

« What people really want is content that is personalized and delivered to them in real-time, without having to go out and search for it, » said Netvibes Founder and CEO, Tariq Krim. « This is exceptionally true for mobile phones, which are extremely personal devices that people keep on themselves at all times. That’s why we chose the WidSets service, because its a very convenient way for people to access their favorite, personalized Netvibes feeds on whatever mobile device they like to use. »

WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilizing the Internet. The WidSets service currently has several hundred thousand registered users and a comprehensive library of over 1200 widgets. WidSets works on a wide variety of mobile phone brands and is compatible on over 200 mobile devices.

« WidSets was designed to showcase the power of Web 2.0 on mobile phones with an easy-to-use widget interface, which is fully optimized for mobile usage. What better way to do that than to work with companies such as Netvibes, one of the web’s leading providers of both media and user-generated content, » said Dieter May, Vice President and Head of Nokia Emerging Business Unit.

Going forward, as part of this strategic collaboration, Netvibes and WidSets are planning an even deeper integration of their services with WidSets as an important cornerstone to further extend the recently announced Netvibes Universe. Soon, the Netvibes Universal Widget API (UWA), which allows interoperability between Netvibes and many platforms, including Google Homepage and Apple’s Dashboard, will make most of the Netvibes Ecosystem’s modules available on WidSets as well.

WidSets is globally available at: The Netvibes Ecosystem, which includes this week’s newly announced major media and celebrity Universes, is available at:

Nokia – ShowPressRelease

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Mobile Marketing : Google Phone launching end of 2007?

avril 18, 2007

The on-again, off-again Google Phone rumors just got a healthy stir by Digitimes. The Taiwanese tech rag says that HTC is building the phone with initial shipments set to hit by the « end of 2007 » — globally in 2008.

They cite « handset component makers » as their source. The phones will feature Texas Instruments’ 3G platform with EDGE and of course built-in G-Mail and Google Maps. Unfortunately, they will not be GPS enabled. The handsets are also said to sport both Google and carrier branding with « sources » claiming that European’s Orange might be the first carrier to see the hotness. Digitimes doesn’t have the best track record with rumors so please everybody… exhale and let’s wait for secondary confirmation.

Google Phone launching end of 2007? – Engadget

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Mobile Marketing – Press Release : More Messages Mean More Value As Verizon Wireless Introduces Unlimited Text, Picture, Video And Instant Messaging To Anyone In The U.S.

avril 17, 2007

BASKING RIDGE, NJ — Verizon Wireless today announced America’s Choice® Select plans that include Unlimited Messaging. The owner of the nation’s most reliable wireless network is also introducing new America’s Choice Family SharePlan® Select plans with Unlimited Messaging for all the lines on the plan. The new pricing plans include unlimited Text, Picture, Video Messaging and Instant Messaging to anyone on any network in the U.S.

“The new plans are in response to customers’ increasing demand for greater text messaging options,” said Jim Naughton, director of consumer marketing for Verizon Wireless. “Text messaging has moved from being a nice feature to a necessity for many customers. With the Quick Text features on many devices today, more and more professionals are using the service, in addition to the many teenagers who depend on text messaging for fast communications.”

During the fourth quarter of 2006, Verizon Wireless customers sent and received an industry record-setting 17.7 billion text messages and exchanged more than 353 million picture and video messages.

To get Unlimited Messaging from Verizon Wireless, customers may call customer service at 1-800-2 JOIN IN or dial *611 from their Verizon Wireless phone.

Verizon Wireless recently introduced its 30-day Test Drive, an industry first that lets customers experience its network virtually risk-free for 30 days. If customers are not satisfied with their experience and take their numbers to another carrier, Verizon Wireless will refund their money for calls, equipment, activation fee and taxes.

For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to

More Messages Mean More Value As Verizon Wireless Introduces Unlimited Text, Picture, Video And Instant Messaging To Anyone In The U.S.

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Mobile Marketing : Nokia Introduces Web Widgets for S60

avril 16, 2007

Today Nokia announced the addition of Widgets and Web Run-Time to its S60 3rd Edition Feature Pack 2 smartphone platform. Widgets are lightweight applications built on common web standards like CSS, Javascript, and AJAX. Web Run-Time is the platform that these applications will run on in the S60 environment. It is based on the same core technologies as Nokia’s wildly popular S60 web browser.

Widgets will allow S60 users to keep up to date in real time with their favorite Internet sites and data sources. For example, the WeatherBug widget, shown above, tracks weather in the user’s area, while a Reuters widget might keep a list of current headlines at the user’s fingertips. In the future, widgets will also be able to interact with the core S60 applications, such as the contacts and calendar.

The Web Run-Time and Widget tools and documentation will be available to developers starting in Q3 of this year. We should start seeing S60 3rd Edition FP2 handset coming onto market in Q1 of next year.

Nokia Introduces Web Widgets for S60 (MobileBurn)

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Marketing Mobile – Technologie NFC: bientôt au coeur des titres de transport

avril 16, 2007

Les trois opérateurs de téléphonie mobile français viennent de créer un groupe de travail, et s’allient ainsi aux sociétés de transports publics tels que la RATP ou la SNCF. Objectif: définir un standard permettant à terme de transformer le téléphone mobile en titre de transport.

Les trois opérateurs mobiles français, associés aux sociétés de transports publics, commercialiseront, dès 2008, des offres permettant de transformer son combiné en titre de transport. À l’image d’un système comme le passe Navigo de la RATP, l’utilisateur n’aura qu’à passer son téléphone à quelques centimètres d’une borne afin de valider son titre de transport. Son mobile intègrera une puce sans contact de type NFC (Near Field Communication), communicant par ondes radio.

Avantage: les billets ainsi dématérialisés pourront être achetés directement depuis le téléphone, sans avoir à passer par un guichet ou une borne de recharge. L’achat se fera comme sur internet, simplement en communiquant son numéro de carte de crédit sur un site dédié.

Ce système est déjà testé, notamment par la RATP. Mais pour la première fois, l’ensemble des acteurs concernés a décidé de collaborer. Un groupe de travail vient d’être créé par Bouygues Telecom, Orange, SFR, la RATP, la SNCF et les opérateurs privés de transport public Keolis, Transdev et Veolia Transport. Il est placé sous l’égide du pôle de compétitivité « Transactions électroniques sécurisées » de Basse-Normandie [TES] basé à Caen.

« Ce groupe de travail a pour objectif de permettre d’utiliser le téléphone mobile pour accéder à tous les réseaux de transport public, et ce quel que soit l’opérateur de téléphonie mobile », indiquent-il. « Les opérateurs et les transporteurs sont arrivés au constat qu’il fallait s’entendre sur des solutions interopérables », confie à, Mung Ki Woo, directeur de la ligne produits de paiement et sans contact chez Orange.

Une ou deux puces?

Par exemple, un ticket électronique acheté à Nantes, devra fonctionner sur le bus local menant le voyageur à la gare, puis dans le TGV l’amenant à Paris et enfin dans le métro de la capitale.

Pour 2007, les partenaires se sont fixé l’objectif de s’entendre sur un standard de spécifications techniques, dit de «billettique transport sur téléphone mobile». «Nous définirons ensemble une couche applicative commune qui sera la même pour tous les opérateurs», explique à, Laurent Jullien, directeur de projet sans contact et paiement chez Bouygues Telecom. «Ensuite l’utilisateur téléchargera une application complémentaire correspondant à la solution proposée dans sa région».

Il existe, par ailleurs, plusieurs variantes de puces NFC communicantes; ils auront à délimiter les modèles compatibles. Ils devront également trancher sur l’utilisation ou non de la carte SIM pour stocker le titre de transport électronique, gérer les opérations de paiement et les autorisations de passage. Deux écoles s’affrontent dans ce domaine.

La première souhaite que les opérations soient gérées par la carte SIM; ce qui confère à l’opérateur mobile un rôle de premier ordre puisqu’il est propriétaire de cette carte. La seconde préfère ajouter une puce dans le combiné pour effectuer ses opérations (principe du dual ship).

En revanche, le principe de fonctionnement du titre de transport électronique, même le mobile éteint, est d’ores et déjà retenu. Ceci afin de permettre à un voyageur d’utiliser son titre en cas de batterie vide.

Technologie NFC: bientôt au coeur des titres de transport –

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Mobile Marketing – Press Release: Yahoo! Reinvents Search for the Mobile Web

mars 29, 2007

Yahoo! oneSearch(TM) Accessible Today Through More Than One Hundred Million Mobile Phones

SUNNYVALE, Calif., Mar 20, 2007 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO) has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States. Yahoo! oneSearch reinvents search to give consumers exactly what they want on their mobile device – instant answers. The innovative search service that initially launched in Yahoo! Go for Mobile 2.0 is now accessible on more than 85 percent(1) of mobile phones through the mobile Web and is also available through the gamma version of Yahoo! Go for Mobile 2.0.

The service leverages Yahoo!’s deep experience, investment and expertise in search on the desktop as well as relationships with leading content providers to deliver an un-matched search experience to consumers.

« Yahoo! oneSearch has already started to change the mobile search game by fundamentally improving the way consumers’ access and use the Internet on their mobile phones, » said Marco Boerries, senior vice president of connected life, Yahoo!. « Consumers that have tried oneSearch love it, telling us it’s easier and more helpful than any other mobile search services they’ve used. We are delivering the results consumers want with just one search, not a list of Web links. »

Yahoo! oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites. For example, if a consumer wants to go to a movie this weekend, they just need to type the name of the movie into the search box. The search results would first list the movie, including a user rating, local theaters the movie is playing at, news headlines related to the movie and more. To dig more deeply into the results, a consumer would simply need to click on any item or category. For example, to see all the movies playing at a specific listed theater, just click on the theater name.

Yahoo! oneSearch on Yahoo!’s Mobile Web site has sponsored search results and display advertisements built into the experience, further extending the reach of Yahoo!’s advertising services to the mobile environment and enabling advertisers to reach consumers on their mobile devices across major mobile operators. Consumers can click on an ad to go to the advertisers’ mobile web site or a landing page to get more information about the advertisers’ offerings, including the ability to call the advertiser.

Yahoo! oneSearch will roll out in additional country and language versions over the coming months. For additional information on Yahoo! oneSearch please visit To try Yahoo! oneSearch on your mobile phone open your browser and type in

Press Release: Yahoo! Reinvents Search for the Mobile Web (MobileBurn)

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Mobile Marketing – Press Release : Top Brands choose Blyk for Mobile Advertising

mars 27, 2007

CANNES, France, March 26, 2007 – Major brands, including Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and mobile have confirmed that they will be among the first advertisers to use the Blyk network when it launches in the UK this summer.

Blyk is the first pan-European ad-funded mobile network. The medium offers 16-24 year-olds free mobile phone calls and texts in return for receiving advertising to their mobile handsets.

Blyk will work closely with this diverse group of advertisers to pioneer usage of its creative ad formats and sophisticated profiling system. The member profiling enables brands to build a dialogue with a highly relevant group of young consumers who welcome the interaction and information. The impact of the campaigns can then be tracked in real time, allowing advertisers to view, assess and adjust their activity accordingly.

Lee Jury, Executive Director of Buena Vista International, said; “We are
delighted to be working with Blyk, to ensure we can communicate relevant releases to selected demographics through this highly targeted, unique, measurable and personal channel.”

I-play Mobile Gaming CEO, David Gosen, said; “Blyk provides visibility on who and when people are playing mobile games, information which the industry has been sorely in need of. CRM is a basic business principle to driving revenues and building loyalty and we haven’t been able to put this in place until we have access to real data on what our customers are doing. Now, thanks to Blyk’s offering, we can start to have some transparency on this issue.”

”We are extremely pleased to be working with some of the most forward-thinking brands who value the direct access and accountability that Blyk provides. The diversity of brands reflects the broad range of advertising opportunities through the Blyk network.” said Jonathan MacDonald, UK Sales Director.

About Blyk
Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback. Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in mid-2007, with other markets to follow.

For more information, visit

» PressBlog – Blyk

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Mobile Marketing : E-Series Blog Archive – Five Reasons Why I Like Widsets

mars 19, 2007

Here is a good article from E-series Blog on Widsets and their evolution :

With the risk of sounding like a broken record (I have written about Widsets several times before) here is my list of why I really like Widsets – the company behind, stunningly beautiful mobile Widgets.

Continuous improvement
I was very impressed with the first release of Widsets, which I wrote about back in June 2006 (If you are new to Widsets I recommend you start with that post, it will give you a good overview of what Widsets are).

Since then, Widsets have gone through a number of enhancements each one gradually improving the service. The last enhancement I wrote about was in September 2006. Since September the Widsets team have been busy working on the library of Widsets, the application itself and enhancement to the website. Which leads us to next reason..great website.

Great Website
I really, really like their website. It is simple, beautiful AND very functional. A pretty amazing combination to pull off. So many websites are either beautiful or functional. Some websites are simple but not beautiful.

Their newly redesign website makes registration for new users and managing your widsets even easier. Great work guys! (the web team at Nokia could learn a lot from Widsets’ web designers)

There is also a new Widset simulator online so that you can take Widsets for a spin online without actually downloading the application.

Future Potential
From the very first time I used Widset I always felt that the application and service have so much future potential. I am fully convinced that we’ve only seen the very beginning of what Widsets can become. I can’t wait for future versions of the service. I wonder what Widsets will look like one, two, three years from now.

This is a company driven by passion! I’ve never met anyone from Widset but it is easy to tell from their blog, their website and their excellent user forum that the people of Widset truly believe in their product. I like the fact that they are approachable and open. Ping the people at Widset and you *will* hear from them! That is a sign of a company that cares.
It also seems as if they have a lot of fun while working. It must be a good place to work!

ver Growing Library Of Great Widgets
If you haven’t tried Widsets I strongly suggest you do – you’ll like it. If you tried it before but for some reason haven’t used it for a while you have an equally great reason to try it out – you’ll be mighty impressed.

Most of the earlier widgets were more or less RSS feeds. While that isn’t bad in itself it might not impress the hard core users.

However, new widgets such as the excellent Wikipedia widget which lets you search Wikipedia. For all those Sudoku fanatics I can recommend the Sudoko widget.

There are also great widgets for eBay, BBC, 43Things, Digg, Technocrati, Flickr and a widget for this very blog – the E-series widget

E-Series » Blog Archive » Five Reasons Why I Like Widsets

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Mobile Marketing : Apple iPhone on CNBC

novembre 23, 2006

It’s coming.. 😉

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