Archive for the ‘Mobile Gaming’ Category

Mobile Marketing : Apple – iPhone – A Guided Tour

juillet 5, 2007

It’s available…

iPhone review is coming… stay connected… 😉

Aplle Apple – iPhone – A Guided Tour

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Mobile Marketing : Apple – iPhone – Breakthrough Internet Device

juin 20, 2007

iPhone features a rich HTML email client and Safari — the most advanced web browser ever on a portable device — which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

Safari web browser
With its advanced Safari browser, iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger.

Mail
iPhone uses a rich HTML email client that fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text.

Google Maps
With Google Maps and iPhone’s amazing Maps application, you can view maps and satellite images, or get directions and traffic information, all from iPhone’s remarkable, easy-to-use touch interface.

Widgets
iPhone even has widgets: small applications that give you helpful information like stock reports, weather reports, and more in real time.

Apple – iPhone – Breakthrough Internet Device

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Nokia – Press Release : WidSets Introduces Jaiku Widget / Mobile Marketing

juin 11, 2007

Espoo, Finland – WidSets today announced the launch of a Jaiku widget that extends the experience of Jaiku (www.jaiku.com), the leading conversational microblogging community, to the mobile phones.

Enabling users to post thoughts, Jaikus, on what they’re doing, how they’re feeling, or where they’re going right now, Jaiku community members can also converse in real-time by reacting to individual posts, share lifestream information like photos, personal blog entries at one location and establish a central presence for social networking. Combined together, these messages, presence sharing, and feeds create a holistic lifestream of activities.

« Our Jaiku widget brings the microblogging experience straight to the mobile phone, enabling community members to stay connected 24/7, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

« Jaiku was made for mobile users and we’re delighted that WidSets is enabling a living, growing conversation among people around the world through the use of the Jaiku widget, » added Jyri Engeström, Jaiku co-founder.

WidSets, which has more than 1 million registered users, is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at www.widsets.com or on mobile at get.widsets.com. WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing : Apple’s iPhone Rocks the Cell Phone Industry

juin 7, 2007

Paul Carton (ChangeWave Alliance) submits: It’s not often that we say “it rocks” when analyzing a consumer device trend. But the findings of our latest ChangeWave cell phone survey invite extremes to describe the startling impact the Apple (AAPL) iPhone is having on the cellular industry.

Our survey of 3,489 Alliance members – conducted April 4-10 – reveals exceptionally high levels of excitement surround the iPhone’s upcoming release. Nearly one-in-10 respondents (9%) say they are likely to buy the new iPhone once it becomes available in June.

Another 7% say they are likely to buy the iPhone as a gift for someone else.

These are big numbers, especially when you consider the worldwide market for cell phones is around 1 billion and Apple’s goal is to get to 1% of that market in year one – which would mean selling about 10 million phones.

Clearly the current results, while similar to our January survey findings, provide strong evidence that Apple should exceed its iPhone sales goals for 2008 – providing the device lives up to consumer expectations.

The iPhone’s overall integration of iPod, Phone, Camera and Email/Internet capability (28%) remains the top selling point among likely buyers. Importantly, the survey has also uncovered an additional surge in demand if the iPhone’s proposed price point is lowered.

To find out how far the price has to drop to attract additional customers, we asked the rest of our respondents who aren’t yet considering the iPhone the following question:

For those not considering buying an Apple iPhone, at what price point would you consider buying an iPhone?

A total of 10% say they’d consider buying a 4GB iPhone if the price falls to the $200-$299 range, while a total of 20% said they’d consider the 8GB model in this price range.

The Explosive Impact on Cell Phone Manufacturers

To gain a full sense of the iPhone’s looming impact on manufacturers, we compared their current market share in our survey with planned consumer purchases for the next six months.

Currently, Motorola (MOT) (33%) remains the leading manufacturer among Alliance cell phone owners, with LG (LPL) (15%) second and Nokia (NOK) (14%) third. But when you look at planned future buying the iPhone’s impact becomes clear.

For the second-consecutive survey, Motorola’s future share among consumers has seen a dramatic decline – falling from 33% last October to just 17% currently. Nokia has also fallen from 11% to 9% during this period.

“As more and more consumers switch to the iPhone, we are going to see a huge migration from cell phone manufacturers like Motorola to the hipper, cooler iPhone,” says Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.

The Effect on Cellular Service Providers

We see the same pattern among service providers. Currently, Verizon (VZ) (30%) holds the market share lead among our respondents while AT&T’s (T) Cingular (27%) – which is Apple’s exclusive service provider for the United States – is in second. We note that third place Sprint/Nextel (S) (12%) has fallen 1-point to a new low.

But going forward we find a dramatic turn of events. Cingular (28%; up 6 points) has surged ahead of Verizon in terms of future planned buying among consumers, and is now the top choice among those likely to switch service providers.

Verizon (22%; down 3 points) has continued to trend downward among this critically important group – falling to second place for the first time since we began asking this question in a ChangeWave survey.

Thanks to our early adopters of the ChangeWave Alliance we are able to see with stark clarity how the Apple iPhone is set to rock the cell phone industry.

Ultimately the real issue for Apple isn’t meeting its first year iPhone sales goals. The survey shows that’s very doable. The real issue is whether they can keep up with consumer demand – including having enough parts to fulfill orders – while maintaining product integrity.

Its competitors had better hope the iPhone can’t get a dial tone – because if it does, the rest of the industry’s in for a big shakeup.

Jim Woods co-wrote this article.
—————————————————————————————————————-
This article summarizes the results of a recent ChangeWave Alliance survey. The Alliance is a research network of 10,000 business, technology and medical professionals who spend their everyday lives working on the front line of technological change. For more info on the ChangeWave Alliance, or if you are interested in joining, please click here.

Apple’s iPhone Rocks the Cell Phone Industry – Seeking Alpha

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Greenlight Wireless – New Mobile Advertising Channel Off to Strong Start – Mobile Marketing

juin 6, 2007

Greenlight Wireless’ new “sponsored listings” advertising feed is providing relevant, high-yielding ads in the mobile environment.

Greenlight Wireless Corporation’s award-winning Advertizer service, which provides advertisements for desktop and mobile platforms, has experienced early success with its recently-released “sponsored listings” feed.

The sponsored listings program, released at the beginning of the month, is a “two-click” model where publishers create marketing copy that links to a dynamically-created landing page displaying the actual advertisements. The ads presented on this landing page are based on keywords that the publisher has assigned to the marketing copy being used.

The click-through rate (CTR) has fluctuated between 1.0% and 3.1% daily, while the average CTR on the Advertizer landing page has produced a remarkably high CTR of 44.1%. This statistic is likely due to a confluence of factors; however it confirms that Advertizer’s local, international, and vertically-categorized ads are relevant and highly “clickable”. As publishers learn to fine-tune the placement, layout, and content of their marketing messages, Greenlight Wireless anticipates the CTR to the landing pages will increase. Initial trials for the new feed were based on one to seven million searches daily with an average cost-per-click (CPC) of $0.37.

Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers. Advertizer was voted Best Mobile Marketing Product in the 2006 Mobile Star Awards.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Advertizer site: www.advertizer.net
Greenlight Wireless site: www.greenlightwireless.net

Greenlight Wireless Blog » New Mobile Advertising Channel Off to Strong Start

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Mobile Marketing : Apple / AT&T to Launch iPhone on June 29th

juin 5, 2007

In television advertisements that started airing yesterday, Apple has made it known to the world that the iPhone will start shipping on Friday, June 29th. Apple and AT&T/Cingular have said from the start that the iPhone would ship in June, and the 29th is the last possible release date that allows both firms to launch the device without Wall Street and rest of the industry crying « delay. »


AT&T and Apple will both be offering the iPhone in their retail locations at a cost of US$499 for the 4GB model and $599 for the 8GB model. Both prices assume a new 2 year AT&T contract or a 2 year renewal on an existing contract.

Apple/AT&T to Launch iPhone on June 29th (MobileBurn)

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Mobile Marketing – Nokia – ShowPressRelease : WidSets reaches 1 million registered users

juin 4, 2007

More and more mobile phone users across the world discover easy way to access the Internet

« Having 1 million registered users in the mobile space is almost unheard of and WidSets has clearly set the benchmark for tools and distribution channels designed for content and media owners, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

WidSets is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets has evolved its social networking service further and developed also new sharing features for Email and Private Chat. The comprehensive WidSets library currently has more than 1500 widgets. The widgets deliver an alert when someone has posted a comment to a blog, informs the user about a traffic jam, and makes it possible to play games and interact with individual web communities from the mobile phone.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at www.widsets.com or on mobile at get.widsets.com. WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing – Marché Japonais : Interview Takeya Takafuji – 650 millions d’euros investis en publicité au Japon en 2006

juin 4, 2007

Avec plus de 66 millions de d’abonnés, le Japon est le premier marché de l’Internet mobile au monde. Le président de la Mobile Marketing Solution Association of Japan, rencontré par le JDN à l’occasion de la Mobile Marketing Conference 2007 organisée à Paris par l’agence Jap’Presse / InnovAsia Research, revient sur les facteurs de croissance de ce marché, où 22 % des internautes se connectent exlusivement via leur mobile.

JDN. Quelle est la taille du marché japonais de l’Internet mobile en 2007 ?
Takeya Takafuji. Sur 128 millions de Japonais, un peu plus de 100 millions possèdent un téléphone mobile, soit un taux de pénétration de 78 %. Sur ces 100 millions de téléphones, environ 82 millions permettent d’accéder à l’Internet mobile. Fin 2006, 66 millions de Japonais sont des abonnés 3G, soit près de 70 % du parc de clients mobiles. Deux chiffres illustrent parfaitement l’engouement des Japonais pour l’Internet mobile : en 2005, la population des mobinautes est devenue plus importante que celle des internautes sur PC, et 22% des internautes japonais se connectent exclusivement via leur mobile.

Comment expliquez-vous ce fort taux d’adoption de l’Internet mobile au Japon ?
Les débuts de l’Internet mobile au Japon datent de dix ans déjà : en 1997, l’introduction de terminaux de poche permettant de s’envoyer des messages a rencontré un succès fulgurant et a donné goût aux Japonais à l’échange de données. Par exemple, le Lovegetty, un système de rencontres amoureuses via un terminal d’échange de messages, s’est vendu à plus de 1,3 million d’exemplaires. La même année, les premiers PHS [Personal Handy-phone System], téléphones mobiles permettant de s’échanger des messages et des e-mails, ont été lancés et se sont vendus à plus de 7 millions d’exemplaires. Un autre pallier a été franchi avec l’introduction de l’i-mode par NTT DoCoMo, d’abord pour les entreprises, mais très vite récupéré et adopté par le grand public.

Les Japonais se sont donc habitués très tôt au téléphone mobile et y sont aujourd’hui très attachés. Le mobile fait partie intégrante de leur vie quotidienne, pour communiquer bien sûr, mais aussi pour se divertir, jouer, écouter de la musique, acheter, payer, etc. Un élément important a été la possibilité de personnaliser son mobile, tant en termes de design, que de sonneries ou d’images : cela a favorisé l’adoption du mobile et l’attachement qu’un Japonais porte à son mobile.

Les tarifs d’accès à l’Internet mobile ont-ils joué un rôle moteur ? Quel est le coût moyen d’un forfait 3G au Japon ?
Le prix est bien sûr un élément clé. Il est amusant de noter qu’à son lancement, l’i-mode était gratuit. Mais devant le succès de l’offre, le modèle est devenu payant. Toutefois, très rapidement, le modèle de surf illimité s’est imposé, ce qui a permis de doper les usages. Aujourd’hui, pour un forfait d’environ 2.000 yens par mois [13 euros par mois], le mobinaute japonais peut surfer en illimité.

Quel est le chiffre d’affaires moyen par abonné mobile au Japon ?
L’Arpu mobile moyen est de 52 euros dont 65 % de revenus non voix. »
L’Arpu mobile s’élève à 8.000 yens [52 euros] par mois, dont 65 % environ de revenus data. Cette moyenne varie selon les catégories d’âge. Par exemple, les moins de 19 ans ont un Arpu moyen de 15.800 yens [102 euros] par mois, dont 13.767 yens [89 euros] de revenus data.

Quand les mobinautes sont-ils devenus une cible pour les annonceurs ? Comment le marché de la publicité sur mobile s’est-il développé ?
Les trois opérateurs mobiles japonais ont très tôt créé des systèmes de portails fermés indexant des centaines de sites mobiles, des éditeurs de contenus payants créant ainsi un premier marché de revenus non voix. Grâce à ces revenus supplémentaires, les opérateurs ont baissé les prix de vente des terminaux, ce qui a dopé l’adoption et les usages de l’Internet mobile, donc multiplié l’audience des sites mobiles. L’intérêt des annonceurs pour ce potentiel d’audience est apparu il y a trois ans environ. Ce sont d’abord les annonceurs spécialisés sur le mobile, les constructeurs de terminaux et les éditeurs de contenu qui ont investi les premiers sur le média. Progressivement, tous les grands annonceurs plurimédia sont également venus sur le média : le cinéma, les cosmétiques, l’automobile, les marques de sport, etc.

Combien pèse aujourd’hui le marché de la publicité sur mobile au Japon ?
70 % de l’audience de l’Internet mobile se fait sur des sites off-portal.
En 2005, les annonceurs ont investi 30 milliards de yens [190 millions d’euros] sur le mobile. En 2006, le marché devrait atteindre 40 milliards de yens [260 millions d’euros]. Et ce chiffre ne représente que les revenus investis sur les sites dits officiels, c’est-à-dire les sites des portails des opérateurs. Or au Japon, les sites officiels ne représentent que 30 % de l’audience de l’Internet mobile. 70 % des accès se font sur des sites off-portal, dits Katte en japonais, dont il est impossible de connaître les revenus car ils sont indépendants et trop nombreux. Toutefois, nous estimons que la totalité du marché représente environ 100 milliards de yens [650 millions d’euros].

Comment se fait l’accès à ces sites off-portal ?
En tapant directement l’URL du site, via un moteur de recherche ou par des campagnes publicitaires.

Comment est structuré le marché du search sur mobile au Japon ? Le poids des moteurs de recherche est-il aussi important en termes de revenus que sur le Web ?
Le marché du search sur mobile est un marché à part qui ne peut être comparé à celui du Web, au Japon en tout cas. Il existe une quinzaine de moteurs de recherche sur mobile au Japon, dont Yahoo et Google, mais il est très difficile pour eux de s’accaparer le marché. En effet, la recherche sur le Web repose sur l’indexation des pages URL. Or sur le mobile, les sites off-portal, qui représentent 70 % de l’audience, adoptent des adresses IP fermées pour sécuriser les transactions et les ventes de contenus. Les moteurs ne peuvent par conséquent pas y avoir accès. Ils doivent donc passer des accords avec les portails, comme Google avec KDDI et Yahoo bien sûr avec Softbank. Nous ne possédons pas les données des revenus des moteurs de recherche sur mobile, mais ceux-ci restent encore largement inférieurs à ceux des bannières. Toutefois, le mobile suivant de près l’exemple de son grand frère Internet, ce marché va progresser fortement.

Quelles sont les perspectives d’évolution du marché japonais de la publicité sur mobile ?
Aujourd’hui, la vitesse de surf moyenne sur l’Internet mobile est de 3,6 Mbits/s en download et de 1,8 Mbits/s en upload. A l’instar de l’augmentation des vitesses de connexion sur le Web, ces débits devraient très rapidement croître. En 2011, il sera possible de surfer sur son mobile avec des débits pouvant aller jusqu’à 100 Mbits/s. Ce sera l’ère des usages massifs de l’Internet mobile. Les annonceurs vont suivre et le marché de la publicité sur mobile au Japon devrait atteindre 350 milliards de yens en 2011 [2,27 milliards d’euros].

Ici Interview vidéo réalisée à l’occasion de la Mobile Marketing Conference 2007 à Paris :

« 650 millions d’euros investis en publicité sur mobile au Japon en 2006 »

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Mobile Marketing – Press Release : Nokia N95 Wins Prestigious TIPA Award 2007

mai 2, 2007

Espoo, Finland – Nokia revealed the Nokia N95 multimedia computer has been voted the ‘Best Mobile Imaging Device in Europe 2007’ by TIPA (Technical Image Press Association), the largest photo and imaging press association in Europe.

« A small mobile wonder and a camera as well, » the Nokia N95 multimedia computer was commended for its outstanding imaging functionality, comparing its features directly with those of stand-alone cameras. The judging panel noted features such as the autofocus lens for sharp, large prints, a real mechanical shutter to avoid distortion, the Carl Zeiss optics with Tessar lens that can focus at close range and the up to 20x digital zoom for distant subjects. The panel also commented on the device’s outstanding audio, video and web capabilities and its GPS functionality.

« This award reinforces Nokia’s leadership and commitment to driving forward convergence in the mobile industry, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « We’re delighted the Nokia N95 has been recognized as an outstanding imaging device and we firmly believe that by offering our customers true multimedia computers, like our Nokia Nseries range, we can confidently say we have now arrived at a time when people no longer need to carry multiple devices. »

The features of the Nokia N95 include:
– 5 megapixel camera with Carl Zeiss optics
– Possibility to capture print quality photos and DVD-like quality video clips
– Unique 2-way slide concept with dedicated media keys
– Support for compatible microSD memory cards of up to 2GB
– Wireless LAN connectivity and HSDPA offering high download speeds
– Integrated GPS, and access to maps for more than 100 countries
– The option to purchase additional features such as city guides and voice-guided navigation

TIPA was founded in 1991 as an independent, non-profit association of European photo and imaging magazines. At present, TIPA includes 31 member magazines from twelve countries.

A full list of Nokia N95 features is available at www.nseries.com/n95
Related photos in print quality can be found at www.nokia.com/press

Nokia – ShowPressRelease

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Mobile Marketing : Google Phone launching end of 2007?

avril 18, 2007

The on-again, off-again Google Phone rumors just got a healthy stir by Digitimes. The Taiwanese tech rag says that HTC is building the phone with initial shipments set to hit by the « end of 2007 » — globally in 2008.

They cite « handset component makers » as their source. The phones will feature Texas Instruments’ 3G platform with EDGE and of course built-in G-Mail and Google Maps. Unfortunately, they will not be GPS enabled. The handsets are also said to sport both Google and carrier branding with « sources » claiming that European’s Orange might be the first carrier to see the hotness. Digitimes doesn’t have the best track record with rumors so please everybody… exhale and let’s wait for secondary confirmation.

Google Phone launching end of 2007? – Engadget

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Mobile Marketing – Press Release: Yahoo! Reinvents Search for the Mobile Web

mars 29, 2007

Yahoo! oneSearch(TM) Accessible Today Through More Than One Hundred Million Mobile Phones

SUNNYVALE, Calif., Mar 20, 2007 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO) has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States. Yahoo! oneSearch reinvents search to give consumers exactly what they want on their mobile device – instant answers. The innovative search service that initially launched in Yahoo! Go for Mobile 2.0 is now accessible on more than 85 percent(1) of mobile phones through the mobile Web and is also available through the gamma version of Yahoo! Go for Mobile 2.0.

The service leverages Yahoo!’s deep experience, investment and expertise in search on the desktop as well as relationships with leading content providers to deliver an un-matched search experience to consumers.

« Yahoo! oneSearch has already started to change the mobile search game by fundamentally improving the way consumers’ access and use the Internet on their mobile phones, » said Marco Boerries, senior vice president of connected life, Yahoo!. « Consumers that have tried oneSearch love it, telling us it’s easier and more helpful than any other mobile search services they’ve used. We are delivering the results consumers want with just one search, not a list of Web links. »

Yahoo! oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites. For example, if a consumer wants to go to a movie this weekend, they just need to type the name of the movie into the search box. The search results would first list the movie, including a user rating, local theaters the movie is playing at, news headlines related to the movie and more. To dig more deeply into the results, a consumer would simply need to click on any item or category. For example, to see all the movies playing at a specific listed theater, just click on the theater name.

Yahoo! oneSearch on Yahoo!’s Mobile Web site has sponsored search results and display advertisements built into the experience, further extending the reach of Yahoo!’s advertising services to the mobile environment and enabling advertisers to reach consumers on their mobile devices across major mobile operators. Consumers can click on an ad to go to the advertisers’ mobile web site or a landing page to get more information about the advertisers’ offerings, including the ability to call the advertiser.

Yahoo! oneSearch will roll out in additional country and language versions over the coming months. For additional information on Yahoo! oneSearch please visit http://mobile.yahoo.com/mobileweb/onesearch. To try Yahoo! oneSearch on your mobile phone open your browser and type in m.yahoo.com.

Press Release: Yahoo! Reinvents Search for the Mobile Web (MobileBurn)

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Mobile Marketing – Press Release : Top Brands choose Blyk for Mobile Advertising

mars 27, 2007

CANNES, France, March 26, 2007 – Major brands, including Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and Yell.com mobile have confirmed that they will be among the first advertisers to use the Blyk network when it launches in the UK this summer.

Blyk is the first pan-European ad-funded mobile network. The medium offers 16-24 year-olds free mobile phone calls and texts in return for receiving advertising to their mobile handsets.

Blyk will work closely with this diverse group of advertisers to pioneer usage of its creative ad formats and sophisticated profiling system. The member profiling enables brands to build a dialogue with a highly relevant group of young consumers who welcome the interaction and information. The impact of the campaigns can then be tracked in real time, allowing advertisers to view, assess and adjust their activity accordingly.

Lee Jury, Executive Director of Buena Vista International, said; “We are
delighted to be working with Blyk, to ensure we can communicate relevant releases to selected demographics through this highly targeted, unique, measurable and personal channel.”

I-play Mobile Gaming CEO, David Gosen, said; “Blyk provides visibility on who and when people are playing mobile games, information which the industry has been sorely in need of. CRM is a basic business principle to driving revenues and building loyalty and we haven’t been able to put this in place until we have access to real data on what our customers are doing. Now, thanks to Blyk’s offering, we can start to have some transparency on this issue.”

”We are extremely pleased to be working with some of the most forward-thinking brands who value the direct access and accountability that Blyk provides. The diversity of brands reflects the broad range of advertising opportunities through the Blyk network.” said Jonathan MacDonald, UK Sales Director.

About Blyk
Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback. Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in mid-2007, with other markets to follow.

For more information, visit about.blyk.com.

» PressBlog – Blyk

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Mobile Marketing : E-Series Blog Archive – Five Reasons Why I Like Widsets

mars 19, 2007

Here is a good article from E-series Blog on Widsets and their evolution :

With the risk of sounding like a broken record (I have written about Widsets several times before) here is my list of why I really like Widsets – the company behind, stunningly beautiful mobile Widgets.

Continuous improvement
I was very impressed with the first release of Widsets, which I wrote about back in June 2006 (If you are new to Widsets I recommend you start with that post, it will give you a good overview of what Widsets are).

Since then, Widsets have gone through a number of enhancements each one gradually improving the service. The last enhancement I wrote about was in September 2006. Since September the Widsets team have been busy working on the library of Widsets, the application itself and enhancement to the website. Which leads us to next reason..great website.

Great Website
I really, really like their website. It is simple, beautiful AND very functional. A pretty amazing combination to pull off. So many websites are either beautiful or functional. Some websites are simple but not beautiful.

Their newly redesign website makes registration for new users and managing your widsets even easier. Great work guys! (the web team at Nokia could learn a lot from Widsets’ web designers)

There is also a new Widset simulator online so that you can take Widsets for a spin online without actually downloading the application.


Future Potential
From the very first time I used Widset I always felt that the application and service have so much future potential. I am fully convinced that we’ve only seen the very beginning of what Widsets can become. I can’t wait for future versions of the service. I wonder what Widsets will look like one, two, three years from now.

Attitude!
This is a company driven by passion! I’ve never met anyone from Widset but it is easy to tell from their blog, their website and their excellent user forum that the people of Widset truly believe in their product. I like the fact that they are approachable and open. Ping the people at Widset and you *will* hear from them! That is a sign of a company that cares.
It also seems as if they have a lot of fun while working. It must be a good place to work!

ver Growing Library Of Great Widgets
If you haven’t tried Widsets I strongly suggest you do – you’ll like it. If you tried it before but for some reason haven’t used it for a while you have an equally great reason to try it out – you’ll be mighty impressed.

Most of the earlier widgets were more or less RSS feeds. While that isn’t bad in itself it might not impress the hard core users.

However, new widgets such as the excellent Wikipedia widget which lets you search Wikipedia. For all those Sudoku fanatics I can recommend the Sudoko widget.

There are also great widgets for eBay, BBC, 43Things, Digg, Technocrati, Flickr and a widget for this very blog – the E-series widget

E-Series » Blog Archive » Five Reasons Why I Like Widsets

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Mobile Marketing : La publicité mobile explose au Japon

mars 16, 2007

Avec plus de 100 millions de téléphones portables en circulation dont 82% avec accès à internet, le Japon est non seulement le paradis du mobile mais également un formidable laboratoire des nouveaux usages.

A l’occasion de la Mobile Marketing Conference 2007 organisée à Paris jeudi dernier par l’agence Jap’Presse et InnovAsia Research, Takeya Takafuji, président de la Mobile Marketing Solution Association japonais, a indiqué au JDnet quelques chiffres sur la publicité mobile dans son pays.

Selon ses estimations, le marché de la publicité sur mobile a atteint 650 millions d’euros en 2006, essentiellement tiré par l’engouement des mobinautes japonais pour les sites indépendants, absents des portails des opérateurs et par définition exclus de leur système de reversement.

La combinaison du haut débit (70% des connexions) et des forfaits illimités devrait encore accélérer la consommation média des mobinautes japonais. Selon la Mobile Marketing Solution Association japonais, le marché pourrait dépasser les 2 milliards d’euros dès 2011, de quoi aiguiser les appétits de grands noms du Web comme Yahoo ou Google, qui multiplient déjà les accords dans l’archipel.

La publicité mobile explose au Japon par Neteco.com

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Social Networking : La Playstation 3 clone Second Life

mars 16, 2007

Alors que sa Playstation 3 ne suscite plus l’enthousiasme, Sony annonce un univers virtuel gratuit sur sa nouvelle console.

Sony sait encore épater la galerie. Le constructeur japonais a profité de la Gamedevelopers Conference (GDC) de San Francisco pour annoncer le Playstation Home, un service online qui évoque pêle-mêle Second Life, le Xbox Live de Microsoft et les Mii de Nintendo.

Le service, accessible à tous les joueurs sur Playstation 3 connectés à Internet, proposera un mini univers virtuel mondial. Chaque joueur aura son avatar, qu’il pourra personnaliser à volonté, sur le modèle de ce qui se fait sur Wii avec les Mii. En sus, chacun disposera également de son espace personnel qu’il pourra aménager et décorer à sa guise. On y trouvera aussi un Hall of Fame contenant tous les bonus récoltés par le joueur (cette fois-ci en s’inspirant des « achievements » du Xbox Live).

Mais ces petites personnalisations ne présenteraient que peu d’intérêt s’il fallait les garder uniquement pour soi. Le Playstation Home, et c’est là qu’il rappelle Second Life, propose donc également des espaces publics, communs à tous les joueurs connectés. On peut y discuter avec les autres, faire visiter son espace personnel, visionner des bandes-annonces ou des films en HD dans un cinéma et jouer à des petits jeux (arcade, bowling, billard…).

Sony compte également proposer des espaces publics à chaque créateur de jeux vidéo, qui pourra ainsi y faire sa réclame. On reste toutefois loin de l’optique d’un Second Life qui laisse les joueurs créer leurs propres objets et leurs propres lieux. Et comme Linden Labs avec Second Life, Sony proposera dans le Playstation Home des objets virtuels à acheter pour de l’argent réel. Si les objets standards seront gratuits, ce ne sera en revanche pas le cas des objets les plus classieux. Sony commencera à tester en interne le Playstation Home le mois prochain. Le service devrait être accessible à tous avant Noël.

En voie de ringardisation face à Microsoft et surtout Nintendo, qui ont repris la main dans la guerre des consoles (lire notre article : Nintendo en haut du podium « next-gen »), Sony fait avec le Playstation Home un gros pari sur son avenir et celui de la Playstation 3. Deux semaines avant la sortie de la console en Europe, et alors que les mauvaises nouvelles s’accumulaient pour Sony (prix élevé, rétrocompatibilité limitée, ventes moins bonnes que prévues dans le reste du monde), la firme japonaise avait besoin d’un buzz positif. Avec, en point de mire, l’espoir de récupérer d’ici la fin de l’année l’image « hype » qui lui fait aujourd’hui cruellement défaut.

Ecrans – La Playstation 3 clone Second Life

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Mobile Marketing : Questions for Enpocket CEO Mike Baker

mars 15, 2007

The mobile industry’s CTIA Wireless, a show covering wireless, broadband convergence and mobile computing, is just a few weeks away; and many companies will use the event to launch new ad products and partnerships.

Among those present will be Enpocket, one of the oldest surviving mobile firms. Enpocket enjoys a special relationship with Sprint, the carrier with arguably most vocal plans to sell and traffic mobile advertising. In the run up to the conference, ClickZ spoke with CEO Mike Baker about the trajectory of his company, that of the industry as a whole, and the state of budget allotments for advertising on handheld devices.

Q. Briefly, what’s the origin of Enpocket?

A. We started in 2001, and were active in Europe and Asia before being active in the U.S. Now the majority of our revenue and the majority of our company is based [in the U.S.], a reflection of market growth.

We focused on the brands that have the most to gain from mobile marketing, which are the mobile carriers themselves. Vodafone, Sprint, Virgin use our platforms to message their customers about buying services, ringtones, text messaging, and plans. First party promotional marketing that really shows up to a subscriber as receiving a text message or multimedia message.

Q. How has that carried over to the brand side?

A. We’ve done over a thousand campaigns for brands over the years. We started with a mechanism most people use, SMS; now we’re seeing greater adoption and doing brand campaigns that appear as display advertising within the browser.

What we’ve really learned is that the buyers, the brands and the agencies are confused by the fragmented niche players. Company one sells mobile media, company two delivers text messaging campaigns, company three builds mobile Web sites. [Marketers] want to work with a company that has experience executing the entire solution. Enpocket brings a total mobile solution, so marketers can deal with one company, soup to nuts. Plan, create, and optimize campaigns from a mobile device.

Q: Is that the advantage of offering a portfolio of services instead of a single service?

A. It’s a personal device. It can’t just be about banner ads. Marketers need more than just banner ads. We want to use the banner to draw people into highly engaging experiences, like a quasi-application that’s branded. For example, use the banner to let people know we’ve got a store finder on the mobile Web or that they can download a branded wallpaper or that they can sign up for text notifications of sales. We’re able to put all these things together to solve sales problems.

Mobile is complex enough without having to deal with a cadre of niche vendors. While focusing on a niche may be a nice differentiator, the market is too complex to expect advertisers to work with several companies to pull together a comprehensive mobile program. Our niche, if you will, is the complete solution.

Q. Do you see some sort of industry consolidation down the road?

A. I don’t worry about that. My view is that meshing together companies probably doesn’t create very integrated solutions. It needs to happen down on a platform level. We have a platform; the technology itself does all the things we need it to do. You can’t recreate it by cobbling Frankenstein’s monster of limbs.

My worry for the industry is that it’s not able to organize itself and show brands an effective place to spend money… I think the industry does need to come together to make it easier for brands and agencies to transact in the medium, making it simpler to buy or run campaigns, and syndicate the ad buying opportunities.

Q. What can be learned or carried over from Internet content and marketing?

A. It is a different medium… You can’t port Internet experiences to the small screen. Internet companies like Yahoo had to fundamentally rework the product offering on the channel. To succeed in mobile is not a given for Internet companies like Yahoo, Google, and MSN because it does require them to produce different assets, different experiences. They’re still in a very good position to leverage an adjacent opportunity in the mobile space.

In general I would say the display advertising market for mobile is very early. That said, I see a definite appetite among brands to engage in that sort of mobile advertising. This is a building year, a learning year, a testing year. The difference between this year and last year is that there are a lot more people testing. We’re really looking at later 2007 and 2008 for a pretty significant pick up for brands and advertisers moving from test mode to a recurring spend in mobile advertising.

Q. What is allowed by 3G and high-speed access?

A. We see a more actively engaged audience… Look at what broadband has done. It really led the interactive industry into the golden age. Without it, you’re back in the text messaging mode; with it, you’ve got the full palette.

The U.S. is very interested in rich media. The U.S. is different than Europe and Asia. Where I predict we’ll be ahead is in the use of the browser, and I think that will correlate directly with the roll-out of the 3G networks. The bandwidth allows an experience to click as often as you would on your desktop.

Q. Where does the industry stand on reporting and measurement?

A. We’ve spent a lot of time trying to create reporting like you would find on the Internet, like Internet advertising can do. Measuring on mobile is harder, because this medium doesn’t have cookies right now. The unique identifier, the numbers, are not always available unless somebody has consented to give it to the brand.

Q. What advice do you have for brands experimenting in the mobile channel?

A. Part of the value of spending money is learning, and if the reporting is not good then you’re not really learning. Learning what doesn’t work and why is as important as learning what does work and why.

Questions for Enpocket CEO Mike Baker

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Social Network Marketing : L’Oreal Paris – Miss Second Life

mars 15, 2007

L’Oréal Paris vous donne rendez-vous …
Des professionnels de la mode RL vont élire une Miss Second life.

L’election se déroulera en conclusion d’un défilé qui se déroulera sur le podium L’Oréal Paris fin mars 2007.

Le thème de ce défilé du mois de mars sera « le Glamour Naturel », le look phare des nouvelles collections maquillages, soins et colorations de L’Oréal Paris.
Sublimez votre beauté virtuelle avec naturel, féminité et sensualité, à la manière d’une Doutzen Kroes, Pénelope Cruz ou Eva Longoria !

Un jury d’experts sera présent pour déterminer la grande gagnante, qui recevra le titre de Miss Second Life Printemps 2007. Son avatar sera publié sur le site officiel de la marque L’Oréal Paris, elle recevra des produits exclusifs et une place de top modèle dans l’agence de Second life Aspire Model.

Une animatrice beauté L’Oréal Paris sera également présente et pourra répondre à vos questions, et vous conseiller dans le choix de vos produits.

Pour participer :

Pas de permanence dans Second Life pour l’instant.

*Envoyez simplement une photo de votre avatar Second life à

darlingbianca@gmail.com
laurent.heckmann@gmail.com
ainsi qu’un court texte pour vous présenter.

La clôture des inscriptions se fera le 25 mars 2007.

20 modèles seront choisies.

ce concours est organisé par:
Laurent Heckmann
Andrea media
Bianca Darling
CEO of ASpiRE! Modeling Agency and Magazine

Bonne chance à toutes les participantes, en route pour les snapshots !

SecondLife Observer – SLObserver.com L’Oreal Paris – Miss Second Life «

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Mobile Marketing – Press Release : Accenture Acquires Digiplug SAS

mars 15, 2007

Accenture Acquires Digiplug SAS, to Serve the Media, Entertainment and Communications Industries.

Digiplug, SAS was recently acquired by Accenture the global management consulting, technology services and outsourcing company. Accenture is a leading provider of digital media solutions to both content creators and distributors.

The acquisition of Digiplug is the first step in a larger effort to further strengthen and build Accenture Digital Media Services to provide a market-leading, comprehensive suite of digital content services that are scalable globally. By adding Digiplug’s expertise to its already robust set of digital media services, Accenture gains the capabilities to help companies that produce and distribute rich media content to optimise how they store, manufacture, distribute, track and exploit digital content while providing a consistent and personalized consumer experience.

These new services will help our clients stay ahead of the explosive demand for digital content and services. Industry analysts have predicted that mobile content the mobile content and services industry will grow by almost 70 percent over the next five years to more than $150 billion.

——

Le cabinet de conseil en management rachète la société française Digiplug (filiale du groupe japonais Faith), spécialisée dans la distribution de contenus (sonneries, logos et vidéos) sur téléphone mobile. Créée en 1998, elle affiche Warner, Universal, Sony BMG France et Proximus (opérateur mobile du groupe belge Belgacom) parmi ses clients.

Ce rachat coïncide avec la création de « Accenture Digital Media Services », une division qui sera chargée de fournir un service de distribution de contenus dématérialisés.

For more information go to www.accenture.com/digiplug

Digiplug News Releases Center

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Mobile Marketing : CES News Special Report – The Apple iPhone runs OS X

janvier 9, 2007

Capping literally years of speculation on perhaps the most intensely followed unconfirmed product in Apple’s history — and that’s saying a lot — the iPhone has been announced today.

Yeah, we said it: « iPhone, » the name the entire free world had all but unanimously christened it from the time it’d been nothing more than a twinkle in Stevie J’s eye (comments, Cisco?). Sweet, glorious specs of the 11.6 millimeter device (that’s frickin’ thin, by the way) include a 3.5-inch wide touchscreen display with multi-touch support and a proximity sensor to turn off the sensor when it’s close to your face, 2 megapixel cam, 8 GB of storage, Bluetooth with EDR, WiFi that automatically engages when in range, and quadband GSM radio with EDGE — and amazingly, it somehow runs OS X with support for Widgets, Google Maps, and Safari, and iTunes (of course) with CoverFlow out of the gate. A partnership with Yahoo will allow all iPhone customers to hook up with free push IMAP email.



More Pictures on engadget CES Live Report :
The Apple iPhone – Engadget

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Mobile Marketing : Qwikker Helps 3 Deliver Music to Non-3 Customers

novembre 28, 2006

Exclusive P Diddy Track Available For Download From the Qwikker Pub Network
– London, 27 November 2006 – Qwikker, the leading provider of user-driven, on-location mobile content distribution has announced that it is supporting 3’s promotion of the newly launched 3MusicStore. Qwikker is enabling mobile users to freely download an exclusive music track remix from P Diddy’s ‘Press Play’ album. The track ‘The Future’ is available to everyone via Bluetooth, regardless of mobile operator, through Qwikker’s network of 450 pub locations.

This Qwikker promotion, running in the month of November, is one of a number of marketing initiatives being run by 3 to promote its new 3MusicStore, but crucially enables the operator to extend its outreach and communicate with non-3 customers. Qwikker’s network utilises Bluetooth, therefore there are no data charges incurred by mobile users for content delivered to their handset. Qwikker allows brands to deliver ‘freemium’ content at no cost to end users, as well as premium content payable by mobile bill, credit card or cash.

Visitors to any Qwikker enabled pub location are alerted to the ‘FreeTrackFrom3’ with an invite to receive content sent via Bluetooth. If the customer chooses to accept, the track is sent to the customer’s handset and is available to play immediately plus stored for later play. Uniquely, Qwikker’s service automatically detects the device make and model, which then sends content specifically formatted for each device thus ensuring a rich end user experience.

Qwikker provides ongoing reporting and analysis in order to give brands the capability to measure the response rates and acceptance of content-driven marketing in exact detail.

“3 identified our mobile content distribution network as a means to connect with existing and potential customers through a highly targeted and measurable channel. Our service enables operators to get relevant content into the hands of consumers who are not necessarily on their network, which is quite a compelling proposition.” said Saul Kato, CEO Qwikker.

In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, and clickable links for users to respond directly to brands at a more convenient time.

Content can consist of video clips, games, Java apps, MP3s (used at the Virgin Mobile V-Festival and the recent Robbie Williams tour), ringtones, images, mobile coupons, and links to outside internet sites.

Qwikker Latest News

Qwikker Blog » Blog Archive » Qwikker Helps 3 Deliver Music to Non-3 Customers

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