Archive for the ‘Mobile OS’ Category

Mobile Marketing : Apple – iPhone – A Guided Tour

juillet 5, 2007

It’s available…

iPhone review is coming… stay connected… 😉

Aplle Apple – iPhone – A Guided Tour

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Mobile Marketing : Apple – iPhone – Breakthrough Internet Device

juin 20, 2007

iPhone features a rich HTML email client and Safari — the most advanced web browser ever on a portable device — which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

Safari web browser
With its advanced Safari browser, iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger.

Mail
iPhone uses a rich HTML email client that fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text.

Google Maps
With Google Maps and iPhone’s amazing Maps application, you can view maps and satellite images, or get directions and traffic information, all from iPhone’s remarkable, easy-to-use touch interface.

Widgets
iPhone even has widgets: small applications that give you helpful information like stock reports, weather reports, and more in real time.

Apple – iPhone – Breakthrough Internet Device

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Mobile Marketing : Apple’s iPhone Rocks the Cell Phone Industry

juin 7, 2007

Paul Carton (ChangeWave Alliance) submits: It’s not often that we say “it rocks” when analyzing a consumer device trend. But the findings of our latest ChangeWave cell phone survey invite extremes to describe the startling impact the Apple (AAPL) iPhone is having on the cellular industry.

Our survey of 3,489 Alliance members – conducted April 4-10 – reveals exceptionally high levels of excitement surround the iPhone’s upcoming release. Nearly one-in-10 respondents (9%) say they are likely to buy the new iPhone once it becomes available in June.

Another 7% say they are likely to buy the iPhone as a gift for someone else.

These are big numbers, especially when you consider the worldwide market for cell phones is around 1 billion and Apple’s goal is to get to 1% of that market in year one – which would mean selling about 10 million phones.

Clearly the current results, while similar to our January survey findings, provide strong evidence that Apple should exceed its iPhone sales goals for 2008 – providing the device lives up to consumer expectations.

The iPhone’s overall integration of iPod, Phone, Camera and Email/Internet capability (28%) remains the top selling point among likely buyers. Importantly, the survey has also uncovered an additional surge in demand if the iPhone’s proposed price point is lowered.

To find out how far the price has to drop to attract additional customers, we asked the rest of our respondents who aren’t yet considering the iPhone the following question:

For those not considering buying an Apple iPhone, at what price point would you consider buying an iPhone?

A total of 10% say they’d consider buying a 4GB iPhone if the price falls to the $200-$299 range, while a total of 20% said they’d consider the 8GB model in this price range.

The Explosive Impact on Cell Phone Manufacturers

To gain a full sense of the iPhone’s looming impact on manufacturers, we compared their current market share in our survey with planned consumer purchases for the next six months.

Currently, Motorola (MOT) (33%) remains the leading manufacturer among Alliance cell phone owners, with LG (LPL) (15%) second and Nokia (NOK) (14%) third. But when you look at planned future buying the iPhone’s impact becomes clear.

For the second-consecutive survey, Motorola’s future share among consumers has seen a dramatic decline – falling from 33% last October to just 17% currently. Nokia has also fallen from 11% to 9% during this period.

“As more and more consumers switch to the iPhone, we are going to see a huge migration from cell phone manufacturers like Motorola to the hipper, cooler iPhone,” says Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing.

The Effect on Cellular Service Providers

We see the same pattern among service providers. Currently, Verizon (VZ) (30%) holds the market share lead among our respondents while AT&T’s (T) Cingular (27%) – which is Apple’s exclusive service provider for the United States – is in second. We note that third place Sprint/Nextel (S) (12%) has fallen 1-point to a new low.

But going forward we find a dramatic turn of events. Cingular (28%; up 6 points) has surged ahead of Verizon in terms of future planned buying among consumers, and is now the top choice among those likely to switch service providers.

Verizon (22%; down 3 points) has continued to trend downward among this critically important group – falling to second place for the first time since we began asking this question in a ChangeWave survey.

Thanks to our early adopters of the ChangeWave Alliance we are able to see with stark clarity how the Apple iPhone is set to rock the cell phone industry.

Ultimately the real issue for Apple isn’t meeting its first year iPhone sales goals. The survey shows that’s very doable. The real issue is whether they can keep up with consumer demand – including having enough parts to fulfill orders – while maintaining product integrity.

Its competitors had better hope the iPhone can’t get a dial tone – because if it does, the rest of the industry’s in for a big shakeup.

Jim Woods co-wrote this article.
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This article summarizes the results of a recent ChangeWave Alliance survey. The Alliance is a research network of 10,000 business, technology and medical professionals who spend their everyday lives working on the front line of technological change. For more info on the ChangeWave Alliance, or if you are interested in joining, please click here.

Apple’s iPhone Rocks the Cell Phone Industry – Seeking Alpha

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Mobile Marketing : Apple / AT&T to Launch iPhone on June 29th

juin 5, 2007

In television advertisements that started airing yesterday, Apple has made it known to the world that the iPhone will start shipping on Friday, June 29th. Apple and AT&T/Cingular have said from the start that the iPhone would ship in June, and the 29th is the last possible release date that allows both firms to launch the device without Wall Street and rest of the industry crying « delay. »


AT&T and Apple will both be offering the iPhone in their retail locations at a cost of US$499 for the 4GB model and $599 for the 8GB model. Both prices assume a new 2 year AT&T contract or a 2 year renewal on an existing contract.

Apple/AT&T to Launch iPhone on June 29th (MobileBurn)

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Mobile Marketing – Blogs : une rumeur fait trébucher l’action d’Apple

mai 18, 2007

En quelques minutes, un article sur un blog a fait chuter l’action Apple à la Bourse de New-York.

Petite frayeur pour les actionnaires d’Apple cette semaine. Mercredi, à 11h49 (heure américaine), le blog américain Engadget (consacré aux gadgets, aux lecteurs mp3 et aux téléphones mobiles), met en ligne une info exclusive : selon un mémo interne que leur a transmis un employé d’Apple, les deux prochaines produits de la firme de Cupertino seraient retardés. Leopard, la prochaine version du système d’exploitation Mac OS X, n’arriverait qu’en 2008 (au lieu du mois d’octobre), et l’iPhone, le mélange de téléphone portable et d’Ipod, prévu pour fin juin aux Etats-Unis, auraient été repoussé au mois d’octobre.

En quelques minutes, l’action d’Apple chute, son cours perdant près de quatre dollars. A 12h15, Engadget modifie son article : selon un deuxième mémo interne à Apple, le premier était un faux. Leopard et l’iPhone ne sont pas en retard. Durant le reste de la journée, l’action Apple remontera doucement à la Bourse de New York, mais ne reviendra pas au niveau de son ouverture. Jeudi, l’action a toutefois terminé largement en hausse. Mais pour les boursicoteurs qui ont vendu leurs actions avant qu’Engadget ne corrige son article, la perte est estimée à près de 4 milliards de dollars.

Ryan Block, l’auteur de l’article sur Engadget, s’est fendu hier d’un long billet d’excuse, où il détaille toute l’affaire. Il raconte la réception du premier mémo, comment il a tenté, sans succès, de joindre le service presse d’Apple et pourquoi Engadget a alors décidé de publier l’article. Avant de le corriger quelques minutes plus tard, après réception du second mémo. Selon Block, le mémo qu’il a reçu (republié ici) provient bien d’Apple. Il s’agit donc soit d’un message créé par un employé taquin, soit d’une affaire de piratage. Dans tous les cas, Block est conscient que l’affaire a entamé la crédibilité d’Engadget. Cela montre aussi l’influence qu’ont désormais pris les blogs. Engadget est, selon Technorati, le blog le plus populaire au monde, dépassant même le site économique de CNN.

Ecrans – Blogs : une rumeur fait trébucher l’action d’Apple

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Marketing Mobile : Intel promeut Linux sur les mobiles avec l’éditeur Ubuntu

mai 15, 2007

Intel et Ubuntu (leader des distributions Linux sur PC) préparent leur entrée sur le marché des terminaux mobiles. Le futur « Ubuntu Mobile and Embedded » équipera ainsi des PC portables ultra-mobiles dédiés à la navigation sur le web, un concept défendu par le géant du processeur Intel.

Le système d’exploitation Ubuntu va être décliné dans une version mobile. Matt Zimmerman, dirigeant de la start-up sud-africaine Canonical qui encadre le développement de l’OS GNU/Linux, l’a annoncé en ouverture de l’Ubuntu Developer Summit. Ce rendez-vous réunit les développeurs Ubuntu à Seville, du 5 au 11 mai.

Baptisé « Ubuntu Mobile and Embedded », il sera développé en partenariat avec Intel. Le fondeur américain est en effet le promoteur d’un nouveau type d’équipements auxquels est destiné le futur OS mobile.

Il ne s’agit pas de téléphones mobiles ou de PDA communicants, mais de « Mobile Internet Devices » (MID). Présenté par Intel lors du dernier Intel Developper Forum (Pékin 17-19 avril), le MID est un PC portable ultra-mobile dédié à la consultation web en mode nomade, notamment via un réseau Wi-Fi. Le fondeur, qui en fait la promotion auprès des fabricants, compte sur un lancement commercial au début de 2008.

Le Nokia N800 en est le plus proche représentant actuel; il fonctionne d’ailleurs avec un OS Linux (plate-forme Maemo). Toutefois le MID ne disposera pas forcément de fonctions de téléphonie.

Pour Intel, cet équipement est aussi l’occasion de vendre ses processeurs dédiés tels que le Tolopai, une puce dérivée du Pentium M.

De son côté, Ubuntu renforce sa collaboration avec le fondeur américain, avec qui il a déjà travaillé autour du projet Classmate PC, un portable pour pays émergent proposé avec l’OS Linux. Classmate PC est également distribué soit avec Mandriva Linux, soit Windows.

Ubuntu, numéro 1 des OS Linux sur poste client

Ubuntu consolide, par ailleurs, sa place de premier OS Linux pour poste client après avoir été retenu par Dell. En France, le système d’exploitation a aussi été choisi pour équiper les ordinateurs des députés à la prochaine rentrée parlementaire.

Selon la dernière étude du site DesktopLinux.com, référence dans le domaine du marché des postes clients sous Linux, Ubuntu occupait 29,2% de parts de marché dans le monde en 2006. Suivaient Debian (12,2%), OpenSuse (10,1%), Gentoo (9,6%), Fedora (7%) et Mandriva (4,8%).

La version finale d’Ubuntu Mobile and Embedded, attendue pour octobre 2007, sera distribuée avec la licence GPL et d’autres licences open source, a précisé Canonical. La porte est donc ouverte aux développements de versions ciblant, par exemple, les smartphones ou les PDA.

Linux est en effet de plus en plus présent sur ce marché des téléphones avec OS embarqué. Selon la société d’études Canalys, l’OS libre représentait ainsi en 2006, 6% du secteur, juste derrière RIM (Blackberry) et ses 7%. Pour sa part, Windows Mobile occupait 14% du marché, loin derrière Symbian et ses 67%.

Intel promeut Linux sur les mobiles avec l’éditeur Ubuntu – – businessMOBILE.fr

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Mobile Marketing : Hubdog brings Blogs to Windows Mobile devices

août 2, 2006

Countless number of people out there are reading almost everything on their mobiles and it’s growing everyday.

To help bloggers address this new opportunity, SRN has officially launched Hubdog Blogger Program:

http://www.hubdog.com/affiliates

Hubdog’s mobile publisher program allows affiliate bloggers to create mobile versions of their blogs that are perfectly fit to Windows Mobile devices. Plus the service is completely free and totally user friendly.

See for yourself: http://www.hubdog.com/channel/2499/preview

The program’s built-in marketing toolset allows partner bloggers to add their own personalized subscription button or “chicklet” to their blog’s sidebar. This allows Windows Mobile users to easily get an optimize version of their favorite blogs on their devices, a version that can be access either online (live mode) or offline (podcast mode).

How it works ? Well, Hubdog simply connects to your blog RSS feed and displays your content in a mobile version perfectly fit to your Windows Mobile device.

The software can also cache your blog to ensure your content is always available offline. Hubdog users can also email interesting blog posts from their devices to their friends and contacts, leveraging viral promotion of their favorite blogs.

Bottom line, Hubdog improves and optimizes the experience of reading blogs on any Windows Mobile pocket pc device. Hubdog Blogger Program Benefits:

– Optimize your blog for Windows Mobile pocket pcs devices.

– Cost-free solution for addressing millions of mobile readers throughout the world.

– Track your success: Get statistical usage data about readers subscribing to your channel.

– 100% efficiency, since channels are subscribed by readers on an opt-in basis.

– Access to an educated, influential readership with a high disposable income.

– Leverage online content distribution and serve existing readers with an added value mobile delivery solution.

– Attract new readers and build stronger relationships with existing readers.

Interested in getting your own mobile blog ?

Get started here: http://www.hubdog.com/affiliates

Hubdog Community Blog » Hubdog brings Blogs to Windows Mobile devices

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Palm, Vodafone and Microsoft Collaborate on Next-Generation Treo Smartphone for Europe

juillet 14, 2006

SUNNYVALE, Calif.–(BUSINESS WIRE)–July 13, 2006–Palm (Nasdaq:PALM) today announced it has forged a new relationship with Vodafone targeted at expanding the adoption of wireless push email in Europe.

The Palm(R) Treo(TM) smartphone that will result from this collaboration will represent an industry first by operating on Vodafone’s 3G/UMTS network and delivering the hallmark Palm experience on top of the Microsoft Windows Mobile(R) operating system. The new Treo smartphone will be available first to Vodafone customers in multiple European countries, including the UK, Germany, Spain, Italy and Netherlands, before the end of the calendar year.

« Partnering with Vodafone, a world-class mobile operator, is a significant step to accelerate our geographic expansion and serve more European customers, » said John Hartnett, Palm senior vice president of worldwide sales and customer relations. « This collaboration will provide a powerful tool for enterprise customers that delivers on the Palm promise of ease of use and lets mobile professionals be fully productive away from the office. »

Today, only an estimated 2 percent of business email inboxes worldwide are accessed via mobile, according to market research firm The Radicati Group. Palm, Vodafone and Microsoft will target this large, untapped market with real-time push email using Microsoft’s Messaging and Security Feature Pack available on Windows Mobile 5.0, which includes Direct Push Technology and enhanced security features.

« Vodafone’s business customers expect us to help them increase productivity and make the most of their business and personal time, » said Nick Jeffery, global director of Business Marketing, Vodafone. « The new Treo smartphone will be a market-leading device, which combined with our high-speed 3G/UMTS network and real-time push email, will make this an invaluable business tool. »

« The new Treo based on Windows Mobile will offer a unique experience for mobile business users in Europe and will be an attractive proposition for organizations considering mobile deployments. The combination of powerful and familiar software, a fantastic user experience and world-class service through one of the leading mobile network operators in the world is a winning formula for businesses and organizations in Europe, » said Suzan DelBene, corporate vice president of marketing for the Mobile and Embedded Devices Division at Microsoft.

Information on the new Treo smartphone will be shared closer to commercial availability.

About Palm, Inc.

Palm, Inc., a leader in mobile computing, strives to put the power of computing in people’s hands so they can access and share their most important information. The company’s products for consumers, mobile professionals and businesses include Palm(R) Treo(TM) smartphones, Palm handheld computers, and Palm LifeDrive(TM) mobile managers, as well as software, services and accessories.

More information about Palm, Inc. is available at http://www.palm.com.

Palm – About Palm, Inc – Press Room

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Hubdog : Social Media Community for Windows Mobile Pocket PC

juin 20, 2006

Hubdog, World’s First Social Media Community for Windows Mobile Pocket PC, is a tool you’ll ever need to enjoy fresh infotainment and entertainment content in your mobile device.

Hubdog is free.

HubDog lets you aggregate Media, Podcast and Vidcast channels directly to your Windows Mobile Pocket PC.

Hubdog combines a streamlined RSS reader, podcast player, a unique search engine, and channels that can be shared among the Hubdog community and synced with Internet Explorer and Firefox desktop web browsers.


Hubdog Community Blog » Hubdog kicks-off Social Media Community for Windows Mobile Pocket PC

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