Archive for the ‘Mobile Software’ Category

Mobile Marketing : Apple – iPhone – A Guided Tour

juillet 5, 2007

It’s available…

iPhone review is coming… stay connected… 😉

Aplle Apple – iPhone – A Guided Tour

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Mobile Marketing – Press Release : Yahoo! Go for Mobile 2.0 Hits Primetime

juin 21, 2007

New Version Packed with Additional Features Generally Available in US and Localized Beta Versions to Launch in 13 Countries Around the World on Friday

SUNNYVALE, Calif. and SINGAPORE, June 20, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — CommunicAsia — The Internet on the mobile phone will take another big step forward with the launch of Yahoo! Go for Mobile 2.0 in general availability in the US and the availability of localized beta versions in 13 countries on Friday. Yahoo! (Nasdaq: YHOO) initially unveiled the popular new service in beta in the US January 2007.

« Today’s launch signals to the world that Yahoo! Go is ready for primetime. With the tremendous consumer response to date we believe that Yahoo! Go will be a catalyst for broader adoption of the mobile Internet, » said Marco Boerries, executive vice president, Connected Life Division, Yahoo!. « People want easy access to the Internet on their mobile phones, and Yahoo! Go 2.0 offers content, access and answers wherever you are. »

Significant enhancements as Yahoo! Go 2.0 goes into General Availability in the US

The new version of Yahoo! Go 2.0 launches on Friday and will be available for more than 200 different mobile phones in the US by the end of July, expanding to more than 400 by end of year. It will also be pre-loaded on new devices from Nokia, Motorola, Samsung, LG and HTC that begin rolling out later this year.

The new version of Yahoo! Go 2.0 makes it even faster and easier for consumers to enjoy the Internet on their mobile phone. Enhancements include:

— Faster than ever before — Greatly increased speed, including
substantially reduced loading time, makes it even more fun to use

— Even better e-mail — Ability to read more types of attachments,
including PDF files and Microsoft Word, PowerPoint and Excel documents,
and access to Yahoo! Mail folders

— More powerful maps — View both satellite and hybrid maps, current
traffic conditions and optional GPS integration on select devices,
including the BlackBerry(R) 8800

— Easier to stay connected — Search Yahoo! Address Book contacts to
call or get driving directions with one-click and view Yahoo! Calendar,
even search for specific entries

— Better mobile search results — Faster access to better results with
just oneSearch

Localized versions to launch in 13 countries across Asia, Europe and the Americas

Less than six months after initially launching Yahoo! Go 2.0, the service will launch to millions of additional consumers in 13 countries on Friday. Consumers in Canada, France, Germany, India, Indonesia, Italy, Malaysia, Philippines, Singapore, Spain, United Kingdom, Thailand and Vietnam will be able to download and enjoy localized beta versions of the service. At launch the new beta versions for these countries will have much of the functionality as the US version and are supported by more than 200 different mobile phones by the end of July and that will expand to more than 400 by end of year.

For more information on Yahoo! Go 2.0 including the mobile phones that are currently supported, go to:

Yahoo! – Press Release

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Nokia – Press Release : WidSets Introduces Jaiku Widget / Mobile Marketing

juin 11, 2007

Espoo, Finland – WidSets today announced the launch of a Jaiku widget that extends the experience of Jaiku (, the leading conversational microblogging community, to the mobile phones.

Enabling users to post thoughts, Jaikus, on what they’re doing, how they’re feeling, or where they’re going right now, Jaiku community members can also converse in real-time by reacting to individual posts, share lifestream information like photos, personal blog entries at one location and establish a central presence for social networking. Combined together, these messages, presence sharing, and feeds create a holistic lifestream of activities.

« Our Jaiku widget brings the microblogging experience straight to the mobile phone, enabling community members to stay connected 24/7, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

« Jaiku was made for mobile users and we’re delighted that WidSets is enabling a living, growing conversation among people around the world through the use of the Jaiku widget, » added Jyri Engeström, Jaiku co-founder.

WidSets, which has more than 1 million registered users, is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at or on mobile at WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Marketing Mobile : Mozilla Joey, la clé du web mobile ?

juin 6, 2007

Vous pourrez peut-être bientôt consulter l’essentiel d’une page web depuis votre téléphone portable grâce à une extension de Firefox, baptisée Mozilla Joey.

Celle-ci permettra à l’utilisateur de sauvegarder les parties qui l’intéressent, telles un tableau, certaines images ou du texte, sur un serveur Mozilla personnalisé. Celui-ci redimensionnera automatiquement ces éléments et les optimisera pour pouvoir être consultés sur l’écran réduit de votre téléphone mobile.

Mais l’aspect ergonomique n’est pas tout, car le dispositif se chargera aussi d’optimiser le contenu en fonction de la bande passante plus étroite liée à ce type d’appareil.

Ainsi Doug Turner, actuellement en charge du projet Joey pour le compte de Mozilla, cite l’exemple d’un internaute désirant consulter les résultats d’une compétition sportive à l’aide de son téléphone mobile, et d’en suivre l’évolution. Actuellement, il est contraint de charger à plusieurs reprises la page entière s’il veut réactualiser le tableau des scores, alors qu’avec Mozilla Joey, il pourra sélectionner la partie utile et la sauvegarder dynamiquement sur une page dédiée, où elle se mettra à jour automatiquement et d’où la consultation sera beaucoup plus aisée et rapide.

L’application n’est pas encore finalisée, mais est déjà accessible sous une version bêta sur le site de Mozilla (après enregistrement). Celle-ci permet déjà de sélectionner les contenus que l’on souhaite extraire d’une page web pour les consulter ultérieurement sur son téléphone portable.

Parmi les projets ultérieurs de Mozilla, figurent la prévisualisation sous forme de vignettes, et même la consultation des flux RSS. Tout cela avant l’apparition d’une version tout spécialement dédiée au mobile de l’abonné, destinée à remplacer définitivement son navigateur web.

Actualité > Mozilla Joey, la clé du web mobile ?

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Mobile Marketing : Apple / AT&T to Launch iPhone on June 29th

juin 5, 2007

In television advertisements that started airing yesterday, Apple has made it known to the world that the iPhone will start shipping on Friday, June 29th. Apple and AT&T/Cingular have said from the start that the iPhone would ship in June, and the 29th is the last possible release date that allows both firms to launch the device without Wall Street and rest of the industry crying « delay. »

AT&T and Apple will both be offering the iPhone in their retail locations at a cost of US$499 for the 4GB model and $599 for the 8GB model. Both prices assume a new 2 year AT&T contract or a 2 year renewal on an existing contract.

Apple/AT&T to Launch iPhone on June 29th (MobileBurn)

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Mobile Marketing – Nokia – ShowPressRelease : WidSets reaches 1 million registered users

juin 4, 2007

More and more mobile phone users across the world discover easy way to access the Internet

« Having 1 million registered users in the mobile space is almost unheard of and WidSets has clearly set the benchmark for tools and distribution channels designed for content and media owners, » said Ulla Särkikangas, Director, Consumer Internet Services, Nokia Emerging Business Unit.

WidSets is a handset manufacturer-independent service that brings the best bits of the Internet, such as communities, news, blogs, reviews, and weather reports straight to the mobile phone. It uses mini-applications called widgets to deliver up to date Internet content to mobile phones and enables the user to create their own widgets.

WidSets has evolved its social networking service further and developed also new sharing features for Email and Private Chat. The comprehensive WidSets library currently has more than 1500 widgets. The widgets deliver an alert when someone has posted a comment to a blog, informs the user about a traffic jam, and makes it possible to play games and interact with individual web communities from the mobile phone.

WidSets works on a wide variety of mobile phone brands and is compatible on more than 300 mobile devices. User can easily download WidSets at or on mobile at WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilising the Internet.

Nokia – ShowPressRelease

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Mobile Marketing – Press Release: Steape Launches Mobile Phone Translators For Travellers

juin 1, 2007

Let your mobile phone speak a foreign language for you

Mobile-content producer, Steape launched in May their talking phrase books for mobile phones in the UK and the USA today. At the push of a button, travellers can easily communicate in a foreign language using an application on their mobile phone. The translators are already popular in the Netherlands, and are now also available in the UK and USA via the website:

Steape translators are available in 17 languages and 272 language combinations, including versions communicating from one non-English language to another, e.g. Spanish to Russian. In addition to western languages such as English, Dutch, French, German, Italian, Spanish and Brazilian Portuguese, travellers can also make themselves heard in Mandarin, Russian, Korean, Arabic, Turkish, Polish, Czech and Japanese. The phrases come with both text and sound, meaning that travellers do not need to struggle with difficult pronunciation. The voices are recorded by native speakers and are played back via the phone’s speaker.

Three products are available: Mini-Speaking Dictionary, Steape Travel and Steape Knowledge. The Mini-Speaking Dictionary consists of 500 traveller-related words. Steape Travel contains nearly 100 phrases covering travel-related topics: Chat basics; Travel & Go; Small Talk; Overnight Accommodation; Money; Shopping; Flirting & Dating; Going Out & Sightseeing; Eating & Drinking; Help & Health and Service & Communication. Steape Knowledge is composed of useful basic vocabulary, such as numbers, days of the week etc., and is free when another product is purchased. The translators currently work on 138 mobile phones types, and the list grows continuously.

Marc van Bommel, CEO of Steape: « Have you ever been in a situation where no-one understands a word you’re saying? Frustrating, isn’t it? The most important aspect of our translation products is that they offer you exactly the words you need, at precisely the moment you need them. Also, the fun-factor of letting your mobile talk for you means that you can quickly break the ice and enjoy a conversation. »

About Steape
Steape sells mobile phone applications related to translation. Travellers are supported with text and voice translation products in 17 languages. Steape provides distributors and brand owners with unique marketing opportunities and additional revenue streams by creating tailor-made applications. For more information, please visit the company website at

Press Release: Steape Launches Mobile Phone Translators For Travellers (MobileBurn)

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Mobile Marketing – Blogs : une rumeur fait trébucher l’action d’Apple

mai 18, 2007

En quelques minutes, un article sur un blog a fait chuter l’action Apple à la Bourse de New-York.

Petite frayeur pour les actionnaires d’Apple cette semaine. Mercredi, à 11h49 (heure américaine), le blog américain Engadget (consacré aux gadgets, aux lecteurs mp3 et aux téléphones mobiles), met en ligne une info exclusive : selon un mémo interne que leur a transmis un employé d’Apple, les deux prochaines produits de la firme de Cupertino seraient retardés. Leopard, la prochaine version du système d’exploitation Mac OS X, n’arriverait qu’en 2008 (au lieu du mois d’octobre), et l’iPhone, le mélange de téléphone portable et d’Ipod, prévu pour fin juin aux Etats-Unis, auraient été repoussé au mois d’octobre.

En quelques minutes, l’action d’Apple chute, son cours perdant près de quatre dollars. A 12h15, Engadget modifie son article : selon un deuxième mémo interne à Apple, le premier était un faux. Leopard et l’iPhone ne sont pas en retard. Durant le reste de la journée, l’action Apple remontera doucement à la Bourse de New York, mais ne reviendra pas au niveau de son ouverture. Jeudi, l’action a toutefois terminé largement en hausse. Mais pour les boursicoteurs qui ont vendu leurs actions avant qu’Engadget ne corrige son article, la perte est estimée à près de 4 milliards de dollars.

Ryan Block, l’auteur de l’article sur Engadget, s’est fendu hier d’un long billet d’excuse, où il détaille toute l’affaire. Il raconte la réception du premier mémo, comment il a tenté, sans succès, de joindre le service presse d’Apple et pourquoi Engadget a alors décidé de publier l’article. Avant de le corriger quelques minutes plus tard, après réception du second mémo. Selon Block, le mémo qu’il a reçu (republié ici) provient bien d’Apple. Il s’agit donc soit d’un message créé par un employé taquin, soit d’une affaire de piratage. Dans tous les cas, Block est conscient que l’affaire a entamé la crédibilité d’Engadget. Cela montre aussi l’influence qu’ont désormais pris les blogs. Engadget est, selon Technorati, le blog le plus populaire au monde, dépassant même le site économique de CNN.

Ecrans – Blogs : une rumeur fait trébucher l’action d’Apple

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Marketing Mobile : Intel promeut Linux sur les mobiles avec l’éditeur Ubuntu

mai 15, 2007

Intel et Ubuntu (leader des distributions Linux sur PC) préparent leur entrée sur le marché des terminaux mobiles. Le futur « Ubuntu Mobile and Embedded » équipera ainsi des PC portables ultra-mobiles dédiés à la navigation sur le web, un concept défendu par le géant du processeur Intel.

Le système d’exploitation Ubuntu va être décliné dans une version mobile. Matt Zimmerman, dirigeant de la start-up sud-africaine Canonical qui encadre le développement de l’OS GNU/Linux, l’a annoncé en ouverture de l’Ubuntu Developer Summit. Ce rendez-vous réunit les développeurs Ubuntu à Seville, du 5 au 11 mai.

Baptisé « Ubuntu Mobile and Embedded », il sera développé en partenariat avec Intel. Le fondeur américain est en effet le promoteur d’un nouveau type d’équipements auxquels est destiné le futur OS mobile.

Il ne s’agit pas de téléphones mobiles ou de PDA communicants, mais de « Mobile Internet Devices » (MID). Présenté par Intel lors du dernier Intel Developper Forum (Pékin 17-19 avril), le MID est un PC portable ultra-mobile dédié à la consultation web en mode nomade, notamment via un réseau Wi-Fi. Le fondeur, qui en fait la promotion auprès des fabricants, compte sur un lancement commercial au début de 2008.

Le Nokia N800 en est le plus proche représentant actuel; il fonctionne d’ailleurs avec un OS Linux (plate-forme Maemo). Toutefois le MID ne disposera pas forcément de fonctions de téléphonie.

Pour Intel, cet équipement est aussi l’occasion de vendre ses processeurs dédiés tels que le Tolopai, une puce dérivée du Pentium M.

De son côté, Ubuntu renforce sa collaboration avec le fondeur américain, avec qui il a déjà travaillé autour du projet Classmate PC, un portable pour pays émergent proposé avec l’OS Linux. Classmate PC est également distribué soit avec Mandriva Linux, soit Windows.

Ubuntu, numéro 1 des OS Linux sur poste client

Ubuntu consolide, par ailleurs, sa place de premier OS Linux pour poste client après avoir été retenu par Dell. En France, le système d’exploitation a aussi été choisi pour équiper les ordinateurs des députés à la prochaine rentrée parlementaire.

Selon la dernière étude du site, référence dans le domaine du marché des postes clients sous Linux, Ubuntu occupait 29,2% de parts de marché dans le monde en 2006. Suivaient Debian (12,2%), OpenSuse (10,1%), Gentoo (9,6%), Fedora (7%) et Mandriva (4,8%).

La version finale d’Ubuntu Mobile and Embedded, attendue pour octobre 2007, sera distribuée avec la licence GPL et d’autres licences open source, a précisé Canonical. La porte est donc ouverte aux développements de versions ciblant, par exemple, les smartphones ou les PDA.

Linux est en effet de plus en plus présent sur ce marché des téléphones avec OS embarqué. Selon la société d’études Canalys, l’OS libre représentait ainsi en 2006, 6% du secteur, juste derrière RIM (Blackberry) et ses 7%. Pour sa part, Windows Mobile occupait 14% du marché, loin derrière Symbian et ses 67%.

Intel promeut Linux sur les mobiles avec l’éditeur Ubuntu – –

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Mobile Marketing – Nokia Press Release : Over 100 million S60 devices shipped

mai 3, 2007

S60 Summit 2007, Madrid, Spain – Nokia announced that over 100 million S60 devices have cumulatively been shipped by S60 licensees to date. S60 software built on Symbian OS is the world’s leading smartphone software, developed by Nokia and licensed by some of the industry’s top mobile device manufacturers.

With this announcement, S60 further demonstrates its strong lead in the volume market. Handset vendors, operators, developers as well as internet service providers are increasingly recognizing the potential offered by multi-vendor platforms, such as S60.

« This announcement represents a significant landmark for S60. We believe it inspires further innovation on S60. The open platform gives mobile users more choice and provides a platform upon which new applications and services can be built », said Matti Vänskä, Vice President, Mobile Software Sales and Marketing, Nokia.

Speaking at the event press conference, Matti Vänskä said: « We see three key trends affecting the requirements for software platforms. The mobile device is becoming the hub for personal experiences, whether focused on imaging, business, music, navigation or video. People are accessing Web 2.0 services and content with their mobile device. Thirdly, simplicity and intuitiveness of user experience are increasingly important. »

S60 has made application development considerably easier with the S60 3rd Edition Feature Pack 2. The introduction of Open C brings the standard C function libraries to S60 software, supporting increased productivity and improved time-to-market of applications. With Open C, developers can reuse existing code and focus on the mobility aspects of their applications.

As announced last week, S60 will the first mobile software platform with integrated widget support, bringing the power of Web technologies to the mobile. Widgets enrich the mobile experience as they create a personal Web experience for a personal device. S60 makes it easy to create and bring Web services to S60 devices using standards-based Web technologies, such as Ajax, JavaScript, CSS and HTML.

S60 supports a wide selection of device segments. S60 licensees have launched devices that provide uncompromised imaging, music and video functionalities and support for the needs of business users as well as other targeted segments.

In the event, Samsung showcased their latest S60 devices, the new SGH-i400, a compact slim slider with EDGE for mainstream market, and the SGH-i520 that was launched recently. To date, 57 devices based on S60 and Symbian OS have been launched, 28 of which are based on the latest S60 3rd Edition.

The S60 Summit was held in April in Madrid and hosted a comprehensive expo that showcased over 60 demonstrations of the latest and most innovative features and solutions for S60.

Nokia – ShowPressRelease

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Mobile Marketing – Press Release : Nokia N95 Wins Prestigious TIPA Award 2007

mai 2, 2007

Espoo, Finland – Nokia revealed the Nokia N95 multimedia computer has been voted the ‘Best Mobile Imaging Device in Europe 2007’ by TIPA (Technical Image Press Association), the largest photo and imaging press association in Europe.

« A small mobile wonder and a camera as well, » the Nokia N95 multimedia computer was commended for its outstanding imaging functionality, comparing its features directly with those of stand-alone cameras. The judging panel noted features such as the autofocus lens for sharp, large prints, a real mechanical shutter to avoid distortion, the Carl Zeiss optics with Tessar lens that can focus at close range and the up to 20x digital zoom for distant subjects. The panel also commented on the device’s outstanding audio, video and web capabilities and its GPS functionality.

« This award reinforces Nokia’s leadership and commitment to driving forward convergence in the mobile industry, » said Jonas Geust, head of Nokia Nseries Players Category, Multimedia, Nokia. « We’re delighted the Nokia N95 has been recognized as an outstanding imaging device and we firmly believe that by offering our customers true multimedia computers, like our Nokia Nseries range, we can confidently say we have now arrived at a time when people no longer need to carry multiple devices. »

The features of the Nokia N95 include:
– 5 megapixel camera with Carl Zeiss optics
– Possibility to capture print quality photos and DVD-like quality video clips
– Unique 2-way slide concept with dedicated media keys
– Support for compatible microSD memory cards of up to 2GB
– Wireless LAN connectivity and HSDPA offering high download speeds
– Integrated GPS, and access to maps for more than 100 countries
– The option to purchase additional features such as city guides and voice-guided navigation

TIPA was founded in 1991 as an independent, non-profit association of European photo and imaging magazines. At present, TIPA includes 31 member magazines from twelve countries.

A full list of Nokia N95 features is available at
Related photos in print quality can be found at

Nokia – ShowPressRelease

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Mobile Marketing : Google Phone launching end of 2007?

avril 18, 2007

The on-again, off-again Google Phone rumors just got a healthy stir by Digitimes. The Taiwanese tech rag says that HTC is building the phone with initial shipments set to hit by the « end of 2007 » — globally in 2008.

They cite « handset component makers » as their source. The phones will feature Texas Instruments’ 3G platform with EDGE and of course built-in G-Mail and Google Maps. Unfortunately, they will not be GPS enabled. The handsets are also said to sport both Google and carrier branding with « sources » claiming that European’s Orange might be the first carrier to see the hotness. Digitimes doesn’t have the best track record with rumors so please everybody… exhale and let’s wait for secondary confirmation.

Google Phone launching end of 2007? – Engadget

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Mobile Marketing : Nokia Introduces Web Widgets for S60

avril 16, 2007

Today Nokia announced the addition of Widgets and Web Run-Time to its S60 3rd Edition Feature Pack 2 smartphone platform. Widgets are lightweight applications built on common web standards like CSS, Javascript, and AJAX. Web Run-Time is the platform that these applications will run on in the S60 environment. It is based on the same core technologies as Nokia’s wildly popular S60 web browser.

Widgets will allow S60 users to keep up to date in real time with their favorite Internet sites and data sources. For example, the WeatherBug widget, shown above, tracks weather in the user’s area, while a Reuters widget might keep a list of current headlines at the user’s fingertips. In the future, widgets will also be able to interact with the core S60 applications, such as the contacts and calendar.

The Web Run-Time and Widget tools and documentation will be available to developers starting in Q3 of this year. We should start seeing S60 3rd Edition FP2 handset coming onto market in Q1 of next year.

Nokia Introduces Web Widgets for S60 (MobileBurn)

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Mobile Marketing : E-Series Blog Archive – Five Reasons Why I Like Widsets

mars 19, 2007

Here is a good article from E-series Blog on Widsets and their evolution :

With the risk of sounding like a broken record (I have written about Widsets several times before) here is my list of why I really like Widsets – the company behind, stunningly beautiful mobile Widgets.

Continuous improvement
I was very impressed with the first release of Widsets, which I wrote about back in June 2006 (If you are new to Widsets I recommend you start with that post, it will give you a good overview of what Widsets are).

Since then, Widsets have gone through a number of enhancements each one gradually improving the service. The last enhancement I wrote about was in September 2006. Since September the Widsets team have been busy working on the library of Widsets, the application itself and enhancement to the website. Which leads us to next reason..great website.

Great Website
I really, really like their website. It is simple, beautiful AND very functional. A pretty amazing combination to pull off. So many websites are either beautiful or functional. Some websites are simple but not beautiful.

Their newly redesign website makes registration for new users and managing your widsets even easier. Great work guys! (the web team at Nokia could learn a lot from Widsets’ web designers)

There is also a new Widset simulator online so that you can take Widsets for a spin online without actually downloading the application.

Future Potential
From the very first time I used Widset I always felt that the application and service have so much future potential. I am fully convinced that we’ve only seen the very beginning of what Widsets can become. I can’t wait for future versions of the service. I wonder what Widsets will look like one, two, three years from now.

This is a company driven by passion! I’ve never met anyone from Widset but it is easy to tell from their blog, their website and their excellent user forum that the people of Widset truly believe in their product. I like the fact that they are approachable and open. Ping the people at Widset and you *will* hear from them! That is a sign of a company that cares.
It also seems as if they have a lot of fun while working. It must be a good place to work!

ver Growing Library Of Great Widgets
If you haven’t tried Widsets I strongly suggest you do – you’ll like it. If you tried it before but for some reason haven’t used it for a while you have an equally great reason to try it out – you’ll be mighty impressed.

Most of the earlier widgets were more or less RSS feeds. While that isn’t bad in itself it might not impress the hard core users.

However, new widgets such as the excellent Wikipedia widget which lets you search Wikipedia. For all those Sudoku fanatics I can recommend the Sudoko widget.

There are also great widgets for eBay, BBC, 43Things, Digg, Technocrati, Flickr and a widget for this very blog – the E-series widget

E-Series » Blog Archive » Five Reasons Why I Like Widsets

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Mobile Marketing : CES News Special Report – The Apple iPhone runs OS X

janvier 9, 2007

Capping literally years of speculation on perhaps the most intensely followed unconfirmed product in Apple’s history — and that’s saying a lot — the iPhone has been announced today.

Yeah, we said it: « iPhone, » the name the entire free world had all but unanimously christened it from the time it’d been nothing more than a twinkle in Stevie J’s eye (comments, Cisco?). Sweet, glorious specs of the 11.6 millimeter device (that’s frickin’ thin, by the way) include a 3.5-inch wide touchscreen display with multi-touch support and a proximity sensor to turn off the sensor when it’s close to your face, 2 megapixel cam, 8 GB of storage, Bluetooth with EDR, WiFi that automatically engages when in range, and quadband GSM radio with EDGE — and amazingly, it somehow runs OS X with support for Widgets, Google Maps, and Safari, and iTunes (of course) with CoverFlow out of the gate. A partnership with Yahoo will allow all iPhone customers to hook up with free push IMAP email.

More Pictures on engadget CES Live Report :
The Apple iPhone – Engadget

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Mobile Marketing : Apple iPhone on CNBC

novembre 23, 2006

It’s coming.. 😉

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Mobile Marketing – Press Release : MAXIM’s ‘Monkey’ Mag Promoted By Bluetooth

novembre 15, 2006

London, UK- November 13, 2006, Qwikker (, the leading provider of user-driven, on-location mobile content distribution today revealed that Dennis Publishing, home of Maxim men’s magazine, are using the Qwikker Pub Network to deliver a mobile video clip that consumers can download for free via Bluetooth during the launch month of the world’s first web-based weekly men’s lifestyle magazine ‘Monkey’.

In 450 pub venues across the UK, enabled with the Qwikker system, brands can deliver content-based marketing campaigns directly to consumers’ mobile phones at no cost to the end user. In the case of Monkey magazine, customers can opt-in to download the humorous 20 second ‘Keepy Uppy’ viral video clip that is a central element of Monkey‘s four week launch marketing campaign.

“This new media channel enables brands to connect to a targeted audience and to directly measure the impact of their marketing campaigns. Furthermore the message is no longer fleeting- the content resides on the end-users’ phone for later viewing and sharing with friends, until deleted at will.” said James Martin, European Director, Qwikker.

Qwikker goes beyond traditional, impression-based, out-of-home advertising methods by giving brands the capability to measure the response rates and acceptance of content-driven marketing in exact detail.

In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, and clickable links for users to respond directly to brands at any later time via their phone.

Content can consist of video clips (such as in the case of Monkey), games, Java apps, MP3s (used at the Virgin Mobile V-Festival and the recent Robbie Williams tour), ringtones, images, mobile coupons, and links to outside internet sites.

Qwikker Press Release

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Mobile Marketing – Press Release : Nokia Service Suite prepares the way for tomorrow’s mobility today

octobre 31, 2006

Technology Innovators already offering Consumer Services

The convergence of cellular and Internet technologies has reached a stage where the future of mobility will be determined by players ready to take the next step. For consumers, using a PC and broadband connection to reach friends and family around the globe has become a familiar procedure. Now with dual mode phones and the increasing availability of home and hotspot wireless LANs (WLANs), consumers can get to the next level.

Nokia today announced Nokia Service Suite, a software solution which automates both the connectivity over the available access methods like cellular and WLAN, and also provides the preferred location and presence specific services to the user. Nokia Service Suite heralds a whole new generation of consumer services for voice, data and rich media. Telio, a leading European broadband telephony provider and technology innovator, is the first to adopt and deploy the technology for consumers.

Nokia Service Suite is capable of simplifying and economizing any communication application – the download and upload of rich media, including pictures, music, video podcasts, email and voice. Nokia Service Suite does this by automating connectivity and achieving the most convenient combination of cellular and WLAN access.

Alan Duric, Chief Technology Officer and co-Founder of Telio said about the Nokia Service Suite: « The combination of Nokia’s powerful solution and Telio’s flexible technology platform has enabled a whole new world of possibilities that go well beyond VoIP. As a core technology, I see Nokia Service Suite creating a wave of innovation in the mobile industry and revolutionizing the way people will communicate in future. »

« Nokia Service Suite opens up great new business potential for new and existing services that can be seamlessly deployed by providers and easily consumed by end-users. Telio has proven to be a valuable front runner in the adoption of our technology for consumers. We are delighted with the close cooperation, » said Markku Rauhamaa, Vice President of Local Interactions at Nokia Emerging Business Unit. « All the elements are now in place for the public to enjoy a richer, more economical and accessible mobile experience. »

The possibilities enabled by Nokia Service Suite are already being commercially deployed by service providers like Telio as well as Information and Communications Technology (ICT) companies, including Fujitsu Services Oy.

Nokia Service Suite is available today for all Nokia WLAN enabled dual mode devices, both Nokia Nseries and Nokia Eseries devices. Equally important, the Nokia Service Suite is an open platform that can be used for other WLAN enabled devices. For example, the Nokia N80 Internet Edition is a multimedia computer optimized for Internet Calls. The VoIP framework, based on SIP-protocol is integrated into its user interface, so making an Internet Call on the Nokia N80 Internet Edition is as easy as making a regular voice call, only the call is carried over WLAN.

Nokia Service Suite makes its official debut and will be demonstrated at VON Europe Autumn 2006 Conference in Berlin Germany on November 6 – 8.

Nokia – ShowPressRelease

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Mobile Marketing – Press Release : Verizon Wireless Customers Can Now ‘Flash-Enable’ Their Phones With New Get It Now Applications

octobre 26, 2006

BASKING RIDGE, N.J. and LAS VEGAS, Oct. 25 /PRNewswire/ — Beginning today, Verizon Wireless customers can experience a fresh look and feel on a range of new Get It Now(R) applications as Verizon Wireless marks another mobile phone first with new technology that enables richer mobile experience, and the introduction of popular content previously found only on the PC. The technology, called Adobe Flash Lite, beefs up graphics and animation for Get It Now downloads, including games, ring tones and productivity applications.

Verizon Wireless, along with some of the leading content providers, launched several Get It Now applications today that rely on this new advance in mobile technology, including:

– The Weather Channel(R) – Download this easy to use, graphic-rich application from The Weather Channel to get forecasts, maps in motion and severe weather alerts.

– NBC’s The Office Games from Indiagames – Play as an office slacker and compete in different office-games that include waste paper basketball, balancing files, fighting a paper war, chair racing and table golf.

– Jungle Jim(TM) and Extreme Hangman(TM) from SkyZone Entertainment – Play the world’s two best time-killer games. The traditional hangman takes an absurd twist of comical proportions while Jungle Jim adventures through the jungle by swinging, hopping and avoiding obstacles.

– MovieGoer from Zingy – Find a flick with just a few clicks with this nationwide source for movie show times, theaters, reviews, posters and more.

– Shockwave(TM) Minis by – Over 30 fun easy-to-play mini games – puzzles, sports, action and more, including Nickelodeon’s « SpongeBob SquarePants » and MTV’s « Pimp My Ride. » Choose Shockwave Minis Unlimited for unlimited access to all the games for one low monthly subscription price, or Shockwave Minis Arcade to purchase credit packs redeemable for individual Minis.

« We’re committed to providing our customers with the best experience on their mobile phones, » said Ray Taylor, executive director of data and multimedia services for Verizon Wireless. « All of these applications take advantage of the newest advancements in Flash, giving our Get It Now customers exciting, fresh content that makes their mobile experience even better. »

These new Get It Now applications are currently available on four phones from Verizon Wireless, including The V (LG VX9800), Motorola RAZR V3c and V3m and Samsung SCH-a950. Flash Lite is expected to be available on additional handsets in the coming weeks. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.

About Verizon Wireless

Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at

Press Release: Verizon Wireless Customers Can Now ‘Flash-Enable’ Their Phones With New Get It Now Applications (MobileBurn)

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