Archive for the ‘social networking’ Category

Mobile Marketing – PressRelease : Netvibes Mobilizes Its Feeds with Nokia WidSets

avril 27, 2007

Entire Netvibes Ecosystem’s 85,000+ Feeds Available on Mobile Phones via WidSets

San Francisco, CA, USA and Espoo, Finland – WidSets, a popular consumer Internet service powered by Nokia, and Netvibes, the pioneer of the personalized startpage, today announced that they will publish the Netvibes Ecosystem’s 85,000+ feeds on the WidSets service, making them easily accessible on most mobile devices.

WidSets is a phone manufacturer-independent Internet service that multicasts preferred feeds and user-generated content to mobile devices. Starting today, users will be able to find their favorite feeds in Netvibes’ vast library and add them onto their mobile device via WidSets. This happens with just a few clicks, making it easy to view and enjoy rich media feeds while on the go.

The Netvibes Ecosystem’s entire collection of 85,000+ feeds includes recently announced content from major media outlets including CBS, CNN Money, Entertainment Weekly, Forbes.com, InStyle, LATimes.com, Newsweek, People, Real Simple, Sports Illustrated, Time, USA Today, and washingtonpost.com. Netvibes Ecosystem also hosts official content for many celebrity partners including 50 Cent, Ben Harper, G-Unit, Ice Cube, Mandy Moore, Moby, and Snoop Dogg. As a leading provider of user-generated feeds, the Netvibes Ecosystem comprises a large collection of entertainment, lifestyle, news, sports, and television feeds.

« What people really want is content that is personalized and delivered to them in real-time, without having to go out and search for it, » said Netvibes Founder and CEO, Tariq Krim. « This is exceptionally true for mobile phones, which are extremely personal devices that people keep on themselves at all times. That’s why we chose the WidSets service, because its a very convenient way for people to access their favorite, personalized Netvibes feeds on whatever mobile device they like to use. »

WidSets was born out of Nokia Emerging Business Unit and represents a first step in Nokia’s vision of mobilizing the Internet. The WidSets service currently has several hundred thousand registered users and a comprehensive library of over 1200 widgets. WidSets works on a wide variety of mobile phone brands and is compatible on over 200 mobile devices.

« WidSets was designed to showcase the power of Web 2.0 on mobile phones with an easy-to-use widget interface, which is fully optimized for mobile usage. What better way to do that than to work with companies such as Netvibes, one of the web’s leading providers of both media and user-generated content, » said Dieter May, Vice President and Head of Nokia Emerging Business Unit.

Going forward, as part of this strategic collaboration, Netvibes and WidSets are planning an even deeper integration of their services with WidSets as an important cornerstone to further extend the recently announced Netvibes Universe. Soon, the Netvibes Universal Widget API (UWA), which allows interoperability between Netvibes and many platforms, including Google Homepage and Apple’s Dashboard, will make most of the Netvibes Ecosystem’s modules available on WidSets as well.

WidSets is globally available at: http://www.widsets.com. The Netvibes Ecosystem, which includes this week’s newly announced major media and celebrity Universes, is available at: http://eco.netvibes.com.

Nokia – ShowPressRelease

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Social Networking : La Playstation 3 clone Second Life

mars 16, 2007

Alors que sa Playstation 3 ne suscite plus l’enthousiasme, Sony annonce un univers virtuel gratuit sur sa nouvelle console.

Sony sait encore épater la galerie. Le constructeur japonais a profité de la Gamedevelopers Conference (GDC) de San Francisco pour annoncer le Playstation Home, un service online qui évoque pêle-mêle Second Life, le Xbox Live de Microsoft et les Mii de Nintendo.

Le service, accessible à tous les joueurs sur Playstation 3 connectés à Internet, proposera un mini univers virtuel mondial. Chaque joueur aura son avatar, qu’il pourra personnaliser à volonté, sur le modèle de ce qui se fait sur Wii avec les Mii. En sus, chacun disposera également de son espace personnel qu’il pourra aménager et décorer à sa guise. On y trouvera aussi un Hall of Fame contenant tous les bonus récoltés par le joueur (cette fois-ci en s’inspirant des « achievements » du Xbox Live).

Mais ces petites personnalisations ne présenteraient que peu d’intérêt s’il fallait les garder uniquement pour soi. Le Playstation Home, et c’est là qu’il rappelle Second Life, propose donc également des espaces publics, communs à tous les joueurs connectés. On peut y discuter avec les autres, faire visiter son espace personnel, visionner des bandes-annonces ou des films en HD dans un cinéma et jouer à des petits jeux (arcade, bowling, billard…).

Sony compte également proposer des espaces publics à chaque créateur de jeux vidéo, qui pourra ainsi y faire sa réclame. On reste toutefois loin de l’optique d’un Second Life qui laisse les joueurs créer leurs propres objets et leurs propres lieux. Et comme Linden Labs avec Second Life, Sony proposera dans le Playstation Home des objets virtuels à acheter pour de l’argent réel. Si les objets standards seront gratuits, ce ne sera en revanche pas le cas des objets les plus classieux. Sony commencera à tester en interne le Playstation Home le mois prochain. Le service devrait être accessible à tous avant Noël.

En voie de ringardisation face à Microsoft et surtout Nintendo, qui ont repris la main dans la guerre des consoles (lire notre article : Nintendo en haut du podium « next-gen »), Sony fait avec le Playstation Home un gros pari sur son avenir et celui de la Playstation 3. Deux semaines avant la sortie de la console en Europe, et alors que les mauvaises nouvelles s’accumulaient pour Sony (prix élevé, rétrocompatibilité limitée, ventes moins bonnes que prévues dans le reste du monde), la firme japonaise avait besoin d’un buzz positif. Avec, en point de mire, l’espoir de récupérer d’ici la fin de l’année l’image « hype » qui lui fait aujourd’hui cruellement défaut.

Ecrans – La Playstation 3 clone Second Life

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Social Network Marketing : L’Oreal Paris – Miss Second Life

mars 15, 2007

L’Oréal Paris vous donne rendez-vous …
Des professionnels de la mode RL vont élire une Miss Second life.

L’election se déroulera en conclusion d’un défilé qui se déroulera sur le podium L’Oréal Paris fin mars 2007.

Le thème de ce défilé du mois de mars sera « le Glamour Naturel », le look phare des nouvelles collections maquillages, soins et colorations de L’Oréal Paris.
Sublimez votre beauté virtuelle avec naturel, féminité et sensualité, à la manière d’une Doutzen Kroes, Pénelope Cruz ou Eva Longoria !

Un jury d’experts sera présent pour déterminer la grande gagnante, qui recevra le titre de Miss Second Life Printemps 2007. Son avatar sera publié sur le site officiel de la marque L’Oréal Paris, elle recevra des produits exclusifs et une place de top modèle dans l’agence de Second life Aspire Model.

Une animatrice beauté L’Oréal Paris sera également présente et pourra répondre à vos questions, et vous conseiller dans le choix de vos produits.

Pour participer :

Pas de permanence dans Second Life pour l’instant.

*Envoyez simplement une photo de votre avatar Second life à

darlingbianca@gmail.com
laurent.heckmann@gmail.com
ainsi qu’un court texte pour vous présenter.

La clôture des inscriptions se fera le 25 mars 2007.

20 modèles seront choisies.

ce concours est organisé par:
Laurent Heckmann
Andrea media
Bianca Darling
CEO of ASpiRE! Modeling Agency and Magazine

Bonne chance à toutes les participantes, en route pour les snapshots !

SecondLife Observer – SLObserver.com L’Oreal Paris – Miss Second Life «

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Mobile Marketing – Press Release : MySpace Launches Its Largest Mobile Initiative In Partnership With Cingular Wireless

décembre 19, 2006

World’s Largest Lifestyle Portal Partners With Wireless Industry Leader To Offer MySpace Mobile on Cingular

LOS ANGELES and ATLANTA, Dec. 18 /PRNewswire/ — MySpace.com, the world’s leading lifestyle portal, and Cingular Wireless, the nation’s largest wireless carrier, today announced an exclusive partnership to offer enhanced MySpace functionality to all Cingular customers via their mobile phones. The landmark deal marks MySpace’s largest-scale mobile partnership and gives Cingular’s customers exclusive access to MySpace Mobile’s rich tool set including the ability to edit MySpace profiles, view and add friends, post photos and blogs, send and receive MySpace messages, and much more — all from the mobile phone.

« MySpace.com has a passionate community of users, many of whom use our site as their primary means of staying in touch with family and friends, » said Chris DeWolfe, CEO, MySpace. « We are thrilled to team with Cingular to enable their mobile users to experience the richest MySpace Mobile offering to date. »

« Not only are we excited about the ability for customers to stay connected to their MySpace community while they’re on the go, we think this will open up a new world of interaction and content for them to share via MySpace, » said Marc Lefar, chief marketing officer, Cingular Wireless. « The photo upload feature of MySpace Mobile means Cingular customers will now have the ability to capture, record and share their world as it happens via their MySpace profile, creating a more enriching experience for our customers as well as their MySpace friends. »

MySpace Mobile on Cingular provides the most compelling features and functionality of the MySpace global community, translated for an easy-to-use and feature-rich experience on a mobile device.

The rich feature set for MySpace Mobile on Cingular includes:

Uploading Photos

Available on select Cingular handsets, MySpace Mobile allows Cingular customers to select photos stored on their mobile device and upload them to their MySpace profile. The same terms of service for MySpace also apply to the mobile sphere, including but not limited to inappropriate content and copyrighted material.

Responding to Mail

Cingular customers don’t have to wait until they are in front of a computer to read and reply to their MySpace messages. From their Cingular phones, they have the ability to send messages to their MySpace friends, read and reply to messages sent to them, as well as view and manage friend requests.

Searching for Friends

MySpace Mobile allows Cingular customers to perform basic friend searches giving users the opportunity to « click-to-add « friends into their network. Cingular customers must simply locate a MySpace profile they wish to add as a friend, and then select to add this user as a friend. Customers will also have the ability to look through invites that are pending approval.

Posting Comments or Blog Entries

MySpace Mobile allows Cingular customers to post new blog entries and make comments to other users’ blogs or MySpace profile pages. To post a blog or comment, Cingular customers need simply view the appropriate section and click « Post » to create the entry. Users can save their work at any time, and any information entered will update both the mobile client and the online MySpace profile page.

View Friends

Cingular customers have the ability to view the friend list of any MySpace profile. The Friend list contains a text listing of the friends, which when selected would show the profile picture along with a link to that user’s MySpace page and the ability to add the friend to your contact list for quick bookmarking.

View Groups

MySpace Mobile gives users the ability to view the group list of any MySpace profile. The Group list contains a text listing of the members, which when selected would show the profile picture along with a link to that user’s MySpace profile and the ability to add the member to your contact list for quick bookmarking.

To experience MySpace Mobile on Cingular, customers can text: MYSPACE to 386 (FUN) to get the MySpace Mobile application on their wireless phones. The cost is $2.99 per month plus standard data usage charges.

In addition to the full range of new MySpace Mobile features, Cingular customers can still receive real time MySpace Mobile Alerts on their handsets which notify them, via a text message, when they receive postings to their MySpace page, such as updates or comments posted to their blog, friend invites, mail messages, comments to pictures, new bulletins and/or online status. MySpace Mobile Alerts have been available to Cingular customers since March 2006 and, to date, more than 75 million alerts have been received on Cingular handsets.

Today’s announcement of MySpace Mobile on Cingular is part of an ongoing partnership to offer mobile users rich and meaningful mobile experiences anywhere, anytime. Earlier this year the two companies created the MySpace Mobile Music studio, a program designed to empower MySpace’s unsigned bands and artists to cut ringtones of their original music and distribute the ringtones to fans for purchase and download. Additionally, Cingular has created innovative programs that leverage the power of user generated content to reach young consumers, such as the ongoing Lip Sync Battles that are built around Cingular Sounds featured artists. For more information on these and other similar programs, visit http://www.cingularsource.com/.

>Cingular MediaRoom – News Releases

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Mobile Marketing : Qwikker Helps 3 Deliver Music to Non-3 Customers

novembre 28, 2006

Exclusive P Diddy Track Available For Download From the Qwikker Pub Network
– London, 27 November 2006 – Qwikker, the leading provider of user-driven, on-location mobile content distribution has announced that it is supporting 3’s promotion of the newly launched 3MusicStore. Qwikker is enabling mobile users to freely download an exclusive music track remix from P Diddy’s ‘Press Play’ album. The track ‘The Future’ is available to everyone via Bluetooth, regardless of mobile operator, through Qwikker’s network of 450 pub locations.

This Qwikker promotion, running in the month of November, is one of a number of marketing initiatives being run by 3 to promote its new 3MusicStore, but crucially enables the operator to extend its outreach and communicate with non-3 customers. Qwikker’s network utilises Bluetooth, therefore there are no data charges incurred by mobile users for content delivered to their handset. Qwikker allows brands to deliver ‘freemium’ content at no cost to end users, as well as premium content payable by mobile bill, credit card or cash.

Visitors to any Qwikker enabled pub location are alerted to the ‘FreeTrackFrom3’ with an invite to receive content sent via Bluetooth. If the customer chooses to accept, the track is sent to the customer’s handset and is available to play immediately plus stored for later play. Uniquely, Qwikker’s service automatically detects the device make and model, which then sends content specifically formatted for each device thus ensuring a rich end user experience.

Qwikker provides ongoing reporting and analysis in order to give brands the capability to measure the response rates and acceptance of content-driven marketing in exact detail.

“3 identified our mobile content distribution network as a means to connect with existing and potential customers through a highly targeted and measurable channel. Our service enables operators to get relevant content into the hands of consumers who are not necessarily on their network, which is quite a compelling proposition.” said Saul Kato, CEO Qwikker.

In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, and clickable links for users to respond directly to brands at a more convenient time.

Content can consist of video clips, games, Java apps, MP3s (used at the Virgin Mobile V-Festival and the recent Robbie Williams tour), ringtones, images, mobile coupons, and links to outside internet sites.

Qwikker Latest News

Qwikker Blog » Blog Archive » Qwikker Helps 3 Deliver Music to Non-3 Customers

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Marketing Mobile : Dépêche Reuters – Orange va proposer MSN sur ses mobiles

octobre 19, 2006

PARIS (Reuters) – Microsoft et France Télécom annoncent un accord stratégique permettant à l’opérateur historique français de proposer à partir de décembre la messagerie instantanée MSN du groupe américain sur ses mobiles Orange.

L’offre, qui sera étendue en 2007 à d’autres pays européens (dont le Royaume-Uni et l’Espagne), permettra l’utilisation de la messagerie instantanée entre PC et téléphones mobiles.

L’accord entre Microsoft et France Télécom, qui entre dans le cadre d’un partenariat plus global annoncé en juin 2005, prévoit que les coûts de développement, les revenus et la propriété industrielle des éléments spécifiques à l’offre de messagerie soient partagés entre les deux groupes.

Le service sera accessible sur neuf terminaux dès son lancement, dont six (déjà en parc) représentent entre 600.000 et 700.000 clients. « Plusieurs dizaines » de mobiles Orange devraient être compatibles d’ici à la fin 2007.

« Cet outil va permettre aux clients d’Orange – 135 millions de personnes – d’entrer dans le monde de la messagerie instantanée et de dialoguer (…) avec la communauté de ceux qui sont dans le monde de ‘Windows life’, (…) soit 240 millions de personnes », a déclaré lors d’une conférence de presse Didier Lombard, P-DG de France Télécom.

Steve Ballmer, le directeur général de Microsoft, a pour sa part prédit « des résultats importants à court terme ».

En termes de tarifs, Didier Lombard a seulement indiqué que le service, gratuit depuis les PC, serait facturé « un prix très raisonnable » « de façon à ce que les jeunes puissent y accéder sans casser leur tirelire ».

« Il s’agit de s’adresser au plus grand nombre, ce n’est pas focalisé sur les terminaux haut de gamme réservés aux techno-spécialistes », a-t-il ajouté en précisant que l’opérateur français visait « plusieurs millions de clients en Europe d’ici 2009 ».

Le P-DG de France Télécom a également indiqué qu’il ne retenait pas « l’hypothèse de baisse du SMS » après le lancement de MSN sur les mobiles du groupe.

Dans le cadre leur offre, France Télécom et Microsoft prévoient en outre de lancer au printemps 2007 de nouveaux services tels que les appels depuis et sur les PC et les appels sur mobiles et PC en vidéo 3G.

« Nous n’avons pas de projets de partenariat avec d’autres opérateurs, mais notre accord (avec France Télécom) n’est pas exclusif », a déclaré Steve Ballmer.

Une version de MSN est déjà notamment disponible sur certains mobiles de Bouygues Telecom. France Télécom a annoncé mercredi que l’interopérabilité de son service avec celui d’autres opérateurs serait assurée.

La Tribune.fr – Dépêche Reuters – Orange va proposer MSN sur ses mobiles

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MySpace : We’ll Crush YouTube

octobre 18, 2006

News Corp. chief operating officer Peter Chernin told investors at an industry conference today that since much of YouTube’s traffic comes from MySpace, it’s time to cut out the middle man. Chernin estimated that around 60-70% of YouTube’s traffic comes from MySpace, and as a result he wants to ramp up MySpace Video, giving users less incentive to look elsewhere. But while the 60% figure might not be totally accurate, MySpace is definitely a catalyst for YouTube’s growth – they actually reported a dip in traffic when MySpace temporarily disabled YouTube embeds at the end of 2005 (they were forced to allow them again after a user revolt).

But it’s not just YouTube – Chernin expressed distaste for all the services that are feeding the MySpace beast: “If you look at virtually any Web 2.0 application, whether its YouTube, whether it’s Flickr, whether it’s Photobucket…almost all of them are really driven off the back of MySpace, there’s no reason why we can’t build a parallel business.” While I’m not convinced that Flickr gained success on the back of MySpace, Photobucket almost certainly did – ImageShack isn’t mentioned, but it also owes much of its success to America’s leading social network.

The sentiments indicate a very worrying trend: MySpace has stated its intention to clone the best tools, and Chermin believes that MySpace can equal or better the third party tools with in-house products. This is such a ridiculous strategy that it’s not even worth contemplating. MySpace’s openness to third party extensions (MySpace layouts, MySpace codes) is one of its most popular attributes – squashing that ecosystem may provide short term benefits, but it will ultimately harm them in the long term.

Chernin’s sentiments also confirm our assumptions about the recent MySpace update, a reaction to the Flash-based MySpace hack which had the side effect of breaking many MySpace add-ons. With absolutely warning for developers, it was assumed that MySpace simply didn’t care about the problem – an opinion that was confirmed today. Incidentally, Robert Yeager at Cooqy just emailed me to say he has once again found a workaround to the issue, one that will only be broken if MySpace bans external widgets altogether – for some, it’s not all that hard to imagine.

However, the statement runs counter to MySpace’s recent move to sell tracks through MySpace Music: in that instance, they chose to partner with Snocap on their MySpace music player, rather than crushing the startup. The picture is not so clear with the new MySpace slideshows widget – some of my sources claim that it was developed by the folks at Slide, while others think it was created by MySpace itself.

There are literally thousands external tools plugging in to MySpace these days – among them BubbleSnaps’ picture generator, Finetune’s music player, Trakzor’s MySpace tracker, MyChingo’s audio comments tool, Snapvine’s voice comments widget, PollPub’s MySpace polls, EQO’s MySpace message boards and many more besides. All of these widgets work on other networks, but the truth is that MySpace accounts for the majority of their users. As mentioned hundreds of times on Mashable, the top sites for widget embeds include Xanga, Piczo, hi5, Blogger and Windows Live Spaces, but all of these sites added together couldn’t equal the market provided by the MySpace beast. Even so, it seems that the web’s future will be widgetized, whether MySpace play the game or not.

MySpace: We’ll Crush YouTube – Mashable!

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Myspace Bulletin : More than Half of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift

octobre 17, 2006

RESTON, VA, October 5, 2006 – comScore Media Metrix, a leader in digital media measurement, today released an analysis of the users of leading social networking sites, revealing that significant age differences exist between the user bases of these sites.

Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively. Meanwhile, Xanga.com has a younger user profile, with 20 percent of its users in the 12-17 age range, about twice as high as that age segment’s representation within the total Internet audience. Not surprisingly, Facebook.com, which began as a social networking site for college students, also draws a younger audience. More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population.

“While the top social networking sites are typically viewed as directly competing with one another, our analysis demonstrates that each site occupies a slightly different niche,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “MySpace.com has the broadest appeal across age ranges, Facebook.com has created a niche among the college crowd, Friendster.com attracts a higher percentage of adults, and Xanga.com is most popular among younger teens. There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader.”

Composition of MySpace.com Visitors Now Skews Older

An analysis of visitors to MySpace.com shows that as the site has experienced dramatic visitor growth, it has become more popular among older Internet users. The most significant shift has occurred among teens 12-17, who accounted for 24.7 percent of the MySpace audience in August 2005, but today represent a much lower 11.9 percent of the site’s total audience. Conversely, Internet users between the ages of 35-54 now account for 40.6 percent of the MySpace visitor base, an 8.2 percentage point increase during the past year.

More than Half of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift

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Marketing Mobile : MTV se lance sur le marché du mobile

octobre 16, 2006

La chaîne musicale propose un téléphone à écran tactile spécialement conçu pour diffuser ses contenus.

À trop se focaliser sur YouTube, Google et autres MySpace, on en oublie que les ténors de la vidéo musicale sont toujours les chaînes de télévision. Et parmi celles-ci, le leader mondial incontesté n’est autre que le réseau MTV, accessible à 350 millions de foyers. Une place de champion qui doit être défendue, voire consolidée.

En France, la donne audiovisuelle est différente, MTV France marque à la culotte la chaîne locale MCM. MTV Networks France s’apprête donc à lancer de nouvelles applications dans l’univers de la musique. « MTV est un média, et en tant que tel nous devons élargir notre offre aux différentes plates-formes de distribution numérique. MTV a été la première chaîne sur les mobiles avec MTV Scan. Aujourd’hui, nous ajoutons une dimension supplémentaire en lançant notre propre offre dans la téléphonie », souligne Thierry Cammas, PDG de MTV Networks France.

Consciente qu’elle possède une relation à ses clients hors norme, MTV France travaillait depuis un an sur l’économie du mobile. Le résultat de ces expérimentations s’appelle MTV 3.0. Il s’agit d’un téléphone mobile fabriqué sur mesure pour la chaîne par la société française ModeLabs, disponible dès le 25 octobre. Vendu 279 euros, l’appareil est ouvert à tous les opérateurs français. Il est doté d’une mémoire amovible contenant des vidéos, de la musique et des contenus estampillés MTV.

Compilation de télévision

Ce partenariat avec un assembleur de mobile permet à MTV de ne pas supporter les lourdes dépenses qu’implique un opérateur virtuel, tout en se réservant une part du chiffre d’affaires sur les ventes. Ce modèle situe la stratégie de MTV à mi-chemin de celle de NRJ mobile et de M6 by Orange. Le MTV 3.0 n’est pour l’instant pas compatible avec la 3G, mais devrait l’être à partir de mars. Un accès au réseau haut débit mobile qui permettra toutes les fonctionnalités de téléchargement en ligne de contenus, et la diffusion des chaînes MTV, MTV pulse et MTV idol.

En parallèle, MTV lancera début novembre MTV Overdrive. Cette adaptation d’un service américain très populaire permettra de créer sa propre chaîne à partir de programmes issus de l’antenne de MTV. Les contenus seront entièrement en français. Le service sera dans un premier temps disponible gratuitement aux abonnés du câble ayant souscrit à l’Internet haut débit. Ensuite, vers avril 2007, il sera soit ouvert à tous sur le Net, soit selon une formule mixte comprenant un accès payant sur certains contenus, tout en conservant un mode de consommation gratuit financé par la publicité.

MTV se lance sur le marché du mobile

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YouTube serving 100 million videos a day

octobre 16, 2006

Video sharing site YouTube, which was acquired by Google earlier this week, is now serving a staggering 100 million videos a day.

Statistics released by web monitoring firm comScore show that YouTube served an average of 100 million video streams a day during July.

The site was visited by 63 million people aged 15 and over during the month, with an average of 6.2 million users a day. YouTube was the 17th most visited site worldwide for the month.

YouTube served nearly three billion video streams worldwide in July, representing slightly less than a quarter of the total activity streamed to US locations.

On an average daily basis for the month, 96 million streams were served worldwide and 21 million in the US.

« Several media outlets have reported that YouTube streamed 100 million videos daily in July, and the results of our recent study corroborate this report, » said Gian Fulgoni, chairman of comScore Networks.

« In fact, our daily streaming data shows that YouTube first surpassed the 100 million threshold on 17 July, which coincides with YouTube’s own announcement that it had reached this impressive mark.

« Our streaming data covering more recent months will be published shortly, and will show that YouTube’s streaming total now far surpasses 100 million per day. »

Google agreed to acquire YouTube for $1.65bn in stock earlier this week. YouTube will continue to operate independently, and will keep its own headquarters and employees.

YouTube serving 100 million videos a day – vnunet.com

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Myspace Bulletin : 222 Ads Profiles on « Ads My Friends »

octobre 16, 2006

« Ads My Friends » contains all Ads Profiles on Myspace / contient tous les profils publicitaires de myspace.com
There are now 224 friends in the « Ads My Friends » profile (222 Ads + Tom + Ads My friends Friends)

You can find many brands such as / De nombreuses marques sont présentes telles que : AMEX, Helio, MotoQ, Virgin Mobile, Cingular, Energizer, Adidas, Nike, VW, Dodge, Honda, Maybeline, H&M, Colgate, Crest, Aquafina, and Advertainment like movies trailers games and contests.

If you want to be a friends of « Ads My Friends », just make a request to « Ads My Friends Friends » just in the friends list.
Pour être lié à « Ads My Friends » il faut faire une request au profil « Ads My Friends Friends ».

You can check previous posts in … MOBILE ALLEY … about Myspace Ads Profiles and Bulletins :

Myspace Bulletin : Unilever-owned Lynx first UK advertiser to launch a ‘branded community’ on MySpace

Myspace Bulletin : The Omen 666 Mobile Marketing

Crest IQ Quiz

Myspace bulletin for Adidas Mobile Portal

Adidas dream Team on Myspace

Myspace goes Mobile with Helio and Cingular

Virgin Mobile adopte un profil unique pour ses 2 campagnes sur Myspace

Motorola Profil MotoQ sur Myspace

Make Friend with your fast

Ads My Friends collects Ads Profiles on Myspace

www.myspace.com/adsmyfriends

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Google agreed to pay $1.65 billion in stock for YouTube – Video Message from Chad and Steve

octobre 11, 2006

A profitless Web site started by three 20-somethings after a late-night dinner party is sold for more than a billion dollars, instantly turning dozens of its employees into paper millionaires. It sounds like a tale from the late 1990’s dot-com bubble, but it happened yesterday.

First a Message from Chad and Steve 😉

Google, the online search behemoth, agreed yesterday to pay $1.65 billion in stock for the Web site that came out of that party — YouTube, the video-sharing phenomenon that is the darling of an Internet resurgence known as Web 2.0.

YouTube had been coveted by virtually every big media and technology company, as they seek to tap into a generation of consumers who are viewing 100 million short videos on the site every day. Google is expected to try to make money from YouTube by integrating the site with its search technology and search-based advertising program.

But the purchase price has also invited comparisons to the mind-boggling valuations that were once given to dozens of Silicon Valley companies a decade ago. Like YouTube, those companies were once the Next Big Thing, but some soon folded.

Google, with a market value of $132 billion, can clearly afford to take a gamble with YouTube, but the question remains: How to put a price tag on an unproven business?

“If you believe it’s the future of television, it’s clearly worth $1.6 billion,” Steven A. Ballmer, Microsoft’s chief executive, said of YouTube. “If you believe something else, you could write down maybe it’s not worth much at all.”

In a conference call to announce the transaction yesterday, there were eerie echoes of the late 1990’s boom time. There was no mention of what measures Google used to arrive at the price it agreed to pay. At one point, Google’s vice president, David Drummond, gave a cryptic explanation: “We modeled this on a more or less synergistic kind of model. You can imagine this would be hard to do on a stand-alone basis.”

The price tag Google paid may simply have been the cost of beating its rivals — Yahoo, Viacom and the News Corporation — to take control of the most sought-after Web site of the moment. It was also perhaps the only price that two YouTube founders, Chad Hurley, 29, and Steven Chen, 28, and their big venture capital backer, Sequoia Capital Partners, were willing to accept, given that they most likely could have continued as an independent company. A third YouTube founder, Jawed Karim, left the company to pursue an advanced degree at Stanford.

The deal came together in a matter of days. After rebuffing a series of other overtures, YouTube’s founders decided to have lunch on Wednesday with Google’s co-founder, Larry Page, and its chief executive, Eric E. Schmidt. The idea of a deal had been broached a few days earlier. The setting was classic Silicon Valley start-up: a booth at Denny’s near YouTube’s headquarters in San Bruno, Calif. The Google executives threw out an offer of $1.6 billion and autonomy to continue running the business.

That set off a marathon of meetings and conference calls over the next two days, which kicked into even higher gear on Friday, when news of the talks began to circulate, putting pressure on Google to sign a deal before a rival bid emerged. In fact, the News Corporation sent a letter to YouTube seeking to start talks but never received a response.

Dot-Com Boom Echoed in Deal to Buy YouTube – New York Times

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Myspace Bulletin : Unilever-owned Lynx first UK advertiser to launch a ‘branded community’ on MySpace

octobre 9, 2006

Unilever-owned Lynx has become the first UK advertiser to launch a ‘branded community’ on MySpace, promoting its male grooming products to the site’s 4m UK users.
towelboy on myspace
Lynx is pushing its Boost shower gel range through the News Corp-owned social network, leading users to lynxboost.com, a promotional site reliant on user-generated content.

On MySpace users are encouraged to interact with Towel Boy, the TV star of Lynx’s latest ad campaign, who introduces himself as a ‘semi-naked superstar’. ‘This MySpace page is a master-class in the way of the Towel,’ his profile reads.

Users are then encouraged to visit the Lynx Boost website where they can submit videos of themselves partying in towels, for the chance to win a ‘Manwash’ from Lynx’s Boost Babes.

Sports company Adidas was one of the first to create branded communities on MySpace in the US but Unilever’s deal is the first MySpace has struck outside the US.

Jay Stevens, VP of sales operations at MySpace, admitted that Lynx has created a « fairly basic community », but said that there are several profiles under development that will offer brands and users more opportunities to interact through polls, contests, forums and user-generated content.

« Branded communities offer advertisers a place on MySpace which is distinctly theirs, » he said. « It also gives MySpace users the chance to interact with brands to an extent that’s just not possible in a normal web environment. »

Stevens said MySpace plans to extend localised branded communities to other countries although he said the current priority for the company is to provide each country with content in their native language.

He maintained, however, that MySpace won’t host branded communities from companies who don’t fit with the MySpace image.

« Privacy and user-experience are the most important things for MySpace, » he said.

« We’re not forcing users to affiliate with brands, it’s more of a permission branding model, » he added.

Agency Republic and Mindshare Interaction were behind Lynx’s MySpace campaign.

myspace.com/towelboy

lynxboost.com

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Mobile Marketing : Clear Channel’s streaming music with advertising to cell phones

septembre 9, 2006

SAN ANTONIO–(BUSINESS WIRE)–Sept. 6, 2006–Clear Channel (NYSE:CCU – News)
On-Demand Radio Programming Available First from Z100, America’s Most Listened to Radio Station; Coming Soon to Nearly 100 More Stations
Radio Features Supplemented with Daily Fashion Tips from DKNY Jeans.

Clear Channel Radio today announced the launch of a national roll out of mobile radio programming that further extends its local radio station brands, and expands the platforms to which it is distributing content. The initiative kicks off with New York’s number one hit music station, WHTZ-FM Z100 streaming live radio and new features directly to cell phones across the country serviced by Cingular Wireless. Clear Channel Radio expects to launch similar programs on up to 100 more of its radio stations in the next 12 months.

Subscribers of Z100 Mobile, the premiere service of Clear Channel Radio’s mobile offering, can interact directly from their phones to listen to streamed and on-demand content including podcasts of celebrity interviews and popular segments. They can also find the title and artist of the last 10 songs played on-air, make a song request directly to Z100 and receive a text message alert 15 minutes before the song is played, get free station wallpapers for their phone, rate listener-submitted photos and obtain real-time reports on local traffic.

DKNY Jeans is the first sponsor of Z100 Mobile, providing daily fashion tips integrated within the mobile content package. Similar exclusive sponsorship opportunities will be available across local markets for terms as short as one month.

« With Z100 reaching 2.5 million listeners each week, and 50 million consumers subscribing to Cingular Wireless, we are creating one of the largest audiences for any radio or mobile phone application in the U.S., thereby monumentally expanding Clear Channel Radio’s mobile content portfolio, » said Jeff Littlejohn, Executive Vice President of Distribution Development for Clear Channel Radio. « By connecting listeners to their favorite radio stations via cell phone, and adding interactive features, Clear Channel Radio has found an additional platform to deliver on-demand entertainment to, and drive listening among its active, on-the-go audiences across the country. »

The content of Clear Channel Radio’s mobile program to be offered on up to 100 additional stations over the next year will be similar to the features described above for the premiere service, Z100 Mobile. More information on Z100 Mobile can be found at http://mobile.z100.com. A minimal monthly subscription is required for Clear Channel Radio’s mobile content to cell phones.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company’s content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola’s iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company’s operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU – News), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

http://www.z100.com/pages/mobile/

Clear Channel Radio Launches National Mobile Content Program: Yahoo! Finance

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Six Apart Acquires Rojo!

septembre 8, 2006

It’s true! Rojo Networks, Inc. has been acquired by Six Apart, Ltd. Six Apart has been a leader in the blogosphere and one of the most important Web 2.0 innovators – we’re thrilled to be joining forces.

sixapartrojologo.jpg

What does this mean for for your favorite feed reader? Rojo.com will still be here – and will soon get better than ever. The Rojo leadership team will continue to be involved with Rojo.com, NooZ.com, and The Week in Rojo newsletter and several of the core Rojo team members are continuing to work on the service. Six Apart plans to spin out Rojo – so we will continue to improve your favorite feed reader. Stay tuned in September for a very significant new release of Rojo as we migrate to a new architecture – one that we built when we launched NooZ.com. All of this means a faster and better Rojo service is on the way. More details soon!

www.rojo.com

www.sixapart.com

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Marketing Mobile : Hub Télécom crée avec Orange une offre mobile communautaire

septembre 7, 2006

En partie sur le modèle de M6, du PSG ou l’OM, Hub Télécom et Orange France s’associent pour lancer une offre de téléphonie mobile communautaire, baptisée « Hub mobile by Orange« : elle concerne les entreprises des aéroports et des MIN (Marchés d’Intérêt National)

Hub Télécom (ex ADP Télécom), l’opérateur des aéroports et des sites complexes (Paris Expo, Palais des Congrès…) a finalement trouvé une forme de partenariat satisfaisante avec Orange.

Depuis plusieurs mois, l’opérateur filiale d’Aéroport de Paris ne cachait pas son intention de proposer une offre de télécom mobile. Il avait d’abord été question d’adopter le statut d’opérateur virtuel ou MVNO (Mobile virtual network operator). Mais les discussions menées avec le trop petit cercle des opérateurs mobiles en France ont vite conduit à déplorer un état de fait: ce statut n’offrait guère d’atouts, compte tenu notamment des maigres points de marge concédés par SFR ou Orange…

A l’instar de M6 ou du PSG, c’est finalement le modèle d’un accord de licence qui a prévalu, sans location ni ventes de terminaux.

« Hub mobile by Orange » est une offre de téléphonie mobile restreinte à deux communautés inter-entreprises sur des plates-formes géographiquement délimitées:
– la communauté aéroportuaire ouverte aux entreprises situées dans l’un des 24 plus grands aéroports français,
– la communauté des entreprises installées sur les marchés d’intérêts nationaux (ou MIN). Il existe 16 MIN sur le territoire national, dont le principal, Rungis.

(…) »Avec cette offre, les deux opérateurs proposent aux membres d’une même communauté de bénéficier de conditions tarifaires privilégiées, à la fois au sein de leur entreprise et entre entreprises de la communauté présentes sur chaque site« , explique un communiqué de ce 4 septembre.

En pratique « Hub mobile by Orange » présente:
– des forfaits illimités sur site : communications illimitées entre les membres de la communauté sur leur site de rattachement,
– des tarifs privilégiés pour les appels hors site au sein de la
communauté,
– des forfaits mutualisables pour les appels hors de la communauté
– des services inclus tels que le renvoi d’appels, la présentation du
numéro, le double appel, des conférences mobiles (jusqu’à 5 personnes).
– l’option « com perso« , qui permet de distinguer les communications prises en charge par l’entreprise de celles assumées par le salarié.
Les entreprises clientes reçoivent une double facturation.

«Grâce à notre collaboration avec Hub Télécom, opérateur télécom de sites complexes, nous proposons désormais à nos clients une offre adaptée à ces communautés d’entreprises», déclare Jean-Marie Culpin, directeur du marché Entreprises d’Orange France.

«Adhérer à l’une de nos offres permettra à nos clients de bénéficier de services dédiés, tout en réduisant leurs coûts de communication», explique François Deschamps, directeur Marketing, stratégie et développement de Hub Télécom.

Silicon.fr – Hub Télécom crée avec Orange une offre ‘mobile communautaire’

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Sony Pictures Entertainment Acquires Grouper

septembre 4, 2006

CULVER CITY, CA (August 23, 2006) – Sony Pictures Entertainment (SPE) has acquired Grouper, the fast growing user-generated video site on the Internet, it was announced today by Michael Lynton, SPE Chairman and Chief Executive Officer.

Grouper.com, which is the second largest independent video community, enables its members to watch, share and create video on the Web. Under the terms of the $65 million deal, the Sausalito-based company will retain its current management, working closely with a team at Sony Pictures.

“Consumers are spending more and more time on sites like Grouper, and as one of the world’s largest creators of entertainment, we want to be where the audiences are,” said Lynton. “This acquisition demonstrates the breadth of involvement of Sony Corporation in the field of digital online entertainment. Many people in the Grouper community use Sony cameras to create videos and Sony VAIO computers and mobile devices to store and view them. It makes sense to complete the circle by having Grouper be a part of Sony Pictures Entertainment, which itself creates so much content for people around the world.”

“When you pair Grouper’s innovative video sharing platform on the web and the desktop with Sony’s connected devices and copyrighted media you create a dynamic and exciting environment for consumers,” said Grouper CEO and co founder Josh Felser. “We have an opportunity, as part of the Sony family, to bring together user-generated and copyrighted content across platforms and devices for the first time.”

Grouper’s primary mission is to give its users the flexibility to take their videos with them across site and platform. Grouper users can browse videos and easily post them to a wide variety of third-party Web sites, such as their personal pages on MySpace, Blogger and Friendster. Grouper’s portability is anchored by its robust peer-to-peer video sharing network, which facilitates downloads of high quality uncut original video shared by its members. Its users can download from Grouper.com to connected mobile devices like the PSP and iPod. Grouper also provides members with easy-to-use video editing tools so that videos can be quickly uploaded from cameras, camcorders and webcams.

Lynton said he is impressed by the experience of Grouper’s management team. “Grouper is not only one of the leaders in a new wave of content development, it is also a major innovator in empowering users to participate in a dynamic on-line community,” Lynton said.

Lynton said the acquisition of Grouper is a strategic initiative in the field of digital entertainment and consistent with Sony Pictures’ vision of making entertainment accessible to consumers whenever, wherever and however they want. No immediate changes are planned for the site. Over time, Lynton said there is potential for development of ad-supported and premium content businesses. “Grouper gives us a strong platform for growth,” Lynton said.

In addition, he noted that there is value in connecting an enormous amount of imaginative content with a studio that is always interested in finding new ideas and talent for the movies, television shows and games it creates for audiences around the world. “A site like Grouper allows people to showcase their creativity to a vast audience,” Lynton said. “It’s like a virtual, global audition, and a great source of entertainment,” Lynton said.

Sony Pictures Entertainment has been a longtie leader in the arena of digital entertainment. It was one of the first studios in the DVD business and the first to sell television shows online and movies for mobile devices. SPE is also one of the pioneers in digital downloading, with more than 100 of its movies available for purchase on several internet sites. Sony Pictures also includes Sony Online Entertainment, a worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe.

(more…)

Mobile Marketing : imagiin.com monetize your spare time

juillet 28, 2006

Vous avez tous entendu parlé d’Imagiin.com, le site qui rémunère votre attention.
All of you heard about my new venture: Imagiin.com who monetizes your spare time!

Here is the url to register ASAP to be ready for the launch planned early September!!

Voici l’adresse où vous pourrez vous enregistrer afin d’être prêt début Septembre !! www.imagiin.com

We are only launching the French edition in September but be patient we will be coming soon in your Country!
Enjoy!

imagiin.com

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Myspace Bulletin : 201 Ads Profiles on « Ads My Friends »

juillet 21, 2006

« Ads My Friends » contains all Ads Profiles on Myspace / contient tous les profils publicitaires de myspace.com
There are now 203 friends in the « Ads My Friends » profile (201 Ads + Tom + Ads My friends Friends)

You can find many brands such as / De nombreuses marques sont présentes telles que : AMEX, Helio, MotoQ, Virgin Mobile, Cingular, Energizer, Adidas, Nike, VW, Dodge, Honda, Maybeline, H&M, Colgate, Crest, Aquafina, and Advertainment like movies trailers games and contests.

If you want to be a friends of « Ads My Friends », just make a request to « Ads My Friends Friends » just in the friends list.
Pour être lié à « Ads My Friends » il faut faire une request au profil « Ads My Friends Friends ».

You can check previous posts in … MOBILE ALLEY … about Myspace Ads Profiles and Bulletins :

Myspace Bulletin : The Omen 666 Mobile Marketing

Crest IQ Quiz

Myspace bulletin for Adidas Mobile Portal

Adidas dream Team on Myspace

Myspace goes Mobile with Helio and Cingular

Virgin Mobile adopte un profil unique pour ses 2 campagnes sur Myspace

Motorola Profil MotoQ sur Myspace

Make Friend with your fast

Ads My Friends collects Ads Profiles on Myspace

www.myspace.com/adsmyfriends

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Myspace Bulletin : The Omen 666 Mobile Marketing

juillet 18, 2006

The omen 666 Mobile Marketing on Myspace offers users to get a free ringtone and free Wallpaper for their phone.

La campagne marketing mobile de la FOX pour la sortie du film The Omen 666 offre une sonnerie et un fond d’écran pour téléphone.


You get the free content with text messaging :

text DAMIEN to 20FOX to get a free ringtone / SMS DAMIEN à 20FOX pour la sonnerie gratuite

text 666 to 20FOX to get a free Wallpaper / SMS 666 à 20FOX pour le fond d’écran

If you are interested in Social Network Advertaising, I invite you to check the adsmyfriends myspace.com profile where you can find 188 Ads Profiles :

http://www.myspace.com/adsmyfriends

www.myspace.com/666

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