Archive for the ‘oneSearch’ Category

Mobile Marketing : Apple – iPhone – Breakthrough Internet Device

juin 20, 2007

iPhone features a rich HTML email client and Safari — the most advanced web browser ever on a portable device — which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

Safari web browser
With its advanced Safari browser, iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger.

Mail
iPhone uses a rich HTML email client that fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text.

Google Maps
With Google Maps and iPhone’s amazing Maps application, you can view maps and satellite images, or get directions and traffic information, all from iPhone’s remarkable, easy-to-use touch interface.

Widgets
iPhone even has widgets: small applications that give you helpful information like stock reports, weather reports, and more in real time.

Apple – iPhone – Breakthrough Internet Device

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Mobile Marketing – Press Release: Yahoo! Reinvents Search for the Mobile Web

mars 29, 2007

Yahoo! oneSearch(TM) Accessible Today Through More Than One Hundred Million Mobile Phones

SUNNYVALE, Calif., Mar 20, 2007 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO) has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States. Yahoo! oneSearch reinvents search to give consumers exactly what they want on their mobile device – instant answers. The innovative search service that initially launched in Yahoo! Go for Mobile 2.0 is now accessible on more than 85 percent(1) of mobile phones through the mobile Web and is also available through the gamma version of Yahoo! Go for Mobile 2.0.

The service leverages Yahoo!’s deep experience, investment and expertise in search on the desktop as well as relationships with leading content providers to deliver an un-matched search experience to consumers.

« Yahoo! oneSearch has already started to change the mobile search game by fundamentally improving the way consumers’ access and use the Internet on their mobile phones, » said Marco Boerries, senior vice president of connected life, Yahoo!. « Consumers that have tried oneSearch love it, telling us it’s easier and more helpful than any other mobile search services they’ve used. We are delivering the results consumers want with just one search, not a list of Web links. »

Yahoo! oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites. For example, if a consumer wants to go to a movie this weekend, they just need to type the name of the movie into the search box. The search results would first list the movie, including a user rating, local theaters the movie is playing at, news headlines related to the movie and more. To dig more deeply into the results, a consumer would simply need to click on any item or category. For example, to see all the movies playing at a specific listed theater, just click on the theater name.

Yahoo! oneSearch on Yahoo!’s Mobile Web site has sponsored search results and display advertisements built into the experience, further extending the reach of Yahoo!’s advertising services to the mobile environment and enabling advertisers to reach consumers on their mobile devices across major mobile operators. Consumers can click on an ad to go to the advertisers’ mobile web site or a landing page to get more information about the advertisers’ offerings, including the ability to call the advertiser.

Yahoo! oneSearch will roll out in additional country and language versions over the coming months. For additional information on Yahoo! oneSearch please visit http://mobile.yahoo.com/mobileweb/onesearch. To try Yahoo! oneSearch on your mobile phone open your browser and type in m.yahoo.com.

Press Release: Yahoo! Reinvents Search for the Mobile Web (MobileBurn)

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